I just clicked on an innocent-looking Facebook ad asking for beta testers. What followed was a page explaining how Facebook is launching a new product that involves getting users to ask and answer questions that will be published to Facebook as a whole.

Note: I’ve copied and pasted the beta user offer from Facebook at the bottom of this post. Decide for yourself if I’m reading this right.

For those with only a moderate level of tech obsession, the service I’m talking about is one in which users interact with one other, posing and answering questions that are available to all users. Sort of what user forums are for software.

Google has tried it, Yahoo has tried it, and Quora, a tech darling of the moment–which just happens to be run by former Facebook CTO Adam D’Angelo, with guidance from original Facebooker Matt Cohler–is trying it. I’m a beta tester for Quora, and have used several ask-answer type services online. A weakness has always been the scale of the user community.

We’ve all heard the “if Facebook were a country” statistics–or, if you haven’t, here’s a handy infographic, which is already two months old (click to enlarge).

I include the table above only to illustrate that if Facebook has anything, it has scale. Even considering the recent privacy hullabaloo, 80 percent of Facebook users who couldn’t care less still add up to a ferociously huge user population for an ask-answer service.

Okay, okay. Yes. Google (GOOG) has scale. Yahoo (YHOO)–well, it once had scale. But both sites boast core services based on moving freely in and out of their pages. Nothing keeps users in like a walled garden.

Additionally, there is something inherently social about asking questions that early ask-answer crowd seems to have missed.

Yes, I want an expert to answer my question about how a catalytic converter works (or Wikipedia), but if I want to know how to throw the best dinner party, I am just as likely to take notes on an answer from a friend of mine who throws great parties as I am from Paula Dean. Maybe more so.

Quora realizes this. It has built out a whole social networking component to its service, and encourages you to connect the other networks you are already a part of.

But what’s harder? Getting people to know one another or getting wannabe pundits to pontificate about something they are interested in–on the Internet? I know I’m an easy sell on the latter. Just ask me

Below is the copy and pasted text from Facebook’s “so you wanna be a beta tester” questionnaire. Decide for yourself what it’s up to.

Help us build the future of Facebook.

We at Facebook are preparing to launch a brand new product to the world. We think it will be as exciting as Facebook Photos and Facebook Events, but we need your help to make it great.

As a beta tester, your job will be to ask great questions and provide great answers about your favorite topics. Economics? Skydiving? Relationships? Mexican Restaurants? It’s up to you. You’ll be the first person outside of Facebook to use this product. Your expert writing will be seen by tens of millions of people–including job recruiters. And we’ll bring our best beta testers out to California to tour Facebook headquarters and meet the team.

Ready to get started?
Before we can give you exclusive beta access, we’d like you to submit three great sample questions and answers. We’re looking for evidence that you can write clearly and authoritatively on familiar subject matter.

Here are some guidelines to follow when submitting your questions and answers:

Choose provocative questions. Write about things you know. Some examples:
How can I get over my fear of flying?
What are some fun family activities to do with two small children on the weekend?
What caused the U.S. stock market to crash in 2009?
What’s the secret to throwing a great housewarming party?
What are the main differences between Google Chrome and Internet Explorer?
What are women looking for in a relationship?
What methods has BP tried to clean up the oil spill?
What should I do to prepare for the Bar exam?
How did The Beatles find success?
Write detailed, articulate answers.
Where relevant, cite and link to third-party sources such as Wikipedia.
Your answer must be original. Plagiarism is unacceptable.

Daily Finance’s Jeff Bercovici floats the scenario by pointing to some eye-popping statistics. A new study says the Times is one of the four news sites bloggers link to most often. The Wall Street Journal, meanwhile, doesn’t warrant a mention.

Bercovici connects the dots: The Times is free. But The Wall Street Journal–which like this Web site, is owned by News Corp. (NWS)–has a pay wall. So if the Times puts up a wall, it could see its links dwindle, because bloggers don’t want to point to paid sites.

Right?

Probably not. Because that theory requires New York Times (NYT) management to work hard to scare away bloggers and other linkers (from Twitter, Facebook, etc.). But the Times says it’s going to make the commonsense move of encouraging links to the site.

