And there are more significant deployments underway.

Lowe’s announced last week that it was rolling out 42,000 handheld devices at stores in the U.S. and Canada. That closely follows announcements by Home Depot, Nordstrom and Urban Outfitters.

While some of the retailers are a little shy about saying which devices are being deployed, for the most part they are using Apple products — an iPhone, an iPad or an iPod touch. And while the devices may eventually be used to accept payments, many of them are starting off as tools for salespeople to look up answers or to check on product availability.

It’s not just large retailers, either — small stores are also jumping on the mobile bandwagon.

I happened to see an iPad being used in a small winery in eastern Washington state. The device, which was mounted on a mechanical arm, was still in the process of being set up, as evidenced by the nearby iPhone, calculator, traditional credit card point-of-sale machine and cash register at the nearby counter. But a complete changeover was in the works.

And the list keeps growing, according to South Plainfield, New Jersey-based Global Bay, a company that develops mobile software for the retail environment.

It is announcing today that it is helping Pacific Sunwear, a retailer known for surfer-style apparel, to roll out iPads in 300 stores, with plans for 500 to 600 more by next year.

Global Bay CEO Sandeep Bhanote said he’s been in the business of mobile retail solutions for a long time, but it is “the Apple line of products that has reinvigorated the market and is bringing it [mobile] to the mass market … Everyone is looking at the Apple technology line. No one is looking at Android, or at the older generation of devices … It’s an Apple world in retail, although that could change next year.”

A variety of companies, including Google, Square and Verifone, are also racing to get a piece of the action.

Bhanote said Global Bay did its first iPad deployment last year, in November.

It was at a mall store called Things Remembered, and the iPad served as a self-service kiosk where customers could select the right engraving for a particular item, such as a jewelry box.

“Why not use the iPad to streamline the experience?” Bhanote asked.

Even in these early stages, there’s evidence that handheld devices may evolve, moving from tools that automate annoying or painful processes to becoming sales-generating machines.

“The next phase is introducing a commerce component,” he added.

Bhanote declined to say how many iPads it has helped to deploy in the past year, but said that retailers are already starting to see results. One retailer reported that it experienced a 12 percent increase in average order transaction when a customer was serviced with an Apple device in the store.

PacSun associates will carry iPads in the store to help customers place online orders when products are out of stock. Using an application built by Global Bay, store associates will be able to find a shirt or pair of shorts and then order it from the iPad, accept the customer’s payment and ensure it is shipped to the customer’s home.

Bhanote said for an apparel chain of that size, being able to close five more transactions a day per store means a lot of money.

However, there are still some logistics to be worked out. If a mobile device replaces the register, where do you store the cash? What happens if a salesperson drops and breaks that $500 device? Worse yet — what if a customer drops it?

Bhanote said PacSun is putting security tags on its iPads, so if someone walks out of the store with one, an alarm will sound. He said other customers have used rubberized cases for protection; in the case of the winery, there was that mechanical arm.

But the winery’s second iPad wasn’t as lucky. The device was being used by associates, who walked around the store with it, and it was accidentally knocked off the table by a customer. It was a very expensive lesson for a small company — especially when the customer only bought one bottle of wine.

Photo Credit: Beekman1802.com.

The movie studios have worried that Redbox’s $1-a-day rental model, which now accounts for nearly one out every $5 spent on DVDs, undercut every other revenue stream they had. But several big studios–including Sony (SNE), Lionsgate (LGF), Disney (DIS) and Paramount, a unit of Viacom (VIA)–have figured out how to live the company.

Meanwhile, three others–Time Warner’s (TWX) Warner Bros., News Corp.’s (NWS) 20th Century Fox and GE’s (GE) NBC Universal–have been fighting Redbox in court.

Make that two others. Warner Bros. just announced a settlement with Redbox. And given Warner’s size and clout, you have to wonder how much longer the two other studios will need to keep fighting.

This settlement looks an awful lot like the one that Warner and Netflix agreed to earlier this year. Which is to say: Warner got pretty much what it wanted–protection of its 28-day DVD sales “window”–and the other side argues that it’s okay, really.

The theory is that by giving up the ability to get movies to consumers right away, Redbox saves money on the DVDs it does get and will have access to a wider selection. Redbox also says this will help the company if its wants to get into digital distribution. Though unlike Netflix (NFLX), Redbox is a long away from being a plausible player in digital.

But make no mistake. This is a costly window and one that Redbox wouldn’t agree to unless the studios had regained the upper hand. From Pali Research’s Rich Greenfield, via a clairvoyant note (title: “It’s Not Easy Being Redbox, with 2010 Set to Get Even More Challenging; Provides Hope For Movie Biz”):

While Redbox management declined to answer a question related to whether there business would be impacted by 10% from a 30-day window (that Redbox agreed to and stopped pursuing workarounds), we believe 10% is far too low. Redbox relies on the new-release business, if it did not, it would not be suing three studios. We suspect the impact is closer to 35-50% than 10% (albeit Redbox’s cost per DVD would come down), particularly as once a window is established the studios will spend heavily to hammer home to consumers that movies are available other places before Redbox (which generate higher gross profit dollars to the studio per transaction than via Redbox).

