6 posts and columns on Johnson & Johnson

Exclusive: Groupon’s Mason Tells Troops in Feisty Internal Memo: “It Looks Good.”

in Commerce on August 25, 2011 at 3:02 pm PT

Facing a barrage of negative press about its upcoming IPO, Groupon CEO and co-founder Andrew Mason took up a pen to counter critics of the social buying service in a pugnacious email to employees.
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What Internet Ad Slump? P&G Pours Money Into the Web

in Media on June 9, 2009 at 5:00 am PT

Last week, I noted that Internet ad spending had dropped five in the first three months of the year, and wondered when Web ads might rebound. Here’s a data point for optimists in the “soon, real soon” camp: Procter & Gamble, the world’s biggest marketer, is pouring more into Web ads than ever. Last quarter it increased its spending on Internet display ads by nearly 150 percent.
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Did Amazon Really Fail This Weekend? The Twittersphere Says “Yes,” Online Retailer Says “Glitch.”

in Media on April 12, 2009 at 7:33 pm PT

Last fall, a small but vocal group of Twitterers managed to shame Johnson & Johnson into apologizing for one of its Motrin ads. This weekend’s replay: a howl of outrage, amplified and directed via Twitter at Amazon, which may or may not have instituted a boneheaded policy regarding “adult” books on its site. Or “adult” books aimed at gay and lesbian readers. Or something. No matter what really happened, the retailer is now in a real pickle.
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Twitterers, Bloggers Praise Motrin for Giving Them Something to Do Last Weekend

in Media on November 17, 2008 at 5:02 am PT

Good thing we’ve resolved the global financial crisis, the global terror crisis, and the global warming crisis. Otherwise the blogosphere wouldn’t have had time to rail about a Web video ad campaign from Motrin over the weekend.

Kara Visits BabyCenter and Head Baby Tina Sharkey

in News on October 8, 2007 at 12:25 am PT

We knew if we waited long enough to post this visit to the San Francisco offices of niche community site BabyCenter–where we also did an interview with its adult supervision Tina Sharkey–that we’d get something good to hang it off of. Thanks then to Sharkey, who was recently installed as global president of the Johnson [...]