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	<title>AllThingsD &#187; lighting</title>
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		<title>Picking the Brightest, Most Efficient Bulb</title>
		<link>http://allthingsd.com/20120117/picking-the-brightest-most-efficient-bulb/</link>
		<comments>http://allthingsd.com/20120117/picking-the-brightest-most-efficient-bulb/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 23:41:30 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=164498</guid>
		<description><![CDATA[Katie offers a brief guide to the latest energy-efficient light bulbs.]]></description>
			<content:encoded><![CDATA[<p>The light bulb used to be one of the simplest hardware-store purchases. Now a walk down the lighting aisle prompts an assortment of questions. Is it energy efficient? Will it switch on fast? Can I put it on a dimmer? What is a lumen? How long will it last? Why so pricey? Why is it a weird color? </p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=6098E104-C492-41AB-806E-7CFDE8AEE582&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={6098E104-C492-41AB-806E-7CFDE8AEE582}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Here&#8217;s a brief guide to some bulb basics, with help from Consumer Reports ratings, and a peek at what the future holds for the light bulb (hint: lower prices and remote control). </p>
<h5 class="subhed">The Big Three Plus One</h5>
<p>Bulbs can be divided into three main categories: incandescents, compact fluorescents (CFLs) and light-emitting diodes (LEDs). We&#8217;re most familiar with incandescents, which make use of technology from over 100 years ago. These cost the least, but emit heat and use up the most energy. An incandescent lasts an average of 1,000 hours, or 125 days when used for eight hours a day. </p>
<div class="media-LEFT" style="width:262px"><img src="http://online.wsj.com/public/resources/images/PJ-BE823_DSOLUT_DV_20120117163231.jpg" width="262" height="394" alt="DSOLUTION" /><br />
<br />
Lighting Science Group&#8217;s World Bulb uses less than 13 watts and will cost less than $15 a bulb.</div>
<p>More recently, halogen incandescent bulbs have become popular. The bulbs, which cost as little as $3 for two, look and behave like incandescents by dimming and turning on immediately, but use less energy. The Philips EcoVantage line, which became available in April, uses 28% less energy: A 72-watt bulb replaces a 100-watt, and a 43-watt bulb replaces a 60-watt. Halogen incandescents last as long as a traditional incandescent bulb.</p>
<p>Compact fluorescents, the spiral bulbs that became popular about five years ago, use less energy than incandescents but made a rough first impression. Compared with incandescents, compact fluorescents can appear harsher in color and most don&#8217;t turn on immediately. They&#8217;re made of glass, like incandescents, cost about $5 to $10 each and have an estimated average lifespan of 10,000 hours, or about 3½ years at eight hours a day. They contain a small amount of mercury and can be recycled at stores like Home Depot.</p>
<p>LEDs, which look roughly like the incandescents we&#8217;re used to, are the latest hit in energy-efficient bulbs. They&#8217;re also the most expensive, costing around $20 to $60 a bulb, though this will drop in coming months as they become more prevalent. These bulbs, which don&#8217;t contain mercury, turn on immediately, even in cold weather. Some are made of a durable plastic and many can be dimmed. Their light-emitting surfaces remain cool to the touch. The hue of light from these LED bulbs appears more like that of the traditional incandescents. They are estimated to save up to 85% more energy than standard incandescents, with a lifespan of 20,000 to 50,000 hours, or 20 to 40 years. At seven hours a day, one bulb could last an average of 17 years.</p>
<h5 class="subhed">New Labeling Explained</h5>
<p>For years, we&#8217;ve measured light bulbs by watts, which indicate how much energy a bulb uses. But bulb brightness is measured in lumens. Many of the new light bulbs&#8217; boxes list lumens and include helpful notes about how the bulb compares with the wattage you are looking to replace. An incandescent 40-watt bulb gets replaced with a 450-lumen bulb; a 60-watt bulb with a 800-lumen bulb; a 75-watt bulb by a 1,100 lumen; and a 100 watt by a 1,600 lumen.</p>
<div class="media-LEFT" style="width:262px"><img src="http://online.wsj.com/public/resources/images/PJ-BE824_DSOLUT_DV_20120117163327.jpg" width="262" height="394" alt="DSOLUTION2" /><br />
