3 posts and columns on key words

Analyze This: You Wrote How Many Emails This Year?

in Commerce on December 26, 2011 at 7:47 am PT

Forget analyzing your Facebook status updates and Foursquare check-ins. The really interesting data lies in your email exchanges from the past year.
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A New Social Network Where Inquiring Minds Run Wild

in The Digital Solution on January 18, 2011 at 3:38 pm PT

Katie takes a look at Quora, a question-and-answer site that encourages thoughtful—even long-winded—discussions.

Marketers Find Web Chat Can Be Inspiring

in News on November 23, 2009 at 12:20 pm PT

International Business Machines and a handful of other major marketers, including casino operator Harrah’s Entertainment and software giant Microsoft, are experimenting with developing ad campaigns based in part on what consumers are chatting about on the Web. For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads.