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	<title>AllThingsD &#187; Life Of Brian</title>
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		<title>Yahoo&#039;s Nightmare Scenario: I&#039;m From Google and I&#039;m Here to Help!</title>
		<link>http://allthingsd.com/20080503/yahoos-nightmare-scenario-im-from-google-and-im-here-to-help/</link>
		<comments>http://allthingsd.com/20080503/yahoos-nightmare-scenario-im-from-google-and-im-here-to-help/#comments</comments>
		<pubDate>Sun, 04 May 2008 03:58:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[animated]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Disney]]></category>
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		<category><![CDATA[Google]]></category>
		<category><![CDATA[Infectious Greed]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Kaa]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Life Of Brian]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Monty Python]]></category>
		<category><![CDATA[Mowgli]]></category>
		<category><![CDATA[Overture]]></category>
		<category><![CDATA[Paul Kedrosky]]></category>
		<category><![CDATA[Roy Bostock]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[The Jungle Book]]></category>
		<category><![CDATA[The Python Song]]></category>
		<category><![CDATA[Trust In Me]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080503/yahoos-nightmare-scenario-im-from-google-and-im-here-to-help/</guid>
		<description><![CDATA[Here's what a top-notch source at Yahoo joked to me tonight, after Microsoft walked away from its unsolicited takeover bid to acquire the long-troubled Internet giant.

"Google is now officially our best friend."

Oh no.

Instantly, an image popped into my brain--that of the slithery Kaa singing "Trust in Me (The Python Song)" to Mowgli from the Disney classic animated film, "The Jungle Book."]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s what a top-notch source at Yahoo joked to me tonight, <a href="http://kara.allthingsd.com/20080503/breaking-microsoft-walks/">after Microsoft walked away</a> from its unsolicited takeover bid to acquire the long-troubled Internet giant.</p>
<p>&#8220;Google is now officially our best friend.&#8221;</p>
<p><em>Oh no</em>.</p>
<p><img src='http://kara.allthingsd.com/files/2008/05/tjbpe-02.jpg' alt='kaa' /></p>
<p>Instantly, an image popped into my brain&#8211; that of the slithery Kaa singing &#8220;Trust in Me (The Python Song)&#8221; to Mowgli from the Disney classic animated film, &#8220;The Jungle Book.&#8221;</p>
<p><em>&#8220;Trust in me, just in me<br />
Shut your eyes and trust in me<br />
You can sleep safe and sound<br />
Knowing I am around</p>
<p>Slip into silent slumber<br />
Sail on a silver mist<br />
Slowly and surely your senses<br />
Will cease to resist</p>
<p>Trust in me, just in me<br />
Shut your eyes and trust in me.&#8221;</em></p>
<p>You know what happens next, of course. A big squeeze, but not the good kind.</p>
<p>While Yahoo (YHOO) might not have wanted to be acquired by Microsoft (MSFT), its alternative to goose its revenues by relying on Google (GOOG) in an outsourced online search-ad deal is one it might regret even more if struck.</p>
<p>Why? Aside from the potential antitrust issues, which are distracting at the very least, it fundamentally puts one of Yahoo&#8217;s main businesses&#8211;search advertising&#8211;directly into the hands of the very company that killed off Yahoo&#8217;s chances of ever succeeding in the arena in the first place.</p>
<p>By its inability to innovate search&#8211;not exactly Google&#8217;s strong suit&#8211;and also not moving quickly enough after acquiring the once-superior technology from its Overture acquisition, Yahoo had perhaps already nailed itself into its own coffin.</p>
<p>But by now signing an outsourcing deal with Google, it will be saying that it cannot compete at all in the key arena of the Internet going forward.</p>
<p>AOL (TWX) did this kind of deal with Google and saw its search share dwindle, even though it collected Google&#8217;s payoffs. Now it is essentially a vassal state of Google, as its display businesses has weakened with the economy and its access business is to be cleaved off.</p>
<p>Speaking of pythons, <a href="http://paul.kedrosky.com/archives/2008/05/03/analysis_of_the.html">Infectious Greed blogger Paul Kedrosky compared Yahoo</a> to the crack suicide squad in Monty Python&#8217;s hysterical &#8220;Life of Brian.&#8221;</p>
<p>Still, Yahoo is putting lipstick on the pig.</p>
<p>In a statement today after news of the Microsoft pullout was revealed, Yahoo Chairman Roy Bostock asserted that Yahoo was &#8220;steadfast in our belief that Microsoft&#8217;s offer undervalued the company and we are pleased that so many of our shareholders joined us in expressing that view.&#8221;</p>
<p>Those supposedly pleased shareholders will be hard to find Monday after the market opens and Yahoo shares hurtle downward.</p>
<p>Whether Yahoo&#8217;s management has the talent to pull the stock out of the basement remains to be seen, although Bostock added that Yahoo is &#8220;profitable, growing, and executing well on its strategic plan to capture the large opportunities in the relatively young online advertising market.&#8221;</p>
<p>Actually, it is Google that is executing well and that has always been Yahoo&#8217;s problem. Now it must apparently turn that disadvantage into a virtue, while it is under enormous scrutiny from everyone and everywhere to perform.</p>
<p>And that kind of pressure could crush just about anything.</p>
<p>For a more amusing take on being squeezed, here&#8217;s a video&#8211;courtesy of Google&#8217;s copyright-infringing YouTube&#8211;of Kaa singing to Mowgli (which might soon seem very familiar to Yahoo CEO Jerry Yang):</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/-T0I5UepXMA&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/-T0I5UepXMA&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="380" height="313"></embed></object></p>
<p>And here is the video of the crack suicide squad from &#8220;Life of Brian&#8221;:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/h1dZ0YddG7w&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/h1dZ0YddG7w&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="380" height="313"></embed></object></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
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