Remember that the Times is building a “metered model” whereby visitors to the site can read a certain number of articles per month for free. That’s designed to keep attracting the casual, drive-by readers who make a up a large chunk of traffic at most sites. Even better: Bloggy links to the site won’t count against readers’ limits.

So says Times spokeswoman Stacy Green, in response to an email query I sent her yesterday:

Once the pay model is implemented next year, the majority of our readers will be unaffected when using the site and will continue to have the same experience they have always had. Readers will only be prompted to pay after reaching a certain reading limit. The pay model will be designed so readers that are referred from third party sites such as blogs will be able to access that content without hitting their limit, enabling NYTimes.com to continue being a part of the open web. We have not yet set the reading limit and we will communicate that once we have made the decision.

UPDATE: Green adds a bit of nuance in a comment below: Visits to the site via a link will count toward your limit. But if you’re over your limit, an outside link will still allow you to read that story. So the notion of a “limit” is hazy.

The Times seems intent on making this distinction, but for most readers it won’t matter: All they’ll know is that if a blogger, or a pal on Facebook or Twitter, gives them a link to a Times story, they’ll be able to read it.

So that one’s settled, yes? If so, we can move on to the more interesting question: How many Times readers will be willing to pay for access when the wall goes up? But we’re not going get an answer to that one for many months. Patience!

Twitter has quietly been reaching out to marketers about its new ad platform for a few months, but now it’s a full-fledged marketing blitz. The messaging service rolled out its ad strategy to the press last night; today it’s going directly to the ad industry, via COO Dick Costolo’s presentation at Ad Age’s Digital Conference.

I’m not sure how much more Costolo will reveal that Twitter hasn’t put out already–or may be waiting to talk about at tomorrow’s Chirp conference. But since I’m here I’ll liveblog it anyway.

Liveblog

Costolo says he has been waiting five or six months to give this presentation. It’s time to walk through the rollout, he adds, making note of his “fascinating nontraditional” prediction last fall.

He explains the Twitter ecosystem. The ad platform has to go everywhere, not just to Twitter.com. He refuses to call the ads, “ads.” They’re “just tweets.”

“Promoted tweets,” that is.

He walks through the @hashtagtees example.

There’s a menu from which ad buyers can pick search terms and associate them with specific tweets they’ve already published.

Promoted tweets look and act like regular tweets except that they’re labeled as promotions and stay at the top of the Twitterstream.

A promoted tweet “combines earned media and paid media in one space,” Costolo says.

“Earned” media are free, Costolo reminds the audience. That is, if people retweet your paid tweet, there’s no charge additional charge.

The pitch continues: Ads are “real time,” and so are analytics–you can see how ads are performing second-by-second.

Twitter will start with Twitter.com search. That’s phase one. The plan will roll out more broadly, but the company is doing it this way because it wants a “thoughtful, user-centric approach” to figuring it out. “We will quickly expand into syndication…all of our syndication partners.” And here, Costolo specifically mentions UberTwitter in the list of partners.

Important: Twitter will definitely expand into the regular timeline at some point. That is, you will be getting ads in your stream whether you search or not. Ad-free Twitter is over.

Costolo talks about the “resonance” metric Twitter will use to figure out which promoted tweets show up and where.

Each ad partner will see a scoreboard with different metrics: Retweets, @replies, #tag click, avatar clicks, link clicks, views after RT.

Advertisers won’t pay for ads that don’t resonate with users.

Next, Costolo describes communication on Twitter as both “one to many” and as a “real-time interest graph.”

Pricing will start as CPM. Twitter is doing this because it doesn’t know how to correlate “resonance” with value yet. As the company figures this out, it will move to a pricing model based on ROI.

Here comes Porter Gale, VP of marketing for Virgin America, a launch partner. She notes that @jack is flying VA right now.

[You're not missing anything here.]

Um, here’s a free ad for two-for-one tickets on Virgin. Don’t really follow it but sure you can figure it out if you’d like.

And here’s Ellen Stone, SVP of marketing at Bravo.

