1 posts and columns on Jimmy Carter

Why the Yahoogle Deal Will Likely Launch–And Be Coming to an Internet Near You on October 9

in News on September 19, 2008 at 3:08 am PT

Yesterday, BoomTown took a rather strong stand against Google and its recent aggressive efforts to defend its outsourcing deal to sell some of Yahoo’s search ads. Given that the pair have a more than 80 percent combined market share in the search business, I and many others–advertisers, publishers and state and federal regulators–are a bit nervous about further concentration of market power in one set of hands, even if they are such Googley hands. But in the interest of fairness and because I like to argue with myself, here is a counterpoint with three key reasons why Google and Yahoo might hold firm in launching the partnership, which sources said is likely to start on Oct. 9.