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Executive Deputy President
Sony Corporation

As CEO of consumer electronics giant Sony, Kazuo (Kaz) Hirai faces an uphill battle in turning around the fortunes of the once-dominant Japanese company. While advancing mobile, digital imaging, videogames and network services, he is also preparing for the debut of Sony’s next-generation PlayStation 4 gaming console. Hirai began his career with CBS/Sony Inc. (now Sony Music Entertainment Japan), where he was involved in the marketing of international music in Japan, and later headed the international business affairs department. He then moved to Sony Music Japan’s New York office, where he led the marketing of the company’s artists in the U.S.

Posts With Kazuo Hirai

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Sony Surprises Optimists With Loss

Sony Corp. posted an unexpected quarterly loss on Wednesday, demonstrating the depth of the problems facing its electronics business and deflating a sense of optimism that was reflected in a recent share-price rally.

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Sony Sets Sights on Smartphone Market

Sony Corp. said it aims to establish itself as one of the world’s top-three smartphone manufacturers as part of its turnaround plan, but it doesn’t see the need to acquire another handset maker to solidify its position behind the industry’s two heavyweights, Apple Inc. and Samsung Electronics Co.

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At Sony, Share Slide Underscores Test for CEO

Sony Corp.’s stock price hit a 32-year low Thursday after falling nearly 9 percent, underscoring the test facing the company’s new chief executive, Kazuo Hirai.

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Sony to Cut Estimated 10,000 Jobs

Sony Corp. plans to reduce its work force by an estimated 10,000 jobs, or about 6 percent of its global staff, as part of new Chief Executive Kazuo Hirai’s restructuring plan, people familiar with the matter said Monday.

Exclusive: Sony Has Quietly Cut 100 U.S. Jobs Over Last Several Weeks

The cuts, made over the last several weeks, have been in the works for months, as part of an effort by U.S. head Phil Molyneux to bring the company closer to consumers.
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Meet the New Sony CEO, Kaz Hirai (Video)

Want to see the new Sony head in action? We’ve got the goods right here from an onstage interview at AsiaD.
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Sony Promotes Hirai to President

Sony Corp. said Wednesday it tapped Kazuo Hirai, a veteran of its PlayStation videogame business, to be the company’s next president and chief executive officer, in a move expected to accelerate a network strategy to align its consumer electronics with content and services.

Sony’s Kazuo Hirai on Reviving the Iconic CE Brand and More: The Full AsiaD Interview (Video)

The second-in-command at the Japanese consumer electronics giant talks tablets, smartphones and turbocharging Sony.
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Sony to Buy Out Ericsson in Cellphone Joint Venture

Sony will pay 1.05 billion euros to Ericsson to get full control of the 10-year-old handset maker.
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