She is also excited!

[You're not missing anything here, either.]

Stone describes some sort of live, real-time convergence between shows broadcast and users’ tweets. Makes my head hurt. Hope it doesn’t pop up during “Top Chef.”

Back to Costolo: More monetization coming. Commercial accounts coming after promoted tweets will “feather into this platform very very nicely.” One dashboard will manage both products.

Q&A

Will tweets be syndicated to Google (GOOG), Yahoo (YHOO), and other partners that take the stream?
Costolo says yes, without mentioning any specific search engine or media pub.

Will there be revenue-sharing with publishers and bloggers?
Yes, with developers and publishers. Costolo says Twitter will talk about this at its Chirp conference and focus on the syndication piece there. Revenue sharing will be “very transparent,” he adds.

Early reaction from consumers?
Yes, Twitter is getting a “wait and see,” Costolo notes. [From whom? Who's seen it?] The company will take its “learnings” from search and go forward. Twitter ads should be live and running now.

What CPM are you charging?
Twitter is playing around with different numbers, trying to figure it out. When a term is owned or created by a client, like Virgin America, should it have “rights” to that hashtag, whereby no one can outbid it? Some hashtags only have value at certain times. Like “Super Bowl,” which is only useful for a couple hours in the year. So we have to play around and test different kinds of pricing. “We don’t know the answer to that yet.”

What kind of reactions are you looking for from users?
Costolo says Twitter is looking to see whether people click or interact with ads and paying attention to the tenor of reaction: Positive or negative, etc. Think about the iPad launch this month. People were having battery issues. Someone could have jumped in in real time and bought a promoted tweet that dealt with that. Twitter’s hope is that when people see these, they’ll get why they work.

Please talk about search volume.
“Massive. It’s huge.” Will talk about hashtags tomorrow. But on Twitter.com, it’s a small piece of traffic. So we’re not maximizing revenue now. We’re figuring it out.

How will location work with ads?
“We think significantly.” There are lots of opportunities down the road. As this gets more sophisticated, will see opps for small and big business.

Will marketers be able to get resonance scores for companies that aren’t using promoted tweets?
Not at first. But possibly.

Will you share revenue with TweetDeck, etc.?
Yes. We’ll talk about this tomorrow so we can save something for those guys. Revenue-sharing will be very transparent. Costolo name-checks Iain Dodsworth of TweetDeck and Loïc Le Meur at Seesmic.

Finished up. I will have some questions for Costolo myself, a little later this afternoon.

And who knows? That may still happen. But Google (GOOG) isn’t slowing down. Instead, the search giant is taking its “remarketing” program out of beta and opening it up to all of its advertisers. Here’s Google’s description of the process:

Let’s say you’re a basketball team with tickets that you want to sell. You can put a piece of code on your tickets page on your website, which will let you later show relevant ticket ads (such as last minute discounts) to everyone who visits that page, as they subsequently browse sites in the Google Content Network. In the same way, you can run ads across the Google Content Network to everyone who visits your brand channel on YouTube or who clicks on your YouTube homepage ad (if you have either of those).

That will sound fairly innocuous to many people.

And it’s certainly fairly common–remarketing is pretty much standard practice on the Web these days. But the fact that Google makes it very difficult to opt out of remarketing (good luck finding this page*, which gives you that choice) is telling. If this stuff is truly no big deal, it should be no big deal if you don’t want to play along.

*Google notes that each of its ads contains a link that will lead you to its preferences and opt-out page. So noted. But unless you know in advance what Google is up to, it won’t occur to you to look for it.

[Image credit: ogimogi]

Certainly, it’s difficult to determine if the email is genuine. After all, its subject line is “Please change your twitter password,” and conventional wisdom is to never click a password-reset link in an email. That said, Twitter users who received it and followed its instructions have regained access to the service after being locked out.

So, if you’ve received such an email, tread carefully.

As of this writing, Twitter has not commented on these reports on its blog or status page, though that doesn’t necessarily mean anything. In any event, I’ve asked the company for an explanation and will update here if and when I receive one.