Release:

WARNER BROS. HOME ENTERTAINMENT AND REDBOX ANNOUNCE A MULTI-YEAR DISTRIBUTION AGREEMENT

Companies Agree to 28-Day Window for DVD and Blu-ray Titles

BURBANK, Calif. And OAKBROOK TERRACE, Ill, February 16, 2010 – Warner Bros. Home Entertainment Group and redbox today announced a new multi-year distribution agreement that will make Warner Bros. new release DVD and Blu-ray titles available to redbox customers after a 28-day window. The agreement also marks the end of the lawsuit that redbox filed against Warner Home Video in August 2009.

“We are very pleased to have had the opportunity to sit down with redbox and negotiate an arrangement that benefits both parties and allows us to continue making our films available to redbox customers,” said Kevin Tsujihara, president, Warner Bros. Home Entertainment Group. “The 28-day window enables us to get the most from the sales potential of our titles and maximize VOD usage.”

The new arrangement provides redbox with reduced product costs, sufficient quantities of product and optimal stock levels four weeks after street date as well as extends redbox’s access to Blu-ray titles, which redbox is currently testing in select markets. The agreement also provides Warner Bros. the opportunity to maximize the sales of new release titles as well as video on demand and other forms of digital distribution.

“This agreement enables redbox to fulfill our commitment to providing consumers affordable and convenient home entertainment,” said Mitch Lowe, president, redbox. “By agreeing to a delayed release date, redbox can now acquire Warner Home Video titles at a reduced product cost, preserving value for our consumers and increasing customer access to Warner titles at redbox locations nationwide.”

Warner Home Video and redbox will be implementing delayed availability during the month of March and will reach a four-week window by March 23 with the release of The Blind Side. The new agreement will run through January 31, 2012. Redbox has also agreed to destroy Warner Home Video content following its lifespan in kiosks.

“The 28-day window for redbox balances the economics of our relationship while continuing to offer great value to their customers,” said Ron Sanders, president, Warner Home Video. “This accord establishes a mutually beneficial relationship that will foster an ongoing and productive partnership.”

Warner Bros. is currently a leader in many home video categories including total video (DVD and Blu-ray combined), Theatrical Catalog video, TV on DVD, and Blu-ray and will ensure the DVD rental company access to sufficient quantities of Warner Home Video titles including The Time Traveler’s Wife, The Box, The Informant!, Where the Wild Things Are, The Blind Side, and Sherlock Holmes.

As Business Week reports, first Target (TGT) and now Wal-Mart (WMT) have imposed strict limits on the number of DVDs any one customer can buy at one time. That’s going to make it harder for DVD kiosk rental service Redbox to get around the refusal of some studios–including Warner Home Video, Universal Studios Home Entertainment and 20th Century Fox–to sell new releases directly to the company, which rents movies for a dollar a day. Redbox is in litigation with all three studios over the issue.

Read the rest of this post on the original site

Olson sees several trends working in the company’s favor:

• DVD rental kiosk market is gaining share from traditional retailers like Blockbuster.
• Internet delivery likely still 3-5 years from going mainstream.
• Consumers shifting to DVD rentals from purchases due to low fees from Redbox – $1-a-day.

Read the rest of this post on the original site

If you want to get Hollywood movie studio types irked, mention Google (GOOG). And if you want them steamed, bringing up Netflix (NFLX) will usually work.

But if you want to see the tops of their heads blow off, Redbox is just the ticket.

Except not to their movies, it seems, if the major movie studio execs have their way in an ever-growing legal battle with the DVD-rental kiosk company.

Three of them have become embroiled in lawsuits with Redbox, even as the DVD market contracts.

Well, not for Redbox–which is located in Oakbrook Terrace, Ill., and is wholly owned by Bellevue, Wash.-based Coinstar (CSTR).

It is seeing strong rental growth due to its $1-a-night price for first-run movies, which the company distributes via its 15,000 freestanding machines in supermarkets and convenience stores, as well as in big chains like McDonald’s (MCD), Wal-Mart (WMT) and Walgreens (WAG).

Redbox is arguing that once it buys DVDs from the studios through wholesalers, it can charge any price it wants.

Studios beg to differ, claiming that bargain-basement pricing is hurting the market and that Redbox should not get the goods until after the first month of release of movies into the DVD market.

“These guys are simply grossly undervaluing our content,” said one studio source, in what is a typical sentiment. “We get the windowing model is changing, but we can’t just give these guys our stuff at a low, low price to essentially enable them to give it away…and that’s exactly what they wanted us to do.”

Thus, it’s a perfect set-up for legal high jinks about the issues of steep discounting, windowing and the price for premium content.

