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	<title>AllThingsD &#187; Judy Flores</title>
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		<title>Turning the Tables: Carol Bartz Grills BoomTown in the Yahoo Cafeteria (Over Easy With a Side of Disclosure)</title>
		<link>http://allthingsd.com/20100208/turning-the-tables-carol-bartz-grills-boomtown-in-the-yahoo-cafeteria-over-easy-with-a-side-of-disclosure/</link>
		<comments>http://allthingsd.com/20100208/turning-the-tables-carol-bartz-grills-boomtown-in-the-yahoo-cafeteria-over-easy-with-a-side-of-disclosure/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 02:16:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=24168</guid>
		<description><![CDATA[Today, BoomTown motored down to the Sunnyvale HQ of Yahoo, this time with a tiny bit of trepidation.

Okay, not that much, but some!

Why? Because CEO Carol Bartz had invited me to be the first in a new speaker series for employees at the Internet giant, called "Yahoo from the 'Outside In,'" due to my intense--some might say obsessive--interest in the company.

The twist: Bartz herself conducted the interview with me in front of about 600 Yahoos gathered in its URL's Cafe, the main cafeteria at the company.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/02/carol-275x154.jpg" alt="" title="carol" width="275" height="154" class="alignright size-medium wp-image-24171" /></p>
<p>Today, BoomTown gassed up the Mini Cooper and motored down to the Sunnyvale, Calif., HQ of Yahoo, this time with a tiny bit of trepidation.</p>
<p>Okay, not <em>that</em> much, but some!</p>
<p>Why? Because Yahoo (YHOO) CEO Carol Bartz had invited me to be the first in a new speaker series, &#8220;Yahoo From the &#8216;Outside In,&#8217;&#8221; for employees at the Internet giant, due to my intense&#8211;some might say obsessive&#8211;interest in the company.</p>
<p>The twist: Bartz herself conducted the interview with me in front of about 600 Yahoos gathered in the company&#8217;s URL&#8217;s Café, the main cafeteria at Yahoo.</p>
<p>As it turned out, she was pretty good at playing the journalist, asking about a range of things, including how I get my sources (I never kiss and tell), what I would do if I ran Yahoo (run it right into <em>another</em> wall, I am sure) and what Yahoo should focus on (content, content and content&#8211;also mobile!).</p>
<p>The Yahoos had some good, and tough, questions for me too, including about my sometimes snarky tone in posts, my personal relationship with a Google exec (see my <a href="http://allthingsd.com/about/kara-swisher/ethics/">copious disclosure here</a>) and my thoughts on the future of content (bright for Yahoo, not so much for newspapers).</p>
<p>We also talked about a variety of tech companies, such as Apple (AAPL), Microsoft (MSFT), Google (GOOG), Facebook, Twitter and Amazon (AMZN).</p>
<p>And, as Yahoos have tweeted, I did say I had a &#8220;man-crush&#8221; on Bartz (but only after she claimed I had a regular one) and described myself as a &#8220;sparkly vampire&#8221; when asked about my late-night blogging habits.</p>
<p>Overall, I think these kinds of encounters are a good thing, especially since they allow each side&#8211;if there are sides&#8211;to understand perspectives better.</p>
<p>It is easy for the press to be too glib and reactionary to a lot of stuff we cover and much harder to be fair and get it right.</p>
<p>But, as I told the Yahoos who wondered why the media in general were so down on the company at times, I am not there to make them feel better about their company. Instead, I am there to try to write accurately about what&#8217;s going on inside the iconic and pioneering Silicon Valley company&#8211;hopefully, some innovation&#8211;for better or worse.</p>