UPDATE: Twitter just sent me the following comment:

As part of Twitter’s ongoing security efforts, we reset passwords for a small number of accounts that we believe may have been compromised offsite. In one case, a number of accounts posted updates indicative of giving their username and password to untrusted third parties. While we’re still investigating and ensuring that the appropriate parties are notified, we do believe that the steps we’ve taken should ensure user safety. We’ll continue provide updates as warranted at @safety and @spam. We do, as always, encourage our users to read our help pages on what to do if your account is compromised: http://twitter.zendesk.com/forums/10713/entries/31796 and how to stay safe on Twitter: http://twitter.zendesk.com/forums/10711/entries/76036.

[Image credit: Andrew R.H. Girdwood]

Said Google (GOOG) on its site about the purchase:

“Mobile advertising is a rapidly growing and competitive space, and Google and AdMob are currently specializing in different areas. Though Google offers many forms of mobile advertising, its focus to date has been on mobile search ads, while AdMob’s focus has been mobile display ads and in-application ads.”

Translation: The Web search behemoth has been slower than molasses in the mobile and smart-phone ad space, sticking with boring blue text links of death, especially compared to the innovative and nimbler start-up, which is rocking the pretty ads.

So, we ate it.

Here’s the differences (click on the image to make it larger), according to Google:

Please see this disclosure related to me and Google.

Lu also confirmed a similar deal with Facebook.

bing is bringing twitter search to you

October 21, 2009, 10:24 AM by Bing | 0 Comments
One of the most interesting things going on today on the Internet is the notion of the real time web. The idea of accessing data in real time has been an elusive goal in the world of search. Web indexes in search engines update at pretty amazing rates, given what it takes to crawl the entire web and index it for searching, but getting that to “real time” has been challenging.

The explosive popularity of Twitter is the best example of this opportunity. Twitter is producing millions of tweets every minute on every subject you can imagine. The power of those tweets as a form of data that can be surfaced in search is enormous. Innovative services like Twitter give us access to public opinion and thoughts in a way that has not before been possible. From important social and political issues to keeping friends up to date on the minute-by-minute of our daily lives, the web is getting more and more real time.

Search needs to keep up. Shortly after we launched Bing, we did an experiment with the team at Twitter, where we took a fairly small number of “celebrities” from Twitter and provided access to their tweets as part of the search result. Here is a great example.

But what if we take that to the next level? What if we indexed basically the whole public Twitter stream and made it available to customers?

We’re glad you asked that. Because today at Web 2.0 we announced that working with those clever birds over at Twitter, we now have access to the entire public Twitter feed and have a beta of Bing Twitter search for you to play with (in the US, for now). Try it out. The Bing and Twitter teams want to know what you think.

How does this all work?

Were you as fascinated by the 6-year-old boy floating away in a balloon as we were? Was it a hoax? We know that people are going to twitter more and more for information surrounding all the latest chatter.

You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today.

If you want to keep an eye on this topic, you can just watch the Tweets roll in. Or, click on “See more Tweets about…” to go to a page full of Tweets. On that page, you can change the ordering to “Best Match.” Here we arrange Tweets differently. If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower. For example, I saw a Tweet from ABC News ranked pretty high in the Best Match mode during the “boy in the balloon” fiasco. By the way, you won’t see any of your tweets if you protected or deleted them, and tweets don’t last more than 7 days in our index.

Are you a Taylor Swift fan? Just think of all the links that are shared on twitter that have to do with Taylor. To help you find these links we sift through and find the most interesting and hot trending links that other search engines usually don’t pick up on. Below you can see a couple of interesting links shared by Twitter users–some news and some gossip.

Instead of the usual captions that are used for links, we decided to give you a “social caption” and show you what people are saying about these links.

Our team has been using this product internally, below are some situations where it came in handy:

Sean Suchter (my boss) and I avoided a closed freeway on a rainy Seattle day and made our flight home.
Eric Scheel (principle program manager on the team) a photo-gear junkie, keeps up on early product reviews and owners’ tweets, which helped him decide on his next purchase.

My wife thinks I am almost cool because I know stuff about Taylor Swift.

