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	<title>AllThingsD &#187; Joel Jones</title>
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		  <title>All Things Digital</title>
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		<title>New Yahoo Chief of Staff Comes In, While Previous One Goes to Facebook</title>
		<link>http://allthingsd.com/20120415/new-yahoo-chief-of-staff-comes-in-while-previous-one-goes-to-facebook/</link>
		<comments>http://allthingsd.com/20120415/new-yahoo-chief-of-staff-comes-in-while-previous-one-goes-to-facebook/#comments</comments>
		<pubDate>Sun, 15 Apr 2012 08:45:59 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[General]]></category>
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		<category><![CDATA[Carol Bartz]]></category>
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		<category><![CDATA[Industry Moves]]></category>
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		<category><![CDATA[Joel Jones]]></category>
		<category><![CDATA[marketplaces]]></category>
		<category><![CDATA[Marta Nichols]]></category>
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		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=196456</guid>
		<description><![CDATA[New Yahoo CEO Scott Thompson has selected Marta Nichols, who was the Silicon Valley Internet giant's VP of investor relations, as his new chief of staff. Interestingly, Joel Jones, the chief of staff under Thompson's predecessor, has moved to Facebook. After CEO Carol Bartz was ousted in the fall, Jones moved to a job as VP of Americas Ad Marketplaces at Yahoo. He'll be part of the business operations team focused on the ads business at the social networking giant.]]></description>
			<content:encoded><![CDATA[<p>New Yahoo CEO Scott Thompson has selected Marta Nichols, who was the Silicon Valley Internet giant&#8217;s VP of investor relations, as his new chief of staff. Interestingly, Joel Jones, the chief of staff under Thompson&#8217;s predecessor, has moved to Facebook. After CEO Carol Bartz was ousted in the fall, Jones moved to a job as VP of Americas Ad Marketplaces at Yahoo, but he&#8217;ll now be part of the business operations team focused on the advertising business at the social networking giant.</p>
]]></content:encoded>
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		<title>Exclusive: Another Longtime Yahoo Ad Sales Dude&#8211;This Time, Frank Weishaupt&#8211;Departs</title>
		<link>http://allthingsd.com/20110512/exclusive-another-longtime-yahoo-ad-sales-dude-this-time-frank-weishaupt-departs/</link>
		<comments>http://allthingsd.com/20110512/exclusive-another-longtime-yahoo-ad-sales-dude-this-time-frank-weishaupt-departs/#comments</comments>
		<pubDate>Thu, 12 May 2011 17:04:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[advertising]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Frank Weishaupt]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[Joel Jones]]></category>
		<category><![CDATA[Lee Brown]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[Mitch Spolan]]></category>
		<category><![CDATA[North Americas Ad Marketplaces]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Silicon Valley]]></category>
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		<category><![CDATA[Taylor Barada]]></category>
		<category><![CDATA[Wayne Powers]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=43865</guid>
		<description><![CDATA[Frank Weishaupt, an 11-year Yahoo advertising veteran and one of its top sales execs, is leaving the Silicon Valley Internet giant.

Unlike several other recent departures, where high-ranking execs left for jobs at hot start-ups such as Zynga, Groupon and LivingSocial, Weishaupt has no immediate plans to join another company.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/05/Frank-Weishaupt.jpeg"><img src="http://kara.allthingsd.com/files/2011/05/Frank-Weishaupt.jpeg" alt="" title="Frank Weishaupt" width="80" height="80" class="alignright size-full wp-image-43873" /></a></p>
<p>Frank Weishaupt (pictured here), an 11-year Yahoo advertising veteran and one of its top sales execs, is leaving the Silicon Valley Internet giant.</p>
<p>Unlike several other recent departures, where high-ranking execs left for jobs at hot start-ups such as <a href="http://kara.allthingsd.com/20110407/exclusive-yahoo-loses-ma-head-to-zynga">Zynga (Taylor Barada)</a>, <a href="http://kara.allthingsd.com/20101208/yahoos-ad-talent-loss-is-groupons-gain-lee-brown-will-be-social-buying-phenoms-head-of-national-sales">Groupon (Lee Brown)</a> and LivingSocial (<a href="http://kara.allthingsd.com/20110307/another-one-bites-group-buying-yahoo-loses-top-ad-sales-exec-mitch-spolan-to-livingsocial/">Mitch Spolan</a>), Weishaupt has no immediate plans to join another company.</p>
<p>His job as VP of the North Americas Ad Marketplaces will be taken over by Joel Jones, who has been serving as Yahoo CEO Carol Bartz&#8217;s chief of staff and previously worked in corporate strategy.</p>
<p>Jones will report to Yahoo ad sales head Wayne Powers.</p>
<p>Weishaupt&#8217;s last official day is June 1, said a Yahoo spokeswoman, who confirmed the departure to BoomTown.</p>
]]></content:encoded>
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		<title>One Last Yahoo Reorg Missive: Bartz Tells Employees What She Already Said. Again.</title>
		<link>http://allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/</link>
		<comments>http://allthingsd.com/20090226/one-last-yahoo-reorg-missive-bartz-tells-employees-what-she-already-said-again/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 00:00:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[audience marketing]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[chief marketing officer]]></category>
		<category><![CDATA[chief of staff]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community affairs]]></category>
		<category><![CDATA[Connected Life]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[CTO]]></category>
		<category><![CDATA[customer advocacy]]></category>
		<category><![CDATA[David Dibble]]></category>
		<category><![CDATA[David Windley]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[emerging markets]]></category>
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		<category><![CDATA[Europe]]></category>
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		<category><![CDATA[Hilary Schneider]]></category>
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		<category><![CDATA[Jerry Yang]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10461</guid>
		<description><![CDATA[Goodness gracious, make it stop!

You must know by now how much BoomTown loves internal Yahoo memos. But this is getting ridiculous.

It's been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the firehose of a whole lot of communicating.

"I know you guys have reorg fatigue," wrote Bartz in the latest email to employees about the management reorganization finally announced this morning.

Also memo fatigue at All Things Digital HQ, if you can believe it.]]></description>
			<content:encoded><![CDATA[<p><a href="http://s104.photobucket.com/albums/m176/telliecoin/?action=view&#038;current=dear-god-make-it-stop.jpg" target="_blank"><img src="http://i104.photobucket.com/albums/m176/telliecoin/dear-god-make-it-stop.jpg" border="0" width="300" height="300" alt="Photobucket"></a></p>
<p>Goodness gracious, make it stop!</p>
<p>You must know by now how much BoomTown loves internal Yahoo (YHOO) memos. But this is getting ridiculous.</p>
<p>It&#8217;s been like a flash flood after a long drought at Sunnyvale HQ today, as Yahoo CEO Carol Bartz turns on the fire hose of a whole lot of communicating.</p>
<p>A lot. <em>A real lot</em>.</p>
<p>&#8220;I know you guys have reorg fatigue,&#8221; wrote Bartz, in the latest email to employees about the management reorganization finally announced this morning.</p>
<p>Also memo fatigue at <strong>All Things Digital</strong> HQ, if you can believe it.</p>
<p>Okay, I give, Carol! Well, for now, until another juicy internal memo you aren&#8217;t handing out freely lands in my inbox, for example, such as one about a search deal with Microsoft (MSFT). I&#8217;d like one of those to go, please!</p>
<p>But, in a gesture of a leak-free peace (can the drop-kick bounty be suspended for just today?), I am posting this last memo about the management reorganization from Carol &#8220;Chatterbox&#8221; Bartz.</p>
<p>(Although, I wish she would stop insulting the press, as she does below again. We are just doing our job&#8211;and <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/"><em>very</em> accurately, as it turned out</a>&#8211;yet the jibes continue. Which is odd, frankly, given that Bartz has had mostly glowing coverage in the media her entire career.)</p>
<p>But Bartz did seem to leave a little mystery in the email still, as if even more rearranging were to come.</p>
<p>Writes Bartz (my bolding):</p>
<p>&#8220;As soon as decisions were made, I wanted you to know about them&#8211;<strong>even if that means we don&#8217;t have all the details nailed down yet&#8221;</strong>.</p>
<p>Wait, are the deets all nailed by Bartz&#8217;s productive hammer or aren&#8217;t they?</p>
<p>At least, thankfully, the note is capitalized properly, unlike the quaint no-caps stylings of former CEO Jerry Yang.</p>
<p>In any case, if you just can&#8217;t get enough, here is Bartz&#8217;s <a href="http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/">reorg blog from this morning</a> and her <a href="http://kara.allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/">new management structure memo</a> too.</p>
<p>And here is her entire email on the reorg to employees:</p>
<blockquote class="memo"><p>From: Carol Bartz<br />
Reply-To: Carol Bartz<br />
Date: Thu, 26 Feb 2009 09:02:49 -0800<br />
To: &#8220;all-worldwide@yahoo-inc.com&#8221;<br />
Subject: Our New Organization</p>
<p>Yahoos,</p>
<p>As I&#8217;ve gotten to know Yahoo! over the past several weeks, I&#8217;ve developed a point of view on how our organization should be structured to set us up for success.</p>
<p>Our goal is simple: to consistently deliver awesome consumer and advertiser experiences, everywhere in the world we do business. Delivering great customer experiences is everyone&#8217;s job at Yahoo!&#8211;and each part of our organization will have a clear role in making that happen every day.</p>
<p>The timing of this announcement is important. As soon as decisions were made, I wanted you to know about them&#8211;even if that means we don&#8217;t have all the details nailed down yet. Yes, there&#8217;s been a lot of speculation in the media over the past few days&#8230;that&#8217;s been a little frustrating, but I&#8217;m not willing to speak publicly about decisions before they&#8217;re final. Today, they are&#8211;so I&#8217;ll lay out our new organizational structure for you now.</p>
