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We had high hopes for Kindle before its launch, but we didn’t expect the demand that actually materialized. We sold out in the first 5 ½ hours and have been scrambling to increase our manufacturing capacity ever since. We’ve been shipping on a first-come, first-served basis, but many customers have had to wait as long as six weeks after ordering.
We hope to be able to announce to you within the next few weeks that we’re back in stock and that when you order a kindle, we’ll ship it to you that very same day. That’s our goal: order today, and we ship today. Until then, customers can order now, and they’ll be first in line.
For those of you who’ve waited six weeks to get your Kindle, you have our sincere thanks for your patience. Many of you have written detailed and thoughtful customer reviews, and we’re grateful for that, too.
— Amazon CEO Jeff Bezos, in a statement on the home page of Amazon.com about the demand for the Kindle and and Amazon’s efforts to supply it