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	<title>AllThingsD &#187; Jonathan Heiliger</title>
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		  <title>All Things Digital</title>
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		<title>Facebook Ops Chief Will Leave Company</title>
		<link>http://allthingsd.com/20110503/facebook-ops-chief-will-leave-company/</link>
		<comments>http://allthingsd.com/20110503/facebook-ops-chief-will-leave-company/#comments</comments>
		<pubDate>Wed, 04 May 2011 00:36:43 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jonathan Heiliger]]></category>
		<category><![CDATA[Open Compute]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=6255</guid>
		<description><![CDATA[Key Facebook executive Jonathan Heiliger, who was responsible for its technical operations for the last four years, will leave the company at the end of the summer.]]></description>
			<content:encoded><![CDATA[<p><img src="http://networkeffect.allthingsd.com/files/2011/05/Heiliger-150x150.jpg" alt="" title="Heiliger" width="150" height="150" class="alignright size-thumbnail wp-image-6264" />Key Facebook executive Jonathan Heiliger will leave the company at the end of the summer, he <a href="http://gigaom.com/cloud/facebook%E2%80%99s-infrastructure-czar-jonathan-heiliger-leaves/">told GigaOM</a>. Heiliger has seen the site grow 20 times as big since he started in 2007, and most recently spearheaded Facebook&#8217;s <a href="http://networkeffect.allthingsd.com/20110407/liveblogging-facebooks-data-center-announcement/">Open Compute data center design project</a>. Heiliger told GigaOM he intends to take a break and advise start-ups.</p>
<p>A spokesperson for Facebook said in a statement,</p>
<blockquote><p>“We can confirm that Jonathan Heiliger will soon leave the company to return to his roots as an entrepreneur. Jonathan will be missed, but his departure is made a little easier thanks to the strong, talented team put in place over the years. We suspect Jonathan’s energy and experience will be put towards making the Web more scalable and more social so our loss is a net gain for the technology community.”</p></blockquote>
<p>We previously wrote on another long-time operations executive, <a href="http://networkeffect.allthingsd.com/20110304/early-facebook-technical-operations-director-leaves-company/?mod=ATD_rss">Brian Walsh</a>, leaving the company.</p>
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		<title>Facebook&#039;s New Data Center: Smarter, Greener and Doggone It, People Like It</title>
		<link>http://allthingsd.com/20110407/liveblogging-facebooks-data-center-announcement/</link>
		<comments>http://allthingsd.com/20110407/liveblogging-facebooks-data-center-announcement/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 17:18:32 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Jonathan Heiliger]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[NetworkEffect]]></category>
		<category><![CDATA[Prineville]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=5276</guid>
		<description><![CDATA[The company that is all about sharing decides to share its data-center efficiency tips with the rest of the infrastructure world. Here's the live report of the announcement.]]></description>
			<content:encoded><![CDATA[<p><img src="http://networkeffect.allthingsd.com/files/2011/04/Facebookdatacenter-150x150.jpg" alt="" title="Facebookdatacenter" width="150" height="150" class="alignright size-thumbnail wp-image-5280" />Facebook packed its main Palo Alto cafeteria as full as I&#8217;ve ever seen it on Thursday to <a href="http://networkeffect.allthingsd.com/20110407/coverage-alert-reporting-live-from-facebook-infrastructure-event/">detail its data center plans</a>, with press, software and hardware partners, and others from the industry in attendance. Here&#8217;s the live report:</p>
<p>Mark Zuckerberg up first: calls this the Open Compute Project.</p>
<p>It&#8217;s easy to think that the operations is just kind of this cost part of the business, but really products and operations fundamentally are linked, he says.</p>
<p>Zuckerberg is pandering to the infrastructure crowd in attendance by talking up how essential data centers are. Adding capacity improves the Facebook experience by enabling better &#8220;type-ahead&#8221; features when users search, and helps speed up the site. And these challenges are the same for partners too.</p>
<p>What the mass manufacturers put out wasn&#8217;t what we needed for social apps, so we made it more custom, Zuckerberg says. Now Facebook wants to share its improvements with everyone else in the industry so they can improve too. &#8220;We&#8217;re not the only ones who need the kind of hardware that we&#8217;re building out.&#8221;</p>
<p><img src="http://networkeffect.allthingsd.com/files/2011/04/Heiliger1.jpg" alt="Jonathan Heiliger" /></p>
<p>Jonathan Heiliger, VP Technical Operations, up next. He points to a rack of servers behind them, says &#8220;they&#8217;re real Facebook servers, or rather, real Open Compute servers.&#8221;</p>
