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	<title>AllThingsD &#187; iTune</title>
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		<title>Now What? &#160;The Post-Jobs Era in Tech.</title>
		<link>http://allthingsd.com/20111006/now-what-the-post-jobs-era-in-tech/</link>
		<comments>http://allthingsd.com/20111006/now-what-the-post-jobs-era-in-tech/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 13:17:29 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[Can anyone in Silicon Valley fill the outsized shoes of Steve Jobs? Not likely.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111006/now-what-the-post-jobs-era-in-tech/what_now_now_what_tshirt-p235795855195533283t53h_400-feature/" rel="attachment wp-att-129463"><img src="http://allthingsd.com/files/2011/10/what_now_now_what_tshirt-p235795855195533283t53h_400-feature-380x285.png" alt="" title="what_now_now_what_tshirt-p235795855195533283t53h_400-feature" width="380" height="285" class="alignright size-medium wp-image-129463" /></a></p>
<p>As Steve Jobs famously said to rival Bill Gates of Microsoft in a <a href="http://allthingsd.com/20111005/bill-gates-i-will-miss-steve-immensely/">joint interview</a> with Walt Mossberg and me in 2007, &#8220;You and I have memories longer than the road that stretches out ahead.&#8221; And perhaps what is most amazing about Jobs was his longevity.</p>
<p>Not in life, of course, which was <a href="http://allthingsd.com/20111005/steve-jobs-has-died/">cut tragically short at 56 years</a>, with his last years focused a lot on the cancer that would ultimately defeat him.</p>
<p>Actually, by longevity, I mean how the iconic entrepreneur continued, until the very end, to have an enormous impact over all of technology and especially in Silicon Valley.</p>
<p>It is easy to see that Jobs has been the single consistent tech tastemaker and true-north icon &#8212; even in the frantically changing, what&#8217;s-new-is-best atmosphere that too often prevails in the industry.</p>
<p>The list of tech and media arenas he changed via innovative thinking and, more importantly, action, is long &#8212; from graphics to design to touchscreens to smartphones to tablets to animation to ease of use to apps to quality to, <em>well</em>, you get the idea.</p>
<p>The hits seemed nonstop: The Macintosh. The iPod. And iTunes. The MacBook. The iPhone. The iPad. </p>
<p>And it is no stretch to say that even the brightest lights in tech and media always watched what he did and were influenced by him, reacted to him, changed because he changed.</p>
<p>In many ways, it was because Jobs never seemed to waver.</p>
<p>Let&#8217;s be clear, this is not an easy thing to do, to keep sailing on your own course, often against the prevailing winds, and not be swayed.</p>
<p>Perhaps that is the thing that Jobs most exemplified &#8212; a stubborn unwillingness to adjust who he was, maintaining an integrity of purpose and vision when others could not.</p>
<p>It is certainly what has made him &#8212; and by extension, Apple &#8212; so special. Of course, it is not that he was not difficult, capricious and cutting at times. But even that he owned.</p>
<p><a href="http://allthingsd.com/20111006/now-what-the-post-jobs-era-in-tech/new-what/" rel="attachment wp-att-129483"><img src="http://allthingsd.com/files/2011/10/new-what-357x285.png" alt="" title="new-what" width="357" height="285" class="alignleft size-medium wp-image-129483" /></a></p>
<p>So who and what does tech look to now for that kind of inspiration?</p>
<p>Certainly, at this moment, there is no one leader to fill Jobs&#8217;s outsized shoes.</p>
<p>The founders of Google, Larry Page and Sergey Brin? Quirky, curious, arrogant, but so, so prosaic.</p>
<p>Facebook&#8217;s Mark Zuckerberg? Still forming, so awkward and not yet the leader he might become.</p>
<p>Jeff Bezos of Amazon? Certainly creative and bold, but utterly lacking in the moxie and style of Steve.</p>
<p>I could go on and not get to anyone even slightly close &#8212; there&#8217;s no one with the kind of charisma that makes it impossible to look away.</p>
<p>It&#8217;s called inspiration, a quality so lacking in all parts of this world, making it hard to imagine any replacement for Jobs.</p>
<p>And, in a way, why should we try to find one?</p>
<p>As Jobs himself said in his <a href="http://allthingsd.com/20090115/when-steve-jobs-said-stay-hungry-stay-foolish-he-did-not-mean-this-foolish/">memorable &#8220;Stay hungry. Stay foolish&#8221; speech at Stanford University</a>, right after he recovered from his first bout with cancer: </p>
