Jeff Russakow

Exclusive: Like Marketing, Yahoo’s Customer Advocacy Org Gets Sliced and Diced This Week

Kara Swisher in News on October 26, 2011 at 12:01 am PT

Change is certainly afoot inside Yahoo.

Yahoo Poised to Name New International Head–After Five-Month Look-See at the Crowned Web Heads of Europe

Kara Swisher in News on August 17, 2009 at 11:24 am PT

Yahoo is closer to naming a new international head, according to sources, the last big slot left in the top management structure of CEO Carol Bartz. While BoomTown is endeavoring to get the name of this international man of mystery, the suspect list is long, since Yahoo’s headhunter for the job–Heidrick & Struggles–has pretty much talked to the gamut of international Web muckety-mucks since the search started six months ago. In a memo to Yahoo staff after her reorganization in February, Bartz said that “international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.”

BoomTown's Favorite Leaked Yahoo Internal Memo Ever: New PR Head Eric Brown Says Hello (and More)!

Kara Swisher in News on July 7, 2009 at 5:52 pm PT

BoomTown has had some good leaked internal memos from Yahoo, but I have never enjoyed one quite as much as this one from newly installed Yahoo PR head Eric Brown, who started today. While it is clear Yahoo has had its troubles in understanding and offering social-networking products to its users, Brown certainly knows how to share. Yahoo could use some of that DNA! Here’s his introductory memo to his new troops.

Yahoo Gets New PR Head From NetApp–The Internal Memo (Natch!)

Kara Swisher in News on June 2, 2009 at 5:45 pm PT

New Yahoo Marketing head Elisa Steele named a colleague from her former job, NetApp, as SVP of Global Communications at the Internet giant. Eric Brown was the VP of corporate relations at the data storage company, on whose board Yahoo CEO Carol Bartz has also served. Before that, he was at Adaptec. And, according to Yahoo’s internal memo, Brown likes to eat ice cream in bed while reading a Kindle and surfing the Web. Scooch over and make some room for BoomTown, Eric!

Liveblogging the Yahoo Earnings Call: It All Depends on Your Definition of What "Wow!" Is

Kara Swisher in News on April 21, 2009 at 2:19 pm PT

A major Yahoo investor yesterday told me that he liked what he saw so far from new Yahoo CEO Carol Bartz, but he was wary. “I like the sizzle,” he said, referring to Bartz’s decisive take-no-prisoners style. “But I am still waiting to see if steak is there too.” Well, Bartz sizzled at its first-quarter earnings conference call today, tossing off some ribald words as she also handed over some tough news to chew on, announcing Yahoo’s much-expected weak first-quarter results. The company also said it would cut five percent of its staff of 13,600, which is close to 700 employees. BoomTown liveblogged the call with Bartz, who noted about Yahoo: “The most important takeaway was the importance of having a ‘Wow!’ experience.”