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	<title>AllThingsD &#187; Joanne Bradford</title>
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		<title>Demand Media Adds a Dash of Social to Its Ads, With Help From Facebook and Twitter</title>
		<link>http://allthingsd.com/20120228/demand-media-adds-a-dash-of-social-to-its-ads-with-help-from-facebook-and-twitter/</link>
		<comments>http://allthingsd.com/20120228/demand-media-adds-a-dash-of-social-to-its-ads-with-help-from-facebook-and-twitter/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 12:30:13 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[Demand Media]]></category>
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		<category><![CDATA[Joanne Bradford]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=178609</guid>
		<description><![CDATA[Demand competes with Mark Zuckerberg for ad dollars. But it can also use his service to give itself a boost.]]></description>
			<content:encoded><![CDATA[<p>Web publishers and marketers are constantly trying to find <a href="http://www.adotas.com/2012/02/iab-announces-new-standard-ad-unit-portfolio/">new ways</a> to get surfers to check out their ads. Here&#8217;s Demand Media&#8217;s latest attempt: Turn ads into portals for Facebook, Twitter and other social nets.</p>
<p>The concept here is pretty basic. Demand&#8217;s &#8220;Social Feed&#8221; ads incorporate a, um, &#8220;social feed&#8221; pop-out. It shows surfers a stream of commentary from and about a brand, via services like Facebook, Twitter and Google+.</p>
<p>The contents of the stream will appear the way they show up on Facebook, Twitter, etc. But Demand hosts and curates the stream, so advertisers don&#8217;t have to worry about torrents of spam showing up, or debacles like <a href="http://www.ft.com/intl/cms/s/0/6de5a21e-46b3-11e1-bc5f-00144feabdc0.html">McDonald&#8217;s ill-fated Twitter campaign</a>.</p>
<p>You can see some examples <a href="http://www.demandmedia.com/socialads/">here</a>, or check out a mock-up below:</p>
<p><a href="http://allthingsd.com/files/2012/02/demand-media-social-ad-two.png"><img class="alignnone size-large wp-image-178615" title="demand media social ad two" src="http://allthingsd.com/files/2012/02/demand-media-social-ad-two-640x366.png" alt="" width="640" height="366" /></a></p>
<p>And that&#8217;s it. Pretty simple idea, though Demand says it&#8217;s fairly complicated to build, which is <a href="http://allthingsd.com/20110812/demand-medias-graffiti-buy-is-good-news-for-a-demand-media-executive/">why it bought rich-media ad shop IndieClick last summer</a>. Sales boss Joanne Bradford says Demand won&#8217;t charge any more for the ads, for now, than it already does for its conventional ads that feature video, sound, etc.</p>
<p>Most interesting to me is the big picture: Demand, which does (sort of) traditional Web publishing, attempts to cash in on the appeal of social media, without having to have its own social media service. Meanwhile Facebook, Twitter, etc., shouldn&#8217;t have a problem with it, since the ads also function as ads for Facebook, Twitter, etc.</p>
<p>Still, since Demand is piggybacking on other services to sell its own ads, there can always be complications.</p>
<p>Earlier this month, for instance, Demand showed me a slightly different version of the concept, which served up commentary directly from Facebook, using the company&#8217;s public API. But something about that didn&#8217;t please Mark Zuckerberg and company, so Demand is doing it this way instead.</p>
<p>Bradford says that Facebook and every other service it is tapping into have signed off on the new format, which uses publicly available data. But social services also have the right to change their minds about the way outsiders use their content. Given that Facebook is getting ready to roll out some tweaks to its own ad platform, those changes could show up as early as <a href="http://allthingsd.com/20120207/facebook-buddies-up-to-marketers-at-new-york-event/">tomorrow</a>.</p>
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		<title>Ex-Yahoos Getting Downloaded by PE Firms and Others on Possible Deals</title>
		<link>http://allthingsd.com/20111111/ex-yahoos-getting-downloaded-by-pe-firms-and-others-on-possible-deals/</link>
		<comments>http://allthingsd.com/20111111/ex-yahoos-getting-downloaded-by-pe-firms-and-others-on-possible-deals/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 22:53:54 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=143361</guid>
		<description><![CDATA[Former employees are good for something, apparently!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111111/ex-yahoos-getting-downloaded-by-pe-firms-and-others-on-possible-deals/ex-yves-guillou-01/" rel="attachment wp-att-143372"><img src="http://allthingsd.com/files/2011/11/ex-yves-guillou-01-301x285.png" alt="" title="ex-yves-guillou-01" width="301" height="285" class="alignright size-medium wp-image-143372" /></a></p>
<p>One of Yahoo&#8217;s biggest problems &#8212; brain drain &#8212; has turned out to be an asset for private equity firms and other players interested in figuring out their best moves related to the Silicon Valley Internet giant.</p>
<p>A plethora of ex-Yahoos, including many former top execs, are getting buttonholed by those who want to know more about the inner workings of the company that might not be obvious from its copious financial data available publicly.</p>
<p>That includes former Americas head Hilary Schneider, who has a longer-term consulting gig with TPG Capital, one of the several PE firms that has recently signed a non-disclosure agreement with Yahoo; former COO and President Sue Decker, who has had a longtime informal relationship with Blackstone, which has not signed the NDA and has been in talks with Yahoo&#8217;s Asian partners, China&#8217;s Alibaba Group and Japan&#8217;s SoftBank; and even former CEO Carol Bartz, who sources say has also been contacted to get her insights.</p>
<p>She is one of many in that regard, in a large pool of former Yahoos, such as: LinkedIn CEO Jeff Weiner, who had run Yahoo&#8217;s media efforts; Chegg CEO Dan Rosensweig, former Yahoo COO; SurveyMonkey CEO Dave Goldberg, who ran swathes of Yahoo&#8217;s entertainment properties; Criteo CEO Greg Coleman, former Yahoo sales head; former CEO Terry Semel, who is now an investor; former communications exec Brad Garlinghouse, who is now at AOL; and Demand Media Chief Revenue Officer Joanne Bradford, who also was a top Yahoo advertising exec.</p>
<p>Not all are cooperating with the requests for a chitchat about Yahoo, but there is much incoming interest in ex-Yahoos and what they might know.</p>
<p>There&#8217;s lots more where that came from, from all parts and all levels of Yahoo, given the breadth of the exes now doing very well &#8212; <em>thank you very much</em> &#8212; throughout the tech and media industries. </p>
<p>Thus, calls from PE firms, from Silver Lake to Bain Capital to Providence Equity Partners, as well as interest from major and majorly irritated shareholders, such as activist hedge fund investor Dan Loeb.</p>
<p>It&#8217;s a smart idea to tap this rich vein of information, as all contemplate possible multi-billion-dollar investments.</p>
<p>While some of these execs have not worked at Yahoo in many years, all have significant knowledge about the challenges and also the culture that cannot be gleaned from spreadsheets.</p>
<p>They also know a lot about the internal politics and personalities of the existing inside players, too. More importantly, several were involved in similar previous major business decisions at Yahoo.</p>
<p>Decker, for example, was a key exec in the Yahoo takeover attempt by Microsoft several years ago; Schneider and Bartz were deeply involved in striking the advertising and search partnership with Microsoft.</p>
<p>&#8220;Between everyone, it&#8217;s a good way to figure out where all the bodies are buried,&#8221; said one person close to the situation. &#8220;And there are <em>a lot</em> of bodies.&#8221;</p>
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		<title>My Picks for Yahoo's Next CEO -- Maybe Snoop Dogg, Ya Digg?</title>
		<link>http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/</link>
		<comments>http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 14:00:32 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=117602</guid>
		<description><![CDATA[While the Yahoo board has yet to begin a search, I have already been hard at work on selecting the next CEO.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/dogg-copy/" rel="attachment wp-att-117788"><img src="http://allthingsd.com/files/2011/09/dogg-copy.png" alt="" title="dogg copy" width="518" height="227" class="aligncenter size-full wp-image-117788" /></a></p>
<p>The firing of Yahoo CEO Carol Bartz leaves open one of the bigger and more difficult jobs in tech &#8212; one that has taken its toll on many.</p>
<p>Nonetheless, rapper Snoop Dogg stepped right up to the Twitter plate yesterday, as soon as news broke of the ouster.</p>
<p><a href="https://twitter.com/#!/SnoopDogg/statuses/111223802049990656">Tweeted Snoop Dogg</a>:</p>
<p>&#8220;Im takn over as tha CEO of Yahoo. Need sum of tha Snoop Dogg content ya digg. Nuff Said.&#8221;</p>
<p>Not nearly <em>nuff</em>!</p>
<p>Thus, while the Yahoo board has yet to begin a search, I have already been hard at work on selecting the next CEO. </p>
<p>(Last time, the company took <a href="http://allthingsd.com/20081118/yahoos-peter-chernin-principle-and-other-ceo-choices/">none of my suggestions</a>, but after the most recent result, the directors might want to pay mind!)</p>
<p>Sources said Yahoo is looking for an experienced Internet type, either from inside or outside the company.</p>
<p>&#8220;Yahoo has put its flag in the ground as a digital media company with a technology base,&#8221; said one source. &#8220;The job requires big buckets of expertise and needs someone who will grow the company.&#8221;</p>
<p>Here I go with the outsiders:</p>
<p><a href="http://kara.allthingsd.com/files/2010/11/051208103823NewsCorpPeterChernin.jpeg"><img src="http://kara.allthingsd.com/files/2010/11/051208103823NewsCorpPeterChernin.jpeg" alt="" title="051208103823NewsCorpPeterChernin" width="150" height="140" class="alignright size-full wp-image-37242" /></a></p>
<p><strong>Peter Chernin:</strong> The former News Corp. exec has been eyeing Yahoo for a possible takeover with other investors. Both Yahoo and I had <a href="http://allthingsd.com/20101117/enter-the-chernin-former-news-corp-president-and-coo-in-yahoo-what-if-mix/">picked him</a> when co-founder Jerry Yang stepped down as CEO almost three years ago, and he had declined the offer. This time, perhaps a big chunk of the company and total autonomy would work, even if making a hit like &#8220;Rise of the Planet of the Apes&#8221; is more fun.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/sheryl-sandberg-3/" rel="attachment wp-att-117854"><img src="http://allthingsd.com/files/2011/09/sheryl-sandberg-150x150.png" alt="" title="sheryl-sandberg" width="150" height="150" class="alignleft size-thumbnail wp-image-117854" /></a></p>
<p><strong>Sheryl Sandberg:</strong> The COO of Facebook is sort of the anti-Bartz, with a smooth and efficient persona, and she is an experienced tech exec. But the former Google exec is at a place of growth at the social networking site, and is unlikely to want to leave the big show, especially since a blockbuster IPO is looming.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/jason-kilar-o/" rel="attachment wp-att-117855"><img src="http://allthingsd.com/files/2011/09/jason-kilar-o-150x150.png" alt="" title="jason-kilar-o" width="150" height="150" class="alignright size-thumbnail wp-image-117855" /></a></p>
<p><strong>Jason Kilar:</strong> The Hulu CEO is in the midst of the process of selling the premium video service, with Yahoo as a bidder. While he has some tense relations with the studios, Kilar is top notch in his dedication to consumer products, and has a lot of experience from his stint at Amazon, too. </p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/dan_rosensweig/" rel="attachment wp-att-117856"><img src="http://allthingsd.com/files/2011/09/dan_rosensweig-150x150.png" alt="" title="dan_rosensweig" width="150" height="150" class="alignleft size-thumbnail wp-image-117856" /></a></p>
<p><strong>Dan Rosensweig:</strong> Currently CEO of IPO-headed Chegg textbook rental service, the former Yahoo exec never got a chance to run the company as its top leader. Well-connected and still well-liked by the troops at Yahoo, it still would be pretty hard for him to go home again.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/1008506_dave_goldberg/" rel="attachment wp-att-117857"><img src="http://allthingsd.com/files/2011/09/1008506_Dave_Goldberg-138x150.png" alt="" title="1008506_Dave_Goldberg" width="138" height="150" class="alignright size-thumbnail wp-image-117857" /></a></p>
<p><strong>Dave Goldberg:</strong> Sure, he&#8217;s married to Sandberg (see above), but the savvy CEO of polling phenom SurveyMonkey is one of the sharpest thinkers in Silicon Valley. He sold his music company to Yahoo many years ago and has a strong background in consumer online services.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/jonmiller1_0/" rel="attachment wp-att-117858"><img src="http://allthingsd.com/files/2011/09/jonmiller1_0-150x150.png" alt="" title="jonmiller1_0" width="150" height="150" class="alignleft size-thumbnail wp-image-117858" /></a></p>
<p><strong>Jon Miller:</strong> The chief digital exec at News Corp. almost got the CEO spot years ago when Carl Icahn was agitating for change at Yahoo, before Time Warner blocked him via a noncompete. With the mishegas at the media giant, and dwindling digital businesses there, it might be a good escape hatch for Miller.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/susan_wojcicki-300x247/" rel="attachment wp-att-117859"><img src="http://allthingsd.com/files/2011/09/Susan_Wojcicki-300x247-150x150.png" alt="" title="Susan_Wojcicki-300x247" width="150" height="150" class="alignright size-thumbnail wp-image-117859" /></a></p>
<p><strong>Susan Wojcicki:</strong> The accomplished Google exec, who runs all its ad products, has the kind of calm, cool, collected persona that Yahoo could use right about now. The search giant was founded in her garage, and she has been a key part of its success since then. Wojcicki is also an understated class act in hey-look-at-me Silicon Valley.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/toddbradley/" rel="attachment wp-att-117860"><img src="http://allthingsd.com/files/2011/09/toddBradley-150x150.png" alt="" title="toddBradley" width="150" height="150" class="alignleft size-thumbnail wp-image-117860" /></a></p>
<p><strong>Todd Bradley:</strong> The Hewlett-Packard exec just got blindsided when the company kicked webOS to the curb. While he is in line to run a possible spinoff of the device business, Bradley might also want to jump out of the frying pan into the fire.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/mike-mccue-2/" rel="attachment wp-att-117861"><img src="http://allthingsd.com/files/2011/09/mike-mccue-150x150.png" alt="" title="mike-mccue" width="150" height="150" class="alignright size-thumbnail wp-image-117861" /></a></p>
<p><strong>Mike McCue:</strong> The CEO of Flipboard would certainly energize Yahoo with his intense focus on quality and consumer delight. The news app start-up could be a good addition to Yahoo, and McCue, the former Netscape and Microsoft exec who is well-liked in the Internet scene, would be, too.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/joanne-bradford2-lt/" rel="attachment wp-att-117862"><img src="http://allthingsd.com/files/2011/09/joanne-bradford2-lt-150x150.png" alt="" title="joanne-bradford2-lt" width="150" height="150" class="alignleft size-thumbnail wp-image-117862" /></a></p>
<p><strong>Joanne Bradford:</strong> The former Yahoo advertising head bolted Bartz&#8217;s regime early on to run revenue for Demand Media. Well-liked in the ad business, she also knows where all the bodies are buried at Yahoo. Since ads and media are key at the company, she&#8217;d make an interesting choice.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/mehdi-1/" rel="attachment wp-att-117863"><img src="http://allthingsd.com/files/2011/09/mehdi-1-150x150.png" alt="" title="mehdi-1" width="150" height="150" class="alignright size-thumbnail wp-image-117863" /></a></p>
<p><strong>Yusuf Mehdi:</strong> The Microsoft online exec would also be a left-field candidate to run Yahoo, given his even-keeled personality and longtime experience in the sector. And, though pricey, Mehdi&#8217;s impact on Bing search has been important. But he&#8217;s also been involved in the software giant&#8217;s lackluster ad and search partnership and still has not turned around the situation at MSN.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/kevin-johnson11-low/" rel="attachment wp-att-117864"><img src="http://allthingsd.com/files/2011/09/kevin-johnson11-low-150x150.png" alt="" title="kevin-johnson11-low" width="150" height="150" class="alignleft size-thumbnail wp-image-117864" /></a> </p>
<p><strong>Kevin Johnson:</strong> The former Microsoft exec and current CEO of Juniper was once slated to be the CEO of Yahoo, had Microsoft managed to win the company in its hostile takeover attempt. In fact, Johnson was the architect of the idea of Yahoo running the media and Microsoft running the tech.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/37867v2-max-250x250/" rel="attachment wp-att-117865"><img src="http://allthingsd.com/files/2011/09/37867v2-max-250x250-150x150.png" alt="" title="37867v2-max-250x250" width="150" height="150" class="alignright size-thumbnail wp-image-117865" /></a></p>
<p><strong>Tim Armstrong:</strong> Well, he might have been a good candidate before the downward slide of AOL and a recent series of questionable judgments. If Armstrong can&#8217;t keep a loud tech blogger in line, it&#8217;s not clear he can wrangle the Yahoo beast.</p>
<p>And here&#8217;s the insider scoop:</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/yahoo__ross_levinsohn-thmb-2/" rel="attachment wp-att-117866"><img src="http://allthingsd.com/files/2011/09/Yahoo__Ross_Levinsohn-thmb-150x150.png" alt="" title="Yahoo__Ross_Levinsohn-thmb" width="150" height="150" class="alignleft size-thumbnail wp-image-117866" /></a></p>
<p><strong>Ross Levinsohn:</strong> The former News Corp. exec is running the Americas for Yahoo, which puts him in charge of the company&#8217;s key businesses. But he&#8217;s still struggling to turn the ad business around, and how well he does that could be a major determinant of his success. But <em>fantastic</em> hair!</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/500-blake-irving/" rel="attachment wp-att-117867"><img src="http://allthingsd.com/files/2011/09/500-blake-irving-150x150.png" alt="" title="500-blake-irving" width="150" height="150" class="alignright size-thumbnail wp-image-117867" /></a></p>
<p><strong>Blake Irving:</strong> The former Microsoft exec has an amiable nature and is well-liked at Yahoo, but he still needs to show that the company can ship some innovative products, and quickly. Like Livestand, the news reader, which is muchly late.</p>
<p><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/davidkenny315309280/" rel="attachment wp-att-117868"><img src="http://allthingsd.com/files/2011/09/DavidKenny315309280-150x150.png" alt="" title="DavidKenny315309*280" width="150" height="150" class="alignleft size-thumbnail wp-image-117868" /></a></p>
<p><strong>David Kenny:</strong> The Yahoo board member is now president of Akamai, which might preclude him from the job. But the well-regarded exec &#8212; he&#8217;s a snazzy dresser, too &#8212; ran one of the Internet&#8217;s top digital ad agencies and now has tech chops from the content delivery network.</p>
<p>Memo to Yahoo board: I have a million more ideas, from former Viacom exec Tom Freston to former Yahoo board member Eric Hippeau. Or why not bring back a passel of former Yahoos to advise, such as former CEO Terry Semel or former president Sue Decker?</p>
<p>Or Oprah! I hear Winfrey will be in Silicon Valley later this week, and she has a lot more free time now. </p>
<p>Like Snoop Dogg, she would <a href="http://www.urbandictionary.com/define.php?term=fo%20shizzle"><em>fo shizzle</em></a> be the bomb to cover.</p>
<p><h4 class="subhed">Related posts</h4>
<ul>
<li><a href="http://allthingsd.com/20110906/as-yahoo-continues-to-wobble-investors-and-board-eye-options/">As Yahoo Continues to Wobble, Investors (And Board) Eye Options</a></li>
<li><a href="http://allthingsd.com/20110906/exclusive-carol-bartz-out-at-yahoo-cfo-interim-ceo/">Exclusive: Carol Bartz Out at Yahoo; CFO Tim Morse Named Interim CEO</a></li>
<li><a href="http://allthingsd.com/20110906/carol-bartzs-last-f-you-now-aimed-at-yahoo/">Carol Bartz’s Last F%*&#038; You — Now Aimed at Yahoo Board</a></li>
<li><a href="http://allthingsd.com/20110906/yahoos-statement-on-bartz-ouster/">Yahoo’s Statement on Bartz Ouster</a></li>
<li><a href="http://allthingsd.com/20110906/wall-street-likes-bartzs-firing-yahoo-stock-spikes-on-news/">Wall Street Likes Bartz’s Firing — Yahoo Stock Spikes on News</a></li>
<li><a href="http://allthingsd.com/20110907/yahoos-next-ceo-maybe-snoop-dogg-ya-digg/">My Picks for Yahoo’s Next CEO — Maybe Snoop Dogg, Ya Digg?</a></li>
</ul>
</p>
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		<title>Liveblogging Demand Media&#039;s (and Richard Rosenblatt&#039;s) First Earnings Call: The Avocado Difference!</title>
		<link>http://allthingsd.com/20110222/liveblogging-demand-medias-and-richard-rosenblatts-first-earnings-call-the-avocado-difference/</link>
		<comments>http://allthingsd.com/20110222/liveblogging-demand-medias-and-richard-rosenblatts-first-earnings-call-the-avocado-difference/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 22:08:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Adjusted OIBDA]]></category>
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		<category><![CDATA[Richard Rosenblatt]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=40968</guid>
		<description><![CDATA[BoomTown always enjoys the maiden voyage of a newly public company, so liveblogging Demand Media's first quarterly earnings seems like a must-do.

