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	<title>AllThingsD &#187; Jessica Simpson</title>
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		  <title>All Things Digital</title>
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		<title>Sarah Palin Is a Hit for Vanity Fair. But She's No Jessica Simpson&#8211;Or Miley Cyrus!</title>
		<link>http://allthingsd.com/20090706/sarah-palin-is-a-hit-for-vanity-fair-but-shes-no-jessica-simpson-or-miley-cyrus/</link>
		<comments>http://allthingsd.com/20090706/sarah-palin-is-a-hit-for-vanity-fair-but-shes-no-jessica-simpson-or-miley-cyrus/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 20:05:08 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[A.I.G]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Alaska]]></category>
		<category><![CDATA[Condé Nast]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Graydon Carter]]></category>
		<category><![CDATA[Hannah Montana]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Michael Hogan]]></category>
		<category><![CDATA[Michael Lewis]]></category>
		<category><![CDATA[Miley Cyrus]]></category>
		<category><![CDATA[New Establishment]]></category>
		<category><![CDATA[newsstand]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Sarah Palin]]></category>
		<category><![CDATA[Todd Purdum]]></category>
		<category><![CDATA[Vanity Fair]]></category>
		<category><![CDATA[VF.com]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8987</guid>
		<description><![CDATA[Vanity Fair's prescient decision to put all of Todd Purdum's Sarah Palin profile on the Web last week paid off big on Friday. But it would have done even better had the story featured a slideshow with photographs of attractive young women.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/07/sarah-palin-vf.jpg"><img class="alignright size-medium wp-image-8990" title="sarah-palin-vf" src="http://mediamemo.allthingsd.com/files/2009/07/sarah-palin-vf-243x300.jpg" alt="sarah-palin-vf" width="243" height="300" /></a>The punditocracy is still trying to figure out why Sarah Palin is bailing on her day job. But over at Cond&eacute; Nast&#8217;s Vanity Fair, they&#8217;ve got better things to do&#8211;like tallying page views for Todd Purdum&#8217;s <a href="http://www.vanityfair.com/politics/features/2009/08/sarah-palin200908">buzzy feature story</a> on the soon-to-be former governor of Alaska.</p>
<p>The story went up on <a href="http://www.vanityfair.com/">VF.com</a> six days ago and has generated just under two million page views since then, says executive online editor Michael Hogan. (Disclosure: I&#8217;ve been a free-lance contributor to Vanity Fair&#8217;s <a href="http://www.vanityfair.com/online/newestablishment">&#8220;New Establishment&#8221;</a> list in the past and will be again this year). Had Palin not made her blockbuster announcement on the Friday before the Fourth of July, the piece would be doing even better: Vanity Fair generated more traffic on the Tuesday the story was posted than the day after Palin made her news.</p>
<p>Still, it&#8217;s a big coup for the magazine&#8217;s site. The only way to generate more attention would be to run a slideshow featuring young attractive women.</p>
<p>Which the site can also do: Its story-and-photo package on <a href="http://www.vanityfair.com/culture/features/2009/06/jessica-simpson-slideshow200906">Jessica Simpson</a>, which ran in May, attracted 5.5 million page views to the site over a two-day period. Vanity Fair has generated 85 million page views so far this year, Hogan says.</p>
<p>And if you <em>really</em> want to generate traffic, run slideshows featuring very young attractive women. Last year the magazine&#8217;s 18-picture slideshow featuring a kind-of-topless <a href="http://www.vanityfair.com/culture/features/2008/06/miley_slideshow200806?slide=2#globalNav">Miley &#8220;Hannah Montana&#8221; Cyrus</a> attracted some <a href="http://www.businessinsider.com/2008/4/topless-miley-cyrus-record-traffic-for-vanity-fair">18 million page views</a> in a couple of days.</p>
<p>None of that will be terribly surprising to people who&#8217;ve wallowed in Web publishing for any amount of time. What surprised me a bit, though, was Vanity Fair&#8217;s decision to publish the piece in its entirety from the start. Doesn&#8217;t that cannibalize newsstand sales?</p>
<p>Maybe, says Hogan. But &#8220;it&#8217;s an open question as to what costs newsstand and what doesn&#8217;t.&#8221; And as the magazine tries to figure that out, he says, it has been experimenting. Some stuff goes up online before the magazine hits newsstands, while other pieces won&#8217;t appear on the site until a month later.</p>
<p>In the case of the Palin piece, the magazine had originally prepared to run an excerpt/summary of the story at first, then make the whole thing available by the end of the month after the news cycle was extinguished.</p>
