Thirteen years later he did it again: “Avatar.” And as much as “Avatar” stretched the boundaries of the box office, it has stretched the boundaries of cinema as well. The 3-D film featured a staggering 2,500-plus special-effects shots, set a new standard for movie-making technology and may have ushered in a big-screen renaissance in the process.

Liveblog

Walt and Kara are bathed in blue! They look vaguely Avatar-like. And here comes Cameron, who lavishes praise on the red leather hot seats.

8:17 pm: Kara–You’ve embraced tech for a long time. Where did that start?

Cameron: I started as an FX guy. I had to figure out how all of that was done. We no longer use any of the tools I learned how to use. The artistic skills I developed haven’t changed.

8:18 pm: Walt–Do you think there’s a way to enjoy “Avatar” without seeing it in 3-D?

Cameron: Sure. Most of the work I do as a director doesn’t have to do with 3-D. The 3-D should be viewed as value-added. Everyone said you had to see “Avatar” in the theaters, in 3-D. But the DVDs have sold really well. If people have the choice, they use 3-D. If they don’t, 2-D works fine.

8:20 pm: Walt–So will there be a movie that requires 3-D?

Cameron: Sure. That could be an interesting experiment, but it would be a failure of narrative. Good movies scale–they work on iPhones, and on theater screens.

8:21 pm: Kara–We saw a not-good movie the other night ["Prince of Persia"--terrible], and every preview was for a 3-D movie.

Cameron: Yep. There’s going to be a period of time when we risk “debasing the coinage.” If we make people pay extra for a lousy movie, we’re going to be in trouble.

Walt: Who does it well?

Cameron: Jeffrey Katzenberg at DreamWorks. “How to Train Your Dragon” was sumptuous.

8:23 pm: Kara–Let’s talk about the tech involved in “Avatar.” What’s different about your 3-D and other 3-Ds?

Cameron: 3-D has had a rocky start-and-stop experience. He walks through the chronology of different tech. Fast-forward to 2000. First prototypes of projectors with very high frame rates. And I was working on the different end, working on a specialized camera. It still took a long time.

It was a very flat curve for a long time. Now it’s practically vertical. But prior to that, exhibitors didn’t want to pay to retrofit theaters for one movie a year. Studios wouldn’t do 3-D if there were no theaters, etc. I was proselytizing, but most people ignored me.

By 2005, I decided to make a big film in 3-D, “without the wink and snigger,” a serious film. “You know, I’m just going to go out there and do this, and let the chips fall where they may.”

I don’t want to take all the credit. There were a small number of people who were doing this: Robert Zemeckis, Katzenberg. Peter Jackson said he would do a 3-D movie, but didn’t. But the announcement was valuable in itself.

8:28 pm: Can you remake “Titanic” in 3-D?

Cameron: Yes.

Walt: Are you thinking about doing that?

Cameron: We’re not thinking about doing that, we’re doing it. We’ll have it ready for the ship’s 100th anniversary in 2012.

8:30 pm: Kara–Would you do this with “Terminator” and other older movies you’ve done?

Cameron: Depends. We’re going to spend months and millions converting “Titanic.” But if filmmakers do lousy jobs of conversions, “pop-up book style,” that’s going to get old quickly.

8:33 pm: Walt–So what about 3-D TV sets?

Cameron: Problem is that there’s not enough content right now. If you get every 3-D movie, you’ll have a good three days, and then you’re done.

8:33 pm: Walt–And most people have just bought sets recently.

Cameron: Right. But it will change over time. And if you’re buying today, go ahead and future-proof yourself by buying 3-D.

8:34 pm: Kara–Let’s talk about BP briefly. Tell us about your connection.

Cameron: There’s a story that the government went to Hollywood for help. But that’s not the case. I’ve just been interested and really involved in subs and wrecks for a long time. So over the last few weeks, I’ve been watching what’s happening and saying, “Those morons don’t know what they’re doing.” And then I realized I know a lot of people who work in deep submergence. They don’t do oil, but they know the engineering. So I got 23 people together for a brainstorming session at EPA headquarters. The EPA guys weren’t there; they were in the Gulf. But they hosted it.