Redbox recently sued Warner Home Video, owned by Time Warner (TWX), for denying it the opportunity to buy DVDs without being required to wait a month or more to rent them out.

It has previously gone after NBC Universal’s Universal Studios Home Entertainment, owned by GE (GE) and 20th Century Fox, a unit of News Corp. (NWS), for similar release restrictions.

And while some studios are holding fast to fighting price declines represented by consumer-friendly, idiot-proof tech solutions like Redbox, others are not.

Redbox has inked deals with Sony (SNE), Lions Gate (LGF), Paramount, a unit of Viacom (VIA), and also gets movies from Disney (DIS).

It’s a fascinating case to watch–yet another wrinkle in the what-is-content-really-worth question that has been plaguing all traditional media.

Unfortunately for those companies, the kids seem to love it, as you will see from this video I did while renting movies at our local Safeway (SWY) with my seven-year-old son, Louie, at a small competitor to Redbox with about 1,400 outlets called DVDPlay.

We use both, but Louie–like a lot of consumers–is most definitely a fan of the Redbox method.

Here’s the video:

[Full disclosure: News Corp. owns Dow Jones, which owns this site.]

]]> http://allthingsd.com/20090831/louie-swisher-hearts-redbox-but-hollywood-not-so-much/feed/ 4 http://allthingsd.com/20080414/circuitbuster/ http://allthingsd.com/20080414/circuitbuster/#comments Mon, 14 Apr 2008 13:57:00 +0000 John Paczkowski http://digitaldaily.allthingsd.com/20080414/circuitbuster/ Wow. Blockbuster is completely out of ideas, isn’t it? This morning the foundering movie rental chain went public with its bid to acquire ailing retail consumer-electronics chain Circuit City.

In a Feb. 17 letter to Circuit City CEO Philip Schoonover, Blockbuster (BBI) offered to pay more than $1 billion for the chain. But, to date, Circuit City (CC) hasn’t fulfilled a request for due diligence necessary to make the bid definitive.

Why? In a conference call today, Blockbuster chief exec Jim Keyes described the offer as “simply too attractive to ignore.” But it seems Circuit City also thinks the offer might be too attractive for Blockbuster to finance. “… To date Blockbuster has been unable to satisfy Circuit City and its advisers that Blockbuster’s proposal could be financed,” the electronics retailer said in a statement. “In particular, Blockbuster’s proposal appears to contemplate a rights offering of unprecedented size relative to the issuing company’s market capitalization and at a price that is at a significant premium to Blockbuster’s current market price.”

Well, yes, there is that. And, of course, there are other issues as well. Like what, exactly, are the synergies between a foundering movie rental chain and a foundering electronics retailer–aside from the fact that they’re both, you know, foundering? If it’s Blockbuster rental kiosks in Circuit City stores, the alliance would seem doomed to failure. Wait. It is Blockbuster rental kiosks in Circuit City stores?

To be fair, Keyes says digital content is important too, and he seems convinced that Circuit City will provide Blockbuster with the infrastructure it needs to distribute video to TVs and mobile devices. “What this combination provides is the ultimate distribution channel for [digital] content,” he said this morning. “It’s not necessarily downloading content to the PC that will ultimately capture the consumer’s imagination. It’s the opportunity to get that content on your TV and your mobile device that is a game-changing opportunity.”

A game-changing opportunity for Apple (AAPL), maybe. But for a foundering, outdated video-rental outfit?

]]> http://allthingsd.com/20080414/circuitbuster/feed/ 4 http://allthingsd.com/20080130/dellkiosks/ http://allthingsd.com/20080130/dellkiosks/#comments Wed, 30 Jan 2008 17:01:37 +0000 John Paczkowski http://digitaldaily.allthingsd.com/20080130/dellkiosks/ In the grand tradition of Gateway and Palm, Dell is shuttering its 140 kiosks in the U.S. as part of a new retail strategy that will expand sales of its products in outlets like Wal-Mart, Best Buy and Staples.

“We recognized early on that customers really wanted to touch and see the products before they purchased them,” said Dell spokesman Bob Kaufman. “That led us to the kiosk model. Now, customers can touch and feel our products before buying them at one of our retail partners.”

And better still, they can walk out of one of those partner stores with more than a receipt. You see, Dell’s kiosks (shown above just buzzing with activity) carried no inventory. An odd choice, since consumers typically like to take their purchases home after they’ve made them. Just ask Apple, which has carved out a nice little brick-and-mortar retail business for itself by stocking the products it sells.

As George Whalin, president of Retail Management Consultants, noted back in 2006 when Dell first debuted its kiosks, stores that carry no inventory risk frustrating shoppers. Said Whalin: “I don’t think that works as well, particularly for consumers. Walk into a major consumer electronics store, and they have a selection of TVs you can choose from, compare, load up in the back of your pickup and take home.”

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