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	<title>AllThingsD &#187; Lennon</title>
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		  <title>All Things Digital</title>
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		<title>David Puddy, Meet the Mac: Here's the "Seinfeld" Crossover Apple Ad You've Been Waiting For</title>
		<link>http://allthingsd.com/20090825/david-puddy-meet-the-mac-heres-the-seinfeld-crossover-apple-ad-youve-been-waiting-for/</link>
		<comments>http://allthingsd.com/20090825/david-puddy-meet-the-mac-heres-the-seinfeld-crossover-apple-ad-youve-been-waiting-for/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 10:00:43 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Curb Your Enthusiasm]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Dylan]]></category>
		<category><![CDATA[Einstein]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[I'm a Mac]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jeff Goldblum]]></category>
		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[Lennon]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Patrick Warburon]]></category>
		<category><![CDATA[Patrick Warburton]]></category>
		<category><![CDATA[Puddy]]></category>
		<category><![CDATA[Seinfeld]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10255</guid>
		<description><![CDATA[In the old days, Apple sometimes used bonafide celebrities to help hawk its products--either willing participants like Jeff Goldblum or, via the miracle of archival footage, icons like Einstein, Dylan and Lennon. But for its long-running "I'm a Mac" campaign, Apple has primarily relied on actors who are most famous for appearing in Apple ads. Here's a new one that splits the difference: It features Patrick Warburton, best known as "Puddy" on Seinfeld]]></description>
			<content:encoded><![CDATA[<p>In the old days, Apple sometimes used bonafide celebrities to help hawk its products&#8211;either willing participants like Jeff Goldblum or, via the miracle of archival footage, icons like <a href="http://myoldmac.net/SELL/AppleThinkDifferentPosters.htm">Einstein, Dylan and Lennon</a>. But for its long-running &#8220;I&#8217;m a Mac&#8221; campaign, Apple has primarily relied on actors who are most famous for appearing in Apple ads.</p>
<p>Here&#8217;s a new one that splits the difference: It features <a href="http://en.wikipedia.org/wiki/David_Puddy">Patrick Warburton</a>, best known as &#8220;Puddy&#8221; on &#8220;Seinfeld&#8221;*. A good chunk of Apple&#8217;s target audience will get a kick out of seeing a tertiary character from an iconic sitcom. And the chunk that doesn&#8217;t know or care about &#8220;Seinfeld&#8221; will be the none the wiser. Clever!</p>
<p>The really clever part, of course, is Apple getting the likes of me to distribute its advertising, gratis.</p>
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<p>Oh. Speaking of those Jeff Goldblum ads, this is an old meme but I find it entertaining anyway: Someone went ahead and took all of his old Mac spots and slowed them down to half-speed. Which gives you an impression of what Jeff Goldblum might be like if he was rambling on about Apple (AAPL) products at the end of a very long night of drinking. There&#8217;s a whole set <a href="http://www.weeklydig.com/blogs/erikzdp/jeff-goldblums-downward-spiral-work-fiction">here</a>, but this should give you a taste:</p>
<p><object width="350" height="283" data="http://www.youtube.com/v/ocRS_n6ROgw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/ocRS_n6ROgw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>*Jerry Seinfeld himself, of course, became a Microsoft (MSFT) pitchman for a <a href="http://kara.allthingsd.com/20080917/seinfeld-and-gates-ads-over-not-that-theres-anything-wrong-with-that/?mod=ATD_search">brief, largely unsuccessful  stint</a> last year. But if you want to see him on TV this fall, check out the new season of HBO&#8217;s &#8220;Curb Your Enthusiam,&#8221; where he&#8217;ll be appearing with all of his old cast-mates.</p>
]]></content:encoded>
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		<title>Beatles-Rock Band Deal Announced With Unprecedented Number of Beatles Puns</title>
		<link>http://allthingsd.com/20081030/beatles/</link>
		<comments>http://allthingsd.com/20081030/beatles/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 14:38:05 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[agreement]]></category>
		<category><![CDATA[Apple Corps]]></category>
		<category><![CDATA[Beatles]]></category>
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		<category><![CDATA[deal]]></category>
		<category><![CDATA[exclusive]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Lennon]]></category>
		<category><![CDATA[minigame]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[MTV Networks]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Paul McCartney]]></category>
		<category><![CDATA[Plastic Ono Band]]></category>
		<category><![CDATA[Revolution 9]]></category>
		<category><![CDATA[Rock Band]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[track pack]]></category>
		<category><![CDATA[videogame]]></category>
		<category><![CDATA[Yoko Ono]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=7524</guid>
		<description><![CDATA[So those reports that the Beatles’ Apple Corps was in talks with Rock Band developers MTV Networks and Harmonix over the creation of a Beatles-themed videogame? True.