Kara: You went to BP first?

Cameron: They could not have been more gracious. “But they said, ‘We’ve got this.’” Here’s the thing: We sat in a room for 10 hours and worked this problem. It’s a very complex problem, and it starts 18,000 feet down. Steel fails like it’s made out of butter. So you find out there are things that prevent them from doing obvious fixes.

But there are things that can be done. I want to say, I never thought I would be defending BP. Anyway, I started to shift perspective, to thinking that the government should be monitoring this stuff independently, and I can help with that.

Walt: Doesn’t the Navy have submarines?

Cameron: Yes. We work with them. Anyway, we’re working on a report, etc.

Walt: Is the White House involved in this?

Cameron: No, it’s a private effort.

8:40 pm: Kara–Let’s talk about Hollywood economics.

Cameron: “I think there was a time when Hollywood really didn’t get the rapidity of change. But we’re past that now.” Still, there’s a limit to how quickly they can change and still keep their business.

8:41 pm: Walt–There’s a lot of consumers and tech folks who think you should be able to see a movie or TV show whenever, wherever.

Cameron: You hear a lot of that. But it’s usually not from the people who have spent hundreds of millions of dollars making the film. [Scattered applause. Pretty sure I hear Rupert Murdoch, who's in the front, guffawing.]

8:43 pm: Walt–But why can’t I have it when and where I want?

Cameron: Now we’re at the first time when there is a real question: Do I want it now or do I want it great? People had a choice of watching a pirated version on a small screen, and enough people chose the theatrical experience to make it the highest-grossing movie ever.

Walt: But some people want to watch it on a small screen without stealing.

Cameron: Perhaps there are two percent of people under 30 who have a qualm about stealing. They went to the theater because it was a better experience.

8:45 pm: Kara attempts to talk about music, but stumbles on a Beatles album example. The big idea is that albums have gone away, replaced by singles, but movies don’t have that problem.

Cameron: Nope. But people do watch movies in different ways. Some are super-respectful and ritualistic; others multitask and watch picture-in-picture. At least here, the pendulum has swung back from doing that.

8:47 pm: Walt mentions people who haven’t seen “Avatar” in the theater [ahem]. They feel “trapped,” he says, because they want to see it in 3-D.

Cameron: I know. So we’re helping them out and re-releasing the movie in theaters in August. [Thanks!]

8:48 pm: Walt is still pressing on windows and the limits they put on consumer choice.

Cameron: I don’t really care because I won’t have another movie for three years, and by then, all of this will be worked out.

Kara: What’s the movie?

Cameron: Maybe four years. Either “Avatar 2″ or some other big movie that uses the same technology. 3-D.

8:51 pm: A tech discussion about frame rates, followed by Walt asking Cameron if he would deign to watch a movie on a laptop.

Cameron: Depends on the film. I won’t watch “2001″ on a laptop. But a funny movie would be fine. “The Hangover” would be just as funny on a laptop.

8:54 pm: A discussion about what technology can’t solve. You can make movies for less money, but the apparatus of promoting movies still requires a lot of money. And note that people who have success without a studio’s marketing arm with an indie movie–the next movie they make is a studio movie. I believe in letting people do what they’re good at. Studio marketing people do this every day. A day-and-date release, worldwide–that’s something to behold. A ton of work. We had something like 76, 78 discrete versions of “Avatar” that had to be prepped within five weeks for that.

8:58 pm: Walt–Is Silicon Valley involved in any part of what you do?

Cameron: Yes, but not in the way you might think. I went to Microsoft (MSFT), for instance, and asked for help with archiving and data. We started a year before the movie started on digital asset management. Microsoft has been a great partner.

9:00 pm: So you’re a big-deal director so you can work with Microsoft. Can other directors get help like that?

Cameron: For a movie like this, you need help from someone.

9:01 pm: Kara–Tell us about piracy. How big a problem is that for you?

Cameron: 3-D counteracted that for us. You could pirate the movie, but not the 3-D. That won’t hold forever, though.

9:04 pm: So where does Hollywood go?

