Level #

Ex-Yahoos Getting Downloaded by PE Firms and Others on Possible Deals

Kara Swisher in News on November 11, 2011 at 2:53 pm PT

Former employees are good for something, apparently!

In Less Than One Month, CityVille Beats FarmVille to Become Zynga's Biggest Game

Liz Gannes in Social on December 24, 2010 at 1:10 am PT

Looks like I’m far from the only one addicted to CityVille. The newest Zynga game has done what no game maker, not even Zynga itself, has done in recent memory: Beat FarmVille’s number of active users.

Help! I'm Addicted to CityVille

Liz Gannes in Social on December 22, 2010 at 5:00 am PT

Among the early adopter types I know in the tech industry, there’s a sense that casual gaming on Facebook serves an entirely different demographic from their own. The thinking is that games from Zynga and the like replace relatively mindless activities like soap opera watching. But as someone who has just reorganized her virtual retail shops to be surrounded by virtual trees so as to accumulate more virtual bonus points, I see how social gaming–especially as it gets more social–might appeal to the desire for mindless diversions in all of us.