<br />
The Philips L Prize Bulb consumes less than 10 watts and has a lifespan of more than 25,000 hours.</div>
<p>More light bulbs are now packaged with a &#8220;Lighting Facts&#8221; label. Besides lumens, this may include factors like lumens per watt (bulb efficiency); watts (energy used to make the light); correlated color temperature, which indicates cool or warm color (about 2700 Kelvin replicates what we&#8217;re familiar with in a traditional incandescent); and a color-rendering index (the measurement of a light&#8217;s appearance on objects).</p>
<h5 class="subhed">Best in Show</h5>
<p>Consumer Reports recently tested several bulbs for factors like brightness, warm-up time, light distribution and actual lumens. The $10 GE Energy Smart SAF-T-GARD earned the highest overall ranking for 60-watt equivalent spiral CFL bulbs. </p>
<p>The $25 Philips AmbientLED 12.5W ranked best overall in the 60-watt equivalent A19 style (the typical pear-shape found in incandescent bulbs) covered bulb category. </p>
<h5 class="subhed">Future Is Bright</h5>
<p>Lighting Science Group Corp., maker of Home Depot&#8217;s EcoSmart bulbs, unveiled its sub-$15 World Bulb in December. This is a redesigned, 60-watt-replacement LED bulb that uses less power than the 13 watts of the company&#8217;s current equivalent bulb. It&#8217;ll be available in India in February and later this year in the U.S. </p>
<p>Lighting Science Group also has paired with Google to create the Android@Home Intelligent LED bulb, which people will be able to control using an Android smartphone, tablet or a computer. The bulb, which is expected to come out before June, will have an embedded chip and works with a gateway box that hooks into a router.</p>
<p>By June, Philips Lighting North America will debut its L Prize Bulb, an LED bulb that was the first to win the Department of Energy&#8217;s &#8220;L Prize,&#8221; an award for energy efficiency. Designed to replace a 60-watt incandescent, the LED bulb consumes less than 10 watts, according to Philips. In rigorous testing, the Energy Department said, the bulb had a useful lifetime of more than 25,000 hours. The bulb will likely start out at about $50.</p>
<h5 class="subhed">Picking a Bulb</h5>
<p>Light-bulb savings calculators found online, like one from <a href="http://on.natgeo.com/w8ofSr">National Geographic</a>, give people a rough idea of how much they may save over time with incandescent, compact fluorescent and LED bulbs.</p>
<p>Write to                 Katherine Boehret at <a href="mailto:katherine.boehret@wsj.com">katherine.boehret@wsj.com</a></p>
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		<title>Here Are Some More Yahoo CEO Choices: Liddell, Rosenblatt, Desmond</title>
		<link>http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/</link>
		<comments>http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 12:12:20 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=157034</guid>
		<description><![CDATA[Let's throw a few more names on the fire!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/ceo-barbie-c/" rel="attachment wp-att-157183"><img src="http://allthingsd.com/files/2011/12/ceo-barbie-c-293x285.png" alt="" title="ceo-barbie-c" width="293" height="285" class="alignright size-medium wp-image-157183" /></a></p>
<p>It&#8217;s the typically newsless time around Christmas and New Year&#8217;s, but for once there has actually been a lot going on at Yahoo.</p>
<p>Last week, the Silicon Valley Internet giant&#8217;s typically moribund board decided to <a href="http://allthingsd.com/20111223/yahoo-okays-proceeding-with-term-sheet-to-sell-stakes-back-to-asian-partners-while-also-hoping-to-keep-pe-firms-in-fray/">move ahead with negotiations</a> to sell part of its stake in China&#8217;s Alibaba Group, as well as all of its shares in Yahoo Japan.</p>
<p>While that is still not a done deal, it adds clarity to the Yahoo mishegas, as current leaders there seek to turn around the company&#8217;s lagging fortunes.</p>
<p>Now, as Yahoo continues to contemplate a pair of partial investment bids by private equity firms Silver Lake and TPG Capital into 2012, <a href="http://allthingsd.com/20111220/yahoo-intensifies-search-for-ceo-with-hulus-kilar-as-dream-unicorn-candidate/">more focus will be on the selection of a CEO candidate</a> to take over, sources said.</p>
<p>While I have floated some names that have been contemplated &#8212; such as Hulu CEO Jason Kilar, Juniper CEO Kevin Johnson, former aQuantive and Microsoft exec Brian McAndrews, and board member David Kenny &#8212; I have collected some more that seem to be getting the once-over and are being mentioned internally as well as externally.</p>
