Jessica Vascellaro

Remaking AOL in Huffington's Image

Jessica E. Vascellaro, Reporter, The Wall Street Journal in News on April 7, 2011 at 12:00 am PT

The Huffington Post made a name for itself through a formula of buzzy political commentary splashed with celebrity gossip and traffic-grabbing tricks. Now its co-founder, Arianna Huffington, is plunging into a campaign to rescue AOL Inc.

Google's Brin Talks About China Gamble

Jessica Vascellaro, Reporter, The Wall Street Journal in News on March 24, 2010 at 2:19 pm PT

Behind Google’s dramatic decision to shutter its China-based search engine this week was co-founder Sergey Brin’s change of heart about the compromises required to do business in a land that was increasingly reminding him of his native Soviet Union.

Restless Workers in Silicon Valley Seek Ways to Cash In Early

Pui-Wing Tam and Jessica E. Vascellaro, Reporters, The Wall Street Journal in News on August 21, 2009 at 9:45 am PT

As Silicon Valley’s stock-driven wealth machine sputters in the recession, technology start-ups are exploring new ways for employees to tap their holdings.

Marketers Are Never Gonna Dance Again, Thanks to Google

Andrew LaVallee and Jessica Vascellaro, Reporters, The Wall Street Journal in News on August 12, 2009 at 2:11 pm PT

Some people go to conferences for the networking, others go for the keynote session and still others, apparently, go for the dancing. Not this year. One of the highlights of the annual Search Engine Strategies conference in San Jose, Calif., has been Google’s party, known as “Google Dance,” at its Mountain View headquarters. The search giant canceled it this year, however, citing cost-cutting efforts.

Web Attack Targeted Critic of Russia

Jessica Vascellaro, Reporter, The Wall Street Journal in News on August 7, 2009 at 5:05 pm PT

As Facebook, Twitter and other popular Internet services investigated the cause of this week’s massive computer attacks, attention turned to a blogger whose writings blasting Russian officials may have been the target.

Android Will Live On, Get 'Sweeter' and More Social

Jessica Vascellaro, Reporter, The Wall Street Journal in News on July 10, 2009 at 1:52 pm PT

After Google announced it was working on an operating system based on its Chrome Web browser this week, many wondered: Didn’t Google already build an operating system? And isn’t it called Android?

Yahoo To Formally Launch New Research Tool

Jessica Vascellaro, Reporter, The Wall Street Journal in News on July 6, 2009 at 4:39 pm PT

Search Pad, a search feature Yahoo has been developing to help users store and organize their search results, is set to be released to the public Tuesday, according to people familiar with the company’s plans.

Start-Ups Juggle Platforms, Prioritization

Jessica E. Vascellaro, Tech Reporter, The Wall Street Journal in News on March 23, 2009 at 12:27 pm PT

Moves by major tech companies to open up to outside developers have been a boon for small start-ups. Facebook, MySpace, Twitter, Yahoo, Apple and Intuit, to name a few, all allow developers to build software that hooks into their services.

Oprah to Interview Facebook Founder About…Friend Requests?

Jessica Vascellaro, Tech Reporter, The Wall Street Journal in News on March 13, 2009 at 4:30 am PT

Facebook CEO Mark Zuckerberg will take to Oprah Winfrey’s couch today. What to expect? Questions about the economy? Mark’s not-so-secret Twitter account? The latest redesign?

Yahoo Lets Users Take Notes

Jessica E. Vascellaro, Tech Reporter, The Wall Street Journal in News on February 4, 2009 at 3:47 pm PT

If Yahoo’s search engine made it easier to organize a ski trip or research a new cellphone, would you use it more frequently? The search engine–a distant second to Google in usage–is hoping so. Yahoo announced plans Wednesday to start testing a new research tool that tries to detect when someone is doing a research-related search and offers to save Web pages and notes in a separate document for future recall.