5 posts and columns on Lexus

Flipboard and Condé Nast Partner in Brand Ads Deal on Social Reading App

in Media on July 24, 2011 at 9:00 pm PT

Social reading app Flipboard has partnered with magazine giant Condé Nast to offer a slew of magazines with branded advertising from major marketers.
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Tweeting to Sell Cars

in News on November 15, 2010 at 5:00 am PT

Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving them around town. Now they are turning to a similarly powerful but cheaper source: young social-media influencers who have strong online followings.

Hearst Makes Its iPad Debut With Esquire: Full Price, No Subscriptions

in Media on October 8, 2010 at 4:00 am PT

If you’re the kind of person who refuses to pay paper-and-ink prices for digital goods, then this one isn’t for you. But none of the iPad magazines are. Meantime, this one’s pretty slick.

ABC Sees Success in iPad App

in News on April 14, 2010 at 8:00 am PT

ABC is the only television network so far to offer an application for watching its shows free–with ads–on Apple Inc.’s new iPad tablet computer, and it says its business model is proving fruitful. The network said that in the 10 days since the iPad’s debut, its TV-show watching app has been downloaded 205,000 times, giving the Walt Disney Co. unit a presence on nearly half the 450,000 devices that Apple says it has sold.

Esquire Flirts With Digital Reality

in News on October 29, 2009 at 1:00 am PT

Hollywood stars are going virtual, in the latest effort to jazz up the printed word–and wake up consumers who have become inured to traditional ads. Hearst Corp.’s Esquire magazine will pepper its December issue with markers that trigger interactive video segments featuring cover subject Robert Downey Jr. and other actors, as well as an ad for Lexus.