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Voices

Tech Firms Make Bet With Ad Blitz

Ben Worthen and Jessica A. Vascellaro, Reporters, The Wall Street Journal in News on October 27, 2009 at 2:30 am PT

Technology companies are launching big advertising campaigns as they wager on a pickup in business spending and jockey to have their products stand apart in an environment where new customers are hard to find and competition is intensifying.