8 posts and columns on Jakob Nielsen

Usability Guru Pours Cold Water on Kindle Fire

in News on December 5, 2011 at 2:20 pm PT

What’s annoying, heavy and slow and suffers from bad UI design?
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QOTD

“The iPad measured at 6.2 percent lower reading speed than the printed book, whereas the Kindle measured at 10.7 percent slower than print.”

–Usability expert Jakob Nielsen says it’s faster to read a book on paper than it is on a Kindle or iPad

Voices

Controversial Web 'Framing' Makes a Comeback

in News on May 1, 2009 at 4:04 pm PT

When Digg introduced a new toolbar in early April that added a thin strip – known as a ‘frame’ – to the top of pages submitted to Digg, a publisher outcry forced the social media aggregator to back down.

Yahoo, a Division of Microsoft Corp.

in News on February 4, 2008 at 11:34 am PT

Why would Microsoft pay such a premium for Yahoo, given slowing growth in display advertising? The Nielsen Norman Group’s Jakob Nielsen has an idea or two. Here’s one of them: Web-mail-associated searches. When they want to search, a lot of users go for the nearest ‘type-in place’ they can find. So if a search box [...]

The Old Boo.com Mascot Appears Only if There Are Insufficient Funds to Complete the Purchase

in News on May 3, 2007 at 5:09 am PT

Boo.com is apparently back from its well-deserved dirt nap. The online apparel store, which during the dot-com boom of the late ’90s burned through an astonishing $120 million in six months before collapsing*, has reinvented itself. As a travel site. Ironic, isn’t it, that amid all this chatter about a second boom, the exemplar of [...]