4 posts and columns on Justin Rosenstein

Asana Launches to Public — Finally Moving Out of Private Beta

in Enterprise on November 2, 2011 at 6:00 am PT

In Sanskrit, “asana” means “sitting down” and refers to strong but relaxed postures in yoga, presumably so frustrated workers can achieve a digital form of nirvana.
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Asana Hires "COO-Type"–Van Zant First Biz Side Hire for Workplace Collaboration Start-Up

in News on March 21, 2011 at 6:19 pm PT

As it gets ramped up for a wider launch, Asana, the high-profile group collaboration start-up founded by top former Facebook execs, has hired former SolarWinds product strategy exec Kenny Van Zant in a “COO-type of role.” Co-founders Dustin Moskovitz and Justin Rosenstein remain at the top of the leadership at the San Francisco company, which–perhaps in keeping with its yoga-style name–does not have official titles. But Van Zant will essentially fulfill the COO role, focusing on bringing Asana to the enterprise market in a socially-fueled “bottom-up” approach.

Asana Gets $9 Million (No, It’s Not a Yoga Stance–It’s a Workplace Productivity Start-Up From Former Facebookers)

in News on November 24, 2009 at 10:00 am PT

Yet another goofy Silicon Valley name did not prevent Asana–the productivity software start-up founded by former Facebookers Dustin Moskovitz and Justin Rosenstein–from nabbing $9 million in funding from Benchmark Capital and Andreessen Horowitz. The round, which was announced today, will be used to turbocharge Asana and its small team, who are aiming at the very dull and unexciting but very large and problematic workplace collaboration and communications market. In Sanskrit, “asana” means “sitting down” and refers to strong but relaxed postures in yoga–so presumably, Moskovitz and Rosenstein are trying to help frustrated workers achieve a digital form of nirvana.
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Time to Poach a Few More Googlers, Eh, Mark?

in News on October 6, 2008 at 2:11 pm PT

Facebook manager Justin Rosenstein once described the social network as “the Google of yesterday, the Microsoft of long ago.” Today, Rosenstein perhaps views it as the Facebook of So Totally Last Week, because he’s leaving the company, along with departing Facebook co-founder Dustin Moskovitz.