Cameron: It doesn’t change much. You still need good stories, good casts, etc. Regardless of windows, augmented reality, etc. It’s still the same business. People have been talking about interactive movies since the 1980s. But we have those. They’re called games.

Walt: What do you think about games?

Cameron: Love them. Want to figure out ways to merge games and movies in next couple projects, where you can experience them in different ways.

Q&A

Can you talk about the Brazil controversy?

Cameron: I’ve been concerned about the environment for a long time and “Avatar” is about that, of course. So after the movie came out, it was so well received by the environmental community that all this stuff came flooding to me. I ended up going into “cause shock.” Ended up working with people in Brazil who are going through a situation that’s eerily similar to the “Avatar” plot.

Kara: What did you do for them?

Cameron: I created a rapport with them and then created a series of media events that bubbled it up to public consciousness in Brazil and for now, at least, put a halt to the dam they were building there.

Dumb question: I don’t get how you filmed it but it’s all CG [computer graphics]

Cameron: It’s not all CG. It’s about 60 percent CG. The film was shot in a virtual world, with a virtual camera. But another part is shot in live action.

Sorry, missed a couple questions.

Q: What do you consider your most personal film and what was the best advice you received when you started out?

A: “Avatar” is probably my most personal film. It really is an expression of everything that has meant something to me since I was five years old. The best advice I ever received? Roger Corman told me to sit down a lot while I was directing.

Q: Did you intend to elicit feelings of guilt toward the environment in the “Avatar” audience?

A: The intent was not to bitch-slap the audience but to take it outside of itself. Which is something that only film can do. By the end of “Avatar,” you’re looking at the human world from nature’s perspective and it doesn’t look so good.

And that’s a wrap.

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.

The conference site for the eighth D: All Things Digital is now up.

There are posts related to D8, and we will be adding more in the next two weeks, ahead of the June 1 start of the conference.

The site also includes D8 speaker pages, which display a bio, big graphic, prior photos and videos. When the conference kicks in, these pages will also be populated with up-to-the-minute posts, photos and videos.

There will also be a Twitter feed module on all the D8 pages, which will show tweets from All Things Digital bloggers and more.

Onstage in interviews with Walt Mossberg and me at the event:

Apple (AAPL) CEO Steve Jobs; Hollywood director James Cameron; Microsoft (MSFT) CEO Steve Ballmer; AOL (AOL) CEO Tim Armstrong; Steve Burke, COO of Comcast (CMCSA); Federal Communications Commission Chairman Julius Genachowski; Web leader Steve Case; Peter Chou, CEO of HTC; John Donahoe, president and CEO of eBay (EBAY); Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Mark Zuckerberg, CEO of Facebook.

The conference site for the eighth D: All Things Digital is now up.

There are posts related to D8, and we will be adding more in the next two weeks, ahead of the June 1 start of the conference.

The site also includes D8 speaker pages, which display a bio, big graphic, prior photos and videos. When the conference kicks in, these pages will also be populated with up-to-the-minute posts, photos and videos.

There will also be a Twitter feed module on all the D8 pages, which will show tweets from All Things Digital bloggers and more.

Onstage in interviews with Walt Mossberg and me at the event:

Apple (AAPL) CEO Steve Jobs; Hollywood director James Cameron; Microsoft (MSFT) CEO Steve Ballmer; AOL (AOL) CEO Tim Armstrong; Steve Burke, COO of Comcast (CMCSA); Federal Communications Commission Chairman Julius Genachowski; Web leader Steve Case; Peter Chou, CEO of HTC; John Donahoe, president and CEO of eBay (EBAY); Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Mark Zuckerberg, CEO of Facebook.

Apple (AAPL) CEO and Co-founder Steve Jobs will appear at the eighth D: All Things Digital, in an interview on the opening night, kicking off our tech and media conference that will also include famed Hollywood director James Cameron, Microsoft CEO Steve Ballmer and Facebook CEO Mark Zuckerberg, among others.

(Jobs is pictured above at D5 in 2007.)