<blockquote class="memo"><p>When I was 17, I read a quote that went something like &#8220;If you live each day as if it was your last, someday you&#8217;ll most certainly be right.&#8221; It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, &#8220;If today were the last day of my life, would I want to do what I am about to do today?&#8221; And whenever the answer has been &#8220;no&#8221; for too many days in a row, I know I need to change something.</p>
<p>Remembering that I&#8217;ll be dead soon is the most important thing I&#8217;ve ever encountered to help me make the big choices in life, because almost everything &#8212; all external expectations, all pride, all fear of embarrassment or failure &#8212; these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.</p></blockquote>
<p>No reason at all. So, as we all wish Jobs could have done, let&#8217;s live on.</p>
<p>And so will Steve Jobs. As <strong>AllThingsD</strong> Web guru Adam Tow said about the innovative Siri voice control feature in the latest iPhone 4 &#8212; introduced earlier this week without Jobs being there to present &#8212; perhaps Siri stands for: <em>Steve is right inside.</em></p>
<p>Yes, indeed. Because his DNA lives in all of Apple. And, of course, in Silicon Valley and in tech, forever and always.</p>
<p>But we move on, too, so here is a video I did yesterday with WSJ.com on what impact Jobs&#8217;s death may have on Apple and whether the company will remain an innovator and market leader:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=10A3C74C-0D1E-4C69-990B-E0AE446E5750&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={10A3C74C-0D1E-4C69-990B-E0AE446E5750}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;"><p>
<strong>RELATED POSTS:</strong></p>
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</blockquote>
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		<title>Sunglasses That Bring Music to Your Ears</title>
		<link>http://allthingsd.com/20060111/sunglasses-music-ears/</link>
		<comments>http://allthingsd.com/20060111/sunglasses-music-ears/#comments</comments>
		<pubDate>Wed, 11 Jan 2006 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg and Katherine Boehret</dc:creator>
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		<category><![CDATA[Oakley Inc.]]></category>
		<category><![CDATA[Thump 2]]></category>
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		<description><![CDATA[The Thump 2, Oakley's sunglasses with an MP3 player, gets points for style, but it's very expensive and rather impractical.]]></description>
			<content:encoded><![CDATA[<p>Despite their huge popularity, iPods and other portable music players force people to walk around with wires coming out of their ears. That&#8217;s an anachronism in an age when everything is going wireless. While there are some attachments for the iPod that allow the use of wireless headphones, both the attachments and the cordless headphones are bulky and ungainly.</p>
<div class="media-LEFT" style="width: 243px;"><img src="http://online.wsj.com/public/resources/images/PJ-AG837A_pjMOS_20060110185454.jpg" alt="mossberg" height="126" width="243" /><br />The Oakley Thump 2 from Oakley Inc. scores points for style, but costs between $299 and $449 and has limited functionality.</div>
<p>But there&#8217;s another approach to getting rid of the wires: make the music player wearable. This week, we tested just such a product &#8212; the Thump 2 from Oakley Inc., the same company known for its stylish and expensive sunglasses with the signature &#8220;O&#8221; imprinted near your temple. The Thump 2 is a pair of Oakley sunglasses with an MP3 player and earbuds built into its foldable arms, eliminating the messiness of dangling cords.</p>
<p>After trying out the Thump 2, we agree that the sunglasses/earbuds combination works pretty well, is comfortable to wear and operates rather easily &#8212; using a series of buttons on the top side of each sunglass arm. But it&#8217;s very expensive and rather impractical.</p>
<p>The Thump 2 is an improved version of the original Thump that came out about a year ago. That first version was built on the thinner frames that you might conjure up when you picture a pair of Oakleys. This Thump uses shades that have a boxier look.</p>
<p>This gadget is very light, weighing only 2.1 ounces, and comes in three capacities &#8212; 256 and 512 megabytes, and one gigabyte, which would provide room for about 60, 120 and 240 songs, respectively.</p>
<p>Along with the designer look, all three versions of the Thump 2 have a designer price tag &#8212; $299, $349 and $449. To give you an idea of how that pricing compares with an iPod, made by Apple Computer Inc., the same $299 that you&#8217;d spend on the cheapest Thump 2 would buy you the second-most-expensive iPod, which comes with 30 gigabytes of memory, a color screen and video viewing capabilities, not to mention the other features that a regular iPod offers. Instead of 60 songs, that $299 iPod can hold 7,500 songs.</p>