According to a Beatles pun-riddled joint press release from Apple Corps Ltd., MTV and Harmonix this morning (what, no “Everybody’s Got Something to Hide Except for Me and My Monkey”?), the companies have inked an exclusive agreement to develop what they exuberantly describe as “an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles.”]]></description>
			<content:encoded><![CDATA[<blockquote><p>MTV and Harmonix <strong>Come Together</strong> for Unprecedented Deal</p>
<p>Exclusive Agreement Set to Bring The Beatles Music to Fans for the First Time in Interactive Form <strong>Here, There and Everywhere</strong> in 2009 &#8230;</p>
<p>The Beatles’ extraordinary music and phenomenal legacy is set to rock <strong>across the universe</strong> in the form of a video game &#8230;&#8221;</p>
<p>&#8211; Excerpts from Apple Corps/MTV Games/Harmonix press release</p></blockquote>
<p><img src="http://digitaldaily.allthingsd.com/files/2008/10/applemtv_beatles_color.jpg" alt="" title="applemtv_beatles_color" width="200" height="307" class="alignright size-full wp-image-7555" />So those <a href="http://www.ft.com/cms/s/0/c53ca940-4081-11dd-bd48-0000779fd2ac.html?nclick_check=1">reports</a> that the Beatles’ Apple Corps was in talks with Rock Band developers MTV Networks and Harmonix over the creation of a Beatles-themed videogame? True.</p>
<p>According to a Beatles pun-riddled joint press release from Apple Corps Ltd., MTV and Harmonix this morning (what, no &#8220;Everybody&#8217;s Got Something to Hide Except for Me and My Monkey&#8221;?), the  companies have inked an exclusive agreement to develop what they exuberantly describe as &#8220;an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles.&#8221;</p>
<p>&#8220;The project is a fun idea which broadens the appeal of The Beatles and their music,&#8221; <a href="http://mtvpress.com/press/release/the_beatles_inspire_new_music_video_game_apple_corps_ltd_mtv_and_harmonix_c/">Beatle Paul McCartney said in a statement</a>. I like people having the opportunity to get to know the music from the inside out.&#8221;</p>
<p>&#8220;It’s cool,&#8221; added Yoko Ono Lennon, perhaps dreaming of a &#8220;Rock Plastic Ono Band&#8221; edition of the game. &#8220;I love it and hope it will keep inspiring and encouraging the young generation for many decades.&#8221;</p>
<p>No word yet on how much of the Beatles catalog is involved here&#8211;or if it will feature a <a href="http://en.wikipedia.org/wiki/Revolution_9">&#8220;Revolution 9&#8243;</a> minigame. But that’s beside the point, really. The fact that the band, which has long refused to distribute its music digitally, has licensed its catalog at all is a triumph for MTV Networks. This is a monumental adjustment in the Apple Corps approach to digital distribution and one that could herald future deals with Apple&#8217;s (AAPL) iTunes service (Beatles fan Steve Jobs must be <i>beside</i> himself today), Amazon and others.</p>
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