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	<title>AllThingsD &#187; Lance Armstrong</title>
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		<title>Exclusive: Tyra Banks Picks Demand Media as America’s Next Top Digital Business Model</title>
		<link>http://allthingsd.com/20100628/exclusive-tyra-banks-picks-demand-as-americas-next-top-digital-business-model/</link>
		<comments>http://allthingsd.com/20100628/exclusive-tyra-banks-picks-demand-as-americas-next-top-digital-business-model/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 03:00:30 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=29960</guid>
		<description><![CDATA[Well-known modeling icon Tyra Banks has struck a partnership with Demand Media to create a new digital content brand focused on fashion and beauty.

The deal between the Santa Monica-based digital content maker and Banks' Bankable beauty and entertainment company will include the development of a Web site, online video offerings and mobile applications.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/06/Tyra_070829095609646_wideweb__300x375-240x300.jpg" alt="" title="Tyra_070829095609646_wideweb__300x375" width="240" height="300" class="alignright size-medium wp-image-29963" /></p>
<p>Well-known modeling icon Tyra Banks has struck a partnership with Demand Media to create a new digital brand focused on fashion and beauty.</p>
<p>The deal between the Santa Monica, Calif.-based online content maker and Banks&#8217;s New York beauty and entertainment company, <a href="http://www.tyra.com/view/BANKABLE_ENTERPRISES">Bankable</a>, will include the development of a Web site, online video offerings and mobile applications.</p>
<p>&#8220;Their strategy, team and technology are outstanding, and the company has developed a unique method for quickly creating popular online platforms by providing visitors with exactly the kinds of content they&#8217;re looking for,&#8221; wrote Banks in an email to BoomTown tonight. &#8220;It became clear to us that Demand Media has developed something truly innovative and that they would be the perfect partner as we work to grow Bankable Digital into a significant part of our business.&#8221;</p>
<p>The deal with Banks is a high-profile one for Demand, which is seeking to expand its content to more premium offerings.</p>
<p>&#8220;This is where media is going,&#8221; said Demand CEO Richard Rosenblatt. &#8220;We&#8217;re going to link our huge amount of content and writers to her ethos around beauty inside and out.&#8221;</p>
<p>As part of the deal&#8211;which is not unlike the <a href="http://www.livestrong.com/">Livestrong</a> health and fitness site created by Demand and cyclist Lance Armstrong&#8211;Banks is receiving shares in Demand, which is widely expected to file for an initial public offering in the near future.</p>
<p>&#8220;What Oprah did for television, we think Tyra can do for digital content in the fashion, health and beauty space,&#8221; said Joanne Bradford, who was recently hired by Demand from her job as the <a href="http://kara.allthingsd.com/20100315/exclusive-yahoos-top-ad-money-maker-bradford-leaving-for-new-job-at-demand-media/">top advertising sales exec at Yahoo</a> (YHOO) to turbocharge its premium advertising efforts.</p>
<p>This is exactly in that wheelhouse, mashing up a well-known celebrity with the vast stores of content Demand produces from its army of search-fueled freelancers.</p>
<p>Banks has certainly become an entertainment powerhouse since she retired from her supermodel days.</p>
<p>But while she is developing books too, Banks has been focused mostly on television, with her own talk show, &#8220;The Tyra Banks Show,&#8221; which just wrapped up after five years, as well as the megahit, &#8220;America&#8217;s Next Top Model.&#8221;</p>
<p>The most recent show she is producing is called &#8220;True Beauty&#8221; on ABC, in which good-looking contestants think they are being judged for beauty on the outside, but are actually being scored based on their kindness and other inner attributes.</p>
<p>Currently, Banks&#8217;s Web site is mostly promotional, although she also has a potentially large online fan base, with 1.6 million <a href="http://twitter.com/tyrabanks">Twitter followers</a> and an inspirational self-help image that is likely to translate well in a more interactive setting.</p>
<p>Whether that will bring big bucks or not is uncertain, of course. So far, Bradford said Demand has not signed up advertisers, but added that this is just the kind of site they will welcome and have been asking for.</p>
<p>&#8220;Advertisers are looking for new kinds of content online to be associated with,&#8221; she said. &#8220;We think Tyra has the kind of message that will attract a really engaged audience online.&#8221;</p>
<p>In fact, Banks said she plans to be very engaged in the creation and operation of the online destination.</p>
<p>&#8220;Anyone who knows me knows that, once I commit, I&#8217;m in 100 percent,&#8221; she said. &#8220;I plan to be very involved from the early design stage to the choice of videos, articles and special features, to the launch and marketing of the site.&#8221;</p>
<p>Here&#8217;s the official press release, and below it, the <a href="http://kara.allthingsd.com/20100624/full-d8-video-demand-medias-richard-rosenblatt-and-propublicas-paul-steiger">full video of Rosenblatt</a> talking about Demand&#8217;s strategies around content, in an interview at the eighth <strong>D: All Things Digital</strong> conference earlier this month:</p>
