iVillage

Exclusive: Disney Acquires “Sophisticated” Mommy Blog Platform Babble Media

Kara Swisher in Media on November 14, 2011 at 6:45 am PT

Organic arugula alert: Disney’s interactive unit is calling all urban hipster parents!

CafeMom Launches Daily Deals and Plans Hispanic Moms Site

Kara Swisher in News on May 4, 2011 at 5:27 am PT

CafeMom, a social-networking and community site aimed at mothers, is expanding its offerings to daily deals, as well as announcing an anticipated launch of a site aimed at Hispanic moms. The deals site has just been launched under the killer URL of Mom.com.

Exclusive: Comcast Reshuffles Its Digital Deck Before NBC Comes Aboard

Peter Kafka in Media on September 21, 2010 at 11:32 am PT

Comcast hasn’t finished acquiring NBC Universal yet. But it is already shuffling some of its digital leadership ahead of the deal’s close. Current digital boss Amy Banse will end up with a new gig, and her lieutenant Matt Strauss gets a promotion.

Yahoo's Shine Editor-in-Chief Departs for Condé Nast's Lucky Magazine

Kara Swisher in News on September 8, 2010 at 10:06 am PT

As Yahoo seeks to sort out its women’s strategy online, Brandon Holley–the editor-in-chief of its main women-focused site, Shine–is leaving for a job with the same title at Condé Nast’s Lucky magazine.

Exclusive: Yahoo Eyes CafeMom for $100 Million Acquisition

Kara Swisher in News on August 17, 2010 at 10:14 am PT

According to numerous sources, Yahoo is eager to close a deal to acquire CafeMom, a social-networking and community site aimed at mothers, in a move aimed at turbocharging its often-meandering strategy in the important women’s space. The price being offered, said sources, is hovering at $100 million, about the same amount Yahoo recently forked over for Associated Content. The deal might not happen, of course, but several sources said the pair have been deep in negotiations in recent weeks.

Happy Virtual Mother's Day: Modern Mom Site Gets a Celebrity Relaunch

Kara Swisher in News on May 11, 2009 at 4:44 am PT

What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore. That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market. It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.