Karsten Weide

Google Expected to Outgrow Apple in Mobile Display Ad Market in 2011

John Paczkowski in News on December 6, 2010 at 4:48 pm PT

The mobile advertising market is ballooning, as is Google’s share of it. Of the $877 million spent on mobile advertising in the United States this year, 59 percent of it went to the search sovereign, according to an updated assessment by IDC. In the mobile display advertising market, things were a bit different…but not for long.

What Did Apple Want With AdMob?

John Paczkowski in News on November 16, 2009 at 7:04 am PT

Before AdMob accepted Google’s $750 million takeover offer, it was approached by Apple. This according to “people familiar with the matter,” who tell Bloomberg that Cupertino was also interested in the mobile advertising company. Odd to learn that Apple was considering such a move. After all, advertising isn’t exactly one of its core businesses.

Online Ad Spending Obviously Still Lousy

John Paczkowski in News on August 6, 2009 at 4:30 am PT

No surprise, this: The econalypse continues to weigh heavily on online ad spending. Worldwide spending on Internet advertising declined by five percent in the second quarter of this year, slipping to $13.9 billion from $14.7 billion, according to research firm IDC.