<p><a title="View DM Bankable Release FINAL2 on Scribd" href="http://www.scribd.com/doc/33702139/DM-Bankable-Release-FINAL2" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">DM Bankable Release FINAL2</a> <object id="doc_76701" name="doc_76701" height="300" width="380" type="application/x-shockwave-flash" data="http://d1.scribdassets.com/ScribdViewer.swf" style="outline:none;" ><param name="movie" value="http://d1.scribdassets.com/ScribdViewer.swf"><param name="wmode" value="opaque"><param name="bgcolor" value="#ffffff"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="FlashVars" value="document_id=33702139&#038;access_key=key-1bc6qnfj13p3uxydvt2v&#038;page=1&#038;viewMode=list"><embed id="doc_76701" name="doc_76701" src="http://d1.scribdassets.com/ScribdViewer.swf?document_id=33702139&#038;access_key=key-1bc6qnfj13p3uxydvt2v&#038;page=1&#038;viewMode=list" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="300" width="380" wmode="opaque" bgcolor="#ffffff"></embed></object></p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=2B1AFCB4-2695-4E78-8836-C90DC63A1AD9&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={2B1AFCB4-2695-4E78-8836-C90DC63A1AD9}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
]]></content:encoded>
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		<title>More CEO Choices for Yahoo: Freston, Jordan, Bonnie and Two Rosenblatts!</title>
		<link>http://allthingsd.com/20081119/more-ceo-choices-for-yahoo-freston-jordan-bonnie-and-two-rosenblatts/</link>
		<comments>http://allthingsd.com/20081119/more-ceo-choices-for-yahoo-freston-jordan-bonnie-and-two-rosenblatts/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 08:00:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Arianna]]></category>
		<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[DoubleClick]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6705</guid>
		<description><![CDATA[BoomTown might have been remiss in my post yesterday on top candidates for the Yahoo CEO job, in the wake of news that Jerry Yang was stepping down, by leaving out several key possibilities.

Yesterday's roster included News Corp.'s Peter Chernin, Google's Tim Armstrong, Kevin Johnson of Juniper Networks and also two Yahoo board members, among others.

So here is an addendum to my initial list--all of whom are Yahoo outsiders, the likely choice versus more tarnished insiders.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/hiring.gif"><img src="http://kara.allthingsd.com/files/2008/11/hiring.gif" alt="" title="hiring" width="250" height="200" class="alignright size-medium wp-image-6713" /></a></p>
<p>BoomTown might have been remiss in <a href="http://kara.allthingsd.com/20081118/yahoos-peter-chernin-principle-and-other-ceo-choices/">my post yesterday on top candidates for the Yahoo CEO job</a>, after the news Monday that Jerry Yang is stepping down, by leaving out several key possibilities.</p>
<p>Yesterday&#8217;s roster included News Corp.&#8217;s Peter Chernin, Google&#8217;s Tim Armstrong, Kevin Johnson of Juniper Networks (JNPR) and also two Yahoo board members, among others. (The main internal candidate, Yahoo President Sue Decker, seems unlikely to get the nod.)</p>
<p>So here is an addendum to my initial list&#8211;all of whom are Yahoo (YHOO) outsiders.</p>
<p><strong>Tom Freston:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/freston.jpg"><img src="http://kara.allthingsd.com/files/2008/11/freston.jpg" alt="" title="freston" width="115" height="125" class="alignleft size-medium wp-image-6712" /></a></p>
<p>Chernin is not the only media mogul whose name is being bandied about&#8211;the other prominent one is former Viacom head Tom Freston.</p>
<p>Freston apparently got shafted by the&#8211;let&#8217;s be polite here&#8211;disturbingly <em>volatile</em> founder of Viacom (VIA), Sumner Redstone, for not buying MySpace. In fact, News Corp. (NWS), which also owns this Web site, did. But Freston remains a well-respected and creative exec and has been dabbling in the Internet space since leaving Viacom.</p>
<p>Also, Oprah and Arianna love Freston&#8211;which is all I need to know.</p>
<p><strong>Jeff Jordan:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/jeff_jordan.jpg"><img src="http://kara.allthingsd.com/files/2008/11/jeff_jordan.jpg" alt="" title="jeff_jordan" width="107" height="115" class="alignright size-medium wp-image-6711" /></a></p>
<p>Jeff Jordan, the former top eBay (EBAY) exec who is now the CEO of OpenTable, was also on the short list for COO at Facebook, a job that went to former Google exec Sheryl Sandberg.</p>
<p>While the restaurant reservations Web start-up has been headed for a public offering, that event has obviously been pushed out indefinitely by the econalypse, which might be just the impetus to convince Jordan that bussing tables all day is too dull.</p>
<p>Some speculate that Yahoo could buy OpenTable and get Jordan in the process.</p>
<p><strong>Richard Rosenblatt:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/richard.jpg"><img src="http://kara.allthingsd.com/files/2008/11/richard.jpg" alt="" title="richard" width="118" height="146" class="alignleft size-medium wp-image-6748" /></a></p>
<p>Another interesting idea is Richard Rosenblatt of Demand Media, a <a href="http://kara.allthingsd.com/20080709/demand-medias-richard-rosenblatt-speaks-and-says-hes-not-for-sale-to-yahoo-for-now/">company that Yahoo was sniffing around not too long ago</a>.</p>
<p>The network of social-networking sites and apps maker is an innovative play in the space and might give Yahoo some much needed Web 2.0 DNA. Demand could still be bought by Yahoo, in order to put Rosenblatt into place.</p>
<p>(Rosenblatt, for those who do not remember, ran the company that owned MySpace, and he was key to selling it to News Corp.)</p>