It's also the first public outing for CEO Richard Rosenblatt, who has sold off his previous entrepreneurial efforts.

His first point: Where else can you find out how to ripen an avocado?]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/02/avocado.jpeg"><img src="http://kara.allthingsd.com/files/2011/02/avocado-275x220.jpg" alt="" title="avocado" width="275" height="220" class="alignright size-medium wp-image-40972" /></a></p>
<p>BoomTown always enjoys the maiden voyage of a newly public company, so liveblogging Demand Media&#8217;s first quarterly earnings seems like a must-do.</p>
<p>It&#8217;s also the first public outing for CEO Richard Rosenblatt, who has sold off his previous entrepreneurial efforts.</p>
<p>And it seems like a good start, as the Santa Monica, Calif.-based online content company, which <a href="http://mediamemo.allthingsd.com/20110126/wall-street-welcomes-the-content-farm-demand-media-super-sizes-its-ipo">had its IPO in late January</a>, finally out to rest some controversy about how much is actually earns by posting $1 million in net income in the last three months of 2010.</p>
<p>Okay, that is a <em>weensy</em> amount, to be sure, but it beat expectations, as well as for revenue, with sales of $73.6 million for the fourth quarter.</p>
<p>Of course, Demand wants Wall Street to look at &#8220;Adjusted OIBDA&#8221; results, which was up 88 percent, and which it is a much prettier $20.1 million in earnings.</p>
<p>Also on deck, as <a href="http://mediamemo.allthingsd.com/20110222/demand-medias-first-earnings-report-includes-an-actual-profit/">MediaMemo&#8217;s Peter Kakfa noted today</a>:</p>
<p>&#8220;Expect to hear at least one riff on whether or not the company feels threatened by <a href="http://mediamemo.allthingsd.com/20110128/google-tweaks-search-results-to-punish-scrapers/">Google</a> and changes the search engine is making to push <a href="http://chrome.blogspot.com/2011/02/new-chrome-extension-block-sites-from.html">&#8220;content farms&#8221;</a> out of its results. CEO Richard Rosenblatt insists that his company is not a content farm, and that <a href="http://mediamemo.allthingsd.com/20110127/demand-media-says-its-getting-along-just-fine-with-google-thank-you-very-much/">Google is just fine with his stuff</a>, but I have a feeling the issue won&#8217;t go away just yet.&#8221;</p>
<p>We&#8217;ll see&#8211;here we go:</p>
<p><strong>2:05 pm PT:</strong> It took me a bit to get into this conference call, since I could not get the live broadcast from the Web site at all and the teleconference operators were snoozing.</p>
<p><a href="http://mediamemo.allthingsd.com/files/2010/08/Richard-Rosenblatt-at-D8.jpg"><img class="alignleft size-full wp-image-22348" title="Richard Rosenblatt at D8" src="http://mediamemo.allthingsd.com/files/2010/08/Richard-Rosenblatt-at-D8.jpg" alt="" width="150" height="150" /></a></p>
<p>And I tuned in just as Rosenblatt (pictured here) was talking about how Demand was helping people get information about how to ripen avocados.</p>
<p>No, <em>really</em>.</p>
<p>(Memo to self: Curb the snotty journalist tone, especially since I love me a good, ripe avocado.)</p>
<p>Rosenblatt, who seems only a little nervous, pressed on by talking about its massive eHow site, as well as Cracked.com and other major branded sites Demand has.</p>
<p>The latest is TypeF women&#8217;s health and beauty site, which is guided by <a href="http://kara.allthingsd.com/20100628/exclusive-tyra-banks-picks-demand-as-americas-next-top-digital-business-model">supermodel Tyra Banks</a>.</p>
<p>Rosenblatt then linked it all to advertisers and how much they want to spend on sites like this.</p>
<p>&#8220;We are not limited to just a few key verticals,&#8221; he said, touting its sales staff, including Rosenblatt&#8217;s daring raid of Chief Revenue Officer Joanne Bradford from Yahoo.</p>
<p>&#8220;The company is well positioned to capture an increasing share of brand revenue,&#8221; said Rosenblatt.</p>
<p><strong>2:18 pm:</strong> Rosenblatt then zeroed in on the juicy issues, which center around the quality of the content Demand churns out.</p>
<p>Or, as critics have argued, lack of quality.</p>
<p><a href="http://kara.allthingsd.com/files/2011/02/Flame-retardant-helps-make-flying-paper-lanterns-safer.jpeg"><img src="http://kara.allthingsd.com/files/2011/02/Flame-retardant-helps-make-flying-paper-lanterns-safer.jpeg" alt="" title="Flame retardant helps make flying paper lanterns safer" width="200" height="200" class="alignright size-full wp-image-40985" /></a></p>
<p>&#8220;The level of specificity is arcane to some,&#8221; noted Rosenblatt, using the example of <a href="http://www.ehow.com/how_4826178_make-flying-paper-lanterns.html">flying paper lanterns</a> and <a href="http://www.ehow.com/how_5381925_make-roof-rake.html">how to make a roof rake</a> as examples of the kind of niche content Demand produces.</p>
<p>Arcane is right, but it takes all kinds!</p>
<p>Plus, insisted Rosenblatt, it&#8217;s good! Accurate! Edited! Useful!</p>
<p>He took the gloves off here, which made me want a Demand piece about taking care of leather gloves (linseed oil?).</p>
<p>&#8220;We&#8217;re just getting started,&#8221; said Rosenblatt, about the company and not the glove care tips.</p>
<p><strong>2:24 pm:</strong> The CEO turned it over to the CFO, Charles Hilliard, which meant I was off on my critical Web search about taking care of my gloves.</p>
<p>That&#8217;s because he immediately said: &#8220;Adjusted OIBDA.&#8221;</p>
<p>Which-let&#8217;s be honest&#8211;sounds like a communicable disease.</p>
<p>Essentially, said Hilliard, it&#8217;s up, up, up for Demand, in terms of revenue, earnings, page views and more.</p>
<p>You can read all these gory financial details in the <a href="http://ir.demandmedia.com/phoenix.zhtml?c=215358&#038;p=irol-newsArticle&#038;ID=1531481&#038;highlight=">press release here</a>.</p>
<p>For some reason, Hilliard is using the retail term, &#8220;same store sales,&#8221; as a comparison. I covered retails for years, so it is a surprise for this to be the metaphor, but Demand obviously sees itself as a content store.</p>
<p><strong>2:39 pm:</strong> Q&#038;A time and the Google-fights-spam question came first!</p>
<p>Rosenblatt said he welcomed it and appeared unconcerned. His avocado-ripening, roof-rake-making, flying-lantern company needed to make no excuses!</p>
<p>The next question is about expansion, including internationally. Sure, Western Europe.</p>
<p><a href="http://kara.allthingsd.com/files/2011/02/White-Hat.jpeg"><img src="http://kara.allthingsd.com/files/2011/02/White-Hat.jpeg" alt="" title="White Hat" width="200" height="200" class="alignleft size-full wp-image-40991" /></a></p>
<p>Then, a sneaky follow-up on content farms.</p>
<p>&#8220;We consider ourself very white hat,&#8221; declared Rosenblatt.</p>
<p>I wonder what the best way to clean a white hat is?</p>
<p>Voila! It&#8217;s <a href="http://www.ehow.com/how_5134814_clean-white-hats.html">right here on eHow</a>:</p>
<p>&#8220;1. Wash your white hat in the washing machine if it is made of cotton or polyester. Just add laundry detergent and one cup of bleach. Wash the hat using the hot water setting. Do not put the hat in the dryer. The hat will shrink and then it won&#8217;t fit your head.&#8221;</p>
<p>Call the Pulitzer Prize committee!</p>
<p>(Wait, snotty again! I also love clean, white hats.)</p>
<p>I was so riveted by the white-hat thing, I completely missed the next question, but tuned in again to one about revenue momentum.</p>
<p>Essentially, Bradford&#8211;who looks great in a white hat, I might add&#8211;is on the case.</p>
<p>Then some internal technical questions and about guidance for Q1. CFO Hilliard said that the company was guiding for growth, despite more public company expenses.</p>
<p>(Needless to say, you can find out about <a href="http://www.ehow.com/how_7168055_run-public-company.html">how to run a public company here</a> on eHow.)</p>
<p>The last question was about how much branded advertising will make up total revenue. Between five and 10 percent of 2010, said Hilliard, but it is the fastest category of growth.</p>
<p>And also one about curation of content and use of social networking sites like Facebook and Twitter for feedback.</p>
<p>Rosenblatt said that feedback can even become content, which will be part of new eHow redesign to come.</p>
<p>Want <a href="http://www.ehow.com/how-to_4845451_design-own-web-page.html">some tips on that</a>? Of course, Demand Media has the answer, at least to this easy question.</p>
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		<title>Exclusive: Facebook Grabs Microsoft Global Ad Head Carolyn Everson</title>
		<link>http://allthingsd.com/20110215/exclusive-facebook-grabs-microsoft-ad-head-everson/</link>
		<comments>http://allthingsd.com/20110215/exclusive-facebook-grabs-microsoft-ad-head-everson/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 00:19:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=40821</guid>
		<description><![CDATA[Apparently, it's not only in Google's pond where Facebook fishes for talent--the social networking giant has recruited Microsoft's global advertising head Carolyn Everson as one of its top sales execs.

A Facebook spokesperson confirmed the hiring, after a query by BoomTown.

The move will surely cause some tensions with the software giant, which is both a prominent partner of and investor in Facebook, especially since Everson was only hired at Microsoft last June after a long search.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/06/Carolyn_Everson-143x150.jpg" alt="" title="Carolyn_Everson" width="143" height="150" class="alignright size-thumbnail wp-image-29054" /></p>
<p>Apparently, it&#8217;s not only in Google&#8217;s pond where Facebook fishes for talent&#8211;the social networking giant has recruited Microsoft&#8217;s global advertising head Carolyn Everson as one of its top sales execs.</p>
<p>A Facebook spokesperson confirmed the hiring, after a query this afternoon by BoomTown. Everson will be VP of Global Sales at the Silicon Valley company, although is likely to be located in New York.</p>
<p>The move will surely cause some tensions with the software giant, which is both a prominent partner of and investor in Facebook, especially since Everson was only <a href="http://kara.allthingsd.com/20100603/microsoft-u-s-ad-sales-vp-domeniconi-to-depart-while-exec-from-mtv-arrives-to-run-global-online-sales">hired at Microsoft last June</a> after a long search.</p>
<p>Facebook COO Sheryl Sandberg addressed that issue in a statement:</p>
<p>&#8220;Microsoft was one of our earliest partners and is still one of our most valued. We have a long and strong relationship that includes search ads on our site, a social layer on Bing search results and a deep and popular integration with Xbox. They are a leader when it comes to unlocking the power of social for their already popular products and services. We look forward to continuing to expand our relationship with them.&#8221;</p>
<p>A Microsoft spokesman declined to comment.</p>
<p>Despite the possible awkwardness between Facebook and Microsoft&#8211;<em>hey, we stole your top sales exec, but you rock!</em>&#8211;the move to Facebook is a big opportunity for Everson.</p>
<p>But, according to sources, the former MTV Networks ad exec had become frustrated by the intense focus on pushing traffic to Microsoft&#8217;s Bing search service from its MSN portal at the expense of premium ad sales.</p>
<p>In addition, with the massive search and advertising partnership between Microsoft and Yahoo now in place, Everson was also not able to offer search advertising from Microsoft to marketers in packages. Yahoo is now in charge of that offering.</p>
<p>Everson will essentially be replacing longtime and well-regarded Facebook ad exec Mike Murphy, who <a href="http://kara.allthingsd.com/20101026/exclusive-facebooks-longtime-ad-sales-head-mike-murphy-to-depart-company">left the Palo Alto, Calif., company</a> last fall. She will report to former Googler David Fischer, VP of Advertising and Global Operations.</p>
<p>But it was COO Sheryl Sandberg, said sources, who was most focused on Everson. In fact, she just &#8220;friended&#8221; Everson on Facebook this week, as did another top ad exec, Tom Arrix.</p>
<p>Having a top exec who is amenable to and well known by Madison Avenue is key for Facebook as it ramps up its business, in anticipation of an IPO next year.</p>
<p>Despite being private, Facebook has recently been valued at between $50 and $60 billion by investors, who have been eagerly buying up shares of the company on secondary markets.</p>
<p>Under Murphy and Fischer, ad sales have been doing well already. Facebook&#8217;s share of online display advertising has more than quadrupled, from about three percent to almost 14 percent of the nearly $9 billion U.S. market, according to a recent survey.</p>
<p>In growing so quickly, Facebook has grabbed ad revenue&#8211;reportedly $2 billion last year&#8211;from old online powerhouses, especially Yahoo and AOL, and is also in a big fight with Google over premium ad sales.</p>
<p>Facebook&#8217;s surging usage and engagement are the reasons for the increased interest from advertisers, as well as its global growth in both market share and mindshare of consumers.</p>
<p>Thus, the search for a Murphy replacement was far-ranging, and included interest in a number of prominent ad execs from traditional media giants and also ad agencies.</p>
<p>The appointment is a big move for the dynamic Everson, who has mostly worked in the mainstream media for much of her career.</p>
<p>Everson came to Microsoft from a job as EVP of Strategy and Operations for the MTV Networks U.S. ad sales department.</p>
<p>Interestingly, she was also on the short list of candidates Yahoo was once perusing to fill the key U.S. ad sales job after <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Joanne Bradford departed </a> for Demand Media.</p>
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		<title>Exclusive: Yahoo Courts Former News Corp. Digital Exec Ross Levinsohn as U.S. Head</title>
		<link>http://allthingsd.com/20101026/exclusive-yahoo-courts-former-news-corp-digital-exec-ross-levinsohn-as-u-s-head/</link>
		<comments>http://allthingsd.com/20101026/exclusive-yahoo-courts-former-news-corp-digital-exec-ross-levinsohn-as-u-s-head/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 19:11:27 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=36229</guid>
		<description><![CDATA[He's baaaaaack.

Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to replace Hilary Schneider as Yahoo's U.S. head, according to several sources close to the situation.