<p><img src="http://kara.allthingsd.com/files/2010/02/judy-275x206.jpg" alt="" title="judy" width="275" height="206" class="alignleft size-medium wp-image-24169" /></p>
<p>While I have asked Yahoo for a video of the interview Bartz did of me that I can embed, here&#8217;s one I made of my visit&#8211;which includes a chat with Bartz, a forced BoomTown chant by Yahoos and a glimpse of the true power behind the Yahoo throne, Bartz&#8217;s longtime assistant Judy Flores (pictured here)&#8211;as well as the internal memo I was leaked by many, many Yahoos before my event (May, it&#8217;s moot now!):</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=3B842222-1195-4FD1-8A62-A3BC328522E6&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={3B842222-1195-4FD1-8A62-A3BC328522E6}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<blockquote class="memo"><p><strong>From:</strong> Yahoo Communications<br />
<strong>Date:</strong> February 1, 2010 12:36:33 PM PST<br />
<strong>Subject: Special Event with Carol Bartz and Kara Swisher on Monday, February 8th</strong><br />
<strong>Reply-To:</strong> Yahoo Communications</p>
<p><strong>Yahoo! from the “Outside In”: Special Event with Carol Bartz and Kara Swisher on Monday, February 8th</strong></p>
<p>Searching for a new perspective?  We&#8217;re excited to announce &#8220;Outside In,” a new speaker series aimed at putting Yahoos in the very same room with technology luminaries and experts.</p>
<p>Our debut event will be hosted by Carol Bartz and will feature Kara Swisher, Co-Executive Editor of All Things Digital, a website devoted to news, analysis and opinion on technology, the Internet, and media. Kara also hosts the Boomtown blog and is co-producer of D: All Things Digital, the successful high-tech and media conference.</p>
<p>Kara started covering digital issues for The Wall Street Journal&#8217;s San Francisco bureau in 1997. Prior to that, Kara worked as a reporter at the Washington Post. She is also the author of &#8220;aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web,&#8221; and the sequel, &#8220;There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future&#8221;.</p>
<p>This exciting session will be Yahoo!&#8217;s opportunity to turn the tables on Kara and ask her questions about the industry, media, Yahoo! and our competitors, so don&#8217;t miss it! There will also be a portion of the hour dedicated to Q&#038;A with Yahoos.</p>
<p>A video of this session will be posted on Backyard shortly after the event.</p>
<ul>
<strong>Details</strong></ul>
<p>Monday, February 8th<br />
10:00 – 11:00 a.m. PST<br />
URL’s Café, Building C, Sunnyvale</p>
<p><strong>Note: URL&#8217;s will be closing at 9:45 a.m. on Monday for this event. </strong></p></blockquote>
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		<title>Carol Bartz Friday Memos: Chick Flicks, the Need for Speed and WOW! (Also, Here Comes the Reorg!)</title>
		<link>http://allthingsd.com/20090220/carol-bartz-friday-memos-chick-flicks-the-need-for-speed-and-wow-also-here-comes-the-rerorg/</link>
		<comments>http://allthingsd.com/20090220/carol-bartz-friday-memos-chick-flicks-the-need-for-speed-and-wow-also-here-comes-the-rerorg/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 05:37:46 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10092</guid>
		<description><![CDATA[How much does BoomTown love the Friday weekly memos that Yahoo CEO Carol Bartz sends out to the troops?

