With “Experts,” Klout Wants to Make Influence Matter in Online Q&A

A bigger play toward consumers could make you care more about your Klout score.
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Klout Hooks Deeper Into Bing and Instagram Data

Social media influence scoring startup Klout announced Thursday that it will more fully integrate users’ Instagram and Microsoft Bing accounts. Instagram influence will now be factored into a user’s overall Klout score. Bing accounts are able to be connected, but the data will be considered in Klout scores in the future. In the past, the company connected to a number of other accounts to measure social influence, including Facebook, Twitter and LinkedIn.

Klout Launches a Business Product — And It’s About Time

Klout makes a B2B play — a smart, long-overdue move for the social startup.
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Small Is Beautiful: Greycroft Partners Raises $175 Million in Third Fund

The New York- and Los Angeles-based firm said it wants to make sure its does not get caught up in the froth.
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Klout Brings Rewards Program to iPhone, Passbook

Social influence measurement start-up Klout announced Wednesday that its “Perks” rewards program is now available using the Klout iPhone application. Perks had been available via Klout.com only; now users can redeem rewards directly from their phones, as well as via iOS 6 Passbook integration. Also on the way: More sites integrating the KloutPass SDK, which lets Web partners dole out benefits and deals based on a users’ Klout score.

Mark Cuban Invests in Little Bird to Find Online Influentials

Little Bird goes deeply and geekily into the world of online influence.
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Microsoft Aligns With Klout, Makes Strategic Investment and Integrates Into Bing

Starting today, Bing will use Klout to sort through which people to highlight in its social search offerings. Microsoft has made a strategic investment in Klout and signed a “multi-year agreement” to integrate the two services. Klout said it will also factor in the number of times a person has been searched for on Bing when it measures online influence.

Klout Revises Its Algorithm — But Fear Not, It Says Most Scores Will Go Up

The controversial Klout is making an effort to address some critics by improving the accuracy and relevancy of its scores.
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Klout Names Emil Michael as COO

Social influence start-up Klout announced Monday Emil Michael as its chief operating officer, overseeing the company’s business strategy going forward. Michael spent the past year and a half as an independent consultant to start-ups, and previously served as SVP of field ops for TellMe networks for nine years, as well as a special assistant to the U.S. Secretary of Defense.

Looking for Love? Find Your Kloutmate.

Turf War in SOMA: Klout vs. Kred

Klout Acquires Local App Blockboard

Klout Confirms Mega Funding Round