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	<title>AllThingsD &#187; Jif</title>
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		<title>The Yahoo-AOL Jabberfest Continues Ad Infinitum (Plus Some Jerry Yang Chitter-Chatter on Video)</title>
		<link>http://allthingsd.com/20081112/the-yahoo-aol-jabberfest-continues-ad-infinitum-plus-some-jerry-yang-chitter-chatter-on-video/</link>
		<comments>http://allthingsd.com/20081112/the-yahoo-aol-jabberfest-continues-ad-infinitum-plus-some-jerry-yang-chitter-chatter-on-video/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 13:00:00 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6364</guid>
		<description><![CDATA[Last week--in a clear sign that BoomTown has spent way too much face time in front of the idiot box--I compared the endless bickering back-and-forth between Yahoo CEO Jerry Yang and Microsoft CEO Steve Ballmer to the annoying push-me-pull-you antics of Ross and Rachel on the television show, "Friends."

But the continuing discussions--oh, yes, there have been more this week--between Yahoo and AOL execs over the merger of their struggling online companies have their own TV comparison: The never-ending roundelay on "The View."

In other words: Blah, blah, blah. Chitter-chatter. Pointless arguing. Chin-scratching. More blah, blah. More chatter. Blah.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/425theview081208.jpg"><img src="http://kara.allthingsd.com/files/2008/11/425theview081208-300x222.jpg" alt="" title="425theview081208" width="300" height="222" class="alignright size-medium wp-image-6372" /></a></p>
<p>Last week&#8211;in a clear sign that BoomTown has spent way too much face time in front of the idiot box&#8211;I compared the endless bickering back-and-forth between Yahoo CEO Jerry Yang and Microsoft CEO Steve Ballmer to the annoying <a href="http://kara.allthingsd.com/20081107/yang-and-ballmer-play-ross-and-rachel-and-it-is-just-as-annoying-as-the-tv-show/">push-me-pull-you antics of Ross and Rachel</a> on the television show, &#8220;Friends.&#8221;</p>
<p>But the continuing discussions between Yahoo and AOL execs over the merger of their struggling online companies have their own TV comparison&#8211;the never-ending roundelay on &#8220;The View.&#8221;</p>
<p>In other words: Blah, blah, blah. Chitter-chatter. Pointless arguing. Chin-scratching. More blah, blah. More chatter. Blah.</p>
<p>Thus, there were <em>still</em> more discussions going on at Yahoo HQ this past week about the possible deal, <a href="http://kara.allthingsd.com/20081106/if-aol-is-amherst-and-yahoo-is-yale-why-arent-they-giving-the-merger-the-old-college-try/">in which Yahoo is code-named Yale and AOL Amherst</a>.</p>
<p>Along with Yahoo CEO Jerry Yang and President Sue Decker, the key Yahoo (YHOO) execs involved in pushing forward the effort, are U.S. head Hilary Schneider, and Greg Mrva, a former investment banker and analyst who is in charge of mergers and acquisitions at the company.</p>
<p>As I previously wrote, the <a href="http://kara.allthingsd.com/20081028/the-deal-dance-aol-and-yahoo-and-even-google-and-microsoft-continue-to-waltz/">main suits involved in repping the Time Warner (TWX) unit </a> are AOL President Ron Grant and Time Warner M&#038;A SVP Jim Burtson.</p>
<p>&#8220;More of the same discussions about how it would all integrate,&#8221; said one source close to the situation at Yahoo. &#8220;Same as always.&#8221;</p>
<p>Added an AOL source, in what I consider the understatement of the year: &#8220;There has not been a lot of clarity in decision-making at Yahoo.&#8221;</p>
<p>Big surprise: <em>Still</em> no deal!</p>
<p>That&#8217;s unusual to me, since all the true obstacles&#8211;namely, the collapse of the controversial search advertising deal Yahoo tried to strike with Google (GOOG), AOL and Yahoo&#8217;s results coming in as weak as expected and, lastly, a definite lack of interest from Microsoft (MSFT) to rebid for Yahoo&#8211;are no longer in the way.</p>
<p>And, of course, Yahoo&#8217;s share price&#8211;the stock has settled into the depressing $11 to $12 range that gives the company a $15.7 billion valuation&#8211;is simply not going up any time soon.</p>
<p>So, if the deal is to be done, the price&#8211;or percentage, really&#8211;will probably have to be based on today&#8217;s reality, which is a very bleak outlook in the graphical online advertising business in which Yahoo plays most strongly.</p>
<p>That&#8217;s why dithering is a problem for this possible marriage, despite all the obvious complexity.</p>
<p>For one, it takes all the air out of any momentum such a combination could produce for either Yahoo or AOL, which will be much needed in the current economic environment.</p>
<p>In fact, such an econalypse is actually the perfect cover to try to pull this turnaround&#8211;and it is exactly that&#8211;off, given few investors or media will expect much from the merger for a while and be more forgiving.</p>
<p>In addition, the slash-and-burn integration needed to drastically refocus the new company&#8211;hopefully on three things only: advertising, content and communications&#8211;will be easier now more than later when the financial outlook improves.</p>
<p>&#8220;Things are going to get a lot worse than people think,&#8221; said one AOL exec. &#8220;So, this is a really good time for a reset and for cleaning things up.&#8221;</p>
<p>It is also easier now to bring in fresh ideas and new leadership to a combined Yahoo/AOL, as a new company will surely give many talented outside execs who have avoided both separately a reason to look again.</p>
<p>I could go on as to why this deal should move forward quickly, but here is one piece of great advice I got several years ago, from a well-known Internet entrepreneur whose company had just taken a big gamble by buying a controversial but fast-growing start-up in a key category.</p>
<p>At the time, many decried the move as too risky and too pricey and too thoughtlessly done. When I asked the exec about this, he did not argue, but offered this:</p>
<p>&#8220;No one really knows how anything is going to turn out, no matter how long they think it through,&#8221; he said. &#8220;But, I believe it will all work out if we execute well on the promise, because I did know one thing for sure: It was the right direction.&#8221;</p>
<p>And, indeed, while you can puzzle over a map endlessly, knowing the right direction to go in is the only thing one can be sure of in almost any circumstance in life.</p>
<p>Therefore, all Yahoo and AOL have to do is pick a path&#8211;whether it be to move on or merge&#8211;and just <em>go</em>.</p>
<p>By <em>tomorrow</em> would work for me.</p>
<p>In the meantime, below is a video I did of Yahoo&#8217;s Yang onstage at the Web 2.0 Summit in San Francisco last week, talking about the travails of the last year.</p>
<p>It includes him saying Microsoft should still buy Yahoo, which felt a little too much like a plea to me. (I happened to be sitting next to some Microsoft execs during the speech and they did not look too moved by the begging.)</p>
<p>But judge for yourself&#8211;here&#8217;s the video (yes, the Web 2.0 Summit organizers did flash a picture of a jar of Jif peanut butter as a joke&#8211;ha, ha, referring to the <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">infamous Yahoo &#8220;Peanut Butter Manifesto&#8221;</a>):</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1896817220}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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