While the deal is not completely struck, sources said Levinsohn is very close to taking the job as the exec primarily in charge of Yahoo's powerful media properties and giant advertising business.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/10/ross-252x300.jpg" alt="" title="ross" width="252" height="300" class="alignright size-medium wp-image-36231" /></p>
<p>He&#8217;s <em>baaaaaack</em>.</p>
<p>Former Fox Interactive Media President Ross Levinsohn, that is, who is the top candidate to <a href="http://kara.allthingsd.com/20100930/yahoo-confirms-exec-departures-the-internal-memo-from-the-foxhole/">replace Hilary Schneider</a> as Yahoo&#8217;s North American head, according to several sources close to the situation.</p>
<p>While the deal is not completely struck, sources said Levinsohn is very close to taking the job.</p>
<p>Sources added, if he does, he is likely to remain living in Los Angeles, where he has long been located. Yahoo has a large facility in Santa Monica.</p>
<p>The move is a bold one for Yahoo CEO Carol Bartz, who desperately needs to bring in major Internet talent to the company to shore up her worrisome inexperience in the space.</p>
<p>Yahoo has been rocked by management turmoil&#8211;especially in the media and advertising unit&#8211;and also troubling weakness in revenue growth and innovative spark.</p>
<p>Levinsohn, one of the more colorful of Web personalities, certainly has a spark.</p>
<p>Levinsohn is currently an investor at Fuse Capital, which funds digital media and communications start-ups.</p>
<p>But sources said he has been itching to get back at a big company with scale in the digital media business and has been interested in Yahoo for some months.</p>
<p>At Yahoo, presumably, he will have purview over what Schneider did (and perhaps more), including the Silicon Valley Internet giant&#8217;s powerful media properties and its large advertising sales force in the U.S..</p>
<p>It&#8217;s likely Yahoo will hire a major ad sales exec to work under Levinsohn, and sources said the company has been in contact with several prominent execs to fill the slot left open with the March departure of <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">Joanne Bradford to Demand Media</a>.</p>
<p>Besides Schneider, also among the recent departures in the unit Levinsohn would run: <a href="http://kara.allthingsd.com/20100928/exclusive-yahoo-exec-churn-continues-with-media-head-pitaro-ready-to-bolt">VP of Media Jimmy Pitaro</a>, who went to <a href="http://kara.allthingsd.com/20101003/yahoos-jimmy-pitaro-lands-digital-co-president-job-at-disney-with-playdoms-john-pleasants/">Disney</a>, and <a href="http://kara.allthingsd.com/20100929/exclusive-major-meltdown-at-yahoo-as-more-top-execs-to-depart-including-u-s-head-hilary-schneider">U.S. Audience head David Ko</a>, who moved to social gaming phenom <a href="http://kara.allthingsd.com/20101004/exclusive-yahoos-david-ko-to-head-mobile-at-online-gaming-powerhouse-zynga">Zynga</a>.</p>
<p>Until now, Levinsohn is best known for his stint running digital operations for News Corp.&#8217;s then FIM unit.</p>
<p>It was at FIM that he rose to prominence after he bought MySpace, the social networking site that was once the hottest property on the Web.</p>
<p>At the time, Levinsohn and other execs also struck a gigantically lucrative advertising search deal with Google that garnered MySpace huge revenues.</p>
<p>After leaving News Corp. after repeated clashes with MySpace Co-founder and CEO Chris DeWolfe, he partnered with former AOL CEO Jon Miller in another investment company, Velocity Capital.</p>
<p>Ironically, both Miller and Levinsohn were the top choice of billionaire shareholder activist Carl Icahn as the execs he wanted to run Yahoo when he was agitating for change there a few years back in the midst of the failed takeover attempt by Microsoft.</p>
<p>When reached today, Miller&#8211;who now is the Chief Digital Officer of News Corp.&#8211;declined to comment on his former associate&#8217;s job prospects.</p>
<p>But he said: &#8220;If Yahoo is so lucky to get Ross, it would be great, because he is one of few people who understands <em>all</em> media.&#8221;</p>
<p>Indeed, although Levinsohn is better known as a dealmaker and media exec than as a sales expert, although he did manage digital advertising properties at FIM.</p>
<p>Previous to FIM, Levinsohn ran Fox Sports Interactive Media. He has also worked at the AltaVista Network, an early search pioneer, CBS Sportsline and Time Warner&#8217;s pay cable giant HBO. In addition, <a href="http://fusecapital.com/partners/ross-levinsohn">according to his bio at Fuse</a>.</p>
<p>He also worked at Saatchi and Saatchi and in sports management and marketing with ProServ and Lapin and Rose Communications.</p>
<p>Yahoo declined to comment about the possible appointment of Levinsohn.</p>
<p>(And let&#8217;s hope Yahoo&#8211;especially the hip-shooting Bartz&#8211;doesn&#8217;t announce his arrival by also unfairly kicking former execs in the media and advertising unit in the teeth, as has been cloddishly done already too many times.)</p>
<p>BoomTown has also contacted Levinsohn via email and phone and has not heard back from the typically voluble exec.</p>
<p>But you can enjoy his stylings here, in a video interview <a href="http://kara.allthingsd.com/20071227/ross-levinsohn-speaks">I did with him in 2007</a>:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=DB8EE143-4501-4502-81A2-A9591EEC3663&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={DB8EE143-4501-4502-81A2-A9591EEC3663}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
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		<title>Exclusive: Former Yahoo and Microsoft Exec Dossett to Demand Media</title>
		<link>http://allthingsd.com/20101016/exclusive-former-yahoo-and-microsoft-exec-dossett-to-demand-media/</link>
		<comments>http://allthingsd.com/20101016/exclusive-former-yahoo-and-microsoft-exec-dossett-to-demand-media/#comments</comments>
		<pubDate>Sat, 16 Oct 2010 08:23:06 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=35637</guid>
		<description><![CDATA[According to sources, Jeff Dossett--who has held top online jobs at both Yahoo and Microsoft--has taken a job at Demand Media as its SVP of Content Partnership Development.

The Santa Monica, Calif.-based Demand, which sources said is now prepping its road show for its upcoming IPO, has been picking up big company execs to add to its roster.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/10/JJD_CROPPED-275x244.jpg" alt="" title="JJD_CROPPED" width="275" height="244" class="alignright size-medium wp-image-35651" /></p>
<p>According to sources, Jeff Dossett has taken a job at Demand Media as its SVP of Content Partnership Development.</p>
<p>That means Dossett, who has held top online jobs at both Yahoo and Microsoft, will be focused on content distribution partnerships for the online content company&#8217;s Demand Media Studio platform.</p>
<p>The Santa Monica, Calif.-based Demand, which sources said is now prepping its road show for its<a href="http://mediamemo.allthingsd.com/20100806/heres-the-big-ipo-youve-been-waiting-for-demand-media-files-with-the-sec"> upcoming IPO</a>, has been picking up big company execs to add to its roster.</p>
<p>In March, it hired Yahoo U.S. advertising sales head <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">Joanne Bradford</a>, who worked with Dossett at Microsoft.</p>
<p>When BoomTown last checked in with Dossett in mid-2009, he was <a href="http://kara.allthingsd.com/20090528/yahoo-audience-head-jeff-dossett-expected-to-depart-company">leaving Yahoo</a> for an adventure-focused start-up.</p>
<p>As its SVP for North American Audience, Dossett had been in charge of all of Yahoo&#8217;s media assets, including its powerful News, Sports and Finance content sites.</p>
<p><a href="http://kara.allthingsd.com/20081103/as-boomtown-said-microsofts-jeff-dossett-joins-yahoo/">Dossett  had joined Yahoo in late 2008</a>, coming to the company from Microsoft, where he was MSN executive producer and general manager.</p>
<p>In his job at MSN, Dossett was the lead for audience, content and programming strategy and execution in the U.S.</p>
<p>He had worked at the company since 1991, in a variety of sales and marketing jobs in Canada, and later worked on strategy and business development for MSN.</p>
<p>Dossett was also CEO of Carpoint, now MSN Autos, and was GM of its real-estate arm.</p>
<p>He also took two years off from Microsoft in 2002 to climb the highest mountains on each of the seven continents, finally reaching the summit of Mount Everest in May of 2004.</p>
<p>Dossett reached the summit of Everest for a second time in 2008.</p>
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		<title>No Massive Reorg at Yahoo, But More Exec Departures (Plus the Schneider Goodbye Letter)</title>
		<link>http://allthingsd.com/20101004/no-massive-reorg-at-yahoo-but-more-exec-departures-plus-the-schneider-goodbye-letter/</link>
		<comments>http://allthingsd.com/20101004/no-massive-reorg-at-yahoo-but-more-exec-departures-plus-the-schneider-goodbye-letter/#comments</comments>
		<pubDate>Mon, 04 Oct 2010 08:05:35 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=34712</guid>
		<description><![CDATA[Sorry, folks, but--despite reports--Yahoo will not be unveiling another new organizational structure this week.

In actuality, the beleaguered Internet giant is just cleaning up from last week's shake-up--in which it announced that a chunk of its top media and sales leadership was leaving--as well as settling in new hires made in recent months by its relatively new product head, Blake Irving.

In fact, those changes in Irving's unit have resulted in the departure of two more execs. That would be former SVP of Media Products and Solutions Jeff Kinder and SVP for Cloud Computing Shelton Shugar, who are on their way out.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/10/nothing_to_see_here-275x219.jpg" alt="" title="nothing_to_see_here" width="275" height="219" class="alignright size-medium wp-image-34802" /></p>
<p>Sorry, folks, but&#8211;despite reports&#8211;Yahoo will not be unveiling another new organizational structure this week.</p>
<p>In actuality, the beleaguered Internet giant is just cleaning up from last week&#8217;s shake-up&#8211;in which it announced that a chunk of its <a href="http://kara.allthingsd.com/20100930/yahoo-confirms-exec-departures-the-internal-memo-from-the-foxhole/">top media and sales leadership was leaving</a>&#8211;as well as settling in new hires made in recent months by its relatively new product head, <a href="http://kara.allthingsd.com/20100419/yahoo-confirms-former-microsoft-exec-blake-irving-hired-as-chief-product-officer">Blake Irving</a>.</p>
<p>In fact, those changes in Irving&#8217;s unit have resulted in the departure of two more execs. That would be former SVP of Media Products and Solutions Jeff Kinder and SVP for Cloud Computing Shelton Shugar, who are on their way out.</p>
<p>Kinder actually left his job many weeks ago and was offered the chance to find another within Yahoo (YHOO), although sources said he has now definitely decided to leave the company on his own.</p>
<p>CEO Carol Bartz held a meeting Friday with senior leadership to go over the situation and to assure management that changes to come would stabilize the company going forward.</p>
<p>To be sure, Yahoo needs some kind of reassurance and fast.</p>
<p>BoomTown <a href="http://kara.allthingsd.com/20100929/exclusive-major-meltdown-at-yahoo-as-more-top-execs-to-depart-including-u-s-head-hilary-schneider/">broke the news last week</a> that U.S. head Hilary Schneider was departing the company (see her goodbye memo below), along with U.S. Audience head David Ko and SVP of Media Jimmy Pitaro.</p>
<p>Pitaro has since landed a big job as <a href="http://kara.allthingsd.com/20101003/yahoos-jimmy-pitaro-lands-digital-co-president-job-at-disney-with-playdoms-john-pleasants/">co-president of the Internet unit of Disney</a> (DIS).</p>
<p>The overall corporate turmoil has put more scrutiny on Bartz. For two years, she has been trying to turn around the company, with only a modicum of success.</p>
<p>While Bartz did strike a search and online advertising partnership with Microsoft (MSFT) to better battle Google (GOOG), she has not <a href="http://kara.allthingsd.com/20100720/liveblogging-yahoos-second-quarter-earnings-call-how-do-you-solve-a-problem-like-flat-revenue">goosed flat revenue</a> nor been able to boost <a href="http://kara.allthingsd.com/20100630/as-its-stock-languishes-yahoo-does-a-buyback-to-juice-shares">Yahoo&#8217;s moribund stock</a>.</p>
<p>Perhaps more critically, she has not stopped the steady exodus of talent, especially of more senior execs.</p>
<p>Departures in the last six months include U.S. advertising sales head <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Joanne Bradford</a>, Integrated Consumer Experiences SVP <a href="http://kara.allthingsd.com/20100528/exclusive-yahoo-front-page-head-tapan-bhat-leaves-yahoo">Tapan Bhat</a>, <a href="http://kara.allthingsd.com/20100408/confirmed-yahoo-cto-and-chief-product-officer-balogh-to-leave-company">CTO Ari Balogh</a>, as well as the heads of its <a href="http://kara.allthingsd.com/20100827/exclusive-yahoo-social-platforms-head-sample-departs-for-ebay">social platform</a> and <a href="http://kara.allthingsd.com/20100823/exclusive-yahoos-communications-head-jason-titus-departs">communications product</a> units.</p>
<p>But last week&#8217;s departure trifecta of the execs running Yahoo&#8217;s powerful and successful media unit drove the talent drain issue home for many investors and other observers.</p>
<p>While each departure case was different, of course, the leavings have lent a feeling of instability inside and outside the company.</p>
<p><img src="http://kara.allthingsd.com/files/2010/04/4533145917_d022ca2a43-199x300.jpg" alt="" title="4533145917_d022ca2a43" width="199" height="300" class="alignleft size-medium wp-image-27029" /></p>
<p>That has happened more quietly over the several months of reshuffling by Irving (pictured here), who came to Yahoo from Microsoft, and which I have reported on here previously several times.</p>
<p>For example, in September, Irving hired Microsoft exec <a href="http://kara.allthingsd.com/20100909/another-microsoft-exec-to-yahoo-joining-other-ex-softies">John Matheny</a> to head the communications products and communities unit.</p>
<p>Previous to that, in July, Irving brought in another old colleague from the software giant&#8211;<a href="http://kara.allthingsd.com/20100708/yahoo-makes-another-major-product-exec-hire-from-microsoft/">Bill Shaughnessy</a>&#8211;as SVP of Product Management.</p>
<p>Thus, Irving&#8211;who is a little too busy traveling to a number of Yahoo product and technology units in Asia and India over the next weeks to announce yet another reorg&#8211;has pretty much already moved his part of the business around, although there are likely to be some more hires to come.</p>
<p>It is not unusual for a new senior exec to do this, of course, but Irving&#8217;s many moves reportedly sparked some tension between him and Schneider.</p>
<p>That might have been moot, since she had decided to leave some months ago, but was asked to stay on by Bartz.</p>
<p>To be sure, in recent months, many sources said that their relationship had become strained too as Yahoo ad sales continue to struggle, and they also disagreed on the company&#8217;s strategic direction.</p>
<p>Still, it should be noted that Schneider is staying on until a new exec is named to replace her.</p>
<p>Whatever the various machinations in the corporate suite at Yahoo, Bartz needs to find a way to convince Wall Street that she still has the ability to complete her much touted turnaround of the Silicon Valley pioneer to a new period of growth and innovation.</p>
<p>How quickly she is doing that will come into sharp relief in a few weeks when Yahoo reports its third-quarter earnings on October 19.</p>
<p>And while executive departures garner a lot of attention, that is the bottom line for Yahoo, the thing most important of all to watch.</p>
<p>Finally, given I love a good internal memo, here is, belatedly, the email that Schneider sent to her staff last week about her leaving:</p>
<blockquote class="memo"><p>Team,</p>
<p>I&#8217;m sure by now you&#8217;ve all had a chance to read Carol&#8217;s note, and know that I made the decision to move on to the next stage of my career. When I joined Yahoo! four years ago, I knew it would be an amazing and rich experience&#8230;and it has exceeded every expectation. Our consumers look to Yahoo! as they navigate their lives, our advertisers look to Yahoo! for leadership, and publisher looks to Yahoo! for our amazing scale and reach. Our team, however, is our secret weapon!</p>
<p>Meanwhile, the search for my successor is under way and I will continue to lead our team until we make the transition.</p>
<p>Additionally. David Ko, SVP of Audience and Mobile, and Jimmy Pitaro, VP of North America Media, have decided to leave Yahoo! David and Jimmy are amazing leaders and we will miss them. Yahoo!&#8217;s leadership positions in Sports, News, Entertainment, Finance and Mobile are their legacy that we have to proudly continue.</p>
<p>Raymond Stern will be the SVP of North America Audience and will be responsible for the Audience teams. Raymond has been an integral part of Americas leadership team as the SVP of Business Development and Partnerships. Before joining Yahoo! a year ago, he held a wide range of business leadership positions, including more than 10 years as a Partner the Boston Consulting Group where he ran the Technology and Media Practice on the west coast. He also held senior leadership roles at Intuit, including CMO.</p>
<p>Raymond will immediately start diving in to the Audience business, and David and Jimmy are committed to working with Raymond through the transition. Right now, Raymond will continue overseeing the business development and partnership teams while we think through the best structure for these teams moving forward.</p>
<p>I know that transitions can create swirl&#8211;but our customers, both consumer and marketers, are looking to us for continued leadership&#8230;and I know we can deliver this.</p>
<p>You are Yahoo!&#8217;s magic, and I thank you for your tremendous commitment, leadership, and support.</p>
<p>Hilary</p></blockquote>
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		<title>Yahoo Troops Skittish With No Word From Top on Exec Departures (So&#039;s Microsoft)</title>
		<link>http://allthingsd.com/20100930/yahoo-troops-skittish-with-no-word-from-top-on-exec-departures-sos-microsoft/</link>
		<comments>http://allthingsd.com/20100930/yahoo-troops-skittish-with-no-word-from-top-on-exec-departures-sos-microsoft/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 16:49:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=34550</guid>
		<description><![CDATA["We are wandering around and people are asking us questions and we don't know what's going on ourselves," said one very nervous Yahoo ad salesperson this morning in New York for Advertising Week, the most important gathering of the year for online sales. "There's a lot of uncertainty from an employee perspective."

You can say that again.

