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	<title>AllThingsD &#187; Jennifer Dulski</title>
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		<title>The Attack On the Yahoo Vice Presidents: More Exec Departures</title>
		<link>http://allthingsd.com/20071214/the-attack-on-the-yahoo-vice-presidents-more-exec-departures/</link>
		<comments>http://allthingsd.com/20071214/the-attack-on-the-yahoo-vice-presidents-more-exec-departures/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 09:50:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bharath Kadaba]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Cammie Dunaway]]></category>
		<category><![CDATA[David Riemer]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jennifer Dulski]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Neil Budde]]></category>
		<category><![CDATA[Rachel Glaser]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[vice president]]></category>
		<category><![CDATA[Vince Broady]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071214/the-attack-on-the-yahoo-vice-presidents-more-exec-departures/</guid>
		<description><![CDATA[It&#8217;s starting to feel like a murder mystery over at Yahoo these days, as one vice president after another drops off the senior management rolls at the Internet giant. Next to go are VP of Media Engineering Bharath Kadaba and the higher profile Rachel Glaser, a senior vice president of operations finance. (Both are pictured [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s starting to feel like a murder mystery over at Yahoo these days, as one vice president after another drops off the senior management rolls at the Internet giant.</p>
<p><img src='http://kara.allthingsd.com/files/2007/12/bharath.jpg' alt='kadada' /><img src='http://kara.allthingsd.com/files/2007/12/rachel_glaser.jpg' alt='glaser' /></p>
<p>Next to go are VP of Media Engineering Bharath Kadaba and the higher profile Rachel Glaser, a senior vice president of operations finance. (Both are pictured here.)</p>
<p>It is not clear when either will leave, although a Yahoo spokesperson said Glaser would indeed be leaving &#8220;in [20]08.&#8221; Sources said that would likely be sooner than later.</p>
<p>Was it Yahoo CEO Jerry Yang in the conference room with a knife? Or was it President Sue Decker in the cafeteria with a rope?</p>
<p>Whoever it was and for a variety of reasons (some jumping, some being pushed), there have been yet another passel of high-level executive departures of late&#8211;such as Vice President and Editor in Chief of Yahoo News, Finance and Sports Neil Budde, Marketing VP David Riemer and VP Jennifer Dulski, who headed shopping, travel, autos, real estate and local.</p>
<p>&#8220;They&#8217;re not saying it explicitly, but there just have been too many chiefs and not enough Indians,&#8221; said one person close to Yahoo. &#8220;This is a continuing acknowledgment of that by this effort at streamlining the executive ranks.&#8221;</p>
<p><span id="more-67499"></span></p>
<p>That also includes not replacing execs, such as <a href="http://kara.allthingsd.com/20071019/marketing-chief-leaving-yahoo/">marketing chief Cammie Dunaway, who left in October</a>, as well as reorging divisions to cut top management, such as the <a href="http://kara.allthingsd.com/20071203/yet-another-yahoo-re-org-but-wait-this-one-looks-good/">ouster of Vince Broady recently in the media unit</a>.</p>
<p>This slimming down is a good idea, given Yahoo&#8217;s VP obesity.</p>
<p>Back in September, when we reported on a <a href="http://kara.allthingsd.com/20070928/day-73-the-sleepy-attack-of-the-yahoo-vice-presidents/">senior management meeting in a post called &#8220;The Attack of the Yahoo Vice Presidents,&#8221;</a> we noted that there were about 300 VPs and several dozen senior VPs, as well as the clutch of tippy-top execs.</p>
<p>Yahoo is well known in Silicon Valley for having a VP-heavy culture, so we noted that the meeting would be pretty uneventful for its sheer size alone:</p>
<p>&#8220;So as much as I would love it if Yang gathered all the VPs in a room, split them into two tribes and declared that Yahoo&#8217;s new plan for reinvigorating itself was to conduct a corporate version of &#8216;Survivor,&#8217; let us all level set our expectations.&#8221;</p>
<p>Well, it still has not come to that yet&#8211;<em>drat!</em>.</p>
<p>But such shedding of top execs might assuage the common complaint of Yahoo execs at all levels about the inability to launch products and services easily and to make quick decisions without fear of getting a chorus of nos from on high.</p>
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		<title>Yet Another Yahoo Reorg (But Wait, This One Looks Good)</title>
		<link>http://allthingsd.com/20071203/yet-another-yahoo-re-org-but-wait-this-one-looks-good/</link>
		<comments>http://allthingsd.com/20071203/yet-another-yahoo-re-org-but-wait-this-one-looks-good/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 21:14:49 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bead Garlinghouse]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Weiner]]></category>
		<category><![CDATA[Jennifer Dulski]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Looyd Braun]]></category>
