Jessica E. Vascellaro

Apple Hires Dixons Chief to Run Retail Stores

Jessica E. Vascellaro, Reporter, The Wall Street Journal in News on January 31 at 4:00 am PT

Apple Inc. tapped the chief of one of Europe’s largest electronics retailers as its new head of retail, filling its most high-profile vacancy with a rare company outsider.

Apple’s Textbook Push Spotlights Executive

Jessica E. Vascellaro, Reporter, The Wall Street Journal in News on January 18 at 2:17 am PT

As Apple Inc. prepares to unveil a new digital-textbook service on Thursday, the spotlight is falling on its vice president who is leading core aspects of the new service: Roger Rosner.

Apple Reveals Its Suppliers for First Time

Jessica E. Vascellaro, Reporter, The Wall Street Journal in News on January 13 at 9:33 am PT

Apple Inc. on Friday disclosed a list of its major suppliers for the first time, moving to combat an array of criticism about working conditions in its supply chain and the company’s transparency about them.

App Developers Skirt Apple’s Limits With Work-Arounds

Jessica E. Vascellaro, Reporter, The Wall Street Journal in Voices on December 30, 2011 at 3:27 pm PT

The cat-and-mouse game between the Bay Area’s legion of mobile developers and app kingmaker Apple Inc. is heating up.

Apple Plots Its TV Assault

Jessica E. Vascellaro and Sam Schechner, Reporters, The Wall Street Journal in Voices on December 18, 2011 at 5:06 pm PT

Apple Inc. is moving forward with its assault on television, following up on the ambitions of its late co-founder, Steve Jobs.

A Rare Apple Compromise

Emily Steel and Jessica E. Vascellaro, Reporters, The Wall Street Journal in News on December 13, 2011 at 3:04 am PT

Facing challenges winning over customers for its iAd mobile advertising service, Apple is softening its approach as it loses ground to Google Inc. in the fast-growing mobile-ad market.

Teaching Ventures Catch the Programming Wave

Jessica E. Vascellaro, Reporter, The Wall Street Journal in News on December 8, 2011 at 12:00 am PT

With computer programmers in demand, new start-ups that aim to train people in coding skills are also becoming hot properties.

At Apple, Cloud Experts Wanted

Jessica E. Vascellaro, Reporter, The Wall Street Journal in Voices on November 23, 2011 at 12:00 am PT

Apple Inc. has been taking small but important steps toward a shift in the way its customers access their digital content beyond the downloadable software that has been vital to the company’s success.

Tech Start-Ups Rethink Worth of Patents

Jessica E. Vascellaro, Reporter, The Wall Street Journal in Voices on November 10, 2011 at 5:45 am PT

As Silicon Valley behemoths such as Apple Inc. engage in what some fear is patent Armageddon by challenging competitors’ technology, smaller tech companies and venture capitalists are changing their long-held view that it isn’t worthwhile for start-ups to file for patents.

Tim Cook Starts to Make Apple His Own

Jessica E. Vascellaro, Reporter, The Wall Street Journal in News on November 1, 2011 at 2:15 pm PT

Tim Cook promised that Apple Inc. wouldn’t change when he took over the company’s helm from Steve Jobs in August. But the low-key Mr. Cook has already put his operational mark on Apple in ways that suggest the company won’t be entirely the same as under its intense and tempestuous co-founder.