15 posts and columns on King.com
Kindle Fire owners, your productivity is about to fall off a cliff. King’s mobile mega-hit Candy Crush Saga debuts on the Amazon Appstore in “selected territories” today, and goes worldwide on Oct. 17. The game had 53 million daily active users in September, according to a King press release.
News ByteKing said in a press release that it has crossed the 70 million mark in daily active players across all platforms. That puts it within striking distance of Zynga’s all-time quarterly peak of 72 million daily active users (achieved in Q2 2012), and well beyond that competitor’s latest quarterly total of 52 million DAU, as reported last month. The company also said that its cross-platform games are now being played more than 21 billion times per month.
News ByteKing, underscoring the importance of mobile and social game play to the 10-year-old company. Promotions for King’s mobile and Facebook hit Candy Crush Saga have been unavoidable at this years Game Developers Conference, but CEO Riccardo Zacconi said only a tiny minority of the company’s 150 Web titles have been ported to other platforms so far. However, more games for those destinations are on the way, Zacconi said. King has drawn 108 million players into its network, according to a press release.