<p>I know you guys have reorg fatigue. Hang in there&#8211;our intention is to leave this structure in place for two to four years. We&#8217;ll continue to make adjustments as needed, but we expect this core structure to stay put.</p>
<p>The structure outlined below will enable us to make big improvements in our product quality and operational efficiency. Part of that is simplicity&#8211;I&#8217;m frankly amazed at how complicated some things are here! We&#8217;ll have much clearer decision making and accountability. Product and regional teams will share responsibility for revenue targets and expense management, but we&#8217;ll have one P&#038;L, for which I&#8217;m accountable.</p>
<p>We will also be in a better position to really listen to and understand our customers&#8211;both consumers and advertisers. I think we&#8217;ve gotten into the habit of focusing internally too much and we sometimes forget who we&#8217;re here to serve. You&#8217;ll notice that our management structure puts a renewed focus on the customer, with stronger feedback loops across the company…and they all come through me.</p>
<p>Also, as you know, no organizational structure is a substitute for collaboration, communication and trust. We&#8217;ll all need to evolve our behavior a bit&#8211;as teams and as individuals – to make this structure work the way it&#8217;s designed.</p>
<p>So here&#8217;s the overview, with the roles that will report directly to me. As you&#8217;ll see, some of our leaders are still to be determined. I know you&#8217;ll<br />
want more detail than what&#8217;s below&#8211;you can learn more on Backyard: http://backyard.yahoo.com/ourorg .</p>
<p>Products: We&#8217;ve combined Tech and Product groups under one roof, led by Ari Balogh as EVP Products &#038; CTO. Ari&#8217;s charter is to deliver global products that enable extraordinary consumer and advertiser experiences. Ari&#8217;s direct reports now include one leader for each product group&#8211;we&#8217;ve taken care of the &#8220;two in a box&#8221; problem.</p>
<p>One important note: The Connected Life team has been integrated into various parts of the new organization. Our mobile strategy remains a key part of Yahoo!&#8217;s focus going forward and all of our product groups will own mobile innovations. After leading Connected Life for four years, Marco Boerries has resigned from the company to spend more time with his family in Europe. We thank Marco for his important contributions at Yahoo!.</p>
<p>Regions: There are now two: North America and International. As I&#8217;ve said before, international growth is critical for Yahoo!, which has become too reliant on its U.S. business over the years.</p>
<p>The regions deliver Yahoo!&#8217;s products, programming and services to consumers, partners and advertisers in local markets. They will partner closely with the newly formed Regional Solutions &#038; Products group in Ari&#8217;s organization to help drive a significant shift in how Yahoo! develops products for different geographies. The goal is to have global platforms on which regional product offerings are based.</p>
<p>The North American region&#8211;comprised of the U.S. and Canada&#8211;is led by Hilary Schneider. The leader of our International region, to be hired soon, will be responsible for a cohesive Yahoo! global strategy and seizing our international growth opportunities. Until we determine who&#8217;ll lead the International region, Rose Tsou (Asia), Rich Riley (Europe) and Keith Nilsson (Emerging Markets) will continue to report to me.</p>
<p>Marketing: Elisa Steele will be joining Yahoo! as our Chief Marketing Officer (CMO), effective March 23. Elisa joins us from NetApp where she was SVP, Corporate Marketing. Previous to NetApp, she held executive positions in marketing at Sun Microsystems. Elisa will oversee our global marketing strategy and provide direction for our marketing function. She&#8217;ll bring together the various Yahoo! marketing teams that have been spread across the company. Reporting into Elisa will be Brand Marketing, Audience Marketing, Corporate Communications, Insights, Policy &#038; Privacy, Community Affairs and related central teams. I&#8217;m delighted to have Elisa joining the team.</p>