<p>Facebook designed and built its own data center in Prineville, Oregon over the last year and a half, and tailored the servers there to work on its software, Heilinger said. The goal was to be as efficient as possible. The industry average power effective usage is 1.5, average for leased data centers is 1.4-1.6, but Facebook has got it down to 1.07. Across the table from me, a hardware guy mutters, &#8220;That&#8217;s really good.&#8221;</p>
<p>The data center design team is only three people, Heilinger said, because it was built on top of other people&#8217;s work, so now the company wants to give back by sharing its specifications and design documents.</p>
<p>The servers Facebook built are 38 percent more energy efficient and cost 24 percent less, according to Heilinger.</p>
<p>Another Facebook data center guy is now digging into the specifics, but I already have a statement from Greenpeace in the inbox about how Facebook&#8217;s announcement isn&#8217;t good enough.</p>
<blockquote><p>“It’s commendable that Facebook is working to increase the energy efficiency of its business, and specifically its data centers&#8211;an area of neglect for many years. But as the global warming footprint of the IT industry, and Facebook specifically, continues to grow significantly, a focus on energy efficiency alone will only slow the speeding train of unsustainable emissions growth. Efficiency is simply not enough.</p>
<p>“If Facebook wants to be a truly green company, it needs to reduce its greenhouse gas emissions. The way to do that is decouple its growth from its emissions footprint by using clean, renewable energy to power its business instead of dirty coal and dangerous nuclear power.” </p></blockquote>
<p>Some of the data center design innovation includes the voltage of the electrical distribution system, localized power supply and a ductless evaporative cooling system (no air conditioning at all).</p>
<p>Now Amir Michael is describing and demoing Facebook&#8217;s redesigned servers and racks themselves. Facebook motherboards don&#8217;t usually need to be expanded, so that plastic and extra size was removed, for example. And servers are mounted on shelves rather than traditional rails.</p>
<p>He tells an endearing story about choosing to use blue LEDs to light the data center rather than green ones even though they were more expensive, concluding that the end result looked &#8220;so sweet.&#8221;</p>
<p>Now Michael and Heiliger are narrating a video describing their accomplishments and their commitment to openness, complete with uplifting music and camera shots that lovingly pan and linger over racks of servers.</p>
<p>&#8220;It&#8217;s time to start treating data centers like Fight Club, and really demystify the software and hardware,&#8221; said Heiliger.</p>
<p>Om Malik of GigaOM (and my old boss, hey Om!) is brought up to moderate a panel of experts from companies like Zynga, Intel and Dell to talk about how the Open Compute Project affects the industry.</p>
<p>&#8220;We commend Facebook for taking this step,&#8221; says Zynga infrastructure head Allen Leinwand, who adds he is &#8220;definitely considering&#8221; using it.</p>
<p>Here&#8217;s a <a href="http://www.youtube.com/watch?v=p4D9UNXKGV4">link</a> to the YouTube post of that video I described.</p>
<p>And <a href="http://opencompute.org/">here</a>&#8216;s a site dedicated to the Open Compute Project.</p>
<p>As the testimonials continue at the event, here&#8217;s one sent via email: Forrester Analyst Rich Fichera <a href="http://forr.com/g9ofpY">comments</a>,</p>
<blockquote><p>“The results speak for themselves – a high volume data center with a claimed PUE of 1.07, certainly one of the most efficient large data centers in the world,” writes Fichera. “What’s more valuable is Facebook’s decision to publish its server, rack and power specifications as part of the ‘Open Compute Project,’ making these specifications available to users and vendors in the hopes of creating an ecosystem around these stripped down cost optimized servers and associated infrastructure.”</p></blockquote>
<p>Back at the event, Rackspace Chairman Graham Weston says, &#8220;We&#8217;re seeing the emergence of a new stack: data center, server and software working together,&#8221; says .</p>
<p>Weston said Rackspace will incorporate Facebook&#8217;s innovations in future data centers, in order to benefit from the dramatic decrease in energy costs.</p>
<p>Facebook also sent, via email, a response to Greenpeace&#8217;s statement:</p>
<blockquote><p>From the beginning, we realized that the biggest impact we could have is focusing on efficiency, both for our own operations and the world. The Open Compute Project has the potential to save many times the energy that Facebook will ever use. We sent information on OCP to Greenpeace earlier today and we&#8217;ve offered to answer their questions. We hope Greenpeace &#8220;friends&#8221; the Open Compute Project and we encourage others to do the same.
