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	<title>AllThingsD &#187; Kevin Rollins</title>
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		  <title>All Things Digital</title>
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		<title>The Entire D6 Interview With Dell Computer&#039;s Michael Dell (1 of 3)</title>
		<link>http://allthingsd.com/20080929/the-entire-d6-interview-with-dell-computers-michael-dell-1-of-3/</link>
		<comments>http://allthingsd.com/20080929/the-entire-d6-interview-with-dell-computers-michael-dell-1-of-3/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 16:42:16 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[D6]]></category>
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		<category><![CDATA[Apple]]></category>
		<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[Dell Computer]]></category>
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		<category><![CDATA[interview]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Kevin Rollins]]></category>
		<category><![CDATA[Michael Dell]]></category>
		<category><![CDATA[PC]]></category>
		<category><![CDATA[personal computer]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=4506</guid>
		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview Walt Mossberg did with Michael Dell, the founder of the once-high-flying computer maker who has returned as its CEO. Dell was forced to resume the role in 2007 after changing market conditions caused the company to falter and competition from Apple, Hewlett-Packard and Sony increased.

This is part one of three parts.

In this first part, Dell talks about how Dell stumbled and how it is trying to right itself.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/303059282_s3gjr-m.jpg"><img src="http://kara.allthingsd.com/files/2008/09/303059282_s3gjr-m-300x199.jpg" alt="" title="303059282_s3gjr-m" width="300" height="199" class="alignright size-medium wp-image-4509" /></a></p>
<p>Here&#8217;s an interview Walt Mossberg did with <a href="http://d6.allthingsd.com/20080528/dell/">Michael Dell</a>, the founder of the once-high-flying computer maker who has returned as CEO. Dell was forced to resume the role in 2007 after changing market conditions caused the company to falter and competition increased from other makers of personal computers, including Apple (AAPL), Hewlett-Packard (HPQ) and Sony (SNE).</p>
<p>The video of the interview is in three parts, all of which I will post this week.</p>
<p>In this first part, Dell talks about the previous appearance at All Things Digital by former Dell CEO Kevin Rollins and his contention that research and development were unneeded, how Dell (DELL) stumbled and is now trying to right itself and the company&#8217;s new focus on fashion, design and distribution.</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1790936377}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Think of It as More of a &quot;Zune-Killer&quot;</title>
		<link>http://allthingsd.com/20080730/dell-plots-zune-killer/</link>
		<comments>http://allthingsd.com/20080730/dell-plots-zune-killer/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 16:07:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[DJ Ditty]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Kevin Rollins]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MP3 player]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Walkman]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=2912</guid>
		<description><![CDATA[A glutton for punishment, Dell. Though its foray into the MP3 player market was about as ill-starred as they come (remember DJ Ditty? Yeah, didn’t think so.), the company is gearing up for a second attempt. Unfazed by its Ditty disaster, the company has reportedly developed a second, ahem, “iPod killer.”]]></description>
			<content:encoded><![CDATA[<blockquote><p>
It’s interesting the iPod has been out for three years and it’s only this past year it’s become a raging success. Well, those things that become fads rage, and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman&#8211;a rage, everyone had to have one. Well, you don’t hear about the Walkman anymore. I believe that one-product wonders come and go. You have to have sustainable business models, sustainable strategy.”</p>
<p>– <a href="http://web.archive.org/web/*/http://www.siliconvalley.com/mld/siliconvalley/business/columnists/gmsv/10682062.htm">In 2005, former Dell Chief Executive Kevin Rollins</a> utters the words he would dine on a short while later
</p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/07/djditty.jpg" alt="" title="djditty" width="186" height="189" class="alignright size-full wp-image-2917" />A glutton for punishment, Dell. Though its foray into the MP3 player market was about as ill-starred as they come (<a href="http://blogs.siliconvalley.com/gmsv/2006/08/dj_ditty_he_dea.html">remember DJ Ditty</a> (<em>mascot at right</em>)? Yeah, didn&#8217;t think so.), <a href="http://online.wsj.com/article/SB121738346889295815.html">the company is gearing up for a second attempt</a>. Unfazed by its Ditty disaster, Dell (DELL) has reportedly developed a second, ahem, &#8220;iPod killer.&#8221; Designed to connect to online music services via a Wi-Fi Internet connection, the device will use software developed at Zing, <a href="http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_08_06_rr_000?c=us&amp;l=en&amp;s=corp">a company Dell acquired last year</a>, to retrieve and organize digital media. The device will sell for less than $100 when it arrives at market in September.</p>
<p>Dell&#8217;s first MP3 player lasted three years before the company scuttled it. That was back in 2006, when Apple&#8217;s iPod was somewhat less ubiquitous than it is now. How long will its second player last in a market that&#8217;s 71 percent-controlled by Apple (AAPL) and dripping in iPod branding? History would seem to suggest not long at all, though Microsoft&#8217;s (MSFT) maligned Zune music player has managed to stick around for a few years. Perhaps Dell can steal a point or two of market share from its sad, little four percent. All aboard the FAIL-boat. &#8230;</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Think of It as More of a "Zune-Killer"</title>
		<link>http://allthingsd.com/20080730/dell-plots-zune-killer-2/</link>
		<comments>http://allthingsd.com/20080730/dell-plots-zune-killer-2/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 16:07:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[DJ Ditty]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Kevin Rollins]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MP3 player]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony Walkman]]></category>