<p>Customer Advocacy: As I said, we can do much better in hearing the voice of the customer across Yahoo!, and incorporating what we hear into all of our work day-to-day. We have opened a search for a leader, who will oversee Customer Care and Ad Operations globally with the goal of improving how we support Yahoo!&#8217;s users and advertisers. In the interim, these teams will continue to report to Hilary.</p>
<p>Service Engineering &#038; Operations: This new team is responsible for delivering common technology services at scale, including application management and infrastructure. No matter how cool our products are, the customer&#8217;s experience won&#8217;t be great unless our applications consistently deliver. Note that we&#8217;re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally. Leading this organization is David Dibble, who joined Yahoo! in December. David&#8217;s team also will be accountable for delivering more effective corporate IT systems.</p>
<p>Corporate Functions: Blake Jorgensen will be leaving Yahoo! and I am searching for a new CFO. Blake will remain through a transition with his successor, and I want to thank Blake for all of his great contributions to Yahoo! over the past two years. Mike Callahan will continue to lead our Legal team, and David Windley leads our Human Resources function. Joel Jones joins the team as my Chief of Staff.</p>
<p>So that&#8217;s the high-level view. These changes are effective immediately, but we&#8217;ve got more work to do in filling out the structure of each group. In the short term, this transition will be challenging for many of our people. My executive staff will be working with their organizations as quickly as possible to create further clarity. For example, we&#8217;ll need to recast budgets and adjust work areas so we have the right people working side-by-side.</p>
<p>I want to thank all of you who&#8217;ve shared your ideas and views with me since I arrived. Several leaders across Yahoo! came together to design this new structure&#8211;I&#8217;ve been very impressed with their dedication to the right outcomes, particularly how they&#8217;ve embraced the need to eliminate the silos that have been a drag on this organization for so long.</p>
<p>I think this organizational structure has the potential to solve many of the issues you&#8217;ve helped me better understand. Of course, new issues will emerge. But I know we&#8217;ll be aligned and nimble in tackling them together.</p>
<p>This is a tremendous, proud company with a powerful brand, great products and a bright future. Now&#8217;s the time to get more focused than ever on delighting our users and advertisers. Let&#8217;s show them how great Yahoo! can be.</p>
<p>Carol</p></blockquote>
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		<item>
		<title>New Yahoo Management Structure: The Entire Memo</title>
		<link>http://allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/</link>
		<comments>http://allthingsd.com/20090226/new-yahoo-management-structure-the-entire-memo/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 19:46:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CFO]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[David Dibble]]></category>
		<category><![CDATA[David Ko]]></category>
		<category><![CDATA[David Windley]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Elisa Steele]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Joel Jones]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[Michael Callahan]]></category>
		<category><![CDATA[NetApps]]></category>
		<category><![CDATA[North America]]></category>
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		<category><![CDATA[reorg]]></category>
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		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10432</guid>
		<description><![CDATA[Along with Yahoo CEO Carol Bartz's external email earlier today,  the company also outlined the new management structure in another memo.

It's pretty much what BoomTown has been reporting all week. Top-down simplification, which is another word for: Carol rules over Yahoo.

CTO Ari Balogh gets a lot of stuff as new head of products, and so does U.S. head Hilary Schneider, including mobile, as EVP of North American Region. Bot report to Bartz.

Here's the entire memo of Yahoo's new organization.]]></description>
			<content:encoded><![CDATA[<p>Along with <a href="http://kara.allthingsd.com/20090226/bartz-blogs-reorg-the-entire-memo-to-employees/">Yahoo CEO Carol Bartz&#8217;s external email earlier today</a>, the company also outlined the new structure in another memo.</p>
<p>It&#8217;s pretty much what BoomTown <a href="http://kara.allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/">has been reporting all week</a> about the reorg.</p>
<p>Top-down simplification, which is another word for: Carol rules over Yahoo (YHOO).</p>
<p>CTO Ari Balogh gets a lot of stuff as new head of products, and so does U.S. head Hilary Schneider, including mobile, as EVP of North American Region. Both report to Bartz.</p>
<p>Unmentioned, but Audience Products head Ash Patel is still in. So is General Counsel Michael Callahan.</p>
<p>New chief marketing officer is Elisa Steele, who come from NetApps (NTAP). Bartz happens to be on the board of NetApps, by the way.</p>
<p>New International head TBD.</p>
<p>Bartz also sent an email to employees about the changes.</p>
<p>Here is the entire memo:</p>
<blockquote class="memo"><p>New Yahoo! Management Structure Overview</p>
<p>February 26, 2009</p>
<p>·         Our goal as a company is simple:  to consistently deliver awesome consumer and advertiser experiences everywhere in the world we do business. So we’re creating an organization to enable improvements in our product quality and operational efficiency, as well as clear decision making and accountability.</p>
<p>·         Tech and Product groups will be combined to create a single organization called Products. Products will be led by Ari Balogh as EVP of Products and CTO, reporting to Carol Bartz, with the goal of enabling extraordinary consumer experiences tied to compelling advertiser and publisher offerings. This organization is responsible for the vision, strategy, and quality of every product we create&#8211;regardless of region, device format or category.</p>
<p>·         There are now two regions&#8211;North America and International. The regions are responsible for delivering Yahoo!’s products, programming and services to consumers, partners and advertisers in local markets. North America will be led by Hilary Schneider, EVP, North American Region, reporting to Carol Bartz. International’s leader will be hired soon.</p>
<p>.         Mobile will continue to be a key priority for Yahoo!.  Going forward, David Ko will lead the mobile business, strategy and monetization teams for Yahoo! (Head of Global Mobile Business, reporting to Hilary Schneider). All of our product teams will be responsible for incorporating mobile innovations into their products.</p>
<p>·         A Chief Marketing Officer (CMO) role has been created to oversee our global marketing strategy and provide direction for our marketing function. Today, we named our new CMO, Elisa Steele.  Elisa starts on March 23.  She will bring together the various marketing teams that have been spread across the company.</p>
<p>·         A new Customer Advocacy group will help us to better hear the voice of the customer (consumers/advertisers) across the company and incorporate what we hear into all our work throughout Yahoo!. We will hire a new leader for this team.</p>
<p>·         The newly created Service Engineering &#038; Operations (SE&#038;O) team will be chartered with delivering common technology services at scale, including application management and infrastructure.  The team will be led by David Dibble, SVP of SE&#038;O. We’re bringing Service Engineering together as one group because these engineers bring expertise that is best applied horizontally.</p>
<p>·         Our corporate functions will consist of HR led by David Windley, Legal led by Michael Callahan, and our CFO is to be hired, with Blake Jorgensen remaining through the transition.  Joel Jones will serve as Carol Bartz’s chief of staff.</p>
<p>·         This structure is designed to last two to four years; however, we’ll continue to make adjustments as needed.  But we expect this core structure will stay in place.</p>
<p>·         These changes become effective immediately.</p></blockquote>
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		<title>More on Yahoo Reorg in Process: Ari and Hilary Rule, but Who Is Joel Jones?</title>
		<link>http://allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/</link>
		<comments>http://allthingsd.com/20090225/more-on-yahoo-reorg-in-process-ari-and-hilary-rule-but-who-is-joel-jones/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 22:28:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Allen Olivo]]></category>
		<category><![CDATA[Ari Balogh]]></category>
		<category><![CDATA[arrivals departures feature]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[Blake Jorgensen]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Connected Life]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Hilary Schneider]]></category>
		<category><![CDATA[Industry Moves]]></category>
		<category><![CDATA[industry moves feature]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Dossett]]></category>
		<category><![CDATA[Joanne Bradford]]></category>
		<category><![CDATA[Joel Jones]]></category>
		<category><![CDATA[John Vail]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marco Boerries]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Sunnyvale]]></category>
		<category><![CDATA[Tapan Bhat]]></category>
		<category><![CDATA[Venkat Panchapakesan]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10320</guid>
		<description><![CDATA["It's being changed every minute," joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.

Actually, it's kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while others players are added.

According to numerous sources, mostly in Yahoo's Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.