<p>Sources said that the Nominating and Corporate Governance Committee at Yahoo, which is run by independent director Patti Hart, has been looking for someone with definite public company experience, as well as expertise in large-scale management.</p>
<p>As to talent, candidates seem to be either good at running big platforms, or deeply knowledgeable about advertising and media as well as technology.</p>
<p>Another important criteria, said sources: Someone who is &#8220;collaborative&#8221; and nonconfrontational. As in, not like the former and very pugnacious CEO Carol Bartz, who was fired in September.</p>
<p>Thus, here&#8217;s another trio of candidates to consider, while we wait &#8212; and who knows how long <em>that</em> will be given that the Asian activity could have tired out for a bit this usually slow-moving board:</p>
<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/chris-liddell_100302202_s/" rel="attachment wp-att-157185"><img src="http://allthingsd.com/files/2011/12/chris-liddell_100302202_s-313x285.png" alt="" title="chris-liddell_100302202_s" width="313" height="285" class="alignleft size-medium wp-image-157185" /></a></p>
<p><strong>Chris Liddell</strong>: The former CFO of Microsoft is an interesting name that just popped up recently, and it makes some sense when you think about the possible mindset of the Yahoo board.</p>
<p>Liddell, who has a charming New Zealand accent, did a short stint, from January of 2010 to March of this year, as CFO at General Motors. Recently married to another former Microsoft exec, he has since been living in New York.</p>
<p>He apparently loves living in the Big Apple.</p>
<p>But when he left GM, Liddell made it clear he wanted to go for a top job next. He was among the candidates for a recent search for a CEO of Time Warner&#8217;s Time Inc. (an effort that was run by exec search firm Heidrick &#038; Struggles, which is also conducting the Yahoo hunt).</p>
<p>Known as tough and decisive, he certainly is qualified to deal with complex financial situations, such as the one in which Yahoo now finds itself knee-deep. One knock: Little product or advertising experience.</p>
<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/canneslionslauradesmond/" rel="attachment wp-att-157189"><img src="http://allthingsd.com/files/2011/12/CannesLionsLauraDesmond-218x285.png" alt="" title="CannesLionsLauraDesmond" width="218" height="285" class="alignright size-medium wp-image-157189" /></a></p>
<p><strong>Laura Desmond</strong>: While certainly a dark horse, Desmond has been queried by Heidrick, said several sources. </p>
<p>She is CEO of Starcom MediaVest Group, a subsidiary of Publicis, one of the largest media planning and buying agencies, making Desmond one of advertising&#8217;s most prominent players.</p>
<p>Well-known in Yahoo&#8217;s key market, she is considered a savvy and smart exec with a wry sense of humor.</p>
<p>I happen to particularly like one line from one of her bios: </p>
<p>&#8220;Ms. Desmond&#8217;s career has been driven by two caveats: Take intelligent risks and learn more from failure than from success.&#8221;</p>
<p>She could learn a lot at Yahoo. (I know, easy jab, but it works!)</p>
<p><a href="http://allthingsd.com/20111227/heres-some-more-yahoo-ceo-choices-liddell-rosenblatt-desmond/david-rosenblatt-new_jpg_280x280_crop_q95/" rel="attachment wp-att-157204"><img src="http://allthingsd.com/files/2011/12/david-rosenblatt-NEW_jpg_280x280_crop_q95.png" alt="" title="david-rosenblatt-NEW_jpg_280x280_crop_q95" width="280" height="280" class="alignleft size-full wp-image-157204" /></a></p>
<p><strong>David Rosenblatt</strong>: The former DoubleClick CEO, who went on to a big ad job at Google after it paid $3.2 billion for the company, is also a long shot, mostly by his own choosing.</p>
<p>The sharp exec is always on the short list of CEO candidates for a lot of big, splashy online jobs, but he seems to want to swim his own way.</p>
<p>Case in point: He was recently named <a href="http://allthingsd.com/20111103/dibs-obscure-tech-company-nabs-former-doubleclick-ceo-david-rosenblatt/">CEO of New York-based 1stdibs</a>, a relatively obscure online marketplace known among antique dealers and interior designers looking for one-of-a-kind furniture, art and lighting.</p>
<p>Yes, that&#8217;s right: Fancy lamps.</p>
<p>Rosenblatt also serves on the boards at Group Commerce, Twitter and IAC.</p>
