3 posts and columns on Ken Bronfin

News Corp.'s IGN Buys Hearst's UGO In Preparation For Game Site Spin-Off

in News on May 1, 2011 at 5:27 pm PT

It’s the end of News Corp.’s Web 2.0 play that started back in 2005: The media conglomerate plans to spin out its IGN.com dudes-and-games site, and is bulking up in advance by acquiring Hearst’s dudes-and-games-centric UGO.com.

Hearst’s UGO Gets New Blood, Still Needs CEO

in Media on November 2, 2009 at 6:30 am PT

Hearst’s dude-centric UGO site, which has been without a permanent CEO since June, is still looking for a new boss. But in the meantime, it has some new blood: The company has brought in Hearst veteran Christopher Johnson to run programming and product strategy and hired Julie Shumaker to run 1UP, the gaming site it bought earlier this year.

UGO, Hearst’s Dudes/Gaming Site, Needs a New CEO

in Media on August 14, 2009 at 11:47 am PT

UGO, the dude-centric videogame site that Hearst bought for $100 million two years ago, needs a new CEO. J Moses, who co-founded the company in 1998, left in June, as did Michael McCracken, his longtime COO. The company is currently being run by Hearst Interactive president Ken Bronfin.
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