But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.]]></description>
			<content:encoded><![CDATA[<p><strong>[UPDATED: With more details on Ash Patel and Joanne Bradford.]</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/02/470px-japanese_road_sign_way_narrowssvg.png"><img src="http://kara.allthingsd.com/files/2009/02/470px-japanese_road_sign_way_narrowssvg-300x300.png" alt="470px-japanese_road_sign_way_narrowssvg" title="470px-japanese_road_sign_way_narrowssvg" width="250" height="250" class="alignright size-medium wp-image-10328" /></a></p>
<p>&#8220;It&#8217;s being changed every minute,&#8221; joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz.</p>
<p>Actually, it&#8217;s kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while other players are added.</p>
<p>According to numerous sources, mostly in Yahoo&#8217;s Sunnyvale, Calif. HQ, things are still in flux and not completely settled as yet.</p>
<p>But one thing is clear: Layers are being collapsed quickly, as fewer people are in charge of more, with all roads leading to Bartz.</p>
<p>Here&#8217;s the current lay of the land, in what is fast becoming Carol Country at Yahoo (YHOO):</p>
<p><a href="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg"><img src="http://kara.allthingsd.com/wp-content/blogs.dir/4/files//2009/02/aristotle_balogh-5313-final.jpg" alt="Aristotle Balogh" title="Aristotle Balogh" width="100" height="150" class="alignleft size-full wp-image-10211" /></a></p>
<p><strong>Ari, Ari, Ari!</strong></p>
<p>As <a href="http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/">BoomTown reported earlier this week</a>, it looks like CTO Ari Balogh will be the biggest winner in the management restructuring, getting to ride herd over the entire product organization, both development and technology.</p>
<p>Most interesting is that Audience Product head and longtime Yahoo veteran Ash Patel is still staying&#8211;at this point at least&#8211;and report to Balogh (Patel had previously reported directly to outgoing President Sue Decker).</p>
<p>Many at Yahoo think Patel will eventually leave, even if he is not out in the current set-up.</p>
<p>But, if he stays, Patel will apparently focus more on product architecture, if he does remain, which is kind of the purview of Venkat Panchapakesan, EVP of the Audience Technology Group, who already reports to Balogh.</p>
<p>Superman exec Ari will surely sort it all out!</p>
<p>In this scenario, Front Doors head Tapan Bhat could get more product development responsibility, especially since media product development is being moved centrally under Patel.</p>
<p><strong>Hilary Gets More Stuff</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/hilary.jpg"><img src="http://kara.allthingsd.com/files/2008/09/hilary-225x300.jpg" alt="" title="hilary" width="100" height="150" class="alignright size-medium wp-image-3549" /></a></p>
<p>As someone perceived internally as a favorite of Decker, U.S. head Hilary Schneider seems to be scoring anyway.</p>
<p>She&#8217;ll run a new U.S. division, with media head Jeff Dossett under her, as well as advertising sales head Joanne Bradford.</p>
<p>Some Yahoos, though, think Bradford could report directly to Bartz, given her purview is the most important part of Yahoo&#8217;s business.</p>
<p>Schneider will also apparently get a much diminished Connected Life unit, which focuses on mobile and other devices, after the departure of its longtime head Marco Boerries.</p>
<p>I posted <a href="http://kara.allthingsd.com/20090225/connected-life-head-marco-boerries-to-leave-yahoo/">news of his leaving earlier today</a>, which now means that part of Yahoo will not stand on its own as a separate fiefdom.</p>
<p><strong>Who Is Joel Jones?</strong></p>
<p><a href="http://kara.allthingsd.com/files/2009/02/3e03524.jpg"><img src="http://kara.allthingsd.com/files/2009/02/3e03524.jpg" alt="3e03524" title="3e03524" width="80" height="80" class="alignleft size-full wp-image-10322" /></a></p>
<p>Indeed. Yahoo&#8217;s current VP of corporate strategy and former McKinsey consultant, Joel Jones (pictured here), is one of the nominees to be tapped to be Bartz&#8217;s chief of staff.</p>
<p>In the new, more centralized organization that Bartz is obviously creating, that will be much more than a bag-carrying role, to be sure.</p>
<p>&#8220;Joel is as sharp as they come,&#8221; said one former Yahoo. Sharp enough to help Bartz negotiate with Microsoft (MSFT) CEO Steve Ballmer?</p>
<p>No news on a possibly COO for Bartz, but she is getting a chief marketing officer to head up the brand and PR functions. Many are suggesting an exec like Pepsi-Cola North America interactive marketing exec John Vail, as I have previously reported, although Yahoo brand exec Allen Olivo is the internal candidate.</p>
<p>Also apparently staying for now is another Decker favorite, CFO Blake Jorgensen.</p>
<p>More to come!</p>
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