3 posts and columns on Kraft

Banking on Surfers Saving Ads

in News on October 11, 2010 at 7:59 am PT

Kraft Foods Inc., Unilever PLC and 19 other major marketers have signed up with a new effort to get users to store and revisit ads they see on the Web, rather than ignore them. The new service—from start-up AdKeeper—bills its technology as “bookmarks for banner ads” or “TiVo for advertisements.”

A Web Video Divorce: “Lonelygirl” Creators Eqal Break Up With Spark Capital

in Media on March 29, 2010 at 12:35 pm PT

Eqal, the Web video start-up best known for the “lonelygirl15″ series, has handed back the money it raised from its primary investor, Spark Capital. This sounds alarming, but you can think of it as an amicable divorce: Spark gets back all of its bubble-era investment and Eqal gets to keep going, with fresh money from new and existing investors.

Web Ads Hidden Under Cloak of Invisibility

in News on October 12, 2009 at 1:00 am PT

Kraft Foods, Greyhound Lines and Capital One Financial have bought some strange ads on the Internet lately. What’s so strange about them is that they’re invisible.