Very, very much since they are so full of significant news--a slowdown of Yahoo's homepage redesign and a major limiting of the global rollout of its new advertising platform, APT, to name a few.

But they also have a weird but compelling kind of energy that nearly jumps off the page, giving clear insight into how Bartz thinks and operates.

Like the Energizer Bunny, I would say.

So, here are two memos Bartz sent out to Yahoo staff: one from today and one from last week on Feb. 13, both of which discuss just how busy she is keeping herself.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/energizerbunny.jpg"><img src="http://kara.allthingsd.com/files/2009/02/energizerbunny-293x300.jpg" alt="energizerbunny" title="energizerbunny" width="298" height="300" class="alignright size-medium wp-image-10110" /></a></p>
<p>How much does BoomTown love the <a href="http://kara.allthingsd.com/20090125/carol-bartzs-first-week-at-yahoo-memo-to-the-troops/">Friday weekly memos that Yahoo CEO Carol Bartz sends out to the troops</a>?</p>
<p>Very, very much since they are so full of significant news&#8211;a slowdown of Yahoo&#8217;s homepage redesign and a major limiting of the global rollout of its new advertising platform, APT, to name a few.</p>
<p>But they also have a weird but compelling kind of energy that nearly jumps off the page, giving clear insight into how Bartz thinks and operates.</p>
<p>Like the Energizer Bunny, I would say.</p>
<p>Here are two memos Bartz sent out to Yahoo (YHOO) staff, one from today and one from last week on Feb. 13, both of which discuss just how busy she is keeping herself.</p>
<p>This past week, for example, Bartz spent the weekend with advertisers and partners at the AT&#038;T golf tournament in Pebble Beach, after which she threw some serious love in the direction of U.S. sales head Joanne Bradford and gave the advertising minions under her an A+.</p>
<p>Bartz also cheerily admits with a &#8220;whatever&#8221; that a &#8220;Brand Pride Memo,&#8221; which a Yahoo marketing exec asked her to rename in case it leaked&#8211;<em>oops!</em>&#8211;from last week (see below), was still a list of Yahoo embarrassments.</p>
<p>And she is headed to Europe in April, followed by Asia TBD, although this weekend, a husband-free Bartz is catching up on chick flicks&#8211;might I suggest, &#8220;He&#8217;s Just Not That Into You&#8221;&#8211;and resting up for the &#8220;big week&#8221; ahead.</p>
<p>That&#8217;s Bartz&#8217;s coy term for her massive reorganization of management, which is slated, many sources tell me, to be announced Wednesday. <a href="http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/">(See my post on that here.)</a></p>
<p>Last week, was much more newsworthy, as Bartz did a lot of business unit and product reviews&#8211;reportedly scaring the bejeesus out of staff who had to present&#8211;because, she said, they had not been done in a dog&#8217;s age at Yahoo.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/mr-clean.jpg"><img src="http://kara.allthingsd.com/files/2009/02/mr-clean.jpg" alt="mr-clean" title="mr-clean" width="144" height="191" class="alignleft size-full wp-image-10096" /></a></p>
<p>Stressing a &#8220;need for speed&#8221; in the decision-making process at Yahoo and a &#8220;WOW&#8221; experience for users, Bartz seems to be whirling through Yahoo like Mr. Clean&#8217;s white tornado.</p>
<p>As <a href="http://kara.allthingsd.com/20090214/how-is-yahoos-massive-metro-homepage-redesign-going-it-depends-on-who-you-ask/">BoomTown reported this week</a> (<em>correctly</em>, Tapan!), for example, Metro&#8211;the Yahoo homepage redo&#8211;was delayed by her &#8220;until we feel it will be a great product for our users.&#8221;</p>
<p>Bartz then said she had decreed that ads were to be taken out of mail products in emerging markets, which will mean a drop in revenue (probably minuscule), but make for a better customer experience.</p>
<p>Most significantly, she also limited the global rollout of APT, Yahoo&#8217;s new advertising system, which was much touted by previous Yahoo management, to just the U.S. and one other country in order to &#8220;perfect&#8221; it.</p>
<p>This is a polite way of saying it is buggier than an Amazon jungle.</p>
<p>And, my favorite and hers: Bartz wrote that &#8220;we are assembling a list of products that we are embarrassed about for various reasons so we can make the important decision as to whether we fix them or discontinue them.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/2319741060_3e38bc8f6e.jpg"><img src="http://kara.allthingsd.com/files/2009/02/2319741060_3e38bc8f6e-300x225.jpg" alt="2319741060_3e38bc8f6e" title="2319741060_3e38bc8f6e" width="300" height="225" class="alignright size-medium wp-image-10097" /></a></p>
<p>Speaking of curdling, and to keep up the kooky quotient, Bartz also thanked Texas Yahoos for something called &#8220;Purple Cowboy wine,&#8221; as well as employees in Oshkosh, Wis., for cheese curds.</p>
<p>Then, it was off to make Valentines with her ubiquitous assistant, Judy Flores, after which she was set to do some major kissing up to ad customers at that golf tournament (not her strong suit, apparently, as it had been former Yahoo CEO and co-founder Jerry Yang&#8217;s).</p>