Jobs has been onstage many times at D, including in a famous joint session with Microsoft (MSFT) Co-founder Bill Gates. In the interview, which was conducted by Walt Mossberg and me, the pair of tech legends talked about their long history in the industry (you can see the video of that interview below).

There is much to talk to Jobs about, obviously, including the new iPad, the mobile market and the iPhone, its tense relationship with Google (GOOG) and the next innovations from the Silicon Valley computer icon.

It should be a news-filled year at D. Also onstage: Ballmer, who is appearing with the software giant’s chief software architect Ray Ozzie. In addition, Cameron will discuss the impact of tech on the film industry and his mega-hit movie “Avatar.”

Also onstage: Steve Burke, COO of Comcast (CMCSK), which recently purchased NBC Universal; Federal Communications Commission Chairman Julius Genachowski; former AOL (AOL) leaders Steve Case and Ted Leonsis; Peter Chou, CEO of HTC, which is embroiled in an ugly legal fight with Apple; John Donahoe, president and CEO of eBay (EBAY); former Hewlett-Packard (HPQ) CEO Carly Fiorina, who is now a candidate for U.S. Senate in California; Paul Jacobs, CEO of Qualcomm (QCOM); Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; Alan Mulally, CEO of Ford (F); Richard Rosenblatt, co-founder, chairman and CEO of Demand Media, in a session with Editor-in-Chief, President and CEO Paul Steiger of ProPublica; Vivian Schiller, president and CEO of National Public Radio; and, last but hardly least, Zuckerberg of Facebook (yes, Mark, there will be a question about competition you’ll need to answer–and not via a question about the question either–be prepared!).

We also have a few more speakers to announce, so stay tuned.

Here is the Jobs-Gates video from 2007:

And here’s our official press release:

STEVE JOBS, JAMES CAMERON AND STEVE BALLMER TO SPEAK AT THE EIGHTH ANNUAL “D: ALL THINGS DIGITAL” CONFERENCE

NEW YORK (April 27, 2010)–All Things Digital today announced the speaker lineup for the eighth D: All Things Digital, The Wall Street Journal executive conference that will be held from June 1-3, 2010 near Los Angeles, Calif.

Apple CEO Steve Jobs will be this year’s opening-night speaker, Microsoft CEO Steve Ballmer will make his fourth appearance and “Avatar” director James Cameron will appear onstage at D for the first time on the annual event’s second night.

Founded by co-producers Walt Mossberg and Kara Swisher in 2003, the D conference is a gathering of the most influential figures in media and technology. Each year, Mossberg and Swisher put these top players to the test onstage during unrehearsed, unscripted conversations. The results are candid, entertaining sessions that provide glimpses into the strategies of the industry’s most creative thinkers.

D8 will also showcase leading executives from the mobile, digital, media, automotive and political arenas including:

• Steve Burke, COO of Comcast
• Steve Case, Chairman and CEO of Revolution
• Peter Chou, CEO of HTC
• John Donahoe, President and CEO of eBay
• Carly Fiorina, Candidate for U.S. Senate, California
• Julius Genachowski, Chairman of the FCC
• Paul Jacobs, CEO of Qualcomm
• Jeffrey Katzenberg, CEO of DreamWorks Animation SKG
• Ted Leonsis, Vice Chairman Emeritus of AOL, Chairman of Revolution Money and Owner of Washington Capitals
• Alan Mulally, CEO of Ford
• Ray Ozzie, Chief Software Architect of Microsoft
• Richard Rosenblatt, Co-Founder, Chairman and CEO of Demand Media
• Vivian Schiller, President and CEO of National Public Radio
• Paul Steiger, Editor-in-Chief, President and CEO of ProPublica
• Mark Zuckerberg, Founder and CEO of Facebook

Live blogs and photos from each session will be available on AllThingsD.com during each interview, with video highlights posted shortly afterwards.

The D conference has been sold out since January. For more information, full D coverage and video of past conferences including the historic joint appearance by Steve Jobs and Bill Gates at D5, see http://allthingsd.com/d/.

D8 is sponsored by AMD, Houlihan Lokey, Juniper Networks, Microsoft, NYSE Euronext, Qualcomm and Thomson Reuters.

