JWT

Voices

Kids Lend a Digital Hand

Suzanne Vranica, Reporter, The Wall Street Journal in News on January 10, 2011 at 5:00 am PT

Madison Avenue has been scrambling to keep up with the digital revolution, snapping up small agencies and digital-marketing experts when they can find them. But as that pool runs dry, many agencies are turning to a younger generation and beefing up their training to meet ballooning digital demands.

Maybe Lauren's Not Cool Enough to Be a Google User, Either

John Paczkowski in News on April 3, 2009 at 6:50 am PT

With Microsoft’s February share of the search market weighing in at a paltry 8.2 percent and declining, the company is going to extraordinary lengths to reverse the public’s indifference to its search offering. It tried loyalty programs. It tried rewards programs. Now, as it prepares to rebrand its search engine under a new name–Kumo–it’s turning to a more proven method: an $80 million to $100 million advertising campaign.

Maybe Lauren’s Not Cool Enough to Be a Google User, Either

John Paczkowski in News on April 3, 2009 at 6:50 am PT

With Microsoft’s February share of the search market weighing in at a paltry 8.2 percent and declining, the company is going to extraordinary lengths to reverse the public’s indifference to its search offering. It tried loyalty programs. It tried rewards programs. Now, as it prepares to rebrand its search engine under a new name–Kumo–it’s turning to a more proven method: an $80 million to $100 million advertising campaign.