</p></blockquote>
<p>Jason Waxman of Dell tries to put the announcement in context, &#8220;It&#8217;s putting something viable on the map that gives a clear direction on efficiency,&#8221; he says. Forrest Norrod of Dell adds that the demystification of data centers is &#8220;seminal.&#8221;</p>
<p>OK, everyone&#8217;s looking down at their phones at this point. Time to wrap it up, Facebook!</p>
<p>Please see the disclosure about Facebook in <a href="http://allthingsd.com/about/liz-gannes/ethics/">my ethics statement</a>.</p>
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		<title>Eyes on an IPO, Jive Software Adds Four Directors, All With Public Company Experience</title>
		<link>http://allthingsd.com/20110330/in-another-pre-ipo-move-jive-software-adds-four-directors-all-with-public-company-experience/</link>
		<comments>http://allthingsd.com/20110330/in-another-pre-ipo-move-jive-software-adds-four-directors-all-with-public-company-experience/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 14:10:03 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Arik Hesseldahl]]></category>
		<category><![CDATA[Charles Robel]]></category>
		<category><![CDATA[Cisco Systems]]></category>
		<category><![CDATA[David DeWalt]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Jive Software]]></category>
		<category><![CDATA[Jonathan Heiliger]]></category>
		<category><![CDATA[Loudcloud]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[McAfee]]></category>
		<category><![CDATA[Mercury Interactive]]></category>
		<category><![CDATA[NewEnterprise]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Opsware]]></category>
		<category><![CDATA[Sundar Pichai]]></category>
		<category><![CDATA[Tony Zingale]]></category>
		<category><![CDATA[VMware]]></category>
		<category><![CDATA[Walmart]]></category>
		<category><![CDATA[Yum Brands]]></category>

		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=4528</guid>
		<description><![CDATA[Looking more like a public company every day, the social enterprise software company has added executives from McAfee, Facebook and Google to its board of directors.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/jive-275x132.jpg" alt="" title="jive-275x132" width="275" height="132" class="alignright size-full wp-image-2654" />In its latest step toward an initial public offering, social enterprise software concern Jive announced that it is bulking up its board of directors, adding four new members, all of them with either experience on public boards or at large publicly held or soon-to-be-public companies.</p>
<p>Two of the new directors come from the software security firm McAfee, where Jive CEO Tony Zingale held a board seat from 2008 until its <a href="http://digitaldaily.allthingsd.com/20100819/intel-to-buy-mcafee-for-7-7-billion/">$7.7 billion acquisition by chip giant Intel</a>: Charles Robel was McAfee&#8217;s chairman and has been on its board&#8217;s audit committee, and sits on the board of Autodesk and is the lead independent director on the board of Informatica; and David DeWalt was McAfee&#8217;s president, and before that was president of software sales and services at storage giant EMC, following the acquisition of Documentum, which it acquired in 2003 and where he was CEO. Dewalt is chairman of the board at Polycom.</p>
<p>Jonathan  Heiliger  is  the  Vice  President  of  Technical Operations at Facebook, meaning he&#8217;s the one who makes Facebook go. He reports directly to CEO Mark Zuckerberg. Before that he led the engineering team at Walmart.com, and before that he was COO at Loudcloud, the company that ultimately became Opsware.</p>
<p>Sundar  Pichai  is  vice  President  of  product  management at Google, and oversees such products as Google  Toolbar,  Chrome  and Chrome  OS. Before Google, he worked at Applied Materials, the maker of chip manufacturing gear, and was management consulting for McKinsey and Co.</p>
