Jackson

Oh, Home Back in the Range (Of Wireless Access!)

Kara Swisher in News on June 21, 2010 at 9:06 am PT

BoomTown has finally dragged all my various and sundry bags of gadgetry back to San Francisco after a week of it sitting mostly useless on a ranch in Wyoming. However did I manage that?–at least according to a recent slightly alarmed series of articles in the New York Times about how technology is messing with our inner chi. The paper also has been urging readers to unplug and then tell the tale. Memo to the NYT editors: I survived the whole analog encounter just fine.

Pink PCs and Baseball Boys: These Microsoft Ads Are Growing on Me (But I Am Still a Mac!)

Kara Swisher in News on April 10, 2009 at 2:27 am PT

OK, the Lauren ad was a little too cute for its own good, and BoomTown has no interest in Giampaulo’s “really big hands.” But the latest installment of Microsoft’s real-people advertising campaign, called “Laptop Hunters”–this time a mother and son named Lisa and Jackson looking to score a computer–is pretty funny and sweet, and the main theme of hefty value over too-thin hipness is really starting to kick in. And while I cannot blame Microsoft for sticking to the Apple-Is-for-Value-Ignorant-Elites meme, I still wish that the messaging would move on from price to more important things such as how the software and hardware perform together.