<p>All that Internet ad and e-commerce experience is exactly why Rosenblatt would be one of the better choices for CEO of Yahoo. But, for him, I would guess taking such a job is probably in the life&#8217;s-too-short category.</p>
<p>More to come, <em>obvi</em>!</p>
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		<title>Any Skin in the Game is Fine with Microsoft Kinect</title>
		<link>http://allthingsd.com/20101105/any-skin-in-the-game-is-fine-with-microsoft-kinect/</link>
		<comments>http://allthingsd.com/20101105/any-skin-in-the-game-is-fine-with-microsoft-kinect/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 07:16:01 +0000</pubDate>
		<dc:creator>Nick Wingfield</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=32109</guid>
		<description><![CDATA[Last night, the game news website GameSpot kicked up a controversy over a new camera-based game controller from Microsoft, Kinect, with a post that said two dark-skinned GameSpot employees had trouble with the system’s facial recognition feature.

That prompted the website of Consumer Reports to run its own tests to see if it could duplicate Kinect’s alleged discrimination.]]></description>
			<content:encoded><![CDATA[<p>Last night, the game news website GameSpot kicked up a controversy over a new camera-based game controller from Microsoft, Kinect, with a post that said two dark-skinned GameSpot employees had trouble with the system’s facial recognition feature.</p>
<p>That prompted the website of Consumer Reports to run its own tests to see if it could duplicate Kinect’s alleged discrimination. The publication just posted its results under the headline, “Consumers Reports debunks the ‘racist’ Kinect.” (That headline was a bit of a straw man since GameSpot didn’t say definitively that dark skin was the cause of the problems, much less claim Kinect was racist. Plus can objects be racist?)</p>
<p>Consumer Reports said they found the problem GameSpot wrote about was related to low room lighting, rather than skin color. Like GameSpot, Consumer Reports found the issue only occurred with Kinect’s facial recognition, a feature that allows players to automatically log in to their Xboxes when they stand in front of Kinect’s camera to load their personal gamer profiles. Lighting conditions didn’t affect playing actual games with Kinect, Consumer Reports said.</p>
<p><a href="http://blogs.wsj.com/digits/2010/11/04/any-skin-in-the-game-is-fine-with-microsoft-kinect/?mod=rss_WSJBlog&#038;mod=">Read the rest of this post on the original site</a></p>
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		<title>Apple Job Posting Hints at iPad Camera</title>
		<link>http://allthingsd.com/20100210/apple-job-posting-hints-at-ipad-camera/</link>
		<comments>http://allthingsd.com/20100210/apple-job-posting-hints-at-ipad-camera/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:11:01 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=34635</guid>
		<description><![CDATA[Apple’s iPad may not currently feature a camera, but it’s likely to acquire one in the future if a recruitment ad spotted by Mac Rumors is a good indicator. The ad seeks a software Q/A engineer for Apple’s iPad Media team. Among the necessary qualifications: "a strong technical background to test still, video and audio capture and playback frameworks."]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/02/happynow.jpg" alt="" title="happynow" width="350" height="260" class="aligncenter size-full wp-image-34638" /></p>
<p>Apple’s iPad may not currently feature a camera, but it’s likely to acquire one in the future if <a href="http://jobs.apple.com/index.ajs?BID=1&amp;method=mExternal.showJob&amp;RID=47818">this recruitment ad</a>, below, spotted by <a href="http://www.macrumors.com/2010/02/08/apple-job-posting-suggests-video-recording-coming-to-future-ipad-models/">Mac Rumors</a> is a good indicator. The ad seeks a software Q/A engineer for Apple’s iPad Media team. </p>
<p>Among the necessary qualifications: &#8220;a strong technical background to test still, video and audio capture and playback frameworks&#8230;familiarity with and interest in photography, video as well as media file formats&#8221; and a &#8220;demonstrable knowledge of lighting, whether artificial or ambient, and how it affects image quality.&#8221;</p>
<p> The ad in full:</p>
<p><a href="http://digitaldaily.allthingsd.com/files/2010/02/applejob.jpg" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2010/02/applejob-336x600.jpg" alt="" title="applejob" width="336" height="600" class="aligncenter size-large wp-image-34637" /></a></p>