<p>I asked CEO Tony Zingale about Jive&#8217;s plans to go public. He wouldn&#8217;t comment on that, naturally, but its well understood that Zingale, who ran software company Mercury Interactive until its $4.5 billion sale to HP, was brought on with an IPO in mind, as The Wall Street Journal <a href="http://blogs.wsj.com/digits/2010/05/18/jive-software-hopes-to-juke-towards-an-ipo/">reported last year</a>. He also wouldn&#8217;t comment when I asked him if Jive has hired any bankers.</p>
<p>But he did say that Jive is at what he called &#8220;an inflection point.&#8221; In case you hadn&#8217;t notice, social enterprise software is a segment that&#8217;s growing like crazy, with offerings from <a href="http://newenterprise.allthingsd.com/20110127/salesforce-com-to-plug-chatter-com-now-free-for-all-companies-during-the-super-bowl/">Salesforce.com</a>, <a href="http://newenterprise.allthingsd.com/20110322/parature-specialist-in-cloud-based-customer-service-challenges-salesforce-com/">Parature</a>, Yammer, and a <a href="http://newenterprise.allthingsd.com/20110208/social-enterprise-apps-are-popular-and-so-is-attacking-chatter/">host of others</a>. &#8220;We&#8217;re building the next great enterprise software company,&#8221; Zingale says. &#8220;And guys like this don&#8217;t join boards of companies that aren&#8217;t already successful and that don&#8217;t have a pretty good runway ahead of them.&#8221;</p>
<p>Jive certainly has some momentum. It has about 3,000 corporate customers&#8211;including big names like Cisco Systems, Nike, VMWare, Intel and fast food giant Yum Brands&#8211;and about 15 million end users. And last year it landed a big <a href="http://kara.allthingsd.com/20100820/jive-ceo-and-kleiner-moneybags-talk-about-socializing-business">$30 million investment from Kleiner Perkins</a>. Its other investor is Sequoia Capital, which <a href="http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&#038;newsId=20070829005122&#038;newsLang=en">invested $15 million in 2007</a></a>. Boomtown&#8217;s Kara Swisher talked to Zingale and another Jive director Ted Schlein about the investment in a video interview last year, which I&#8217;ve added below.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=56A5DF76-D3B7-4217-967E-A8468B7875A7&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={56A5DF76-D3B7-4217-967E-A8468B7875A7}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>The Curious Case of Facebook&#039;s Benjamin Ling and Sheryl Sandberg</title>
		<link>http://allthingsd.com/20080818/the-curious-case-of-facebooks-benjamin-ling-and-sheryl-sandberg/</link>
		<comments>http://allthingsd.com/20080818/the-curious-case-of-facebooks-benjamin-ling-and-sheryl-sandberg/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 01:15:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[Ben Ling]]></category>
		<category><![CDATA[Benchmark Capital]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[cliff]]></category>
		<category><![CDATA[departure]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Elliot Schrage]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jonathan Heiliger]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Lady Macbeth]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Owen Thomas]]></category>
		<category><![CDATA[Rosa Klebb]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tom and Jerry]]></category>
		<category><![CDATA[Valleywag]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2834</guid>
		<description><![CDATA[Here's one certainty in the hubbub that has resulted in the wake of the departure of high-profile exec Ben Ling from Facebook last week: COO Sheryl Sandberg is definitely not responsible for the melting of the polar ice caps.

That's the joking question--Was global warming Sandberg's fault too?--that was asked at a staff meeting at the social networking start-up last Friday afternoon, after the news of Ling's departure, on the heels of some other previous employee exits, suddenly morphed into a series of increasingly vituperative posts on the Valleywag tech gossip site that all centered on what blogger Owen Thomas called Sandberg's "reign of terror" at Facebook.