<p>Also, Lance Armstrong likes Rosenblatt.</p>
<p><strong>Shelby Bonnie:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/277execshelbyjpg_150.jpg"><img src="http://kara.allthingsd.com/files/2008/11/277execshelbyjpg_150.jpg" alt="" title="277execshelbyjpg_150" width="110" height="118" class="alignright size-medium wp-image-6709" /></a></p>
<p>A reader actually made the excellent suggestion of former CNET head Shelby Bonnie, who is now investing in start-ups. Bonnie is another steady exec&#8211;despite leaving CNET, now owned by CBS (CBS), under an options backdating controversy&#8211;and is well-liked in the Internet industry.</p>
<p>Yahoo would be a much bigger job than he has ever held, although he certainly has both tech and advertising experience online.</p>
<p><strong>David Rosenblatt:</strong></p>
<p><a href="http://kara.allthingsd.com/files/2008/11/drosenblatt_bio-thumb.jpg"><img src="http://kara.allthingsd.com/files/2008/11/drosenblatt_bio-thumb.jpg" alt="" title="drosenblatt_bio-thumb" width="140" height="157" class="alignleft size-medium wp-image-6708" /></a></p>
<p>Lastly, especially if Yahoo is interested in an exec who has turnaround talent, there is probably no better a choice than DoubleClick CEO David Rosenblatt. An experienced online advertising exec, he is also sharply outspoken and knows how to get companies in line and fast.</p>
<p>He is also impossibly rich after Google (GOOG) bought DoubleClick out from under&#8211;<em>wait for it</em>&#8211;Yahoo recently. While he is still running the show for Google, after having decided to stay, Yahoo might present an interesting challenge for the very savvy Rosenblatt.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
]]></content:encoded>
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		<title>Lance Armstrong Talks About France, Cycling and Livestrong.com</title>
		<link>http://allthingsd.com/20081106/lance-armstrong-talks-about-france-cycling-and-livestrongcom/</link>
		<comments>http://allthingsd.com/20081106/lance-armstrong-talks-about-france-cycling-and-livestrongcom/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 13:00:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bicycle]]></category>
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		<category><![CDATA[Web 2.0 Summit]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=6175</guid>
		<description><![CDATA[BoomTown managed to sneak into the green room at the Web 2.0 Summit last night to get a little chit-chat in with Lance Armstrong, the seven-time winner of the Tour de France cycling race title. Armstrong is now probably going for his eighth one, much to the chagrin of France (yes, the whole country, as Armstrong notes in one of the clips in the video below), part of his "comeback" from a three-year retirement. Here's a video of him talking to me about his health and fitness Web site, Livestrong.com, and some snippets from his onstage interview with Web 2.0's John Battelle.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/lance_armstrong_adh01.jpg"><img src="http://kara.allthingsd.com/files/2008/11/lance_armstrong_adh01-300x270.jpg" alt="" title="lance_armstrong_adh01" width="300" height="270" class="alignright size-medium wp-image-6176" /></a></p>
<p>BoomTown managed to sneak into the green room at the Web 2.0 Summit last night to get a little chit-chat in with Lance Armstrong, the seven-time winner of the Tour de France cycling race title.</p>
<p>Armstrong is now probably going for his eighth one, much to the chagrin of France (yes, the <em>whole</em> country, as Armstrong notes in one of the clips in the video below), part of his &#8220;comeback&#8221; from a three-year retirement.</p>
<p>Here&#8217;s a video of him talking to me about his health and fitness Web site, <a href="http://www.livestrong.com">Livestrong.com</a>, and some snippets from his onstage interview with Web 2.0&#8242;s John Battelle, along with some crazy bidding for a bicycle he signed:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1900408771}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>Web 2.0 Conference This Week&#8211;Lance Armstrong, Al Gore, Jerry Yang, Mark Zuckerberg&#8230;and Lionel Richie?</title>
		<link>http://allthingsd.com/20081103/web-20-conference-this-week-lance-armstrong-al-gore-jerry-yang-mark-zuckerbergand-lionel-ritchie/</link>
		<comments>http://allthingsd.com/20081103/web-20-conference-this-week-lance-armstrong-al-gore-jerry-yang-mark-zuckerbergand-lionel-ritchie/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 16:00:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Al Gore]]></category>
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		<category><![CDATA[Dancing on the Ceiling]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[DJ AM]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flip]]></category>
		<category><![CDATA[Google.org]]></category>
		<category><![CDATA[Hello]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[John Battelle]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Larry Brilliant]]></category>
		<category><![CDATA[Lionel Richie]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Myspace Music]]></category>
		<category><![CDATA[Paul Otellini]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Say You Say Me]]></category>
		<category><![CDATA[Three Times a Lady]]></category>
		<category><![CDATA[Tim O'Reilly]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Summit]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5981</guid>
		<description><![CDATA[On Wednesday, the annual Web 2.0 Summit kicks off in San Francisco.

