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	<title>AllThingsD &#187; LA Weekly</title>
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		<title>Who's Going to Work for Nikki Finke?</title>
		<link>http://allthingsd.com/20090904/whos-going-to-work-for-nikki-finke/</link>
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		<pubDate>Fri, 04 Sep 2009 12:56:17 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Deadline Hollywood Daily]]></category>
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		<description><![CDATA[Nikki Finke, the Hollywood power blogger who recently began working for Jay Penske's Mail.com Media Corp., has a new Web site. And soon, she will have a new employee--a "well-known figure from established media." But who is it?]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/06/nikki-finke.jpg"><img class="alignright size-full wp-image-8500" title="nikki-finke" src="http://mediamemo.allthingsd.com/files/2009/06/nikki-finke.jpg" alt="nikki-finke" width="200" height="212" /></a>Nikki Finke, the Hollywood power blogger who recently began working for <a href="http://www.mail.com/">Jay Penske&#8217;s Mail.com Media Corp.</a>, has a new Web site. And soon, she will have a new employee. But who is it?</p>
<p>Finke moved <a href="http://www.deadline.com/hollywood/">Deadline Hollywood Daily</a>, her one-woman operation, from LA Weekly to Penske&#8217;s burgeoning Web empire in June. At the time, she promised to hire a &#8220;senior&#8221; journalist, based in New York City, within three months.</p>
<p>Now Penske tells me that the new hire, whom he describes as a &#8220;well-known figure from established media,&#8221; has been locked up, is finishing paperwork, and will be on board within two weeks. Finke also promises to have hires in &#8220;London, Paris, Mumbai, Hong Kong, and Sydney&#8221; within the next year.</p>
<p>Not that long ago, it would have been inconceivable to see a big-name media <em>macher</em> go to work for a one-woman blog owned by a white-label email services provider. But now that Web publishing has lost most (but not all) of its reputation as a backwater for second-raters, wannabes and has-beens, and now that traditional publishing is on life support, it&#8217;s a whole lot more believable.</p>
<p>So. Who&#8217;s making the leap and jumping into the digital pool with the rest of us? (It&#8217;s great fun! You&#8217;ll love it! Unless you hate it!) A few of us have been guessing at names for a bit, but there&#8217;s no reason to keep our parlor game to ourselves.</p>
<p>Feel free to speculate in comments below, though you&#8217;ll have to use your real name if you do. If you&#8217;re feeling shy, you can reach me directly at <a href="mailto:peter@allthingsd.com">peter@allthingsd.com</a>. And if you want to be completely anonymous, which is understandable but less useful to me (I won’t have any way of reaching you for follow-up) you can use the blind tip box <a href="http://allthingsd.com/tips/">here</a>.</p>
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