The truth of the situation, though, is actually a lot more interesting.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/08/map.gif"><img src="http://kara.allthingsd.com/files/2008/08/map-300x266.gif" alt="" title="map" width="300" height="266" class="aligncenter size-medium wp-image-2872" /></a></p>
<p>Here&#8217;s one certainty in the hubbub that has resulted in the wake of the departure of high-profile exec Ben Ling from Facebook last week: COO Sheryl Sandberg is definitely not responsible for the melting of the polar ice caps.</p>
<p>That&#8217;s the joking question&#8211;&#8221;Was global warming Sandberg&#8217;s fault <em>too</em>?&#8221;&#8211;asked at a staff meeting at the social-networking start-up last Friday afternoon after the news of Ling&#8217;s departure on the heels of previous employee exits suddenly morphed into a series of increasingly vituperative posts on the Valleywag tech gossip site centering on what blogger Owen Thomas called Sandberg&#8217;s <a href="http://valleywag.com/5036571/sheryl-sandbergs-reign-of-terror">&#8220;reign of terror&#8221;</a> at Facebook.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1215562904_sheryl-sandberg.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1215562904_sheryl-sandberg.jpg" alt="" title="b_1215562904_sheryl-sandberg" width="133" height="200" class="alignright size-medium wp-image-2862" /></a></p>
<p>Using Photoshopped images&#8211;one of Sandberg wielding a rifle and another with the <a href="http://valleywag.com/5037244/liar-liar">bright-red word, &#8220;LIAR,&#8221;</a> plastered under her mug&#8211;the vaguely sexist and decidedly over-the-top picture painted was of Sandberg (at right) as some unholy cross of Lady Macbeth, the <em>bad</em> side of Hillary Clinton and a really grumpy fascist dictator of a small third-world country.</p>
<p>&#8220;She demands total loyalty, and brooks no dissent&#8211;even the healthy, boisterous debate that&#8217;s common to start-ups,&#8221; wrote Thomas dramatically, as if Sandberg might really use that fake rifle on errant minions. &#8220;You&#8217;re either with Sheryl, or you&#8217;re against Sheryl. And if you&#8217;re against Sheryl, you&#8217;re not long for Facebook.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/143538__lenya_l.jpg"><img src="http://kara.allthingsd.com/files/2008/08/143538__lenya_l-225x300.jpg" alt="" title="143538__lenya_l" width="150" height="225" class="alignleft size-medium wp-image-2899" /></a></p>
<p>Owen, you have now officially scared the bejesus out of BoomTown with that added dash of Rosa Klebb!</p>
<p>(And, of course, this image conveniently leaves out the very pertinent fact that Founder and CEO Mark Zuckerberg is still firmly and much more militantly in charge at Facebook than ever before, but we will get to that later.)</p>
<p>In any case, Valleywag used all of this to postulate that Sandberg&#8217;s insane reaction to Ling&#8217;s leaving&#8211;complete with a sneaky-sounding stock bribe to buy his silence&#8211;was evidence of her mad grab for power over all of Facebook.</p>
<p>The talented and strong-willed Ling was portrayed in an odd way too, as some sort of whiny victim of circumstances he was unable to control.</p>
<p>Except&#8211;while BoomTown likes a good &#8220;Tom and Jerry&#8221; cartoon as much as the next person&#8211;it&#8217;s a deeply inaccurate portrayal of Sandberg, who arrived at Facebook in March; of what happened with regard to Ling; and most of all, of the often-painful growing-up process that has actually been occurring inside of Facebook.</p>
<p>The Ling incident is, in fact, a perfect example of this.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/ling.jpg"><img src="http://kara.allthingsd.com/files/2008/08/ling.jpg" alt="" title="ling" width="200" height="242" class="alignright size-medium wp-image-2695" /></a></p>
<p>According to multiple sources from all sides, Ling (pictured here) was offered the choice of resigning or being terminated last Monday, and he and Facebook senior management wrangled over how he would leave the company and announce his return to Google (GOOG)&#8211;in a big job at its YouTube division, in fact. But the true story of his departure is highly typical of how small, promising Web companies stumble forward.</p>
<p>From mismanaging expectations related to Ling&#8217;s job after his arrival from Google last fall (after Facebook widely touted the new recruit), to constant shifts in how the company was organized, to a series of miscommunications and misunderstandings on both sides, the curious case of Benjamin Ling and Sheryl Sandberg is&#8211;more than anything&#8211;completely human.</p>
<p>Which is to say, it is a bit of a mess.</p>
<p>Here&#8217;s what I found out, after spending the weekend talking to as many people with knowledge of the situation as possible, in a very long report:</p>
