Keith Ferrazzi

"Who's Got Your Back"–Some Lessons the Twitterverse Might Want to Take to Heart

Kara Swisher in News on August 5, 2009 at 9:08 am PT

Following on his last book, “Never Eat Alone,” author Keith Ferrazzi has veered in a different direction from the one now in vogue–being social-networked up the ying-yang–with another, titled “Who’s Got Your Back.” That means trying to hyperactively build a Twitter empire of thousands and connecting yourself to a Facebook Potemkin Village of “friends,” thinking this is what’s going to make your life fabulous. According to Ferrazzi, though, you pretty much only need about three folks to help you succeed. Here’s a video interview.