Today, as news BoomTown broke about the departure of Yahoo's U.S. head Hilary Schneider and two other key execs at the Internet giant spread, I have been on the receiving end of a spate of emails and calls and text messages from staffers at the Silicon Valley icon searching for information about what's up at their own company.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/09/central-nervous-system-and-peripheral-nervous-system-picture-275x220.jpg" alt="" title="central-nervous-system-and-peripheral-nervous-system-picture" width="275" height="220" class="alignright size-medium wp-image-34554" /></p>
<p>&#8220;We are wandering around and people are asking us questions and we don&#8217;t know what&#8217;s going on ourselves,&#8221; said one very nervous Yahoo ad salesperson this morning, in New York for Advertising Week, the most important gathering of the year for online sales. &#8220;There&#8217;s a lot of uncertainty from an employee perspective.&#8221;</p>
<p>You can say that again.</p>
<p>Today, as news BoomTown broke about the <a href="http://kara.allthingsd.com/20100929/exclusive-major-meltdown-at-yahoo-as-more-top-execs-to-depart-including-u-s-head-hilary-schneider/">departure of Yahoo&#8217;s U.S. head Hilary Schneider and two other key execs</a> at the Internet giant spread, I have been on the receiving end of a spate of emails and calls and text messages from staffers at the Silicon Valley icon searching for information about what&#8217;s up at their own company.</p>
<p>That&#8217;s because neither the top management of Yahoo (YHOO) nor its typically ineffectual board has communicated to its thousands of employees about exactly what is going on, nor about plans to replace bosses in charge of giant swaths of the business.</p>
<p>Now, for example, Yahoo&#8217;s ad sales execs say they don&#8217;t know who to report to, since Schneider is headed out and no one person replaced U.S. ad sales leader Joanne Bradford in Yahoo&#8217;s key moneymaking market after she left in March.</p>
<p>And media workers, such as GMs of powerful Yahoo news, sports, finance and mobile efforts, all under departing Audience head David Ko and VP of Media Jimmy Pitaro, are also wondering who is now in charge.</p>
<p>Here&#8217;s my promise: I will have all internal memos here, as soon as they are released and I can get my mitts on them.</p>
<p>It&#8217;s not clear when that will be. Sources said Yahoo might make a statement about the situation this afternoon, before the <a href="http://kara.allthingsd.com/20100929/exclusive-major-meltdown-at-yahoo-as-more-top-execs-to-depart-including-u-s-head-hilary-schneider/">planned announcement tomorrow afternoon</a> about the exec departures, but it has not been determined yet.</p>
<p>But sources said Yahoo might have an exec to announce to replace at least Schneider by today, given how important sales are to the company.</p>
<p>Since Chief Product Officer Blake Irving is from Microsoft and he has brought in several execs from there to Yahoo, rumors are swirling around yet another one coming in.</p>
<p>Some outside partners are also nervous, including those staying at Microsoft.</p>
<p>In an interview just this morning with the new head of global ad sales for Microsoft (MSFT) Carolyn Everson, for example, she pointed out that Yahoo is slated to take over premium online ad sales for the software giant under the terms of their search and technology partnership in just two weeks.</p>
<p>&#8220;I&#8217;ll be honest,&#8221; she said. &#8220;We are a little worried.&#8221; But she added that Yahoo remains an important strategic partner and the success of the alliance is a key focus.</p>
<p>Worried? Get in line, it seems.</p>
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		<title>Here Comes the Yahoo Spin Cycle&#8211;So Try BoomTown&#039;s Soap-Free Guide to What&#039;s Actually Happening</title>
		<link>http://allthingsd.com/20100930/here-comes-the-yahoo-spin-cycle-so-try-boomtowns-soap-free-guide-to-whats-actually-happening/</link>
		<comments>http://allthingsd.com/20100930/here-comes-the-yahoo-spin-cycle-so-try-boomtowns-soap-free-guide-to-whats-actually-happening/#comments</comments>
		<pubDate>Thu, 30 Sep 2010 07:53:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=34475</guid>
		<description><![CDATA[Here's how Yahoo's top brass and board--with the help of its newly re-engaged crisis-management PR firm, Abernathy MacGregor--are already trying to spin the latest executive turmoil to hit the company:

Trashing those on the way out, to take focus off those remaining who have been just as responsible for driving the Internet icon, and claiming that this is all part of yet another well-planned reorganization at Yahoo.

Don't believe most of it for a second. Some of it is corporate politics as usual, some of it rejiggering of events, some just not true at all.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/09/lolcat-spin-275x206.jpg" alt="" title="lolcat spin" width="275" height="206" class="alignright size-medium wp-image-34478" /></p>
<p>Here&#8217;s how Yahoo&#8217;s top brass and board&#8211;with the help of its newly re-engaged crisis-management PR firm, Abernathy MacGregor&#8211;are already trying to spin the latest executive turmoil to hit the company:</p>
<p>Trashing those on the way out, to take focus off those remaining who have been just as responsible for driving the Internet icon and claiming that this is all part of yet another well-planned reorganization at Yahoo (YHOO).</p>
<p>Don&#8217;t believe most of it for a second. Some of it is corporate politics as usual, some of it rejiggering of events, some just not true at all.</p>
<p>After BoomTown&#8217;s <a href="http://kara.allthingsd.com/20100929/exclusive-major-meltdown-at-yahoo-as-more-top-execs-to-depart-including-u-s-head-hilary-schneider/">scoop earlier today</a> that Yahoo&#8217;s U.S. head Hilary Schneider, as well as Audience head David Ko and VP of Media Jimmy Pitaro, would be departing the company&#8211;all of which Yahoo is still planning to announce after the markets close on Friday&#8211;here comes this gem in a <a href="http://online.wsj.com/article/SB10001424052748704116004575522741904235112.html">follow-up story in The Wall Street Journal</a>:</p>
<p>&#8220;[Yahoo CEO Carol] Bartz, who joined Yahoo in January 2009, is in the midst of a turnaround effort. People familiar with the matter said she is removing the company&#8217;s old guard to assemble a new team.&#8221;</p>
<p>Let&#8217;s parse this ridonkulous spin-addled blame game, shall we?</p>
<p>Bartz is, in fact, the <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones">very person who picked all those execs for prime responsibility</a> in her <em>last</em> reorg.</p>
<p>If they were so incompetent, why not dump them much quicker? After all, it&#8217;s not like the problems have not been mounting for months and months, with more and more talent taking off.</p>
<p>In addition, the exec exodus at Yahoo over the last year has been unrelenting and broad, encompassing way too many employees for her to act as if it were all planned and okay.</p>
<p>As to the &#8220;midst of a turnaround effort&#8221; canard that Bartz keeps insisting on, even comparing herself to Apple (AAPL) CEO <a href="http://kara.allthingsd.com/20100917/shooting-from-carol-bartzs-hip-apples-iads-are-just-awful-which-is-why-yahoo-buys-them">Steve Job&#8217;s epic journey to return that legendary company to health</a>?</p>
<p>Um, we are deep in the second year of the Bartz regime, and there appears to be no iPod-like save in sight, and it&#8217;s a little long in the tooth to keep using the turnaround excuse for all that has <em>not</em> yet happened under her command.</p>
<p>Which is to say, stock with a pulse and real growth across all metrics, as Facebook and Google (GOOG), to name a few, are showing.</p>
<p>In addition, it was Bartz herself who handed over a lot of the responsibility for the revival of Yahoo to Schneider.</p>
<p><img src="http://kara.allthingsd.com/files/2010/09/wes1075fc.69885_md-275x184.jpg" alt="" title="wes1075fc.69885_md" width="275" height="184" class="alignleft size-medium wp-image-34481" /></p>
<p>Which meant Schneider had to be thrown under the wheels of the bus in the Journal by dragging out a very old&#8211;and tangential to the <a href="http://kara.allthingsd.com/20100720/liveblogging-yahoos-second-quarter-earnings-call-how-do-you-solve-a-problem-like-flat-revenue/">much larger flat revenue crisis</a> at Yahoo&#8211;newspaper deal as pretty wet cannon fodder:</p>
<p>&#8220;Ms. Schneider is leaving because officials haven&#8217;t been satisfied with her performance, according to people familiar with the matter. Ms. Schneider was responsible for a 2006 deal with industry group Newspaper Consortium, in which Yahoo sold ads for newspaper websites and print editions. The effort continues but has not met Yahoo&#8217;s expectations, according to a person close to the company.&#8221;</p>
<p>Memo to readers: &#8220;People familiar with the matter,&#8221; I am guessing, would be current Yahoo execs.</p>
<p>The fact of the matter is that there have been both critics and admirers of Schneider at Yahoo, which comes as no surprise for one of its top execs. Some consider her smart and canny, while others complain of indecisiveness and slowness to act.</p>
<p>And, she has definitely had some very big whiffs, including the newspaper consortium, but most especially not finding an ad sales chief to replace Joanne Bradford, who left in March, about which <a href="http://kara.allthingsd.com/20100802/yahoo-restructures-u-s-ad-sales-force-with-no-new-head-but-apparently-a-lot-of-prince-charmings/">I gave her a hard time when a very squishy structure</a> was announced.</p>
<p>And, right now, sources tell me, Yahoo&#8217;s upcoming quarterly report could be an even tougher one.</p>
<p>And that falls to Schneider, of course, who has been in charge of its many partnerships, as well as advertising sales across the key Americas region.</p>
<p>Perhaps good reason for an ouster, except I have been tracking Schneider&#8217;s status for many months now, since hearing from many sources&#8211;not her, ever, in case you wanted to know&#8211;that she had told Bartz she wanted out.</p>
<p>Maybe that is what began to sour the boss on Schneider. But to now suddenly call her performance poor seems unusual, especially when you can just as easily point to Yahoo&#8217;s disastrous and pricey marketing campaigns&#8211;it is definitely <em>not</em> You!&#8211;helmed by CMO Elisa Steele, which has failed to move the needle on key user metrics.</p>
<p><img src="http://kara.allthingsd.com/files/2010/09/2197218796_6a7a084bcc-275x206.jpg" alt="" title="2197218796_6a7a084bcc" width="275" height="206" class="alignright size-medium wp-image-34485" /></p>
<p>But she has a tight relationship with Bartz, so she&#8217;s all right, jack? I am dizzy from all the spinning.</p>
<p>In other words, execs make mistakes and there is a lot of blame to go around and&#8211;as the old saying goes&#8211;the buck really does stop with Bartz.</p>
<p>But, guess what? Perhaps it should be noted that Bartz has also misstepped badly of late by making a series of wild remarks that have seriously angered many partners and other companies in Silicon Valley.</p>
<p>And I have heard from countless and very significant investors, all of whom are deeply concerned about her tone and recent public comments.</p>
<p>Just ask <a href="http://kara.allthingsd.com/20100726/yahoo-japan-confirms-google-switch-for-both-paid-and-algo-search">Yahoo Japan&#8217;s Masayoshi Son</a>. Or <a href="http://kara.allthingsd.com/20100916/apparently-yahoos-bartz-didnt-get-the-memo-about-avoiding-land-wars-in-asia">Alibaba&#8217;s Jack Ma in China</a>. Or the <a href="http://kara.allthingsd.com/20100917/shooting-from-carol-bartzs-hip-apples-iads-are-just-awful-which-is-why-yahoo-buys-them">fine folks over at Apple</a> in Cupertino, Calif.</p>
<p>And, I can also report that several execs at Yahoo&#8217;s new search technology partner, Microsoft, are also increasingly alarmed. Said one to me yesterday: &#8220;It is becoming a little unsettling.&#8221;</p>
<p>I can say for certain that Ko, who will doubtlessly be the next to get dinged, left on his own motor, telling Bartz himself recently.</p>
<p>He was quickly followed by Pitaro, who, as I <a href="http://kara.allthingsd.com/20100928/exclusive-yahoo-exec-churn-continues-with-media-head-pitaro-ready-to-bolt/">reported earlier this week</a>, is headed to another big company. No matter what the spin, his departure is a big loss, as he is well-liked inside and outside the company.</p>
<p>Then Schneider rounded out the latest trio of execs to go.</p>
<p>Thus, sources said, Yahoo is about to go on the offense, which is the expected thing to do, ready to announce a plan to move most of the product organization under Chief Product Officer Blake Irving.</p>
<p>The former Microsoft (MSFT) online exec is as sharp as a tack, in my experience, and clearly an even sharper corporate player, recently bringing in a <a href="http://kara.allthingsd.com/20100909/another-microsoft-exec-to-yahoo-joining-other-ex-softies/">series of his old cohorts</a> from the software giant to take over big jobs at Yahoo.</p>
<p>He&#8217;s obviously now won some version of a corporate power play, and is now in favor with Bartz. But that means he&#8217;s being handed the entire thing.</p>
<p>Apparently, Irving has told numerous people that he plans to &#8220;rip it all down&#8221; and streamline the whole organization.</p>
<p>More rearranging at the company that has moved around the corporate living room umpteenth times over the past several years? Except it is still essentially the same room and same house.</p>
<p>Okay, Irving should probably have his choice of where the sofa goes, but as one exec wisely told me tonight: &#8220;Yahoo needs to build great products, not have another reorg&#8230;.It needs a win.&#8221;</p>
<p>Indeed, just as board member Eric Hippeau apparently said at a recent meeting to deal with the latest executive kerfuffle.</p>
<p>Yahoo Chairman Roy Bostock&#8211;who has presided over so many stumbles over the years that I have lost count&#8211;said to the room: &#8220;We need crisis management.&#8221;</p>
<p>Countered Hippeau, a longtime Internet exec who is now CEO of the Huffington Post: &#8220;What we need is revenue.&#8221;</p>
<p>Indeed. And innovation. And a vision. And, most of all, spin-free leadership.</p>
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		<title>First Ben Silverman Online Program&#8211;&quot;Ready, Set, Dance!&quot;&#8211;Debuts on Yahoo</title>
		<link>http://allthingsd.com/20100928/first-ben-silverman-online-program-ready-set-dance-debuts-on-yahoo/</link>
		<comments>http://allthingsd.com/20100928/first-ben-silverman-online-program-ready-set-dance-debuts-on-yahoo/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 02:31:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=34370</guid>
		<description><![CDATA[Yahoo and Electus, the multiplatform content studio headed by former NBC entertainment head Ben Silverman, debuted its first original, branded entertainment programming tonight with "Ready, Set, Dance!"

The site, which is now live on Yahoo Music and sponsored by State Farm, merges the candid-camera phenomenon with reality television and "aims to tap into the pop culture interest in television dance shows and dance videos on the Web...."