<p>But, experience the full-Carol yourself in the two entire memos below:</p>
<p><strong>February 20:</strong></p>
<blockquote class="memo"><p>My week started last Friday down at the AT&#038;T golf tournament where we hosted many of our important U.S. customers and partners. I thought I’d use this week’s note to give you some impressions:</p>
<p>First, I really want to congratulate Joanne Bradford’s team for hosting and running a first-class event. I know many of you in the company have absolutely no idea what happens in our regions or what salespeople do for a living (in fact, my past history has shown me that the way most engineers perceive salespeople is as lightweight, backslapping meeters and greeters). In fact, I’m delighted to report that Yahoo! has an A+ sales team. I watched them in action with customers such as Pepsi&#8211;it was clear they had the respect and trust of the customer and represented all of us Yahoos very well. It was very interesting to learn how creative our salespeople are in helping our clients devise interesting and profitable campaigns. I received a lot of compliments about how well-supported these customers and partners felt. Likewise, it was very clear to me that they support Yahoo! in return and very much want us to succeed.</p>
<p>Hey, that doesn’t mean they think we’re perfect! They had several ideas about our products and how we could do better, especially in this tough economic environment. This plays right into our focus on excellence and great products.</p>
<p>Last week I told you we were going to have our first pass at deciding which products embarrass us as a company. Kudos to Allen Olivo and his team for worrying that one of you might leak my email, so instead he called it the “Brand Pride List.” Whatever, the point is still important and we had a great discussion on which products to stop and which to make a lot better. More to follow…</p>
<p>I realize this is a very U.S.-centric message but that’s because I spent three days with U.S. customers.  Just wait until I blow through Europe in April&#8211;I’ll be sharing all sorts of European goodies with you! And yes, I am going to Asia as well&#8211;we just haven’t settled on the date yet.</p>
<p>My husband is out of town this weekend, so I’m looking forward to watching all the “chick flicks” that he refuses to watch with me. I hope you all have a fun weekend.  Get well-rested, because next week’s a biggie. :)</p>
<p>Carol</p></blockquote>
<p><strong>February 13:</strong></p>
<blockquote class="memo"><p>A great illustration of my need for speed.</p>
<p>Had a big staff meeting this week. We spent all day Monday and Tuesday reviewing our strategies and major products on both the audience and advertising sides. It was a great introduction for me and even an eye-opener for the entire team when they realized that many of these strategies and products hadn’t been delved into in a long time (a big thanks to all the presenters who worked so hard):</p>
<p>·         We talked a lot about the importance of having a WOW experience for all of our users around the world.  As an example, we are delaying the launch of Metro until we feel it will be a great product for our users.</p>
<p>·         Similarly, we discovered that we are losing mail share to the competition in many slower-bandwidth, emerging markets so we have made a decision to remove mail ads in those countries to improve the user experience. This will mean a drop in revenue for us but it’s the right thing to do strategically.</p>
<p>·         We have also decided to “perfect” APT! in the US and only one international market before we roll it out globally.</p>
<p>·         And finally, my favorite&#8211;we are assembling a list of products that we are embarrassed about for various reasons so we can make the important decision as to whether we fix them or discontinue them.</p>
<p>What does this have to do with the need for speed? Many of the things I just talked about could have and should have been decided earlier but we haven’t been an organization that has embraced the need for speedy decisions, even when they are the tough ones. We can all be part of changing this and getting back to an organization that is fast on its feet.</p>
<p>On a personal note, thanks to Team Texas Sales for the Purple Cowboy wine and the Care Center Service Desk in Oshkosh for the Wisconsin bag of goodies&#8211;my favorite were the cheese curds!</p>
<p>Judy and I went to URLs today and made Valentine’s for our sweeties&#8211;everybody remember yours so we can all have a big Yahoo! Valentine’s Day. I’m off to Pebble Beach tomorrow to meet, entertain and play golf with some of our biggest customers. Actually, it’s a great strategy because normally you have to “let” the customer win&#8211;fortunately, this is not a problem for me!</p>
<p>Carol</p></blockquote>
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		<title>Bartz Holds First Exec Offsite, as the Yahoos Turn (and Twist in the Wind)!</title>
		<link>http://allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/</link>
		<comments>http://allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 01:27:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9585</guid>
		<description><![CDATA[Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.