The lineup is particularly good this year and it is also a perfect time to take the temperature of the Internet's movers and shakers, given all the hubbub of late with the weak economy.

Speakers will include bicycle champ Lance Armstrong, Yahoo CEO Jerry Yang, former VP Al Gore, Google.org head Larry Brilliant, Paul Otellini of Intel and Facebook's Mark Zuckerberg, among others.

But, best of all for BoomTown, singer Lionel Richie will be performing at a MySpace Music party.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/11/web2008_home_logo_date_loc.gif"><img src="http://kara.allthingsd.com/files/2008/11/web2008_home_logo_date_loc.gif" alt="" title="web2008_home_logo_date_loc" width="187" height="227" class="alignright size-medium wp-image-5982" /></a></p>
<p>On Wednesday, an always worthwhile Internet-focused conference, the annual <a href="http://en.oreilly.com/web2008/public/content/home">Web 2.0 Summit</a>, kicks off in San Francisco.</p>
<p>The lineup for the three-day event is particularly good this year and it is also a perfect time to take the temperature of the Internet&#8217;s movers and shakers, given all the hubbub of late with the weak economy. (BoomTown will thus be there with the trusty&#8211;and shaky&#8211;Flip video, chronicling it all for future generations.)</p>
<p>Speakers will include bicycle champ Lance Armstrong, Yahoo (YHOO) CEO Jerry Yang, former VP Al Gore, Google.org head Larry Brilliant, Paul Otellini of Intel (INTC) and Facebook&#8217;s Mark Zuckerberg, among others, chattering away on a wide range of topics. (You can <a href="http://en.oreilly.com/web2008/public/schedule/full">see the full schedule here</a>.)</p>
<p>There&#8217;s also, of course, a passel of parties, including one on Thursday night thrown by MySpace Music. And it will&#8211;<em>shades of Web 1.0!</em>&#8211;feature an exclusive performance by <a href="http://www.lionelrichie.com/">Lionel Richie</a> (and also DJ AM).</p>
<p>I am, I shall admit it and without irony, a closet fan of Richie. And why not, with so much infectious fluff to choose: &#8220;Hello,&#8221; &#8220;Say You, Say Me,&#8221; &#8220;Three Times a Lady.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2008/11/f87307p4g2p.jpg"><img src="http://kara.allthingsd.com/files/2008/11/f87307p4g2p.jpg" alt="" title="f87307p4g2p" width="200" height="195" class="alignleft size-medium wp-image-5983" /></a></p>
<p>Most importantly, I will be curious to see if there will be &#8220;Dancing on the Ceiling&#8221; among the beaten-down start-up crowd. (See that music video below and ponder exactly why you know you know <em>each and every</em> word to that funkadelic song.)</p>
<p>Hosted by Tim O&#8217;Reilly and John Battelle, the Web 2.0 Summit is called &#8220;Web Mets World&#8221; this year. By that, BoomTown is inferring that its organizers think it is time for the Internet to grow up. But why don&#8217;t we let them speak:</p>
<blockquote><p>The commercial web is now a teenager—it&#8217;s been fifteen short years since Marc Andreessen released the Mosaic browser. To put this in perspective, television as a commercial medium reached its fifteenth birthday in 1956—the year Elvis Presley made his first appearance on national TV&#8230;as we pondered the theme for this year, one clear signal has emerged: our conversation is no longer just about the Web. Now is the time to ask how the Web—its technologies, its values, and its culture—might be tapped to address the world&#8217;s most pressing limits. Or put another way—and in the true spirit of the Internet entrepreneur—its most pressing opportunities.&#8221;</p></blockquote>
<p>And, of course, here&#8217;s Lionel:</p>
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