The site is relatively spare right now, with only one episode, titled "Magic Sparkle Chunk and Frisky Ris."]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/09/rsd2.jpg" alt="" title="rsd2" width="363" height="44" class="alignright size-full wp-image-34372" /></p>
<p>Yahoo and Electus, the multiplatform content studio headed by former NBC entertainment head Ben Silverman, debuted its first original, branded entertainment programming tonight with <a href="http://readysetdance.yahoo.com">&#8220;Ready, Set, Dance!&#8221;</a></p>
<p>The site, which is now live on Yahoo Music and sponsored by State Farm, merges the candid-camera phenomenon with reality television and &#8220;aims to tap into the pop culture interest in television dance shows and dance videos on the Web&#8230;.&#8221;</p>
<p>The Yahoo (YHOO) site is relatively spare right now, with only one episode, titled &#8220;Magic Sparkle Chunk and Frisky Ris.&#8221;</p>
<p>Reads the description of the show: &#8220;Will&#8217;s &#8216;Magic Sparkle Chunk&#8217; style is invading the tranquility of Madison Square Park, while Marisa and her moves will do their best to win over the Times Square crowds.&#8221;</p>
<p>&#8220;Magic Sparkle Chunk&#8221; is as described, and it is both riveting and humiliating. Which is pretty much the point.</p>
<p>Even though no one knows about it, there are already 29 comments, such as: &#8220;He&#8217;s got chutzpah&#8211;besides, if it&#8217;s all about fun, he&#8217;s got it. She was a bit too serious and honestly&#8230;just not as entertaining as the chunky shiney thingie wingie.&#8221;</p>
<p>Yahoo&#8217;s <a href="http://kara.allthingsd.com/20100107/yahoo-inks-content-deal-with-former-nbc-exec-ben-siliverman">partnership with Electus was unveiled in January</a> at the Consumer Electronics Show by Yahoo execs Joanne Bradford and Jimmy Pitaro, both of whom you can see in a BoomTown video interview below.</p>
<p>Ironically, U.S. sales head <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Bradford left Yahoo earlier this year</a> for Demand Media, and Pitaro, as I <a href="http://kara.allthingsd.com/20100928/exclusive-yahoo-exec-churn-continues-with-media-head-pitaro-ready-to-bolt/">reported today</a>, is expected to leave the company soon from his post as VP of Media.</p>
<p>Silverman left the broadcast-television network under a cloud last year, but immediately announced he had struck a deal with Barry Diller’s IAC/InterActiveCorp (IACI) to form a studio–called Electus&#8211;to make multiplatform content that is backed by big brand advertisers.</p>
<p>The move is similar to a new kind of production company started several years ago by former ABC and Yahoo exec Lloyd Braun and his partner, Gail Berman.</p>
<p>Braun has created online programming for Microsoft (MSFT), including an innovative celebrity site called Wonderwall, as well as producing television shows for networks.</p>
<p>Silverman&#8217;s take was to focus on an episodic style, although much of what has been done online so far in this genre by many others has been only moderately successful.</p>
<p>But execs at Yahoo believed that advertisers have been looking for opportunities to put their brands near quality content online.</p>
<p>With the deal, which has been touted by CEO Carol Bartz, Yahoo is putting big hopes in Silverman, who had been a successful producer of television programming in his early career.</p>
<p>But his tenure at NBC was marked by a lot of negative publicity about him personally and, more importantly, by a sharp downturn in ratings.</p>
<p>Here is the first of 12 episodes:</p>
<p><object classid='clsid:d27cdb6e-ae6d-11cf-96b8-444553540000' codebase='http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0' width='320' height='270' id='yfop'><param name='movie' value='http://d.yimg.com/m/up/fop/embedflv/swf/fop.swf' /><param name='flashvars' value='id=v218709918&#038;shareEnable=1' /><embed	src='http://d.yimg.com/m/up/fop/embedflv/swf/fop.swf' width='320' height='270' name='yfop' type='application/x-shockwave-flash' pluginspage='http://www.macromedia.com/go/getflashplayer' flashvars='id=v218709918&#038;shareEnable=1'></embed></object></p>
<p>And here is Bradford and Pitaro <a href="http://kara.allthingsd.com/20100108/yahoos-bradford-and-pitaro-talk-about-content-deal-with-silvermans-electus">talking about the Electus deal</a>:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=8EC234D5-63D8-490E-945D-6366FF9F43C0&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={8EC234D5-63D8-490E-945D-6366FF9F43C0}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Finally, here is the official press release:</p>
<blockquote class="memo"><p><strong>Yahoo! and Electus Launch &#8216;Ready, Set, Dance!&#8217;&#8211;a New Original, Branded Entertainment Program Sponsored by State Farm®</p>
<p>·         First program launch from the Electus-Yahoo! partnership</p>
<p>·         The initiative, created by Notional in partnership with Electus, introduces a new creative format and taps into America&#8217;s interest in dance; Available on Yahoo! Music</p>
<p>SUNNYVALE, Calif., September 29, 2010&#8211;</strong>Yahoo! (NASDAQ: YHOO) and Electus, an operating business of IAC (Nasdaq: IACI), today unveiled the first integrated content initiative of the brands’ previously announced content partnership, bringing a new format of original, branded entertainment programming to the web with &#8220;Ready, Set, Dance!&#8221; Merging the candid camera phenomenon with reality television for digital distribution, the program, which was created by Notional in partnership with Electus, aims to tap into the pop culture interest in television dance shows and dance videos on the Web and will make its premiere debut on Yahoo! Music today. &#8220;Ready, Set, Dance!&#8221; extends the State Farm® &#8220;Why Agent?&#8221; brand campaign and creatively engages its young-adult audience. Electus will have overall distribution rights on “Ready, Set, Dance” for all platforms including television, motion picture and digital.</p>
<p>&#8220;Ready, Set, Dance!&#8221;  (readysetdance.yahoo.com) is a 12-episode program that combines Yahoo!&#8217;s reach and consumer insights with Electus&#8217;s creative expertise to provide Yahoo! Music&#8217;s audience with a quick, smart, and high-energy dance competition series. Hosted by pop star Adrienne Bailon, &#8220;Ready, Set, Dance!&#8221; will live on Yahoo! Music and will be promoted across the Yahoo! network.</p>
<p>State Farm will be seamlessly integrated into the &#8220;Ready, Set, Dance!&#8221; experience, with a goal of reaching a young-adult audience through fun and interesting content that drives home State Farm&#8217;s brand message.</p>
<p>The show features two contestants who will be selected by a series of entertaining auditions. Once chosen, the contestants will be caught by surprise anytime or anyplace, and must immediately break into their dance routines for a chance at &#8220;Ready, Set, Dance!&#8221; fame and fortune. Each week, viewers can vote on their favorite dancer, and winners will receive $10,000 in each of the six dance contests.</p>
<p>&#8220;&#8216;Ready, Set, Dance!&#8217; showcases the best of online marketing and programming by providing relevant and entertaining branded programming at mass scale,&#8221; said Jimmy Pitaro, vice president of media at Yahoo!. &#8220;Our ongoing relationship with Electus will not only offer great original programming like this for Yahoo! users, but will also give advertisers like State Farm fresh opportunities to integrate their brand into the next generation of digital programming.&#8221;</p>
<p>&#8220;We are excited to collaborate with Yahoo! and State Farm on this new format,&#8221; said Drew Buckley, Chief Operating Officer of Electus. &#8220;Yahoo! is known for executing extremely successful branded programming that consumers and advertisers love, and &#8216;Ready, Set, Dance!&#8217; will look to expand upon that initiative.&#8221;</p>
<p>“Yahoo! Music and Electus brought a great concept in “Ready…Set…Dance!!”, said Tim Van Hoof, Advertising Director at State Farm.  Understanding the popularity of dance contests among our target audience, State Farm sees this as an innovative opportunity to connect with young adults in the online space in a fun, engaging way.”</p>
<p>Yahoo! has a long history of partnering with marketers to develop custom programs to help them reach their targeted audiences. Yahoo!&#8217;s successes in the original programming and branded entertainment space include: &#8220;Primetime in No Time,&#8221; the most watched original program online; &#8220;Tech Ticker,&#8221; the most watched finance show online; and &#8220;Who Knew?&#8221;, which recently became the most successful original program to launch on Yahoo!, with more than 40 million streams in the first four months. &#8220;Ready, Set, Dance!&#8221; follows State Farm&#8217;s first video series partnership with Yahoo! — &#8220;Spotlight to Nightlight&#8221; — which launched in 2009 and garnered more than 7.2 million video streams.</p></blockquote>
]]></content:encoded>
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		<title>Yahoo Restructures U.S. Ad Sales Force&#8211;With No New Head (But Apparently a Lot of Princes Charming)</title>
		<link>http://allthingsd.com/20100802/yahoo-restructures-u-s-ad-sales-force-with-no-new-head-but-apparently-a-lot-of-prince-charmings/</link>
		<comments>http://allthingsd.com/20100802/yahoo-restructures-u-s-ad-sales-force-with-no-new-head-but-apparently-a-lot-of-prince-charmings/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 20:30:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=31615</guid>
		<description><![CDATA[Yahoo announced today that it was restructuring its advertising sales force, after being without a head of its key U.S. unit since mid-March.

Big news: No new top ad sales exec.

Instead, several North American sales execs with larger portfolios will report directly to Hilary Schneider, who is in charge of the Americas for Yahoo.

"I have kissed a lot of frogs over the years, but it turned out the Prince Charmings we always needed were back at the ranch," said Schneider.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/08/princess_and_the_frog_trailer-275x152.jpg" alt="" title="princess_and_the_frog_trailer" width="275" height="152" class="alignright size-medium wp-image-31623" /></p>
<p>Yahoo announced today that it was restructuring its advertising sales force, after <a href="http://kara.allthingsd.com/20100706/help-wanted-so-when-is-yahoo-going-to-hire-a-new-head-of-ad-sales">being without a head of its key U.S. unit since mid-March</a>.</p>
<p>Big news: No new top ad sales exec.</p>
<p>Instead, several North American sales execs with larger portfolios will report directly to Hilary Schneider, who is in charge of the Americas for Yahoo (YHOO).</p>
<p>&#8220;This elevates the strong talent and brings a broader set of voices one step higher in the organization,&#8221; said Schneider in an interview today. &#8220;The marketplace is changing rapidly and bringing complete solutions is really the mantra of where the market is going.&#8221;</p>
<p>This move is a shift from the direction Yahoo had been heading in since <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Joanne Bradford stepped down</a> as head of U.S. revenue and market development for Yahoo in mid-March.</p>
<p>Schneider had been leading the search for an external replacement for Bradford, using star headhunter Jim Citrin of Spencer Stuart.</p>
<p>The company apparently was unable to land the kind of prominent name Yahoo had been seeking for the job, after trying to attract several well-known candidates and rejecting others.</p>
<p>&#8220;Our leadership in sales is the strongest to date,&#8221; said Schneider, explaining the new structure for its ad sales force. &#8220;I have kissed a lot of frogs over the years, but it turned out the Prince Charmings we always needed were back at the ranch.&#8221;</p>
<p>(Frogs? Prince Charmings? <em>On a ranch?</em> Block that metaphor, although BoomTown will go along anyway!)</p>
<p>&#8220;Each of our leaders has strong relationships with advertisers and they know and trust each other,&#8221; said Schneider. &#8220;I will be consolidating the operational hub and directly managing it this time.&#8221;</p>
<p>Among the changes:</p>
<p>Mitch Spolan, the 11-year Yahoo veteran who is in charge of North American field sales, will also pick up responsibility for agency development and relationships.</p>
<p>Seth Dallaire, who has been running mid-market sales, will now be in charge of channel sales, reseller relationships and new and emerging formats, such as video, local, social and mobile.</p>
<p>Frank Weishaupt, who has been in charge of marketplaces, will add sales operations and training and sales development to his portfolio.</p>
<p>Lastly, Jim Stothard, who has been in charge of account management, will be leaving Yahoo for personal reasons, but will be working with Schneider to find his replacement.</p>
<p>Schneider said the new sales structure will eliminate a layer of management to better focus on improving advertising sales</p>
<p>That&#8217;s important, due to Yahoo&#8217;s recent quarterly earnings report, in which it <a href="http://kara.allthingsd.com/20100720/liveblogging-yahoos-second-quarter-earnings-call-how-do-you-solve-a-problem-like-flat-revenue">posted flat revenue compared to last year</a>, despite a recovery of the display advertising market.</p>
<p>Display is an area in which Yahoo (YHOO) has long dominated, although Google (GOOG) and others have stepped up competitive efforts aggressively.</p>
<p>So, the slowness in filling the company&#8217;s key sales position has had a lot of people inside Yahoo a little jumpy, because of the importance of firm leadership in the premium display online ad business in which the Internet giant needs to keep excelling.</p>
<p>Microsoft (MSFT) recently hired one of the people Yahoo had considered&#8211;former MTV Networks ad exec <a href="http://kara.allthingsd.com/20100603/microsoft-u-s-ad-sales-vp-domeniconi-to-depart-while-exec-from-mtv-arrives-to-run-global-online-sales">Carolyn Everson</a>&#8211;for its head of sales.</p>
<p>With Everson and others not panning out, one hope was that <a href="http://kara.allthingsd.com/20100524/peachy-keane-will-yahoo-hold-onto-associated-content-ceo/">Patrick Keane</a>, CEO of Associated Content, which Yahoo just acquired, would take the job. But sources said he declined the offer.</p>
<p>Yahoo also had eyeballed internal candidates, but it seems to have decided to simply kiss, <em>oops</em>, elevate almost all of them.</p>
<p>Said Yahoo in its official statement about the changes:</p>
<p>&#8220;Yahoo! is committed to maintaining and strengthening partnerships with advertisers and agencies, and has a long history of sales leadership in the industry. The North American sales organization will now report directly to Hilary Schneider, EVP of the Americas. This organizational change will elevate the strong executive talent at Yahoo! and accelerate our momentum in the marketplace.&#8221;</p>
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		<title>Help Wanted: So When Is Yahoo Going to Hire a New Head of Ad Sales?</title>
		<link>http://allthingsd.com/20100706/help-wanted-so-when-is-yahoo-going-to-hire-a-new-head-of-ad-sales/</link>
		<comments>http://allthingsd.com/20100706/help-wanted-so-when-is-yahoo-going-to-hire-a-new-head-of-ad-sales/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 16:00:45 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Hilary Schneider]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=30119</guid>
		<description><![CDATA[It's been almost four months since Joanne Bradford stepped down as head of U.S. revenue and market development for Yahoo, and the company has yet to hire a new exec to fill the key job.

That's got a lot of people inside Yahoo a little jumpy, according to numerous sources who have contacted me recently, because of the importance of firm leadership in the premium online ad business in which the Internet giant needs to keep excelling.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/07/help-wanted-sign-275x154.jpg" alt="" title="help-wanted-sign" width="275" height="154" class="alignright size-medium wp-image-30231" /></p>
<p>It&#8217;s been almost four months since <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Joanne Bradford stepped down</a> as head of U.S. revenue and market development for Yahoo and the company has yet to hire a new exec to fill the key job.</p>
<p>That&#8217;s got a lot of people inside Yahoo (YHOO) a little jumpy, according to numerous sources who have contacted me recently, because of the importance of firm leadership in the premium display online ad business in which the Internet giant needs to keep excelling.</p>
<p>U.S. head Hilary Schneider has been leading the search for a replacement for Bradford, using star headhunter Jim Citrin of Spencer Stuart.</p>
<p>But she&#8217;s reportedly been unable to land the kind of prominent name Yahoo has been seeking for the job, after trying to attract several well-known candidates and rejecting others.</p>
<p>Microsoft (MSFT) recently hired an exec Yahoo had considered&#8211;former MTV Networks ad exec <a href="http://kara.allthingsd.com/20100603/microsoft-u-s-ad-sales-vp-domeniconi-to-depart-while-exec-from-mtv-arrives-to-run-global-online-sales">Carolyn Everson</a>, who is likely to be announcing a new sales structure there soon&#8211;for its head of U.S. online ad sales.</p>
<p>With Everson and others not panning out, one hope was that <a href="http://kara.allthingsd.com/20100524/peachy-keane-will-yahoo-hold-onto-associated-content-ceo/">Patrick Keane</a>, CEO of Associated Content, which Yahoo just acquired, would take the job. But sources said he has thus far declined the offer.</p>
<p>And that&#8217;s why, sources said, Yahoo is back to eyeballing internal candidates again, especially 11-year Yahoo veteran Mitch Spolan, VP of North American field sales, and Mollie Spilman, Yahoo&#8217;s SVP of B2B marketing and also its packaging group.</p>
<p>Another Yahoo exec who had been in the running: Seth Dallaire, a former Microsoft exec whom Bradford brought to the company last fall as VP of mid-market sales, a newly-created role responsible for all mid-market sales efforts across search and display advertising.</p>
<p>We&#8217;ll see how it turns out, but as Yahoo just closed its second quarter, it will be important to get some clarity around its most important business in its most important market, especially as its stock continues its lackluster performance.</p>
<p>To help goose its shares, Yahoo announced a <a href="http://kara.allthingsd.com/20100630/as-its-stock-languishes-yahoo-does-a-buyback-to-juice-shares/">$3 billion stock buyback plan</a> last week.</p>
]]></content:encoded>
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		<title>Exclusive: Tyra Banks Picks Demand Media as America’s Next Top Digital Business Model</title>
		<link>http://allthingsd.com/20100628/exclusive-tyra-banks-picks-demand-as-americas-next-top-digital-business-model/</link>
		<comments>http://allthingsd.com/20100628/exclusive-tyra-banks-picks-demand-as-americas-next-top-digital-business-model/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 03:00:30 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[D8]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=29960</guid>
		<description><![CDATA[Well-known modeling icon Tyra Banks has struck a partnership with Demand Media to create a new digital content brand focused on fashion and beauty.

The deal between the Santa Monica-based digital content maker and Banks' Bankable beauty and entertainment company will include the development of a Web site, online video offerings and mobile applications.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/06/Tyra_070829095609646_wideweb__300x375-240x300.jpg" alt="" title="Tyra_070829095609646_wideweb__300x375" width="240" height="300" class="alignright size-medium wp-image-29963" /></p>
<p>Well-known modeling icon Tyra Banks has struck a partnership with Demand Media to create a new digital brand focused on fashion and beauty.</p>
<p>The deal between the Santa Monica, Calif.-based online content maker and Banks&#8217;s New York beauty and entertainment company, <a href="http://www.tyra.com/view/BANKABLE_ENTERPRISES">Bankable</a>, will include the development of a Web site, online video offerings and mobile applications.</p>
<p>&#8220;Their strategy, team and technology are outstanding, and the company has developed a unique method for quickly creating popular online platforms by providing visitors with exactly the kinds of content they&#8217;re looking for,&#8221; wrote Banks in an email to BoomTown tonight. &#8220;It became clear to us that Demand Media has developed something truly innovative and that they would be the perfect partner as we work to grow Bankable Digital into a significant part of our business.&#8221;</p>
<p>The deal with Banks is a high-profile one for Demand, which is seeking to expand its content to more premium offerings.</p>
<p>&#8220;This is where media is going,&#8221; said Demand CEO Richard Rosenblatt. &#8220;We&#8217;re going to link our huge amount of content and writers to her ethos around beauty inside and out.&#8221;</p>
<p>As part of the deal&#8211;which is not unlike the <a href="http://www.livestrong.com/">Livestrong</a> health and fitness site created by Demand and cyclist Lance Armstrong&#8211;Banks is receiving shares in Demand, which is widely expected to file for an initial public offering in the near future.</p>
<p>&#8220;What Oprah did for television, we think Tyra can do for digital content in the fashion, health and beauty space,&#8221; said Joanne Bradford, who was recently hired by Demand from her job as the <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">top advertising sales exec at Yahoo</a> (YHOO) to turbocharge its premium advertising efforts.</p>
<p>This is exactly in that wheelhouse, mashing up a well-known celebrity with the vast stores of content Demand produces from its army of search-fueled freelancers.</p>
<p>Banks has certainly become an entertainment powerhouse since she retired from her supermodel days.</p>
<p>But while she is developing books too, Banks has been focused mostly on television, with her own talk show, &#8220;The Tyra Banks Show,&#8221; which just wrapped up after five years, as well as the megahit, &#8220;America&#8217;s Next Top Model.&#8221;</p>
<p>The most recent show she is producing is called &#8220;True Beauty&#8221; on ABC, in which good-looking contestants think they are being judged for beauty on the outside, but are actually being scored based on their kindness and other inner attributes.</p>
<p>Currently, Banks&#8217;s Web site is mostly promotional, although she also has a potentially large online fan base, with 1.6 million <a href="http://twitter.com/tyrabanks">Twitter followers</a> and an inspirational self-help image that is likely to translate well in a more interactive setting.</p>
<p>Whether that will bring big bucks or not is uncertain, of course. So far, Bradford said Demand has not signed up advertisers, but added that this is just the kind of site they will welcome and have been asking for.</p>
<p>&#8220;Advertisers are looking for new kinds of content online to be associated with,&#8221; she said. &#8220;We think Tyra has the kind of message that will attract a really engaged audience online.&#8221;</p>
<p>In fact, Banks said she plans to be very engaged in the creation and operation of the online destination.</p>
<p>&#8220;Anyone who knows me knows that, once I commit, I&#8217;m in 100 percent,&#8221; she said. &#8220;I plan to be very involved from the early design stage to the choice of videos, articles and special features, to the launch and marketing of the site.&#8221;</p>
<p>Here&#8217;s the official press release, and below it, the <a href="http://kara.allthingsd.com/20100624/full-d8-video-demand-medias-richard-rosenblatt-and-propublicas-paul-steiger">full video of Rosenblatt</a> talking about Demand&#8217;s strategies around content, in an interview at the eighth <strong>D: All Things Digital</strong> conference earlier this month:</p>
<p><a title="View DM Bankable Release FINAL2 on Scribd" href="http://www.scribd.com/doc/33702139/DM-Bankable-Release-FINAL2" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">DM Bankable Release FINAL2</a> <object id="doc_76701" name="doc_76701" height="300" width="380" type="application/x-shockwave-flash" data="http://d1.scribdassets.com/ScribdViewer.swf" style="outline:none;" ><param name="movie" value="http://d1.scribdassets.com/ScribdViewer.swf"><param name="wmode" value="opaque"><param name="bgcolor" value="#ffffff"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="FlashVars" value="document_id=33702139&#038;access_key=key-1bc6qnfj13p3uxydvt2v&#038;page=1&#038;viewMode=list"><embed id="doc_76701" name="doc_76701" src="http://d1.scribdassets.com/ScribdViewer.swf?document_id=33702139&#038;access_key=key-1bc6qnfj13p3uxydvt2v&#038;page=1&#038;viewMode=list" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="300" width="380" wmode="opaque" bgcolor="#ffffff"></embed></object></p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=2B1AFCB4-2695-4E78-8836-C90DC63A1AD9&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={2B1AFCB4-2695-4E78-8836-C90DC63A1AD9}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Exclusive: Microsoft U.S. Ad Sales VP Domeniconi to Depart, While Exec From MTV Arrives to Run Global Online Sales</title>
		<link>http://allthingsd.com/20100603/microsoft-u-s-ad-sales-vp-domeniconi-to-depart-while-exec-from-mtv-arrives-to-run-global-online-sales/</link>
		<comments>http://allthingsd.com/20100603/microsoft-u-s-ad-sales-vp-domeniconi-to-depart-while-exec-from-mtv-arrives-to-run-global-online-sales/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 08:01:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=29051</guid>
		<description><![CDATA[According to sources, Robin Domeniconi (far right), Microsoft's VP for U.S. Advertising Sales, Publishing and Marketing, will be leaving the company.

