13 posts and columns on King.com
On the back of its hit Facebook/mobile game Candy Crush Saga, casual game studio King said in a press release that it has crossed the 70 million mark in daily active players across all platforms. That puts it within striking distance of Zynga’s all-time quarterly peak of 72 million daily active users (achieved in Q2 2012), and well beyond that competitor’s latest quarterly total of 52 million DAU, as reported last month. The company also said that its cross-platform games are now being played more than 21 billion times per month.
Casual game publisher King.com says it’s changing its name to King, underscoring the importance of mobile and social game play to the 10-year-old company. Promotions for King’s mobile and Facebook hit Candy Crush Saga have been unavoidable at this years Game Developers Conference, but CEO Riccardo Zacconi said only a tiny minority of the company’s 150 Web titles have been ported to other platforms so far. However, more games for those destinations are on the way, Zacconi said. King has drawn 108 million players into its network, according to a press release.