1 posts and columns on John Collins

Monday Morning Quarterback: The AOL Ad Black Hole Edition

in News on August 20, 2007 at 4:10 pm PT

AOL=Ads Online Loser? What can we say about AOL’s ad miss, reported in the New York Times today by Miguel Helft, except to quote an email I got from a former AOL executive today: “Ad sales and no surprises were the reason these guys were supposedly brought in.” Oops. Indeed, more analysis of this issue [...]