While Domeniconi is leaving, sources also said Microsoft is close to hiring Carolyn Everson (left) of MTV Networks to head up its online ad sales force globally.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/06/ExecutiveTeam_Domeniconi_224W-150x150.jpg" alt="" title="ExecutiveTeam_Domeniconi_224W" width="150" height="150" class="alignright size-thumbnail wp-image-29053" /></p>
<p>According to sources, Robin Domeniconi (pictured here), Microsoft&#8217;s VP for U.S. Advertising Sales, Publishing and Marketing, will be leaving the company.</p>
<p>While Domeniconi is leaving, sources said Microsoft (MSFT) is close to hiring Carolyn Everson of MTV Networks to head up its online ad sales force globally.</p>
<p>While the deal is not done, Microsoft has been <a href="http://kara.allthingsd.com/20100324/wanted-online-ad-sales-heads-for-both-yahoo-and-microsoft">looking to fill the key slot</a> for more than a year.</p>
<p><img src="http://kara.allthingsd.com/files/2010/06/Carolyn_Everson-143x150.jpg" alt="" title="Carolyn_Everson" width="143" height="150" class="alignleft size-thumbnail wp-image-29054" /></p>
<p>Everson (pictured here) is currently EVP of Strategy and Operations for the MTV Networks U.S. ad sales department.</p>
<p>Interestingly, sources also said Everson was also on the list of candidates Yahoo (YHOO) is still perusing to fill the key U.S. ad sales jobs after <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Joanne Bradford departed recently</a> for Demand Media.</p>
<p>Domeniconi, a former Time Inc. exec, who came to Microsoft in 2008, announced her departure on Wednesday, said insiders.</p>
<p>She has been in charge of executing sales and marketing strategies for Microsoft&#8217;s media properties, including MSN, Windows Live, Xbox Live and Bing.</p>
<p>A Microsoft spokesman declined to comment.</p>
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		<title>Exclusive: Yahoo Front Page Head Tapan Bhat Leaves Company</title>
		<link>http://allthingsd.com/20100528/exclusive-yahoo-front-page-head-tapan-bhat-leaves-yahoo/</link>
		<comments>http://allthingsd.com/20100528/exclusive-yahoo-front-page-head-tapan-bhat-leaves-yahoo/#comments</comments>
		<pubDate>Fri, 28 May 2010 17:43:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=28984</guid>
		<description><![CDATA[Another longtime Yahoo exec is departing--this time Tapan Bhat, who had purview over the Internet giant's important front page.

News of the departure came from new Chief Product Officer Blake Irving in an internal email titled "Busy Week" that highlighted the Yahoo investor day that took place yesterday.

Buried at the end of the memo was a paragraph noting that "there's always a downside to a productive week" and that Bhat had decided to leave the company.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/09/tapanbhat.jpg"><img src="http://kara.allthingsd.com/files/2008/09/tapanbhat.jpg" alt="" title="tapanbhat" width="100" height="120" class="alignright size-medium wp-image-3963" /></a></p>
<p>Another longtime Yahoo exec is departing&#8211;this time Tapan Bhat (pictured here), who had purview over the Internet giant&#8217;s important front page.</p>
<p>News of the departure came from new Chief Product Officer Blake Irving in an internal email titled &#8220;Busy Week&#8221; that highlighted the Yahoo (YHOO) <a href="http://kara.allthingsd.com/20100526/yahoo-investor-day-exec-presentations-in-living-color-collect-them-all/">investor day that took place yesterday</a>.</p>
<p>Buried at the end of the memo was a paragraph noting that &#8220;there&#8217;s always a downside to a productive week&#8221; and that Bhat had decided to leave the company.</p>
<p>Bhat&#8217;s team will report to Yahoo exec Jeff Kinder until a replacement is found. It is not clear what Bhat&#8217;s plans are.</p>
<p>Bhat joins a number of top execs who have recently clocked out of Yahoo of late, such as <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">U.S. advertising head Joanne Bradford</a>.</p>
<p>Bhat was in charge of a range of products at Yahoo, most importantly, the <a href="http://kara.allthingsd.com/20090720/yahoo-finally-rolls-out-new-home-page-to-the-masses-and-drum-roll-its-good-plus-screen-shots/">most recent redesign of its powerful homepage</a> a year ago.</p>
<p>Yahoo has since confirmed the departure.</p>
<p>&#8220;Tapan Bhat, SVP, Integrated Consumer Experiences, has decided to leave Yahoo!. Tapan has been an integral leader within the Products organization since joining Yahoo! more than five years ago and we value his many contributions and wish him well. His last day will be June 15.&#8221;</p>
<p>And from Bhat:</p>
<p>&#8220;Leaving Yahoo! has been a difficult decision to make because I&#8217;m incredibly proud of the work that&#8217;s been accomplished by my teams over the last five years, particularly related to the Yahoo! homepage, My Yahoo!, our content optimization engine and most recently, our Mobile and iPad apps. I&#8217;m looking forward to new challenges that lie ahead and am confident that I&#8217;m leaving Yahoo! on the right path, and with the right leadership in place.&#8221;</p>
<p>According to some sources inside and outside of Yahoo, Bhat has clashed with CEO Carol Bartz at times and has long been considering a new move.</p>
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		<title>Peachy Keane? Will Yahoo Hold Onto Associated Content CEO?</title>
		<link>http://allthingsd.com/20100524/peachy-keane-will-yahoo-hold-onto-associated-content-ceo/</link>
		<comments>http://allthingsd.com/20100524/peachy-keane-will-yahoo-hold-onto-associated-content-ceo/#comments</comments>
		<pubDate>Mon, 24 May 2010 12:15:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=28715</guid>
		<description><![CDATA[Earlier this week, Yahoo acquired social content start-up Associated Content for $90 million.

While founder Luke Beatty was prominently presented by Yahoo as the face of the deal, CEO Patrick Keane was oddly missing from most of the PR around the media-focused acquisition.

The reason, according to several sources at Yahoo: Yahoo's top execs have not yet persuaded Keane to stay after the purchase is complete. It's not for lack of trying.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/05/6-keane-022210.jpg" alt="" title="6-keane-022210" width="150" height="200" class="alignright size-full wp-image-28741" /></p>
<p>Earlier this week, Yahoo <a href="http://kara.allthingsd.com/20100518/yahoo-snaps-up-associated-content-for-90-million-to-counter-aol-and-demand-media">acquired social content start-up Associated Content</a> for $90 million.</p>
<p>While founder Luke Beatty was prominently presented by Yahoo (YHOO) as the face of the deal, CEO Patrick Keane, pictured here, was oddly missing from most of the PR around the media-focused acquisition.</p>
<p>The reason, according to several sources at Yahoo: Yahoo&#8217;s top execs have not yet persuaded Keane to stay after the purchase is complete.</p>
<p>It&#8217;s not for lack of trying. Yahoo execs&#8211;such as CEO Carol Bartz and even co-founder Jerry Yang&#8211;have been trying to get Keane signed up, a move made more difficult since Keane got a big slug of cash in the payout of the deal.</p>
<p>One issue: What job would Keane get? One possibility among many is head of U.S. advertising sales, which was recently vacated by Joanne Bradford.</p>
<p>But sources close to the situation said Yahoo execs are also offering Keane the option of choosing his job.</p>
<p>That&#8217;s because he has substantially more consumer Internet experience than most of Bartz&#8217;s recent hires, many of whom have worked in the enterprise arena.</p>
<p>Bradford <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">left abruptly in March</a> for Associated Content competitor Demand Media, leaving her key job open. Yahoo <a href="http://kara.allthingsd.com/20100507/calling-all-yahoos-or-are-they-calling-demand-media/">hired Spencer Stuart&#8217;s Jim Citrin</a> to conduct a search.</p>
<p>Keane certainly fits the sales bill, from his years as head of sales strategy at Google (GOOG) and CMO of the interactive unit of CBS (CBS).</p>
<p>Keane would clearly be a pick with more of a strategy bent than others whom Yahoo is aiming at, who are more plain-vanilla online ad sales execs.</p>
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		<title>Yahoo Snaps Up Associated Content for $90 Million to Compete With AOL and Demand Media</title>
		<link>http://allthingsd.com/20100518/yahoo-snaps-up-associated-content-for-90-million-to-counter-aol-and-demand-media/</link>
		<comments>http://allthingsd.com/20100518/yahoo-snaps-up-associated-content-for-90-million-to-counter-aol-and-demand-media/#comments</comments>
		<pubDate>Tue, 18 May 2010 20:00:56 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=28517</guid>
		<description><![CDATA[Yahoo--in a clear attempt to get deep into the social content space and better compete with both AOL and Demand Media--announced the acquisition of Associated Content.

Sources close to the situation said the price was $90 million in cash, which is a solid outcome for Associated Content, a start-up that found itself in an increasingly crowded space for cheaper content.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/05/ac.png" alt="" title="ac" width="215" height="72" class="alignright size-full wp-image-28533" /></p>
<p>Yahoo, in a clear attempt to get deep into the social content space and better compete with both AOL and Demand Media, announced the acquisition of Associated Content.</p>
<p>Sources close to the situation said the price was $90 million in cash, which is a solid outcome for Associated Content, a start-up that found itself in an increasingly crowded space for cheaper content.</p>
<p>There are no earn-outs and no restrictions, sources added.</p>
<p>Yahoo (YHOO) declined to provide the financial terms of the deal and said it expected to complete this acquisition in the third quarter of 2010.</p>
<p>In the deal, which the pair have been talking about for some time, the code name for the New York- and Denver-based company was Atlantic.</p>
<p>And, indeed, Yahoo is aiming to garner a massive sea of content by buying the company, which said it has 380,000 contributors and many millions of pieces of content.</p>
<p>It has about 16 million unique monthly visitors, according to recent surveys, and has signed several distribution deals with major media partners.</p>
<p>&#8220;This is really about our commitment to providing high-quality content that is relevant to users and also advertisers,&#8221; said David Ko, who heads Yahoo&#8217;s media efforts, in an interview with BoomTown just before the deal was announced.</p>
<p>For Associated, said founder Luke Beatty, it was a need to get access to Yahoo&#8217;s huge pool of consumers for its content, provided by armies of freelancers. It was founded in 2004, he noted, with the tagline: &#8220;The People&#8217;s Media Company.&#8221;</p>
<p>&#8220;We invented the category, thinking about this idea that there should be a democratization of content,&#8221; he said. &#8220;Being part of Yahoo increases our scale to a completely different level.&#8221;</p>
<p>Ko said Associated Content was &#8220;far superior than any competitor.&#8221;</p>
<p>It was a sentiment countered by Demand CEO and co-founder Richard Rosenblatt:</p>
<p>&#8220;The fact that Yahoo&#8211;which has historically sourced content from storied brands like Reuters, Associated Press and entertainment deals with Hollywood&#8211;is now ready to bring user-generated content to its advertisers is fascinating,&#8221; he wrote in an email to me. &#8220;Demand Media&#8217;s approach is certainly different than either AC, Yahoo or the combination. We think that our approach is differentiated due to our large professional content creator network, rigorous editorial processes, strong technologies and algorithms and distribution on a combination of owned and partner sites.&#8221;</p>
<p>Yahoo&#8217;s Ko also called Associated Content a &#8220;pioneer&#8221; in the space to make bank from crowd-sourced, search-optimized content efforts for media about more mundane topics like back pain.</p>
<p>And, indeed, that is true.</p>
<p>Yet Associated Content&#8217;s efforts have been overshadowed recently by those of Santa Monica, Calif.-based Demand Media, which is heading for an IPO at a multibillion-dollar valuation, as well as AOL (AOL), which has put a lot of muscle behind both its low-cost social content at its Seed unit and higher-priced premium content efforts.</p>
<p>As MediaMemo&#8217;s Peter Kafka wrote:</p>
<p>&#8220;Associated Content looks and acts a lot like Demand Media, the Santa Monica-based &#8220;content mill&#8221; that&#8217;s <a href="http://mediamemo.allthingsd.com/20091020/rise-of-the-machines-why-demand-media-is-worth-more-than-the-new-york-times/">drawn a lot of attention in the last year</a> or so&#8211;though both companies bristle when you compare the two. It&#8217;s also thematically related to <a href="http://mediamemo.allthingsd.com/20091130/aol-automates-its-story-factory-does-that-kill-an-associated-content-deal/">AOL CEO Tim Armstrong&#8217;s push</a> to automate the production of content at that company.&#8221;</p>
<p>And while Beatty had said Associated Content was not for sale, many other sources inside and outside the company said it has been shopping itself for a while now, including to both Demand and AOL, in fact.</p>
<p>It <a href="http://mediamemo.allthingsd.com/20100225/left-at-the-altar-by-aol-associated-content-hires-allen">hired Allen &#038; Co. earlier this year</a>, after AOL talks went nowhere.</p>
<p>Ironically, Armstrong was an angel investor in Associated Content, which is also backed by Canaan Partners and SoftBank Capital. It had raised a total of $21.4 million.</p>
<p>Another irony: In the past, Yahoo has taken a look at acquisitions of both AOL and Demand, deeming both too pricey.</p>
<p>In addition, the relationship between Demand and Yahoo has gotten testy of late, with Demand poaching top exec talent from Yahoo, such as <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">U.S. ad sales head Joanne Bradford</a>, among <a href="http://kara.allthingsd.com/20100507/calling-all-yahoos-or-are-they-calling-demand-media">others</a>.</p>
<p>People close to Associated Content say it&#8217;s on a $15 million run rate, up from $4 million earlier in the year.</p>
<p>Still, settling in at Yahoo and for a solid price is a good outcome for Associated, whose staff will now be integrated with the Silicon Valley Internet giant.</p>
<p>&#8220;Combining our world-class editorial team with Associated Content&#8217;s makes this a game-changer,&#8221; said Yahoo CEO Carol Bartz in a statement. &#8220;Together, we&#8217;ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network. These are important aspects of building engaging consumer experiences on Yahoo!, and one of the reasons why we&#8217;re one of the most visited destinations online.&#8221;</p>
<p>Here is a video that Yahoo <a href="http://ycorpblog.com/2010/05/18/associatedcontent/">posted on its Yodel Anecdotal</a> blog of Beatty (good lord, you really don&#8217;t need to kiss up to your new bosses with purple socks, Luke!):</p>
<div><object width="380" height="313"><param name="movie" value="http://d.yimg.com/static.video.yahoo.com/yep/YV_YEP.swf?ver=2.2.46" /><param name="allowFullScreen" value="true" /><param name="AllowScriptAccess" VALUE="always" /><param name="bgcolor" value="#000000" /><param name="flashVars" value="id=19896842&#038;vid=7509779&#038;lang=en-us&#038;intl=us&#038;thumbUrl=http%3A//l.yimg.com/a/p/i/bcst/videosearch/14617/107652282.jpeg&#038;embed=1" /><embed src="http://d.yimg.com/static.video.yahoo.com/yep/YV_YEP.swf?ver=2.2.46" type="application/x-shockwave-flash" width="380" height="313" allowFullScreen="true" AllowScriptAccess="always" bgcolor="#000000" flashVars="id=19896842&#038;vid=7509779&#038;lang=en-us&#038;intl=us&#038;thumbUrl=http%3A//l.yimg.com/a/p/i/bcst/videosearch/14617/107652282.jpeg&#038;embed=1" ></embed></object><br /><a href="http://video.yahoo.com/watch/7509779/19896842"></a> @ <a href="http://video.yahoo.com" >Yahoo! Video</a></div>
<p>And here is the official press release from Yahoo about the deal:</p>
<blockquote class="memo"><p><strong>Yahoo! to Acquire Associated Content</p>
<p>Extending leadership in content with the addition of 380,000 contributors</p>
<p>Sunnyvale, Calif.&#8211;May 18, 2010&#8211;</strong>Yahoo! Inc. (NASDAQ: YHOO) today announced it has signed a definitive agreement to acquire Associated Content Inc. This strategic move extends Yahoo&#8217;s ability to provide high quality, personally relevant content for the benefit of more than 600 million users as well as tens of thousands of advertisers. As Yahoo! enhances its social, mobile, local, and media offerings, the acquisition of Associated Content reinforces the company&#8217;s longstanding promise to offer the best of the Web&#8211;by combining Associated Content’s approximately 380,000 contributors who provide rich and varied content on a broad array of passion points, with Yahoo&#8217;s leadership in partnering with established content brands and the award-winning team of editors and experts from Yahoo!.</p>
<p>&#8220;Combining our world-class editorial team with Associated Content’s makes this a game-changer,&#8221; said Carol Bartz, CEO, Yahoo! Inc. &#8220;Together, we&#8217;ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network. These are important aspects of building engaging consumer experiences on Yahoo!, and one of the reasons why we’re one of the most visited destinations online.&#8221;</p>
<p>&#8220;The Associated Content team and our 380,000 contributors are looking forward to joining Yahoo! and to the opportunities that being part of a global Internet brand presents,&#8221; said Luke Beatty, Associated Content founder and president. &#8220;Combining our crowd sourced content with Yahoo!&#8217;s distribution, world class editorial team and online marketing leadership will accelerate our growth as we continue to leverage our best-of-breed platform to deliver high quality compelling content on more than 60,000 topics.&#8221;</p>
<p>For advertisers, this deal will expand Yahoo! into more topic areas and real-time content generation. The combination promises to offer advertisers even more opportunities to engage groups of passionate consumers in ways they will find uniquely appealing to their interests and tastes. Having insight into user intent through its leading search products enables Yahoo! to identify topics important to advertisers and users. Yahoo! plans to use Associated Content to create content around those topics and leverage Associated Content to contribute content to existing media properties. Associated Content also provides more opportunities for Yahoo! to partner and collaborate with publishers who can help the company shape the tremendous variety of content coming in, into something bespoke and even more engaging.</p>
<p>While current Associated Content content is U.S.-centric, Yahoo! expects to scale the platform globally.</p>
<p>Associated Content was founded by Luke Beatty in Denver, Colorado, in 2004. Associated Content receives more than 16 million unique users per month (comScore) and the editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video.</p>
<p>Yahoo! expects to complete this acquisition in the third quarter of 2010. Financial terms were not disclosed. </p></blockquote>
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		<title>Calling All Yahoos&#8211;Or Are They Calling Demand Media?</title>
		<link>http://allthingsd.com/20100507/calling-all-yahoos-or-are-they-calling-demand-media/</link>
		<comments>http://allthingsd.com/20100507/calling-all-yahoos-or-are-they-calling-demand-media/#comments</comments>
		<pubDate>Fri, 07 May 2010 22:52:07 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=28141</guid>
		<description><![CDATA[The temperature is rising between Yahoo and Demand Media as several execs move from the Internet giant to the social media start-up.

