lifestyle

Beauty-in-a-Box Company Birchbox Will Ship Lifestyle and Tech Products for Men

Lauren Goode in Commerce on April 9 at 7:45 am PT

What’s in the box, you ask?

Exclusive: BermanBraun Buys Most of Shelby Bonnie’s Whiskey Media

Kara Swisher in Media on March 15 at 9:30 am PT

Can’t we all just get along? Yes! Hollywood grabs a piece of Silicon Valley content tech.

Liveblogging Yahoo's Q1 Earnings Call: Get Me to Funky Town

Kara Swisher in News on April 19, 2011 at 2:21 pm PT

MicroHoo is funky! At least according to Yahoo CEO Carol Bartz on the Silicon Valley search giant’s first-quarter earnings conference call about its recent financial performance. Yahoo’s results showed a continued worrisome revenue growth stall, due in large part to a search advertising fall-off, and a still-turning turnaround.

Exclusive: AOL Fires Moviefone Editor Who Offered Fired Freelancers the Chance to Work for, Um, Free

Kara Swisher in News on April 6, 2011 at 1:28 pm PT

Yesterday, AOL’s Huffington Post Media Group got into hot water after the top editor at its Moviefone unit sent a memo to freelancers it was in the midst of firing, offering them an opportunity to “contribute as part of our non-paid blogger system.” Today, sources said that exec–Moviefone Editor-in-Chief Patricia Chui–was fired by the company, which is in the midst of drastically rejiggering its stable of writers.

College Humor Gets a New Grown-Up: Time Inc. Digital Dude Paul Greenberg

Peter Kafka in Media on October 7, 2010 at 5:44 am PT

Here’s the new adult supervisor at College Humor, Barry Diller’s much-smarter-than-you’d-think humor site: Paul Greenberg, who most recently has been running digital operations at Time Inc.’s Lifestyle group.

Okay, It's Not Just Buh-Bye at Yahoo–Here Are Two Hires!

Kara Swisher in News on September 15, 2010 at 3:00 am PT

While it seems BoomTown is all about the who’s-leaving-Yahoo-now posts, it’s not so! Case in point: Here are two folks the Silicon Valley Internet giant has just hired.

Digital Bromance: Producer Lloyd Braun and MSN's Scott Moore Talk About Online Content on a TV Set!

Kara Swisher in News on April 13, 2010 at 12:49 pm PT

Yesterday, BoomTown interviewed Hollywood producer Lloyd Braun onstage in Las Vegas at the National Association of Broadcasters annual confab about the future of television in the digital age. Braun, as well as many other longtime entertainment execs, are trying to forge the gap, by trying to operate in both worlds. So last week, I motored down to Long Beach to the set of a very elaborate pilot for an action drama that he is shooting for NBC called “The Cape,” to talk about television, as well the latest Web site he launched in partnership with Microsoft’s MSN.

Will BermanBraun and Hachette Give MSN a New "Glo" With Launch of a Dramatically Different Women's Site?

Kara Swisher in News on April 6, 2010 at 12:50 am PT

It’s more than a little ironic that the new “Glo” Web site–a highly stylized women’s lifestyle destination MSN debuted just after midnight today in partnership with Hollywood’s BermanBraun and Hachette Filipacchi Media U.S.–will likely be one of the media sites that shine best on the new Apple iPad, though it was conceived before the iPad was even announced. Actually, Glo is more aimed at upending the notion of what makes a good women-focused Web site.

Exclusive: MSN Inks New Deal With Wonderwall Creator BermanBraun for Online Lifestyle Site

Kara Swisher in News on December 8, 2009 at 3:00 am PT

MSN will announce a new deal with BermanBraun–the Hollywood production company run by former Yahoo media chief and well-known television exec Lloyd Braun and his business partner Gail Berman–to create, design and run an online lifestyle site aimed at fashion, decor, relationships and beauty. The new site, which is still unnamed, will launch in the first half of next year. As part of the deal with the Microsoft portal, magazine giant Hachette Filipacchi Media U.S.–publisher of Elle, Woman’s Day and Elle Decor–will provide content and editorial expertise.