Scott Ramirez, VP for TV Marketing at Toshiba, also said that he expects there will be “no real volume” this year in televisions priced above $2,500. He notes that the average 52-inch LCD TV in November sold for $1,948. He expects no significant sales of televisions above 55 inches.

Ramirez explained a flurry of new technologies. One is called “deep lagoon.” It basically allows the picture on screen to fade out past the bezel surrounding the screen, so one gets a greater sense of depth at all of the edges of the picture.

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