In March, Demand pulled off a major coup by hiring Yahoo's head of U.S. advertising sales, Joanne Bradford.

Today, Erika Nardini, Yahoo's VP of brand packaging, announced to her staff that she is leaving Yahoo, and she is widely expected to go to Demand too.

Yahoo confirmed the move.]]></description>
			<content:encoded><![CDATA[<p>The temperature is rising between Yahoo and Demand Media as several execs have or are expected to move from the Internet giant to the social media start-up.</p>
<p>In March, Demand pulled off a major coup by hiring Yahoo&#8217;s head of U.S. advertising sales, <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">Joanne Bradford</a>.</p>
<p>Today, Bradford&#8217;s program manager, Sarah Northern, resigned from the Silicon Valley company and said she is heading to the Santa Monica, Calif.-based Demand.</p>
<p><img src="http://kara.allthingsd.com/files/2010/05/Erika_Nardini_5x7_final-214x300.jpg" alt="" title="Erika Nardini, Yahoo!" width="214" height="300" class="alignright size-medium wp-image-28158" /></p>
<p>More significantly and also today, Erika Nardini (pictured here), VP of brand packaging at Yahoo (YHOO), announced to her staff that she is leaving the company, and she is widely expected to go to Demand too.</p>
<p>When called by BoomTown, a Yahoo spokesman confirmed Nardini&#8217;s departure.</p>
<p>In a statement Yahoo said:</p>
<p>&#8220;Erika Nardini, VP of Yahoo! packaging group, has resigned from Yahoo!. On an interim basis, Mollie Spilman, Yahoo!&#8217;s senior vice president of B2B marketing, will assume Erika&#8217;s responsibilities and continue to run B2B marketing. Mollie will continue to drive the strong momentum we have in packaging, and how we service and deliver innovation to our customers and partners. We thank Erika for her contributions to Yahoo! and wish her success in the future.&#8221;</p>
<p>Nardini, who is well-liked by the sales force,  was hired at Yahoo by Bradford; both are former ad execs at Microsoft (MSFT).</p>
<p>Sources at Yahoo said top execs are furious at what they consider a <a href="http://www.businessinsider.com/yahoos-poached-demand-media-grabs-four-more-ahead-of-ipo-2010-5">raid on talent by Demand</a>.</p>
<p>But Bradford is legally disallowed to poach execs, and sources within the ranks said many were seeking the jobs without prompting.</p>
<p>Actually, such movement is quite typical at Internet companies, especially if a top exec like Bradford leaves. Often, many move after the initial departure and usually to the same company.</p>
<p>Yahoo is currently on the hunt for a <a href="http://kara.allthingsd.com/20100324/wanted-online-ad-sales-heads-for-both-yahoo-and-microsoft/">replacement for Bradford</a>, a search being led by <a href="http://www.spencerstuart.com/consultants/4917/">Spencer Stuart&#8217;s Jim Citrin</a>.</p>
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		<title>Demand&#039;s Rosenblatt in IPO and M&amp;A Spotlight</title>
		<link>http://allthingsd.com/20100420/demands-rosenblatt-in-ipo-and-also-ma-spotlight/</link>
		<comments>http://allthingsd.com/20100420/demands-rosenblatt-in-ipo-and-also-ma-spotlight/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 14:30:16 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=27192</guid>
		<description><![CDATA[This seems to have been a busy week for Demand Media CEO and founder Richard Rosenblatt, with news of a big-banker hiring in a pending IPO of his social media start-up and the possible sale of a digital marketing company where he serves as chairman.

What's next from the energetic digital exec is anybody's guess.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/about_hsL_01.jpg" alt="" title="about_hsL_01" width="214" height="213" class="alignright size-full wp-image-27203" /></p>
<p>This seems to have been a busy week for Demand Media CEO and founder Richard Rosenblatt (pictured here), with news of a big-banker hiring in a pending IPO of his social media start-up and the possible sale of a digital marketing company where he serves as chairman.</p>
<p>Indeed, Demand has hired Goldman Sachs (GS) to prep its initial public offering, sources told BoomTown, which the company is expected to file in August at a valuation of about $1.5 billion.</p>
<p>This confirms an earlier report in the <a href="http://www.ft.com/cms/s/2/104ddb4e-48ea-11df-8af4-00144feab49a.html">Financial Times</a>.</p>
<p>The price has to be high, given that Rosenblatt has managed to raise an eye-popping $355 million from a slate of high-profile backers, including Goldman Sachs, Oak Investment Partners and well-known media investor Gordon Crawford.</p>
<p>Rosenblatt essentially signaled his intent to move to the public markets with the recent <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">nabbing of high-profile advertising exec Joanne Bradford</a> from Yahoo (YHOO).</p>
<p>Her job: To quickly turbocharge Demand&#8217;s business as chief revenue officer. The company now does about $250 million in annual revenue, mostly from advertising.</p>
<p>Rosenblatt, who was part of the team that sold MySpace to News Corp. (NWS) for $650 million, could also be about to score another big-time sale.</p>
<p>This time, it is digital marketing firm iCrossing, sources said, in a deal with media giant Hearst Corp., which could close in the next two weeks, if all goes well.</p>
<p>First reported in <a href="http://online.wsj.com/article/SB10001424052748703594404575191953291549276.html">The Wall Street Journal</a>, the price for the large Scottsdale, Ariz.-based firm is hovering at about $375 million.</p>
<p>Not coincidentally, with Rosenblatt in common, iCrossing shares investors with Demand, including Goldman Sachs and Oak.</p>
<p>Here&#8217;s hoping Rosenblatt will be able to talk about all this and more in an onstage interview at the eighth <a href="http://allthingsd.com/d/"><strong>D: All Things Digital</strong></a> conference this June.</p>
<p>He will appear in a session at <strong>D8</strong> with former Wall Street Journal editor Paul Steiger, who is trying to save investigative journalism at a nonprofit called ProPublica.</p>
<p>The less lofty content created by Demand and others, such as AOL (AOL), using algorithms and other means, has attracted controversy, with worries about its impact on the traditional media business.</p>
]]></content:encoded>
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		<item>
		<title>Demand's Rosenblatt in IPO and M&amp;A Spotlight</title>
		<link>http://allthingsd.com/20100420/richard-rosenblatt-at-d8/</link>
		<comments>http://allthingsd.com/20100420/richard-rosenblatt-at-d8/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 14:30:12 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://d8.allthingsd.com/?p=295</guid>
		<description><![CDATA[This seems to have been a busy week for Demand Media CEO and founder Richard Rosenblatt, with news of a big-banker hiring in a pending IPO of his social media start-up and the possible sale of a digital marketing company where he serves as chairman.

What's next from the energetic digital exec is anybody's guess.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-27203" title="about_hsL_01" src="http://kara.allthingsd.com/files/2010/04/about_hsL_01.jpg" alt="" width="214" height="213" /></p>
<p>This seems to have been a busy week for Demand Media CEO and founder Richard Rosenblatt (pictured here), with news of a big-banker hiring in a pending IPO of his social media start-up and the possible sale of a digital marketing company where he serves as chairman.</p>
<p>Indeed, Demand has hired Goldman Sachs (GS) to prep its initial public offering, sources told BoomTown, which the company is expected to file in August at a valuation of about $1.5 billion.</p>
<p>This confirms an earlier report in the <a href="http://www.ft.com/cms/s/2/104ddb4e-48ea-11df-8af4-00144feab49a.html">Financial Times</a>.</p>
<p>The price has to be high, given that Rosenblatt has managed to raise an eye-popping $355 million from a slate of high-profile backers, including Goldman Sachs, Oak Investment Partners and well-known media investor Gordon Crawford.</p>
<p>Rosenblatt essentially signaled his intent to move to the public markets with the recent <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">nabbing of high-profile advertising exec Joanne Bradford</a> from Yahoo (YHOO).</p>
<p>Her job: To quickly turbocharge Demand&#8217;s business as chief revenue officer. The company now does about $250 million in annual revenue, mostly from advertising.</p>
<p>Rosenblatt, who was part of the team that sold MySpace to News Corp. (NWS) for $650 million, could also be about to score another big-time sale.</p>
<p>This time, it is digital marketing firm iCrossing, sources said, in a deal with media giant Hearst Corp., which could close in the next two weeks, if all goes well.</p>
<p>First reported in <a href="http://online.wsj.com/article/SB10001424052748703594404575191953291549276.html">The Wall Street Journal</a>, the price for the large Scottsdale, Ariz.-based firm is hovering at about $375 million.</p>
<p>Not coincidentally, with Rosenblatt in common, iCrossing shares investors with Demand, including Goldman Sachs and Oak.</p>
<p>Here&#8217;s hoping Rosenblatt will be able to talk about all this and more in an onstage interview at the eighth <a href="http://allthingsd.com/d/"><strong>D: All Things Digital</strong></a> conference this June.</p>
<p>He will appear in a session at <strong>D8</strong> with former Wall Street Journal editor Paul Steiger, who is trying to save investigative journalism at a nonprofit called ProPublica.</p>
<p>The less lofty content created by Demand and others, such as AOL (AOL), using algorithms and other means, has attracted controversy, with worries about its impact on the traditional media business.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Yahoo Confirms Hiring of Former Microsoft Exec Blake Irving as Chief Product Officer</title>
		<link>http://allthingsd.com/20100419/yahoo-confirms-former-microsoft-exec-blake-irving-hired-as-chief-product-officer/</link>
		<comments>http://allthingsd.com/20100419/yahoo-confirms-former-microsoft-exec-blake-irving-hired-as-chief-product-officer/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 13:15:03 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=27013</guid>
		<description><![CDATA[Yahoo said it has hired former Microsoft exec Blake Irving as its chief product officer.

Reporting directly to CEO Carol Bartz, Yahoo said in a statement, Irving will "lead the company's products organization, which is responsible for the vision, strategy, design and development of Yahoo!'s global consumer and advertiser product portfolio."

The move confirms a post BoomTown wrote last week about Yahoo's efforts to hire the longtime Microsoft exec, whose last job there was corporate VP of its Windows Live Platform group.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/4533145917_d022ca2a43-199x300.jpg" alt="" title="4533145917_d022ca2a43" width="199" height="300" class="alignright size-medium wp-image-27029" /></p>
<p>Yahoo said it has hired former Microsoft exec Blake Irving (pictured here) as its chief product officer.</p>
<p>Reporting directly to CEO Carol Bartz, Yahoo (YHOO) said in a statement, Irving will &#8220;lead the company&#8217;s products organization, which is responsible for the vision, strategy, design and development of Yahoo!&#8217;s global consumer and advertiser product portfolio.&#8221;</p>
<p>In other words, the exec many think the company desperately needs to spur innovation.</p>
<p>Irving replaces <a href="http://kara.allthingsd.com/20100408/confirmed-yahoo-cto-and-chief-product-officer-balogh-to-leave-company">Ari Balogh</a>, who announced last week he is leaving the company as of June 3.</p>
<p>Balogh was also CTO, but Yahoo did not say who would get that title.</p>
<p>In related news, Prabhakar Raghavan, head of Yahoo Labs as chief scientist, will now report directly to Bartz.</p>
<p>The Yahoo announcement confirms a <a href="http://kara.allthingsd.com/20100408/exclusive-yahoo-eyes-ex-microsoft-exec-blake-irving-for-top-product-and-tech-job/">post BoomTown wrote last week</a> about the company&#8217;s effort to hire Irving, a longtime Microsoft (MSFT) exec whose last job there was corporate VP of its Windows Live Platform group.</p>
<p>He left the software giant several years ago to spend time with his family and had been teaching at Pepperdine University.</p>
<p>Irving had been at Microsoft for 15 years, always commuting to its Redmond, Wash., headquarters.</p>
<p>According to his <a href="http://www.facebook.com/blakeirving?ref=ts">Facebook page</a>, Irving now lives in laid-back San Luis Obispo, midway between Silicon Valley and Los Angeles.</p>
<p>Sources said after time off, Irving had recently become eager to re-engage in the Internet sector.</p>
<p>Yahoo has long wanted to hire Irving, many said. And in nabbing him, the timing is fortuitous, as the company is in the midst of launching its massive search and online advertising partnership with Microsoft.</p>
<p>The hiring also stems the tide of Yahoo&#8217;s exec exodus. Balogh&#8217;s parting is one of many among top Yahoo execs recently. Ad sales head <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">Joanne Bradford</a> departed the company to join Demand Media, while longtime tech exec <a href="http://kara.allthingsd.com/20091103/dozen-year-yahoo-tech-veteran-ash-patel-to-take-time-off">Ash Patel</a> said he would not return from a sabbatical he took last year.</p>
<p>Here&#8217;s <a href="http://ycorpblog.com/2010/04/18/blakehello/">Irving&#8217;s post on his own hire</a> on Yahoo&#8217;s Yodel Anecdotal blog:</p>
<blockquote class="memo"><p><strong>Yodeling Hello to Yahoo!</strong></p>
<p>As the newest Yahoo! employee, at the risk of being highly corny, I&#8217;m delighted to yodel my first purple-hued shout-out to the 600 million people and tens of thousands of advertisers and publishers who enjoy Yahoo!&#8217;s products every day.</p>
<p>Some of you might ask why anyone would say goodbye to surfing and cycling the Central Coast of California or travelling the globe with their family to take on the job of leading products and technology at Yahoo! My answer&#8217;s pretty easy&#8211;meet just some of the brilliant people at Yahoo! that want to change the world, and then scan the amazing list of leading products around the globe these people have delivered at scale. When I think about what this company has meant to anyone who has used the Internet, worked in the Internet industry, or wanted to reach people across the world, there is simply none better.</p>
<p>From wildly popular services like Yahoo! Mail, Yahoo! Messenger, Flickr and Yahoo!’s mobile sites and apps, to Yahoo!’s best-in-class content properties like Yahoo! News, Yahoo! Finance and Yahoo! Sports, to many, many other great products across the world, Yahoo!&#8217;s product portfolio continues to be the envy of the industry.  Those incredible services and their respective audiences bring tremendous value for advertisers, which is why Yahoo! serves up 10 billion ads across its network every day and is the #1 publisher of online display advertising. How can anyone not want to be a part of that?</p>
<p>And that&#8217;s just what consumers and advertisers see from the outside. Inside Yahoo!, there’s technological and scientific brilliance everywhere you look. With 500 patents, one of the world’s largest cloud computing infrastructures, and top scientific talent across computer science, machine learning, economics and social sciences, I&#8217;m awed at the caliber of people I’m going to be working with. The intellectual horsepower doesn&#8217;t stop there&#8211;I’m looking forward to working with some of the smartest and best-in-class talent around the world in marketing, advertising sales, partnerships, programming, service engineering and operations. The commitment Yahoos have shown over the years to delivering the best experience to both consumers and advertisers is one of the key things that attracted me here. We&#8217;re in the business of delivering bespoke experiences to our consumers, partners and advertisers and I&#8217;m looking forward to working with all of you to build on that reality.</p>
<p>This week marks an exciting new journey for me personally, and I&#8217;m thrilled to be sharing my experiences and background with the world class people at Yahoo! We have big opportunities, as well as big challenges ahead of us, and I&#8217;m getting ready to dive in and work with this great team to make Yahoo! even more central to daily online life than it has been over the past decade and a half.</p>
<p>My first day in the office will be May 17th and I can&#8217;t wait to get started. Stay tuned for more as I get settled and dig in with my new team.</p>
<p>&#8216;Nuff said.</p>
<p>&#8211;By Blake Irving, Future Chief Product Officer, Yahoo!</p></blockquote>
<p>And here&#8217;s the official press release:</p>
<blockquote class="memo"><p><strong>Blake Irving Joins Yahoo! as Chief Product Officer</strong></p>
<p>Chief Scientist Position, Held by Prabhakar Raghavan, Elevated to Report to CEO Bartz</p>
<p>Sunnyvale, California&#8211;April 19, 2010&#8211;Yahoo! Inc. (NASDAQ: YHOO) today announced the appointment of Blake Irving as Chief Product Officer. In related news, Prabhakar Raghavan will continue to lead innovation efforts at Yahoo! Labs as Chief Scientist. Both Irving and Raghavan will report directly to Carol Bartz, CEO. This new leadership will focus on speeding key inputs and decision making into product strategy and direction.</p>
<p>Ari Balogh, current head of products and technology, will be leaving the company on June 3 for personal reasons and will work closely with Irving to ensure a smooth transition. Irving will assume the position on May 17.</p>
<p>&#8220;Blake brings to Yahoo! genuine large scale Internet expertise from a mature company known for world-class technology. In addition, Prabhakar has invaluable technological insights and expertise that I look forward to having my executive team hear more directly,&#8221; said Bartz. &#8220;With leaders like Blake and Prabhakar, I am confident that we will increase technological innovation and deliver against our vision to be the center of people’s online lives.&#8221;</p>
<p>&#8220;Yahoo! has an impressive product and technology portfolio that has provided unparalleled value to its customers at scale,&#8221; said Irving. &#8220;I look forward to working with the team to bring forward more unique and highly personal experiences to Yahoo! consumers, deliver on the company’s promise of Science, Art and Scale to Yahoo! advertisers, and develop the amazing talent at the company so we may continue to deliver more and faster innovations to the market.&#8221;</p>
<p>As Chief Product Officer, Irving will lead the company&#8217;s products organization, which is responsible for the vision, strategy, design and development of Yahoo!&#8217;s global consumer and advertiser product portfolio.</p>
<p>Irving was most recently a professor at Pepperdine University’s Graziadio School of Business and Management in Malibu, California. In his prior role as corporate vice president of the Windows Live Platform group, Irving led a team of 4,000 to build and operate Microsoft&#8217;s Internet-scale services platform, advertiser and developer ecosystem. Irving also held a variety of development and general management positions at Microsoft.</p>
<p>Before joining Microsoft, Irving held development and product marketing management positions at Xerox Corp., Oki Electric Industry Co. Ltd. and Compaq Computer Corp. He received a Bachelor of Arts degree from San Diego State University and a Master&#8217;s degree in business administration from Pepperdine University.</p>
<p>Raghavan joined Yahoo! in 2005, and serves as Chief Scientist and head of Yahoo! Labs. Raghavan&#8217;s research priorities include text and web mining, and algorithm design. Prior to joining Yahoo!, Raghavan was the chief technology officer at Verity and held a number of technical and managerial positions at IBM Research. He is a consulting professor of Computer Science at Stanford University and former editor-in-chief of the Journal of the Association of Computing Machinery. He has co-authored two textbooks on randomized algorithms and information retrieval. Raghavan received his PhD from Berkeley and is a member of the National Academy of Engineering, as well as a fellow of the ACM and of the IEEE.</p></blockquote>
]]></content:encoded>
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		<item>
		<title>Confirmed: Yahoo CTO and Chief Product Officer Balogh to Leave Company</title>
		<link>http://allthingsd.com/20100408/confirmed-yahoo-cto-and-chief-product-officer-balogh-to-leave-company/</link>
		<comments>http://allthingsd.com/20100408/confirmed-yahoo-cto-and-chief-product-officer-balogh-to-leave-company/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 22:52:49 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=26357</guid>
		<description><![CDATA[As BoomTown reported earlier today, Yahoo is searching for a new CTO and chief product officer. Its current exec in charge, Ari Balogh, confirmed in an interview this afternoon that he is leaving the company due to family issues.