<p>[<em>Image Credit: <a href="http://cache.gawker.com/assets/images/4/2010/02/roncassel.jpg">Gawker</a></em>]</p>
]]></content:encoded>
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		<title>Flip Video Mino Takes Aim at the Cool Set</title>
		<link>http://allthingsd.com/20080604/flip-video-mino-takes-aim-at-the-cool-set/</link>
		<comments>http://allthingsd.com/20080604/flip-video-mino-takes-aim-at-the-cool-set/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Product Reviews]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[The Digital Solution]]></category>
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		<category><![CDATA[battery]]></category>
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		<category><![CDATA[camcorder]]></category>
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		<category><![CDATA[Pure Digital Technologies]]></category>
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		<category><![CDATA[record]]></category>
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		<category><![CDATA[zoom]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20080604/flip-video-mino-takes-aim-at-the-cool-set/</guid>
		<description><![CDATA[The Flip Video Mino changes the way people capture and share videos, and that's a great thing. And if you really want a sleek, hip-looking gadget, you'll learn to overlook and adjust to the touch-sensitive buttons that aren't as functional as they needed to be.]]></description>
			<content:encoded><![CDATA[<p>When Pure Digital Technologies Inc. introduced its Flip point-and-shoot camcorder a year ago, it dramatically simplified video recording. The Flip measured the size of a small digital still camera, cost less than $150 and its videos could be emailed in one quick process. Consumers gobbled up the tiny, nonintimidating device.</p>
<p>But to the style-conscious set, the Flip looked like a clunky Fisher-Price toy &#8212; especially when compared with a sleek, new iPod or more-sophisticated digital cameras &#8212; and was too thick to comfortably slip into a pocket. Last fall, Pure Digital introduced an enhanced version: the Flip Video Ultra, but its biggest aesthetic difference was new orange, pink and green colors.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=0049FFAC-46F1-4B25-8900-B5042DA2C147&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={0049FFAC-46F1-4B25-8900-B5042DA2C147}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Today, the company will begin sales of its $180 Flip Video Mino (pronounced &#8220;minnow&#8221;), the hippest offering yet from Pure Digital. This 60-minute Flip includes many firsts for the company: rechargeable batteries; touch-sensitive buttons rather than old-school, push-down buttons; and a thinner build that measures 40% smaller, overall. The Flip Mino is also the first one in the family to enable publishing to MySpace (NWS); prior software limited Web-site sharing to YouTube (GOOG) and AOL (TWX) Video.</p>
<p>I&#8217;ve been using a glossy, black Flip Mino (it also comes in white) for the past two weeks and it looks much cooler than older models. Its newly positioned USB adapter pops up from the top of the camera like something from a Swiss Army Knife. The Mino offers features such as the ability to lock the delete button, so no one accidentally deletes your videos, and mute all camera sounds, so as to record silently during quiet moments like wedding ceremonies or speeches.</p>
<p>I brought it along with me almost everywhere I went because of its small size and light weight, even fitting it into a thin clutch purse with a cellphone and BlackBerry (RIMM). I used the Mino in various situations ranging from bright, scenic outdoor settings to indoors while eating dinner in a candle-lit restaurant. Overall, I was pleased with the sound and picture quality of the Mino, and I found its built-in software, which automatically starts when the camera plugs into your Mac (AAPL) or Windows (MSFT) PC, to be a pleasure to use.</p>
<div class="media-RIGHT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/AK-AH092_MOSSBE_20080603154031.jpg" alt="photo" height="382" width="250" /><br />Today, Pure Digital Technologies introduced its $180 Flip Video Mino, a thinner, more stylish version of its point-and-shoot camcorder.</div>