]]> http://allthingsd.com/20100427/welcome-back-steve-apple-ceo-jobs-will-appear-onstage-at-d8/feed/ 12 http://allthingsd.com/20100407/viral-video-shrek-forever-after-in-3d-and-dreamworks-katzenberg-at-d8/ http://allthingsd.com/20100407/viral-video-shrek-forever-after-in-3d-and-dreamworks-katzenberg-at-d8/#comments Wed, 07 Apr 2010 09:26:39 +0000 Kara Swisher http://kara.allthingsd.com/?p=26263

Along with big-time Hollywood director James Cameron–have you heard of “Avatar” perhaps?–onstage at the the eighth D: All Things Digital conference in June, we also have been lucky to nab Dreamworks Animation SKG CEO Jeffrey Katzenberg.

We’ve long wanted to interview the innovative entertainment exec on the D stage and and this seems like the perfect year for him to talk about a range of topics.

Including the hot technology of the moment in the movie industry: 3-D.

Dreamworks’ latest, “Shrek Forever After,” being released May 21, is coming out in 3-D, of course, so there will be lots to talk about.

Here’s the latest video trailer for the new film, the fourth and final in the “Shrek” series:

]]> http://allthingsd.com/20100407/viral-video-shrek-forever-after-in-3d-and-dreamworks-katzenberg-at-d8/feed/ 1 http://allthingsd.com/20100220/weekend-update-2-20-10-set-it-and-forget-it-edition/ http://allthingsd.com/20100220/weekend-update-2-20-10-set-it-and-forget-it-edition/#comments Sat, 20 Feb 2010 23:33:18 +0000 Drake Martinet http://digitaldaily.allthingsd.com/?p=35271 We’re all about value and ease of use at AllThingsD. That’s why, if you keep reading right now, you’ll get all of the following at no extra charge. You’ll get the Walt’s Personal Technology column with the full line of Mossberg’s Mailbox and Mossberg Solution accessories. You’ll also get a full installment of Boomtown, complete with the snark and analysis you rely on. But wait, there’s more! If you call in the next five minutes, you’ll also get the matched set of Peter Kafka and John Paczkowski, perfect for an evening at home or a night on the town. Yes, that’s the complete set of AllThingsD for the incredibly low price of however long it takes you to read Weekend Update. So order now and get expedited shipping right to your screen. Offer not valid in some states, Weekend Update bears no affiliation with Billy Mays, Ron Popeil or that ShamWow guy.

Whoa! Sorry, we may have gotten just a little over excited about Walt’s Personal Technology column this week. He responded to popular demand and submitted a full review of the magicJack. Yes, that magicJack. No one can ever accuse Walt Mossberg of not being a man of the people. So what did he find? Well, the little plastic USB dongle that ranks up there with rotisseries, Chia pets and The Clapper in the pantheon of hard-sell TV adds actually delivered on its promise. MagicJack connects via USB to a computer, and has a standard land-line telephone jack on the other end. Walt started it up, made some calls, and even tried out the customer service center, which turned out to be efficient and helpful. Among the few drawbacks were the need to use the phone number that comes with the device and the fact that it only works when your computer is on and connected to the Internet. Mossberg’s Mailbox was full to the brim this week with some pretty targeted questions about security, the grim future of the dedicated PDA and e-readers for libraries. As it turns out, running a virtual Windows machine on a Mac can lead to a very real virus if you aren’t careful. Katie’s piece at Mossberg Solution made sense of this week’s biggest question mark. What the heck is Google (GOOG) Buzz? She broke the new social network from Google down to its bare bones and explained some of the controversy surrounding how it decides who’s added to you Buzz list. The new social feature is now built into Gmail, but it seems the exact relationship between your Gmail contacts and Buzz is still being worked out. Katie nails it all with an expertly simple explanation of the service and controversies.