<p><span id="more-68769"></span></p>
<p>To begin, as someone who has been consistently tough on the company for its insane valuation, criticized its sometimes ham-handed management and pressed it to show the true path to sustainable monetization, I think I cannot be considered a cheerleader for Facebook or for its shifting management.</p>
<p>Thus, I and many others looked closely at the recent departures of <a href="http://kara.allthingsd.com/20080511/facebooks-cto-dangelo-to-leave/">CTO Adam D&#8217;Angelo</a> (to take time off) in May and longtime exec <a href="http://kara.allthingsd.com/20080619/facebooks-matt-cohler-to-benchmark/">Matt Cohler</a> in June (to become a VC at Benchmark Capital) with a gimlet eye.</p>
<p>Looking further, I learned from several sources that the 20-something D&#8217;Angelo had issues with the company inevitably becoming larger and more bureaucratic, and there were also questions about his ability to run the much larger and increasingly complicated technical organization.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1207595613_matt_cohler_0012.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1207595613_matt_cohler_0012.jpg" alt="" title="b_1207595613_matt_cohler_0012" width="133" height="200" class="alignleft size-medium wp-image-2864" /></a></p>
<p>The sudden exit of Cohler (pictured here), who had become Facebook&#8217;s VP of Product Management, had an even a more complex set of variables, sources said, including his longtime interest in being a VC, the highly attractive offer he got from Benchmark and, most of all, his lack of interest in running a much larger organization.</p>
<p>While some say Cohler&#8211;who was, in fact, key to bringing Sandberg in&#8211;quickly grew disillusioned with her and the direction of Facebook, it seems a bit of a stretch to me to say he left because of her.</p>
<p>As Zuckerberg&#8217;s earliest and most trusted of execs, who is also well-liked by all, Cohler had as much&#8211;if not more&#8211;power as Sandberg over the organization. More likely, I imagine Cohler would have stayed if he thought she was laying waste to the place.</p>
<p>In any case, the arrival of Sandberg&#8211;followed quickly by the <a href="http://kara.allthingsd.com/20080505/googles-pr-head-elliot-schrage-heads-to-facebook/">hiring of former Google PR head Elliot Schrage</a>&#8211;heralded massive changes and an eventual path to an IPO for Facebook, a journey that not everyone welcomed, to be sure.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1215563390_elliot-schrage.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1215563390_elliot-schrage.jpg" alt="" title="b_1215563390_elliot-schrage" width="133" height="200" class="alignright size-medium wp-image-2865" /></a></p>
<p>With their much more disciplined and controlling management styles, highly polished Harvard, Washington, D.C. and Google resumes, and obviously sharper edges, Sandberg and Schrage (pictured here) represented a contrast to earlier, less-intense times that not everyone at Facebook has liked.</p>
<p>Many execs&#8211;used to the chaos of jostling for attention and power from the close-to-the-vest Zuckerberg, whose attention to various employees seems to always wax and wane&#8211;also resisted a No. 2 in charge.</p>
<p>Typical was discontent from Technical Operations VP Jonathan Heiliger, whom many sources pointed to because of his vocal complaints around the company and around Silicon Valley about Sandberg&#8217;s more brusque and meddlesome style.</p>
<p>(Heiliger now gets along better with Sandberg, according to many, as do many execs previously wary of the new regime.)</p>
<p>Interestingly, Ling was not in this disgruntled camp, having known Sandberg from Google and hoped her arrival would clarify his growing disappointment with the job he thought he had been hired for.</p>
<p>According to many sources, Ling thought his job as director of platform product marketing, as described to him by Zuckerberg and others who recruited him in the fall of 2007, would be much more expansive than it turned out to be.</p>
<p>And, indeed, the letter from his new boss, Chamath Palihapitiya, heralding his arrival seemed to indicate that Ling would have a lot of responsibility:</p>
<blockquote><p>Hi Guys,</p>
<p>Please join me in welcoming Ben to Facebook as our Director of Platform Product Marketing, working on my team. He joins us from Google where he was the General Manager of eCommerce, where he ran Google Product Search and Google Checkout and was the founder of Google Checkout. Ben also led the mobile efforts at Google in 2004, where he launched Google SMS. Prior to Google, Ben received his Ph.D. in Computer Science from Stanford University.</p>
<p>Ben is responsible for overseeing Platform aspects of Product Management, Product Marketing, Technical Support, and Partner Solutions.</p>