Aside from a colorful all-hands meeting she has held with the whole company, the gathering is Bartz's first major one of its top execs, sources said, and is being held on Yahoo's campus in Sunnyvale.

Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo's senior staff what will be shifted, what will be consolidated and what will perhaps be cut.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/02/bartzhen-300x227.jpg" alt="" title="bartzhen" width="270" height="200" class="alignright size-medium wp-image-12304" /></p>
<p>Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.</p>
<p>Aside from a colorful all-hands meeting she held with the whole company, the gathering is Bartz&#8217;s first major one of its top execs, sources said, and is being held on Yahoo&#8217;s campus in Sunnyvale.</p>
<p>Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo&#8217;s senior staff what will be shifted, what will be consolidated and what will perhaps be cut.</p>
<p>Her close-to-the-vest style so far, especially about her reorganization, is what has Yahoo (YHOO) execs on edge, given it is clear to those who have spoken to her that change is surely coming.</p>
<p>Several people inside and outside the company who have spoken with her said she has indicated that Yahoo is still overstaffed and needs to get leaner and meaner, while others said she has expressed concern about the complex decision-making process.</p>
<p>Today&#8217;s offsite with top staff is a shift from Bartz&#8217;s getting-to-know-&#8217;Hoo efforts since she got to Yahoo a month ago, which have largely been her meeting execs one-on-one or dropping into various staff meetings and, from all reports I have gotten so far, asking <em>very</em> pointed questions.</p>
<p>So far, it has been Bartz flying solo, with no entourage or staff, except for her executive assistant, Judy Flores, who came with Bartz from Autodesk.</p>
<p>&#8220;Wherever Carol goes, Judy goes,&#8221; said one exec. &#8220;But that&#8217;s it.&#8221;</p>
<p>And as she goes, Bartz has let loose with a lot of questions.</p>
<p>&#8220;She is asking the right ones, although the tone is much more tough than employees are used to,&#8221; said one Yahoo exec.</p>
<p>That&#8217;s the polite version, of course, with some at Yahoo reeling from Bartz&#8217;s laser-gun queries and some thrilled that those kinds of tough questions are finally being asked out loud.</p>
<p>&#8220;She doesn&#8217;t seem to know the current state of the Internet business that well, but she does know how to whip a company into shape,&#8221; said another exec. &#8220;It can be a little disconcerting for those Web heads at the company to get that kind of scrutiny.&#8221;</p>
<p>At a <a href="http://kara.allthingsd.com/20090209/will-tough-talking-bartz-reorg-yahoo-soon-and-finally-blue-pill-the-matrix/">recent smaller meeting of top execs</a>, for example, Bartz went around the table and asked what each did, making comments as it went on.</p>
<p>Two execs were a &#8220;two-in-one box,&#8221; meaning they did the same thing, to her mind. And she had to get well around the room until she could find someone who made some dough. &#8220;Finally, revenue,&#8221; Bartz reportedly joked.</p>
<p>Bartz has already displayed that no-holds-barred style in public, tsk-tsking those who give Yahoo unsolicited advice and offering bounties for those employees who leak info.</p>
<p>(BoomTown&#8217;s personal favorite from the Bartz repertoire so far: &#8220;This is not a company that needs to be pulled apart and left for the chickens.&#8221;)</p>
<p>Pulling apart Yahoo internally and remaking it is another story. That&#8217;s why the company is practically humming with gossip about what will happen to a variety of execs&#8211;especially those close to the former regime of co-founder and CEO Jerry Yang and President Sue Decker.</p>
<p>More on the possible management shifts later&#8230;</p>
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