BoomTown started the week off with a little insider info about Micheal Dearing, the hottest angel investor you’ve never heard of. Dearing, a former eBay (EBAY) exec and current professor at Stanford’s design school, has been inside early on high-profile start-ups like Aardvark, Xoopit and Mixer Labs. Kara shared a meal with the start-up whisperer and got more out of him than most, even if he still kept pretty tight-lipped. Kara also shared some viral video love featuring some hardcore Avatar fans. We can’t tell if these live action Na’vi role players are kidding. Maybe we’ll ask their king, James Cameron, when he joins Kara on stage at the next D conference. Toward the end of the week, Kara posted about what may be the strangest love triangle of the modern era. The Facebook-Snickers-Betty White trifecta is so strange we can barely even comprehend the letters in it. It seems that Facebook users loved the Betty White Super Bowl ad for Snickers so much that they held a social media gun to Lorne Micheals’s head until he got the Golden Girl to host “Saturday Night Live.” The only thing that could unseat the Betty White triangle from weirdest social media moment of ’10 is the much rumored Barry White-KFC-America’s Next Top Model episode we’ve been hearing about. There: Rumor started.

MediaMemo led off the week with Weekend Update’s favorite sort of post. It was yet another beautiful e-mag concept, this time from Condé Nast’s Wired. The mag looked snappy, beautiful and functional–even if no one, besides maybe Stephen Colbert, has a device that can display it yet. Peter also covered the second instance of an emerging trend in the video rental business. It looks like Redbox, the ever-present rental kiosk company, has agreed to go the way of Netflix (NFLX) and keep recently released DVDs out of the rental pool in exchange for a cash break from Warner. Peter rounded things out with a post about Web TV service Hulu and the likelihood of a Hulu player for the iPad. Peter’s post explores the probability that an iPad Hulu would not be a free Hulu. This situation is pretty bounded and specific, but the deeper question is one facing a great many media companies right now. Will users be willing to pay for convenience of displaying a service on the iPad that they can get for free on there home computer, and by extension, will they pay by the app or pay for the content? Weekend Update can’t wait to see how that one shakes out.

Over at Digital Daily, John started early in the week with a quick peek at Microsoft’s (MSFT) Windows Phone, the new smartphone operating system from the maker of Windows Mobile and Windows Vista. As it turns out, Windows Phone looks pretty slick. The interface isn’t a shrunken version of the desktop OS, which is a very good thing. Midweek, John scaled a mountain of tweets to report from the very top. It seems that Twitter’s traffic has grown over 1,000 percent since last year, according to comScore’s (SCOR) January report. It may now be impossible to shut the flock up. To button up the week, John covered a decision by the Federal Trade Commission that allows Google to buy and sell power wholesale, just like an energy utility. Google execs insist that the move doesn’t signal their intention to enter the power arena as a utility. They just want to buy power like anyone else. After all, electricity is the raw material of Googling.

We’re so confident that you’ve enjoyed this Weekend Update that if you aren’t 100 percent satisfied, you can send it back for a full refund of your purchase price, no questions asked. You can look for all your favorite AllThingsD accessories next week. John, Peter Kara and Walt will be back to ship top-quality content directly to your door at no extra charge. Top quality, easy to use and in a variety of colors, there’s something for everyone at AllThingsD.

And now back to your regularly scheduled program.

]]> http://allthingsd.com/20100220/weekend-update-2-20-10-set-it-and-forget-it-edition/feed/ 0 http://allthingsd.com/20100217/james-cameron-at-d8/ http://allthingsd.com/20100217/james-cameron-at-d8/#comments Wed, 17 Feb 2010 10:40:36 +0000 Kara Swisher http://d8.allthingsd.com/?p=284

Jim Cameron, famed Hollywood director, producer and writer, has agreed to an onstage interview at the eighth D: All Things Digital conference in June.

With the bazillion-dollar haul from “Avatar,” the innovative filmmaker is getting a lot of kudos in the entertainment business. But the D8 audience is probably more interested in all the high-tech, mega-geek stuff about movies that Cameron (pictured here) will surely wax on about.

Still, let’s hope none of them go as far as the dudes and dudettes in this video below, who manage to take total nerd much more seriously than you can imagine (and with a pitch-perfect tone that almost makes you think they are actually not kidding–which they might not be):

]]> http://allthingsd.com/20100217/james-cameron-at-d8/feed/ 0