3 posts and columns on Jeff Green

Another Ad Exchange Player: Microsoft Vet Jeff Green Launches The Trade Desk

in Media on March 23, 2010 at 3:30 am PT

Last fall, Jeff Green left his job running AdECN, Microsoft’s entry into the real-time ad-exchange business. He didn’t go far. Green is building The Trade Desk, a start-up designed to help marketers buy advertising from exchanges like the one he left.

Looking for Microsoft’s Ad Exchange? Wait Until (Early) Next Year.

in Media on October 28, 2009 at 3:01 am PT

Microsoft bought ad exchange company AdECN more than two years ago. And unless you’ve been paying very close attention, that’s the last you ever heard of it. This should finally change next year. People familiar with Microsoft’s plans say the company intends to open the exchange for business in January, which will allow online ad buyers and sellers to match up in real time. That will put it several months behind Google, which opened up its ad exchange in September.
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Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN

in Media on October 6, 2009 at 2:58 pm PT

Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore? Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.
jeff green