7 posts and columns on John Sculley

Former Apple CEO Says Newton “Scribble Thing” Was 15 Years Ahead of Its Time

in News on January 13 at 10:15 am PT

Not a “piece of junk,” as Steve Jobs said in 1997.
newton

Careverge Says It’s the First HIPAA-Compliant Social Network

in Social on January 5 at 8:51 am PT

Careverge today launches as a privacy-focused social platform for health and fitness where users share highly personal information about themselves under pseudonyms.
Careverge

Voices

John Sculley on Apple’s Jobs and the Experience of a Lifetime

in Voices on September 13, 2011 at 11:56 am PT

In 1983, when John Sculley was 43, he had a choice. He could remain head of Pepsi-Cola Co. and jockey with several other executives to be named successor to then-PepsiCo Chief Executive Donald Kendall in a typical corporate executive shootout.

QOTD: Sculley on Steve Jobs and Success by Design

“The thing that separated Steve Jobs from other people like Bill Gates–Bill was brilliant too, but Bill was never interested in great taste. He was always interested in being able to dominate a market. He would put out whatever he had to put out there to own that space. Steve would never do that. Steve believed in perfection….When I think about different kinds of CEOs–CEOs who are great leaders, CEOs who are great turnaround artists, great deal negotiators, great people motivators–but the great skill that Steve has is he’s a great designer. Everything at Apple can be best understood through the lens of designing.”

– John Sculley, one-time CEO of Apple, offers his insights into the secrets of Steve Jobs’s success in a long interview with “Cult of Mac” author Leander Kahney.

IPhone 4 Recall? Get a Grip!

in News on July 13, 2010 at 10:17 am PT

The growing morass of negative publicity over the iPhone 4’s antenna performance issue has some crisis communication experts arguing that Apple will be forced to recall the device to minimize damage to its brand. But analysts say that’s unlikely.

Homage to Apple Actually AdWeek’s “Best of the 2000s” Awards

in News on December 15, 2009 at 7:44 am PT

“People talk about technology, but Apple was a marketing company,” former Apple CEO John Sculley told the Guardian in 1997. “It was the marketing company of the decade.” Evidently that’s as true today as it was 12 years ago, because Apple has won a bundle of AdWeek’s “Best of the Decade” awards.
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