<p>Oakley reminded us that the Thump sunglasses alone cost between $90 and $180, depending on the lenses, which makes the price seem a little less ridiculous, but the Thump&#8217;s price tag is still a lot to pay to lose the wires.</p>
<p>Pricing aside, the Thump 2 is seriously lacking in practicality. First and foremost, it is built into sunglasses &#8212; meaning unless you want to look like a Secret Service agent, you can only use the product outside. Oakley suggests turning the Thump backward (resting on the back of your head) while indoors, but it was immediately obvious to us that this work-around isn&#8217;t what the Thump is made to do. The adjustable earbuds still reached our ears, but the sunglasses didn&#8217;t stay put &#8212; and we weren&#8217;t even exercising, like many people do while listening to their music players.</p>
<p>Another issue with the Thump 2 is its lack of a screen. There&#8217;s absolutely no way to view song information, nor can you see the contents of your music player without plugging it into a computer. No screen also means you won&#8217;t see a battery indicator, like that on an iPod. Instead, you must listen for a special tone that sounds to indicate a low battery. A tiny indicator light also glows when you&#8217;re low on battery, but this is poorly placed so far back on one glasses arm that you must take off the glasses to see it.</p>
<p>We easily copied music onto the Thump 2 by attaching an included USB cord to a small port on its right side and plugging it into one of our computers running Windows XP; it is also compatible with Macs. Our test Thump 2 &#8212; the one gigabyte, $449 version &#8212; was recognized on our computer like any USB thumb drive, and we simply dragged and dropped songs onto it. We dragged a handful of music files over, including MP3s from the pop band Fountains of Wayne, and a few AAC (iTunes format) Bob Marley tunes. The Thump can also handle WMA and WAV format files.</p>
<p>The speakers sounded rather good to us, and we liked being able to adjust the earbuds in five different directions to make sure they were comfortably snug. The earbuds were designed to be comfortable for long-term use, so they won&#8217;t start hurting after a while. You can also crank up the volume and angle the earbuds away from your ears if you don&#8217;t want to block other sounds out as much.</p>
<p>Two buttons on the left sunglass arm adjust volume (up and down), and three buttons on the right arm enable seeking forward or back and play/pause. We skipped through songs with ease, and were able to rewind or fast forward within songs to find certain spots. A combination of buttons can be pressed for other functions, such as skipping 10 songs ahead (by pressing Pause then the Next Song/Fast Forward button) or setting songs in shuffle mode (by holding the Next Song/Fast Forward button and immediately pressing the Previous Song/Rewind button once).</p>
<p>The Thump&#8217;s battery is rechargeable by plugging into any computer, again using the USB cord, and the indicator light glows green when the three-hour charge is complete. After an hour, 80% of the battery is recharged, which is convenient. We ran our Thump 2 for about six and a half hours; Oakley says its battery will last for six hours.</p>
<p>We got a few stares while wearing the Thump 2 on the street, but for the most part, the earbuds weren&#8217;t noticeable at a glance &#8212; especially when worn by someone with long hair that can hide the earbuds. If this gadget had earbuds that could fold into the sunglass arms, the shades themselves would be more versatile for use even when you&#8217;re not operating the MP3 player. As is, the earbuds can be straightened out to run along the arm of the glasses, but they&#8217;re never totally hidden away.</p>
<p>The Thump 2 would also benefit from a screen &#8212; perhaps even one that could flash on the lenses while you&#8217;re wearing the device. But that kind of technology would probably push the price point even higher.</p>
<p>Unlike the iPod, which brilliantly combines stylish form with practical function, the Oakley Thump 2 is strictly a style item. Still, if you&#8217;re already used to spending hundreds of dollars on sunglasses, the Thump 2 might seem like a deal. Everyone else would be better off suffering with wired earbuds for now.</p>
<ul>
<li>   Email: <a href="mailto:MossbergSolution@wsj.com" rel="external">MossbergSolution@wsj.com</a>.</li>
</ul>
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