36 posts and columns on link
At least once a day, BoomTown gets a call from investors, analysts or other troublemaking types–you know who you are!–wondering why Yahoo is still plugging away in search. With a declining market share in the arena and a search technology outsourcing deal with Microsoft, it’s not a bad question to ask. But Yahoo begs to differ, introducing a new feature called Yahoo Search Direct at an event in San Francisco today.
Twitter’s how-to guide tells buyers how to use its new ad platform. And it tells the rest of us how Twitter’s first real effort to make money is working. (Hint: It’s early days….)