<p>Zuck, D&#8217;Angelo and I are psyched to have Ben on board. *BLING*, as he is known to his friends, sits on the 2nd floor of 156 if you want to come by and introduce yourself.</p>
<p>Chamath&#8221;</p></blockquote>
<p>It was a wide swath of duties, which seemed to indicate that Ling was, in essence, the lead manager of the platform.</p>
<p>This turned out not to be the case, as Facebook runs more as a &#8220;functional&#8221; organization rather than a &#8220;cross-functional&#8221; one, which is to say, no one manager is in charge of all the many parts it takes to get a product out the door.</p>
<p>For someone like Ling, sources said, the lack of structure meant chaos and no clear lines of accountability, and he pressed his bosses for more definition of his role.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1207596520_chamath_palihapitiya_0022.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1207596520_chamath_palihapitiya_0022.jpg" alt="" title="b_1207596520_chamath_palihapitiya_0022" width="133" height="200" class="alignleft size-medium wp-image-2866" /></a></p>
<p>For their part, sources said, those execs&#8211;Palihapitiya (pictured here) and then Cohler&#8211;felt Ling was too interested in internal politics, his title and control rather than in taking the lead in a more organic way. They also felt Ling, while a good executor of tasks, lacked the vision to be the overall manager of the platform.</p>
<p>Whether they ever did anything about it, of course, remains unclear, except for the fact that this kind of thing happens a lot all over Silicon Valley.</p>
<p>Let me just stop here then, because one can go round and round with this kind of wrangling over job performance issues and never be able to determine who exactly is to blame.</p>
<p>But it is safe to say Ling was not happy with Facebook and Facebook was not happy with Ling.</p>
<p>When Schrage was put in charge of platform marketing (and not in charge of the platform itself, as many have misconstrued, since he is decidedly nontechnical), the controversial move caused more problems and threw Ling&#8217;s status into even more confusion.</p>
<p>Ling and many others did not like the move, of course, but Ling did go to Schrage to share his disappointment and then took his gripes to Sandberg.</p>
<p>That, from what I can tell, is where things went most awry.</p>
<p>In that meeting about 10 days ago, Ling told her that Google had been tring to recruit him and that he was unhappy with the structure of the Facebook organization. According to those who back Ling, he was not making a threat, but seeking advice.</p>
<p>That is not the way those at Facebook see it. &#8220;Ben wanted a bigger job, and he was using the prospect of going to Google as a hammer,&#8221; said one person. &#8220;But he was not doing a good enough job with what he had been running to make such demands.&#8221;</p>
<p>Sandberg said she would discuss it with other senior execs, most especially Zuckerberg, and get back to Ling with some answers on Monday.</p>
<p>That was when discontent with Ling bubbled up among his managers, and suddenly a series of smaller slights and problems with Ling added up, and not in his favor.</p>
<p>Curiously, although Facebook sources claim they were dissatisfied with Ling&#8217;s work, there seems to have been exactly zero effort to remove him before he revealed the Google offer.</p>
<p>Nonetheless, all now agreed that Ling should not have the larger job, especially if he was also considering a job at rival Google&#8211;although, once again, it is not clear that he actually asked for a larger role within Facebook.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1207595630_mark_zuckerberg_0043.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1207595630_mark_zuckerberg_0043.jpg" alt="" title="b_1207595630_mark_zuckerberg_0043" width="133" height="200" class="alignright size-medium wp-image-2863" /></a></p>
<p>What has been lost in this story, though, is that the final decision came from Zuckerberg (pictured here), who was irked by Ling&#8217;s demands and his perceived disloyalty.</p>
<p>Sandberg and Schrage came back to Ling on Monday of last week with a startling decision: He could either resign immediately and write an email to his staff announcing it or he would be terminated by them that night and they would announce it.</p>
<p>Ling was, many sources said, flabbergasted that what he thought was an attempt to get some clarity had turned into this. His detractors maintained he was threatening Facebook by dangling the Google offer.</p>
<p>Ling wrote his letter to staff, and news of his departure leaked by the next day, both <a href="http://kara.allthingsd.com/20080812/ben-ling-to-leave-facebook/">to me</a> and VentureBeat&#8217;s Eric Eldon.</p>
<p>In my post, Ling did not say he resigned under pressure, nor did Facebook say it was about to fire him if he did not resign.</p>
