5 posts and columns on Jim Safka

Ask CEO Might Want to Look Up Definition of "Innovation" in the Dictionary.com

in News on May 15, 2008 at 1:57 pm PT

In case you were wondering, Ask is committed to becoming a viable competitor in a market overwhelmingly dominated by Google and Yahoo. It has not, as CEO Jim Safka vehemently points out in an interview with Forbes today, ceded the search battle to anyone.

Ask CEO Might Want to Look Up Definition of “Innovation” in the Dictionary.com

in News on May 15, 2008 at 1:57 pm PT

In case you were wondering, Ask is committed to becoming a viable competitor in a market overwhelmingly dominated by Google and Yahoo. It has not, as CEO Jim Safka vehemently points out in an interview with Forbes today, ceded the search battle to anyone.

The Algorithm Has a Thing for Housewives

in News on March 5, 2008 at 8:22 am PT

Looks like that big shake-up at Ask was so violent it muddled the brains of the company’s executive leadership. This morning the company announced plans to retool itself as a search engine for housewives. Seems Ask.com believes its core demographic is married women living in the American South and Midwest looking for information about health, [...]

Post Traumatic CES Syndrome

in News on January 10, 2008 at 11:00 am PT

The Algorithm With the Lead Pipe in the Lounge

in News on January 10, 2008 at 12:01 am PT

Barry Diller may have managed to turn Fox into a legitimate fourth major broadcast network. But he hasn’t had much luck doing the same thing with Ask.com in search. Despite Diller’s best efforts, Ask’s share of the search market dropped to 4.6% in November from 5% in November 2006, according to comScore. “We have certainly [...]