And Then There Was One, as Disney Picks Single Digital Leader

When you wish upon a digital strategy.
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Exclusive: Disney Acquires “Sophisticated” Mommy Blog Platform Babble Media

Organic arugula alert: Disney’s interactive unit is calling all urban hipster parents!
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Exclusive: Yahoo News Head Moves to Disney.com, Which Will Get Big Redo

Yesterday, BoomTown reported that Mark Walker, the head of the powerful Yahoo News site, was leaving the Internet giant for another company. That company, sources said, will be Disney, where Walker will be leading a major overhaul of its flagship Disney.com site.

Exclusive: Mickie Rosen to Join Yahoo as Audience Head

Yahoo is hiring former News Corp. and Disney online exec Mickie Rosen to run its Audience unit, which includes the Silicon Valley Internet giant’s powerful content sites, sources said. Rosen will report to Americas head Ross Levinsohn, who has worked with her before, both at News Corp. and Fuse Capital. The move is Levinsohn’s first management rejiggering since he took over last year, and there is likely to be more to come.

Exclusive: Yahoo Courts Former News Corp. Digital Exec Ross Levinsohn as U.S. Head

He’s baaaaaack. Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to replace Hilary Schneider as Yahoo’s U.S. head, according to several sources close to the situation. While the deal is not completely struck, sources said Levinsohn is very close to taking the job as the exec primarily in charge of Yahoo’s powerful media properties and giant advertising business.

Exclusive: Yahoo's Head of Mobile, North America Leaves, as U.S. Unit Reorgs

Today in Yahoo’s third-quarter earnings conference call, Yahoo CEO Carol Bartz said tersely of a flood of exec departures at the Silicon Valley Internet giant: “Some people leave, some get promoted and some good people arrive.” Yes, indeedy, and this afternoon, it was David Katz’s turn to say goodbye. He was Yahoo’s head of mobile in the U.S.

When You Wish Upon Two (Web) Stars: CEO Bob Iger Talks About the Next Digital Direction for Disney

After Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Bob Iger about the entertainment giant’s next Web moves to make it both relevant and profitable. [On weekends, we will be re-posting some pieces from the previous week that we wanted to call attention to again that some readers might have missed.]

Exclusive: Yahoo's David Ko to Head Mobile at Online Gaming Powerhouse Zynga

David Ko, who just announced he was leaving Yahoo as head of its powerful U.S. Audience unit, is taking a job heading mobile efforts at hot social gaming start-up Zynga, according to sources. The move comes only a day after Jimmy Pitaro, who worked for Ko as head of Media at the Internet giant, landed at Disney as the new co-president of its Internet division. For Zynga, mobile is becoming a critical new platform for global growth, as consumers worldwide use a variety of increasingly functional mobile devices, such as smartphones and tablet computers.
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When You Wish Upon Two (Web) Stars: CEO Bob Iger Talks About the Next Digital Direction for Disney

Yesterday, after Disney named two longtime Internet execs–Playdom’s John Pleasants and Jimmy Pitaro of Yahoo–as co-presidents of its Internet unit, BoomTown did a longer interview with CEO Robert Iger about the entertainment giant’s next Web moves to make it both relevant and profitable. Hope springs eternal. “I have tried to keep two obvious philosophies,” Iger told me. “First, that our current business not get in the way of adopting new technologies, and, second, that our business belongs on these new platforms.”

No Massive Reorg at Yahoo, But More Exec Departures (Plus the Schneider Goodbye Letter)

Sorry, folks, but–despite reports–Yahoo will not be unveiling another new organizational structure this week. In actuality, the beleaguered Internet giant is just cleaning up from last week’s shake-up–in which it announced that a chunk of its top media and sales leadership was leaving–as well as settling in new hires made in recent months by its relatively new product head, Blake Irving. In fact, those changes in Irving’s unit have resulted in the departure of two more execs. That would be former SVP of Media Products and Solutions Jeff Kinder and SVP for Cloud Computing Shelton Shugar, who are on their way out.