<p>But on Friday, June 26, a few days before the excerpt was scheduled to run online, the magazine rethought its plan, assuming that the piece would be widely quoted and discussed before most people would ever see it. &#8220;The PR department started getting concerned that it was going to be controversial, and they wanted people to read the whole thing, and draw their own conclusions,&#8221; Hogan says. The final call went to Editor-in-Chief Graydon Carter, who, I gather, isn&#8217;t really much of a Web guy.</p>
<p>Meanwhile, I&#8217;m still waiting to read <a href="http://www.vanityfair.com/online/politics/2009/06/the-man-who-crashed-the-world.html">Michael Lewis&#8217;s latest piece for the magazine, on AIG&#8217;s (AIG) notorious &#8220;financial products&#8221; division</a>. That one&#8217;s only available, for now, in excerpt form online, which means I&#8217;m actually going to have pay cash to read it, or wait a few hours&#8211;Hogan says it should be available in full later today.</p>
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		<title>Cat Fight, Internet-Style: Perez Hilton Slaps the Face(book) of Not-BFF Mark Zuckerberg</title>
		<link>http://allthingsd.com/20090217/cat-fight-internet-style-perez-hilton-slaps-the-facebook-of-not-bff-mark-zuckerberg/</link>
		<comments>http://allthingsd.com/20090217/cat-fight-internet-style-perez-hilton-slaps-the-facebook-of-not-bff-mark-zuckerberg/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 11:36:26 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[boycott]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[gossip]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jessica Simpson]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[shizzle]]></category>
		<category><![CDATA[superpoke]]></category>
		<category><![CDATA[Terms of Service]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9891</guid>
		<description><![CDATA[In a BoomTown post last night noting that users should just get used to not having much control of their privacy and posted content online, in the wake of the controversy over Facebook's Terms of Service changes, how could one leave out this gem of a digital diatribe on the issue by gossipmonger supreme, Perez Hilton?

In an item yesterday, Hilton--who has gotten into a lot of copyright infringement legal trouble himself--asked his fans to boycott the fast-growing social-networking site anyway in one of my favorite pot-calling-kettle-black cyber-tussles yet.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2009/02/perezhiltonorange-230x300.jpg" alt="perezhiltonorange" title="perezhiltonorange" width="230" height="300" class="alignright size-medium wp-image-9895" /></p>
<p>In a <a href="http://kara.allthingsd.com/20090216/you-have-zero-privacy-anyway-get-over-it-that-goes-double-on-social-networks/">BoomTown post last night noting that users should just get used to not having much control</a> of their privacy and posted content online, in the wake of the controversy over Facebook&#8217;s terms of service changes, how could one leave out this gem of a digital diatribe on the issue by gossipmonger supreme, Perez Hilton?</p>
<p>In an item yesterday, Hilton&#8211;who has <a href="http://en.wikipedia.org/wiki/Perez_Hilton">gotten into a lot of copyright infringement legal trouble</a> himself&#8211;asked his fans to boycott the fast-growing social-networking site and claimed that Facebook &#8220;can license your personal pictures out to companies, make a shizzle of money and don&#8217;t have to give you a dime.&#8221;</p>
<p>Facebook could certainly use a shizzle or two, but that seems about as likely as people like Hilton laying off of Jessica Simpson for her alleged weight gain. (Speaking of which&#8211;Hey, Perez, let&#8217;s say we just blame the bad jeans and move on, shall we?)</p>
<p>Nonetheless, it is still kind of fun to watch as different worlds collide so perfectly.</p>
<p>Of course, <a href="http://www.facebook.com/applications/Perez_Hilton/4976239535">Hilton&#8217;s Facebook app</a> was still up last nigh, although it apparently only has 361 monthly active users, compared to SuperPoke&#8217;s sheep-tossing 6.3 million.</p>
<p>Not to be catty or anything!</p>
<p>In any case, here&#8217;s a <a href="http://perezhilton.com/2009-02-16-boycott-facebook-heres-why">link to the Hilton post</a> and an image of it below (one can only dream that Perez will come after me with that digital Sharpie for lifting it!):</p>
<p><img src="http://kara.allthingsd.com/files/2009/02/perez1-233x300.jpg" alt="perez1" title="perez1" width="350" height="500" class="aligncenter size-medium wp-image-9892" /></p>
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