The leading candidate for Balogh's job at Yahoo, said several sources, is former Microsoft exec Blake Irving.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/arielogh_0006.jpg"><img src="http://kara.allthingsd.com/files/2009/05/arielogh_0006-199x300.jpg" alt="arielogh_0006" title="arielogh_0006" width="199" height="300" class="alignright size-medium wp-image-13448" /></a></p>
<p>As BoomTown <a href="http://kara.allthingsd.com/20100408/exclusive-yahoo-eyes-ex-microsoft-exec-blake-irving-for-top-product-and-tech-job/">reported earlier today</a>, Yahoo is searching for a new CTO and chief product officer. Its current exec in charge, Ari Balogh (pictured here), confirmed in an interview this afternoon that he is leaving the company.</p>
<p>&#8220;It&#8217;s probably bad timing, since we are in the midst of recharging Yahoo,&#8221; said Balogh. &#8220;But this had to do with personal priorities.&#8221;</p>
<p>By that, he was referring to personal issues in Greece, where Balogh was partially raised, related to an uncle to whom he is close. Balogh will be moving his family there this summer.</p>
<p>In a further complication, they cannot travel there by plane, because his daughter cannot fly due to issues around her hearing impairment.</p>
<p>The leading candidate for Balogh&#8217;s job at Yahoo (YHOO), said several sources, is former Microsoft (MSFT) exec Blake Irving.</p>
<p>Balogh would not comment on that, but noted Yahoo was looking at several candidates.</p>
<p>Balogh&#8217;s parting is one of many among top Yahoo execs recently, under the leadership of CEO Carol Bartz. Advertising sales head <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">Joanne Bradford</a> departed the company to join Demand Media, while longtime tech exec <a href="http://kara.allthingsd.com/20091103/dozen-year-yahoo-tech-veteran-ash-patel-to-take-time-off">Ash Patel</a> said he would not return from a sabbatical he took last year.</p>
<p>Here&#8217;s Yahoo&#8217;s official statement, for the record:</p>
<blockquote class="memo"><p>Ari Balogh, EVP, Products and CTO, has decided to leave Yahoo! for personal reasons. Ari plans to remain with the company until June 3 and will be working with the team to enable a smooth transition. We expect to name his replacement in the coming weeks. We thank him for his many contributions and wish him well.</p></blockquote>
<p>And here is a statement from Balogh:</p>
<blockquote class="memo"><p>&#8220;While Yahoo! has become a family to me in many ways over the last two years, I have a situation with my own family that is difficult and has driven me to make some changes in my life. This job was my dream job, which makes this decision very hard. I have been working with Carol on a succession plan that we will roll out over the coming weeks. Yahoo! has many opportunities to touch so many people&#8217;s lives and the company is well positioned to take advantage of every one of them. I am confident that the incredible people at Yahoo! will deliver against our vision to be the center of people&#8217;s online lives.&#8221;</p></blockquote>
<p>Here is a <a href="http://kara.allthingsd.com/20090702/yahoo-product-head-and-cto-ari-balogh-speaks">video interview I did with Balogh</a> last July:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=011BA74D-DDB6-4DDC-B350-80816A2ECA32&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={011BA74D-DDB6-4DDC-B350-80816A2ECA32}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Exclusive: Yahoo Eyes Ex-Microsoft Exec Blake Irving for Top Product and Tech Job; CTO Balogh to Leave</title>
		<link>http://allthingsd.com/20100408/exclusive-yahoo-eyes-ex-microsoft-exec-blake-irving-for-top-product-and-tech-job/</link>
		<comments>http://allthingsd.com/20100408/exclusive-yahoo-eyes-ex-microsoft-exec-blake-irving-for-top-product-and-tech-job/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 16:38:37 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[Blake Irving]]></category>
		<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Joanne Bradford]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[Redmond]]></category>
		<category><![CDATA[sabbatical]]></category>
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		<category><![CDATA[Silicon Valley]]></category>
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		<category><![CDATA[Windows Live Platform group]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=26339</guid>
		<description><![CDATA[According to numerous sources, Yahoo has been seriously courting former Microsoft exec Blake Irving to take over as one of its key execs, running its product organization and essentially becoming the Internet "visionary" many think the company lacks.

While it is unclear if Irving has agreed to take the job, sources said Yahoo management was keen on him working there.

It's unclear what the move means for current CTO and Chief Product Officer Ari Balogh. But sources said Balogh has been involved in the search, and was planning on taking some time off from Yahoo soon for personal reasons.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/04/bio_irving.jpg" alt="" title="bio_irving" width="147" height="194" class="alignright size-full wp-image-26342" /></p>
<p>According to numerous sources, Yahoo has been seriously courting former Microsoft exec Blake Irving to take over as one of its key execs, running its product organization and essentially becoming the Internet &#8220;visionary&#8221; many think the company lacks.</p>
<p>While it is unclear if Irving has agreed to take the job, sources said Yahoo (YHOO) management was keen on him working there.</p>
<p>A Yahoo spokeswoman declined to comment when BoomTown asked about its discussions with Irving about the job.</p>
<p>I also reached out to Irving, but he has not responded.</p>
<p>It&#8217;s unclear what the move means for current CTO and Chief Product Officer Ari Balogh. But sources said Balogh has been involved in the search, and was planning on taking some time off from Yahoo or even quitting soon for personal reasons.</p>
<p>Irving, who was well liked at Microsoft (MSFT), could certainly fill Balogh&#8217;s shoes, having run major businesses there for many years in a variety of executive jobs.</p>
<p>He left Microsoft in 2007, as its corporate VP for the Windows Live Platform group, after being there for 15 years to spend some time with his family in California. Irving had always commuted to Microsoft&#8217;s Redmond, Wash. headquarters.</p>
<p>According to his <a href="http://www.facebook.com/blakeirving?ref=ts">Facebook page</a>, Irving now lives in laid-back San Luis Obispo, which is midway between Silicon Valley and Los Angeles.</p>
<p>Sources said after time off, Irving had recently become eager to reengage in the Internet sector.</p>
<p>Yahoo has long wanted to hire Irving, many said. And, if it did manage to nab Irving, the timing would also be fortuitous, since the company is in the midst of launching its massive search and online advertising partnership with Microsoft.</p>
<p>Balogh&#8217;s possible parting is one of many among top Yahoo execs recently. Ad sales head <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media">Joanne Bradford</a> departed the company to join Demand Media, while longtime tech exec <a href="http://kara.allthingsd.com/20091103/dozen-year-yahoo-tech-veteran-ash-patel-to-take-time-off">Ash Patel</a> said he would not return from a sabbatical he took last year.</p>
<p>Here is Irving&#8217;s bio, from a <a href="http://www.microsoft.com/presspass/exec/irving/default.mspx">page still up at Microsoft&#8217;s Web site</a>:</p>
<blockquote class="memo"><p>Blake Irving left Microsoft in 2007 after 15 years with the company.</p>
<p>In his last role as corporate vice president of the Windows Live Platform group (WLP), Blake Irving led the effort to build and operate the most efficient, global Internet-scale services platform with the broadest and most profitable advertiser and developer ecosystem. In this capacity, Irving was responsible for driving and managing datacenter and technical operations.</p>
<p>Irving joined Microsoft in October 1992 and has served in a variety of development and general management positions. Irving and his teams have been responsible for Microsoft’s first Internet video conferencing and collaboration products, Internet phone, Internet mail client and instant messaging and blogging service. Irving has held development and marketing management roles on the Microsoft® Internet Explorer browser software and Windows® operating system teams.</p>
<p>Before joining Microsoft, Irving held development and marketing management positions at Xerox Corp., Oki Electric Industry Co. Ltd. and Compaq Computer Corp. He received a Bachelor of Arts degree from San Diego State University and a master&#8217;s degree in business administration from Pepperdine University.</p></blockquote>
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		<title>Wanted: Online Ad Sales Heads for Both Yahoo and Microsoft</title>
		<link>http://allthingsd.com/20100324/wanted-online-ad-sales-heads-for-both-yahoo-and-microsoft/</link>
		<comments>http://allthingsd.com/20100324/wanted-online-ad-sales-heads-for-both-yahoo-and-microsoft/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 19:04:39 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[AOL]]></category>
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		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Darren Huston]]></category>
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		<category><![CDATA[digital]]></category>
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		<category><![CDATA[Interpublic Group]]></category>
		<category><![CDATA[Jacki Kelley]]></category>
		<category><![CDATA[Joanne Bradford]]></category>
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		<category><![CDATA[Kathy Kayse]]></category>
		<category><![CDATA[management]]></category>
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		<category><![CDATA[Mitch Spolan]]></category>
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		<category><![CDATA[Nada Stirratt]]></category>
		<category><![CDATA[North American]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[sales]]></category>
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		<category><![CDATA[Seth Dallaire]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=25894</guid>
		<description><![CDATA[Even though they are two of the Internet's largest advertising businesses, both Yahoo and Microsoft are without top execs to lead those units.

Worse, both are just entering a complex online ad sales and search partnership together, which will require a lot of management firepower.

Yahoo's main online ad sales head just left and Microsoft has been searching for one for a year now.

So, here's the skinny on who is in the running.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/03/normal_wanted-nycc_poster-194x300.jpg" alt="" title="normal_wanted-nycc_poster" width="194" height="300" class="alignright size-medium wp-image-25908" /></p>
<p>Even though they are two of the Internet&#8217;s largest advertising businesses, both Yahoo and Microsoft are without top execs to lead those units.</p>
<p>Worse, both are just entering a complex online ad sales and search partnership together, which will require a lot of management firepower.</p>
<p>Last week, BoomTown reported the departure of Yahoo&#8217;s head for the key North American market, <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">Joanne Bradford</a>, for a new job at social media start-up Demand Media. She starts there Monday.</p>
<p>It was a move that sent reverberations throughout the online ad market.</p>
<p>Less known, though, is that Microsoft (MSFT) has also been looking for almost a year for someone to head up its online ad sales force globally.</p>
<p>Yahoo (YHOO) is just starting its search to replace Bradford&#8211;with her boss, U.S. head Hilary Schneider, taking over on an interim basis.</p>
<p>In fact, even Yahoo CEO Carol Bartz is pitching in, giving Bradford&#8217;s staff a talking to earlier this week about the need to press on.</p>
<p>Both Yahoo execs said the company will be looking at both internal and external candidates.</p>
<p>Until then, said a Yahoo spokeswoman, in the <em>boringest</em> quote ever uttered: &#8220;Yahoo! has leadership bench strength and we continue to be committed in delivering wow experiences to both users and advertisers.&#8221;</p>
<p>Not to worry about obfuscation, as BoomTown has the scoop!</p>
<p>Internally, the key execs being eyeballed include 11-year Yahoo veteran Mitch Spolan, VP of North American sales, and Seth Dallaire, a former Microsoft exec whom Bradford brought to the company last fall as VP of mid-market sales, a newly-created role responsible for all mid-market sales efforts across search and display advertising.</p>
<p>Another former Microsoft exec, Erika Nardini, VP of brand packaging, is also mentioned a lot as a possibility and is well-liked by the sales force at Yahoo.</p>
<p>Still, many feel that with the exodus of such a high-profile exec as Bradford, Yahoo has to attract another big name to replace her.</p>
<p>But externally, the pickings are much slimmer, with only two key names popping up as top choices.</p>
<p>One is a former Yahoo, Jacki Kelley, a longtime online ad exec who is now North American president of Universal McCann, a unit of the Interpublic Group (IPG) agency. Besides Yahoo, Kelley has worked at Gannett&#8217;s (GCI) USA Today and Martha Stewart Living Omnimedia (MSO).</p>
<p>The second is Kathy Kayse, a well-regarded former AOL (AOL) ad exec, who now is in charge of digital ad sales at Discovery Communications (DISCA). Kayse also had a long career at Time Warner (TWX).</p>
<p><img src="http://kara.allthingsd.com/files/2010/03/78787-JackiKelley-150x150.jpg" alt="" title="78787-JackiKelley" width="125" height="125" class="alignleft size-thumbnail wp-image-25916" /><img src="http://kara.allthingsd.com/files/2010/03/KKayse-b-150x150.jpg" alt="" title="KKayse-b" width="125" height="125" class="alignleft size-thumbnail wp-image-25917" /></p>
<p>(Both are pictured here, Kelley at left and Kayse on the right.)</p>
<p>Microsoft is a dicier proposition, with exactly zero internal candidates considered qualified to lead the online ad sales effort, a job that would report directly into Corporate VP for Consumer &#038; Online Darren Huston.</p>
<p>Microsoft has been searching for a long time now, with feelers all over the industry. A variety of names pops up, from new MySpace ad head <a href="http://mediamemo.allthingsd.com/20091009/myspace-gets-a-new-sales-boss-mtv-vet-nada-stirratt">Nada Stirratt</a> to Bradford&#8211;also a former Microsoftie&#8211;herself.</p>
<p>In fact, the paucity of experienced execs to handle these complex jobs&#8211;which include the need to understand premium, network and search ad sales, as well as highly technical systems&#8211;is clear.</p>
<p>&#8220;Neither of these jobs are easy and, in many ways, a giant nightmare,&#8221; joked one online ad sales exec.</p>
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