		<category><![CDATA[Scott Moore]]></category>
		<category><![CDATA[Tapan Bhat]]></category>
		<category><![CDATA[Vince Broady]]></category>
		<category><![CDATA[Vish Makhijani]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[This weekend, as first reported by the most excellent Staci Kramer at paidContent, Yahoo did yet another Yet Another Hierarchical Officious (re-)Organization (YAHOO!). Memo to CEO Jerry Yang, who is apparently still so annoyed with BoomTown&#8217;s spiky posts on Yahoo&#8217;s troubles&#8211;we have sources too, you know&#8211;that lunch together seems a distant dream: We like it! [...]]]></description>
			<content:encoded><![CDATA[<p>This weekend, <a href="http://www.paidcontent.org/entry/419-latest-yahoo-org-changes-scott-moore-adds-entertainment-broady-out/">as first reported by the most excellent Staci Kramer at paidContent</a>, Yahoo did yet another <a href="http://docs.yahoo.com/info/misc/history.html">Yet Another Hierarchical Officious (re-)Organization (YAHOO!)</a>.</p>
<p>Memo to CEO Jerry Yang, who is apparently still so annoyed with BoomTown&#8217;s spiky posts on Yahoo&#8217;s troubles&#8211;we have sources too, you know&#8211;that lunch together seems a distant dream: We like it!</p>
<p>Of course, it&#8217;s true that Yahoo has become well known of late for its <a href="http://kara.allthingsd.com/20070829/hey-kids-lets-put-on-a-yahoo-reorg/">cloddish reorgs</a>, but this one is a sensible one and even bold.</p>
<p><img src='http://kara.allthingsd.com/files/2007/12/2003703178.jpg' alt='moore' /></p>
<p>This time, its Network division gets the redo, with the big move in its media area, marked by the ascension of Scott Moore (pictured here) taking over virtually all content at the Internet giant.</p>
<p>Along with his news and information (news, sports, financial), Moore now gets all of entertainment (television, movies, games), video, lifestyle (youth, women), real estate and autos.</p>
<p>And contrary to rumors, the Yahoo office in Santa Monica, Calif., where a lot of the media action is, will remain intact.</p>
<p>&#8220;I see huge opportunities for Yahoo as an online media leader,&#8221; said Moore, who came to Yahoo from Microsoft three years ago. &#8220;We have enormous audiences across every category on the Web, and this change sets us up to continue the dramatic progress we have made in the last year.&#8221;</p>
<p>But there&#8217;s more, including adding to the portfolios of other Network chieftains, in an attempt to streamline the top-heavy organization and make fewer people accountable for more.</p>
<p>&#8220;Our goal is to better align management around assets,&#8221; said Network head Jeff Weiner in an interview last night, who noted his reports drop to four from six. &#8220;We think this is much better coordinated and we want to think about the network more holistically.&#8221;</p>
<p><span id="more-67446"></span></p>
<p>Vish Makhijani, SVP of Yahoo Search, for example, will add local, travel, shopping and personals to his portfolio.</p>
<p>Tapan Bhat&#8217;s area will now be called Front Doors and Network Services, to include things like toolbars and alerts.</p>
<p>And Brad Garlinghouse, who heads Yahoo&#8217;s communications and communities arenas, will add taking the lead on integrating &#8220;social capabilities&#8221; across the network.</p>
<p>This all comes from the Local Markets and Commerce properties that were moved from the Global Partnership Solution group headed by EVP Hilary Schneider to Weiner&#8217;s Network division. Jennifer Dulski, who headed shopping, travel, autos, real estate and local, left Yahoo last month.</p>
<p>Moore essentially now has the job that one-time media head Lloyd Braun had. (The high-profile Hollywood player left Yahoo under a very dark cloud last year and is <a href="http://kara.allthingsd.com/20070718/hey-yahoo-lloyd-braun-will-eat-lunch-in-this-town-again/">now working on his own online entertainment efforts</a>.)</p>
<p>Braun actually recruited Moore into Yahoo, along with Vince Broady, whose portfolio goes to Moore in this reorg. Broady is still a Yahoo employee, said Weiner. &#8220;We&#8217;re figuring out the appropriate position for him,&#8221; he said.</p>
<p>Weiner noted that all of these changes were related to one of the main strategies outlined by Yang for Yahoo&#8217;s future, which called for it to be the &#8220;starting point&#8221; for consumers on the Web.</p>
<p>&#8220;We want to provide a better consumer experience and be more relevant,&#8221; said Weiner. &#8220;We are focusing on all ways to tie together our network and eliminate silos.&#8221;</p>
<p>He said he means everything from a lot more third-party publisher relationships to better tools to attempting to increase frequency and engagement.</p>
<p>Those efforts will also require the Network division, especially Moore&#8217;s, which relies almost completely on ad revenues, to work more closely with Schneider&#8217;s division.</p>
<p>&#8220;Our intention is to lead in every category we compete in,&#8221; said Moore. &#8220;And that will make us even more attractive to all kinds of advertisers.&#8221;</p>
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