		<category><![CDATA[Zune]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=2912</guid>
		<description><![CDATA[A glutton for punishment, Dell. Though its foray into the MP3 player market was about as ill-starred as they come (remember DJ Ditty? Yeah, didn’t think so.), the company is gearing up for a second attempt. Unfazed by its Ditty disaster, the company has reportedly developed a second, ahem, “iPod killer.”]]></description>
			<content:encoded><![CDATA[<blockquote><p>
It’s interesting the iPod has been out for three years and it’s only this past year it’s become a raging success. Well, those things that become fads rage, and then they drop off. When I was growing up there was a product made by Sony called the Sony Walkman&#8211;a rage, everyone had to have one. Well, you don’t hear about the Walkman anymore. I believe that one-product wonders come and go. You have to have sustainable business models, sustainable strategy.”</p>
<p>– <a href="http://web.archive.org/web/*/http://www.siliconvalley.com/mld/siliconvalley/business/columnists/gmsv/10682062.htm">In 2005, former Dell Chief Executive Kevin Rollins</a> utters the words he would dine on a short while later
</p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/07/djditty.jpg" alt="" title="djditty" width="186" height="189" class="alignright size-full wp-image-2917" />A glutton for punishment, Dell. Though its foray into the MP3 player market was about as ill-starred as they come (<a href="http://blogs.siliconvalley.com/gmsv/2006/08/dj_ditty_he_dea.html">remember DJ Ditty</a> (<em>mascot at right</em>)? Yeah, didn&#8217;t think so.), <a href="http://online.wsj.com/article/SB121738346889295815.html">the company is gearing up for a second attempt</a>. Unfazed by its Ditty disaster, Dell (DELL) has reportedly developed a second, ahem, &#8220;iPod killer.&#8221; Designed to connect to online music services via a Wi-Fi Internet connection, the device will use software developed at Zing, <a href="http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_08_06_rr_000?c=us&amp;l=en&amp;s=corp">a company Dell acquired last year</a>, to retrieve and organize digital media. The device will sell for less than $100 when it arrives at market in September.</p>
<p>Dell&#8217;s first MP3 player lasted three years before the company scuttled it. That was back in 2006, when Apple&#8217;s iPod was somewhat less ubiquitous than it is now. How long will its second player last in a market that&#8217;s 71 percent-controlled by Apple (AAPL) and dripping in iPod branding? History would seem to suggest not long at all, though Microsoft&#8217;s (MSFT) maligned Zune music player has managed to stick around for a few years. Perhaps Dell can steal a point or two of market share from its sad, little four percent. All aboard the FAIL-boat. &#8230;</p>
]]></content:encoded>
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		<title>Dude, You&#039;re Getting a Financial Windfall</title>
		<link>http://allthingsd.com/20070810/ddv20070810/</link>
		<comments>http://allthingsd.com/20070810/ddv20070810/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 18:00:44 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[dead spot]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[digital rights management]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Kevin Rollins]]></category>
		<category><![CDATA[options]]></category>
		<category><![CDATA[Securities and Exchange Commission]]></category>
		<category><![CDATA[severance]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[Universal Music Group]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20070810/ddv20070810/</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1137749038}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Dude, You're Getting a Financial Windfall</title>
		<link>http://allthingsd.com/20070810/ddv20070810-2/</link>
		<comments>http://allthingsd.com/20070810/ddv20070810-2/#comments</comments>
		<pubDate>Fri, 10 Aug 2007 18:00:44 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[dead spot]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Digital Daily Live]]></category>
		<category><![CDATA[digital rights management]]></category>
		<category><![CDATA[iPhone]]></category>
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		<category><![CDATA[options]]></category>
		<category><![CDATA[Securities and Exchange Commission]]></category>
		<category><![CDATA[severance]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20070810/ddv20070810/</guid>
		<description><![CDATA[[ See post to watch video ]]]></description>
			<content:encoded><![CDATA[<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1137749038}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
]]></content:encoded>
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		<title>What Color Is My Parachute? Federal Reserve Green.</title>
		<link>http://allthingsd.com/20070809/dell-rollins-options/</link>
		<comments>http://allthingsd.com/20070809/dell-rollins-options/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 20:14:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Kevin Rollins]]></category>
		<category><![CDATA[options]]></category>
		<category><![CDATA[Securities and Exchange Commission]]></category>
		<category><![CDATA[severance]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20070809/dell-rollins-options/</guid>
		<description><![CDATA[Dell must have appreciated the lackluster financial quarters it had under former chief executive Kevin Rollins a lot more than it let on, because it gave him a hell of a parting gift. In a filing yesterday with the Securities and Exchange Commission, Dell said it will pay Rollins $48.5 million for his now-expired stock [...]]]></description>
			<content:encoded><![CDATA[<p>Dell must have appreciated the lackluster financial quarters it had under former chief executive Kevin Rollins a lot more than it let on, because it gave him <a href="http://blogs.barrons.com/techtraderdaily/2007/08/09/dell-to-pay-ex-ceo-rollins-485-million-for-unexercised-optons/">a hell of a parting gift</a>. In a filing yesterday with the Securities and Exchange Commission, Dell said it will pay Rollins <a href="http://online.wsj.com/article/SB118660869580192175.html?mod=googlenews_wsj">$48.5 million for his now-expired stock options</a>. This just <a href="http://svextra.com/blogs/gmsv/2007/02/so_much_for_tha.html">six months after he was shown the door</a> in the wake of a string of losses and an intensifying SEC investigation into the company’s financial practices.</p>
<p>Not bad for Rollins, who already pocketed $5 million in severance when he left Dell.</p>
]]></content:encoded>
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