<p>It took just a few minutes to trim excess footage from my videos before saving them to my computer or sharing them with friends and family. Another way to share videos from the Flip Mino is via Pure Digital&#8217;s server, which sends emails with embedded video links, saving upload and download time on both ends. Though I didn&#8217;t publish any of my videos on a public Web site, AOL, MySpace and YouTube were just one step away.</p>
<p>The Flip Mino&#8217;s touch buttons, while stylish, were difficult to use at first. I missed the tactile feel of physical buttons as I tried to hold this small video camera and press the zoom buttons using just one hand. The new, touch-sensitive buttons weren&#8217;t as satisfying and stable to use, and I pressed them accidentally more than a few times. For instance, the Zoom Out button is directly below Record, making it easy to mistakenly touch it. After about a week of using the Mino, I grew more accustomed to using these new touch buttons, but it shouldn&#8217;t take so long to make the adjustment.</p>
<p>Just looking at the Flip Mino&#8217;s fresh new exterior makes it hard not to think about the things that this redesigned camcorder is still lacking, like a larger viewing screen (the Mino screen is 1.5 inches, no larger than that of the Flip Ultra), high definition video and wireless sharing capability. These features would likely raise the price and/or tax the battery, and many users of the Flip flock to it for its low price and simplicity. Still, Pure Digital says that it will offer HD video and a larger screen on a product within a year, and is looking into features that might include wireless transferring.</p>
<p>I grew fond of the Mino&#8217;s rechargeable battery. Whenever I plugged this gadget into my computer to transfer videos, my Mino charged up via USB without me having to think about it. A full charge lasts four hours and recharging a dead battery takes about three hours.</p>
<p>Pure Digital says that the sound quality and lighting are improved in this model. Like previous models, this Flip records in 640&#215;480 pixels at 30 frames per second.</p>
<div class="media-LEFT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/AK-AH089_MOSSBE_20080603120019.jpg" alt="photo" height="464" width="250" /></div>
<p>The Mino didn&#8217;t have a problem with lighting in most situations; indeed it did a nice job of capturing images of my family sitting around a table in a restaurant with little more than candlelight to brighten the picture. It doesn&#8217;t use a flash or a built-in light, but instead uses automatic sensors to adjust to various levels of light.</p>
<p>This svelte camcorder seemed to handle noise more evenly than I remembered in prior Flip models. It didn&#8217;t make my voice sound unbearably louder than everyone else&#8217;s, even though I was closest to the camera&#8217;s microphone, yet it managed to detect voices across the room. I did have some trouble on a windy day: While recording a quick video of a golf course in San Diego, wind audibly muffled my voice during a few moments in the video.</p>
<p>Along with the delete-lock and sounds-off settings, this Mino has a few other tricks up its sleeve. Each of the touch-sensitive buttons is designed to glow only when usable, so as to better help people who might not know which buttons to press while using this camcorder. For example, only the zoom buttons glow while recording since the other buttons (volume, play/pause and delete) can&#8217;t function in this setting.</p>
<p>Shortcuts built into each button provide more functions: Holding the play/pause button down will set the playback mode to play all videos on the Mino; holding the seek ahead or seek back buttons while watching a video will fast-forward by seconds within that video; pressing the record button as the camera starts up opens up the settings menu.</p>
<p>In conjunction with the Flip Mino&#8217;s introduction Wednesday, prices of the former Flip Ultra model will drop to $150 for the 60-minute model. The Flip Ultra 30-minute model will be phased out, as will the Flip Classic, which will cost $130 for a 60-minute unit.</p>
<p>Though the Flip Mino&#8217;s touch-sensitive buttons look great, they aren&#8217;t as functional as they needed to be. But if you really want a sleek, hip-looking gadget, you&#8217;ll learn to adjust to these new buttons. No matter which Flip you choose, Pure Digital&#8217;s software changes the way people capture and share videos, and that&#8217;s a great thing.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<ul>
<li>Email <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></li>
</ul>
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