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	<title>AllThingsD &#187; Juicy Couture</title>
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		<title>Fashion Community Strutting User-Generated Trends Down the Catwalk</title>
		<link>http://allthingsd.com/20101221/fashion-community-strutting-user-generated-trends-down-the-cat-walk/</link>
		<comments>http://allthingsd.com/20101221/fashion-community-strutting-user-generated-trends-down-the-cat-walk/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 02:58:14 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Abercrombie & Fitch]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[collages]]></category>
		<category><![CDATA[Compete]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[eMoney]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Fashionistas]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[Jess Lee]]></category>
		<category><![CDATA[Juicy Couture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[matching]]></category>
		<category><![CDATA[merchants]]></category>
		<category><![CDATA[mixing]]></category>
		<category><![CDATA[Mountain View]]></category>
		<category><![CDATA[outfits]]></category>
		<category><![CDATA[page views]]></category>
		<category><![CDATA[Polyvore]]></category>
		<category><![CDATA[Quantcast]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Style Analytics]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[Tricia Duryee]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=919</guid>
		<description><![CDATA[The fashion industry may be able to better understand upcoming trends, thanks to a start-up called Polyvore, which is launching a tool that will hopefully turn its user-generated content into an actionable database of likes and preferences.]]></description>
			<content:encoded><![CDATA[<p><img src="http://emoney.allthingsd.com/files/2010/12/ATDpolyvore-275x228.jpg" alt="" title="Polyvore&#039;s Style Analytics" width="275" height="228" class="alignright size-medium wp-image-921" />Fashionistas may roll their eyes at the effort, but Polyvore is trying to make designing and merchandising apparel more data driven&#8211;and presumably less arbitrary.</p>
<p>To do so, the online fashion community will be crunching user-generated data to roll out analytical tools for designers and retailers. Think Quantcast or Compete, but for the fashion industry.</p>
<p>The beta tool, called Style Analytics, will be free and openly available to anyone on Polyvore&#8217;s Web site. It&#8217;s expected to launch officially tomorrow afternoon.</p>
<p>The data points are coming from its community of users, who create virtual outfits&#8211;or what they call &#8220;collages&#8221; of clothing&#8211;by mixing and matching shirts, pants, dresses, shoes, skirts and accessories from around the Web.</p>
<p>Jess Lee, Polyvore&#8217;s co-founder and head of product management, said it will show what&#8217;s trending, so brands can make better decisions. Specifically, it shows how consumers associate your brand, for instance, with Abercrombie &#038; Fitch or Juicy Couture.</p>
<p>&#8220;The fashion industry, from designing to merchandising and marketing is inefficient and not data driven,&#8221; she said. &#8220;Our goal is to open it up and make it more democratic and more data driven.&#8221;</p>
<p>The Mountain View, Calif.-based company has raised about $8.7 million in venture capital since 2007. Each month, its two million registered users create one million collages that generate 140 million page views.</p>
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		<title>Best Monetization Idea From Twitter Yet: &quot;Follow This&quot; Fashion!</title>
		<link>http://allthingsd.com/20090708/best-monetization-idea-from-twitter-yet-follow-this-fashion/</link>
		<comments>http://allthingsd.com/20090708/best-monetization-idea-from-twitter-yet-follow-this-fashion/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 14:45:51 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Chia-Twit]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dustin Diaz]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[follow this]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Juicy Couture]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[microblogging]]></category>
		<category><![CDATA[monetization]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Snuggie-Tweet]]></category>
		<category><![CDATA[Tweeter]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=15569</guid>
		<description><![CDATA[BoomTown always enjoys trying to come up with monetization ideas for Twitter, especially since the boys over at the hot San Francisco-based microblogging service seem so charmingly uninterested in it.

I have obviously inspired Dustin Diaz, a Twitter user interface engineer, who tweeted a very Juicy idea yesterday.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/200861947795426jpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/200861947795426jpg-227x300.jpg" alt="200861947795426jpg" title="200861947795426jpg" width="227" height="300" class="alignright size-medium wp-image-15571" /></a></p>
<p>BoomTown always enjoys trying to come up with monetization ideas for Twitter, especially since the boys over at the hot San Francisco-based microblogging service seem so charmingly uninterested in it.</p>
<p>Some of <a href="http://kara.allthingsd.com/20090306/twitter-business-plan-count-up-snuggie-tweet">my brainstorms</a>: Charging media pundits a microfee every time they say Twitter; Snuggie-Tweet, a wearable Twitter-branded device and fleece blanket outfit that vibrates every time you get tweeted; a twit-on-twit-off light switch called the Tweeter; and, of course, the Chia-Twit.</p>
<p>I have obviously inspired <a href="http://twitter.com/ded">Dustin Diaz</a>, a Twitter user interface engineer, who tweeted this fine idea yesterday:</p>
<p>&#8220;idea: Twitter Juicy Couture pants that say &#8216;follow this&#8217; across the butt.&#8221;</p>
<p><em>Genius!</em> It could be a whole fashion line, which could then move into a broad range of &#8220;follow this&#8221; accessories.</p>
<p>Here&#8217;s an image of the said Diaz tweet (click on it to make it larger):</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/juicy1.jpg"><img src="http://kara.allthingsd.com/files/2009/07/juicy1-250x38.jpg" alt="juicy1" title="juicy1" width="250" height="38" class="aligncenter size-medium wp-image-15570" /></a></p>
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