<p>&#8220;I have huge respect for Elliot and work well with him,&#8221; Ling told me. &#8220;Facebook is a tremendous organization, and I would not leave it if it were not for a great opportunity.&#8221;</p>
<p>Facebook&#8217;s statement said, in part: &#8220;Facebook confirms that Ben Ling will be leaving the company in the coming weeks to pursue other interests. We wish him well and appreciate his great contributions to the early success of Facebook Platform.&#8221;</p>
<p>No surprise, but things got worse when the discussions quickly turned to the terms of his departure. Ling was only a few months away from his &#8220;cliff&#8221; for vesting one-quarter of the equity he got for coming to Facebook.</p>
<p>Facebook offered to either accelerate that completely or even make an offer of some of those shares, but only if Ling stayed on the Facebook payroll&#8211;taking a two-month vacation&#8211;and did not accept an offer from Google or anyone else in that time period.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/google_facebook1.png"><img src="http://kara.allthingsd.com/files/2008/08/google_facebook1-220x300.png" alt="" title="google_facebook1" width="220" height="300" class="alignleft size-medium wp-image-2900" /></a></p>
<p>In addition, deeply sensitive to the perception of a high-profile Google hire going back to the mother ship, Facebook wanted the deal to include a provision barring an immediate announcement that Ling would return to the search giant.</p>
<p>Obviously, given that the original story had been all about talent leaving Google to come to Facebook, the opposite was a much less palatable plot.</p>
<p>Still, this kind of request to refrain from going right to work for a competitor in exchange for shares is not untypical, and companies almost always ask for strict nondisparagement clauses.</p>
<p>But in the hothouse blogging environment of today, of course, to ask for help stopping such news from leaking is like asking to hold back the ocean waves. External optics on Ling&#8217;s departure clearly became too much of a focus of Sandberg, Schrage and others.</p>
<p>More to the point, although he did consider delaying acceptance of the job at Google, even though there were other contenders for the position, Ling did not want to agree to Facebook&#8217;s messaging about his departure.</p>
<p>Said one Ling supporter: &#8220;How could he guarantee that someone was not going to find out and then he would have had to tell a lie about his plans? Especially, given that Facebook is the leakiest place in the Valley?&#8221;</p>
<p>Good point and thank goodness! Valleywag wrote about Ling lunching at Google and I wrote of the details of <a href="http://kara.allthingsd.com/20080814/ben-ling-lands-back-at-google-this-time-at-youtube/">Ling&#8217;s new YouTube job</a> on Friday.</p>
<p>Facebook sources, though, said Ling threatened to badmouth the company if they did not pony up. &#8220;He insinuated he was going to talk badly about all of us, and we did not want to deal with him acting like that,&#8221; said one source.</p>
<p>Sources supportive of Ling said this was not the case and that he was not ever going to impugn Facebook, although Ling was, of course, unhappy.</p>
<p>&#8220;Why they didn&#8217;t give him some credit for his work and align his interests with theirs by being more generous is a mystery to all of us,&#8221; said one Facebook exec, who noted that Ling was prominently featured onstage in the most recent rollout of platform changes at Facebook. &#8220;His fall from grace makes you think anyone could go from valued employee to bum pretty quickly.&#8221;</p>
<p>Other sources at Facebook disagree, noting Ling was simply a hire who did not pan out as expected and that the fault was in not dealing with the issue sooner.</p>
<p>They also note that the company would never have agreed to put Ling prominently onstage if they had known he was considering a move to Google.</p>
<p>But once again, if Facebook was unhappy with Ling&#8217;s work, why put him onstage at all?</p>
<p>It&#8217;s hard to get a good answer to <em>that</em> question, which&#8211;to me&#8211;underscores the disorganization around Ling&#8217;s leaving.</p>
<p>&#8220;Ben is a really smart guy and Google is probably a better place for him,&#8221; said one Facebook exec. &#8220;He will probably do well, but he did not do well here.&#8221;</p>
<p>Actually, neither Facebook nor Ling did very well in dealing with the disintegration of the relationship.</p>
<p>Ling got a new job at YouTube and a fat signing bonus, but no Facebook shares, some of which he probably deserved for his work on the platform.</p>
<p>And Facebook learned yet another hard lesson about growing up. It is doubtless going to be one of many, many to come.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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