We’d love to hear some stories from you about how this may have helped you. Of course, we also want to hear your ideas about how to keep improving this product.

Paul Yiu and the Bing Social Search Team

Yahoo confirmed the news–first reported by BoomTown and in The Wall Street Journal last night–that it was buying Xoopit, the San Francisco-based social email company.

And it did so in both a blog post and on Twitter, as you can see here:

@karaswisher @jvascellaro Your scoops confirmed http://bit.ly/gpOT2

Well, thanks! But we are already onto new scoops, so try to keep up!

The price for the acquisition, which Yahoo (YHOO) did not reveal, was about $20 million, according to sources.

In its blog post, titled “Xoopit + Yahoo! Mail = Moving beyond that massive digital shoebox,” Yahoo’s SVP of Application Products Bryan Lamkin wrote, in part:

With the integration of Xoopit’s platform technology and capabilities, the task of sending photos via email will be as easy as it should be and sharing photo albums with friends and family members will also be a cinch. You’ll be able to share your pictures among a group of friends or family like never before–combining pictures from numerous sources into a single album for a private group to view. And soon your inbox will become an organized photo index as well. Just imagine having a tool that collects all the photos you’ve sent and received over the years into that scrapbook you’ve never had time to assemble.

In short, Xoopit will bring phenomenal photo organization, improved photo sharing, and the serendipity of discovering forgotten photos to Yahoo! Mail.

Why is this such a big deal? Yahoo! Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo! Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realize it’s not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we’re making it all that much easier for you.

Xoopit finds photos, videos, links and other files in email so that users can surface and then share them on many sites, such as social networking giant Facebook. It also has other products that essentially enliven email.

Xoopit’s investors–Accel Partners and Foundation Capital, along with several angel investors–have pumped about $6.5 million into the company since 2006.

As I previously reported, sources said Yahoo was first impressed with its innovative plug-in that works with Gmail from Google (GOOG), and has been looking at the company for a while, previously offering about $10 million for it.

Xoopit also makes a similar photo-sharing application for Yahoo Mail, which it launched late last year.

The opening up of its popular email product to a variety of third-party applications in order to make it more robust has been a goal of Yahoo recently as it seeks to socialize one of its most popular products.

Interestingly, in the Yahoo blog, Lamkin said Xoopit was Yahoo Mail’s most popular third-party app.

Here is a screen shot of Xoopit in action in Yahoo’s email offering (click on the image to make it larger):

Gabriel Stricker, Google’s Director of Search Communications kicks things off by noting that the company will be sharing a number of new developments that cater to the growing demands of its users. With that, Udi Manber takes the stage to offer a big-picture overview of search.

Manber says what Google does is the new “rocket science.” Search has to be fast, relevant, and fresh, he explains. But even that’s not enough. The real goal is to solve users’ problems. If users can’t spell, it’s our problem. If the content is there but in a language the user doesn’t speak, that’s our problem. If the Web is too slow, it’s our problem. Manber offers a few examples of how Google works to address these challenges: real-time data, translation, etc. With these services nailed down, he says, Google can move on to the more important task of working on “understanding.”

Manber invites Pat Riley, senior search quality engineer, to the stage to talk a bit about Google’s “did you mean” link. Lots of people use the link, Riley says, and Google has been working to improve it. Called “spellmillion,” the project provides not only related results for a misspelled query but for alternate ones as well (think labor as in “work” and labor as in “pregnancy”). But it requires Google to process multiple searches for a single query and demands a lot of processing power.

Riley notes that the project has been somewhat contentious because it also potentially questions user intent. He offers the example of “Macy Ray.” Some users might be searching for “Macy Gray,” the singer, others for a person actually named “Macy Ray.” How do you address those two potential queries on a single search results page?

Riley is followed by Engineering Director Scott Huffman, whose subject is mobile search. Huffman starts things off with a few truisms. Mobile search is often local. It should be easy to use. Effortless. And it should provide all that Google has to offer. Huffman notes that this is quite a task since Google must optimize its search for different mobile experiences and different user interfaces: Google’s own Android, Apple’s (AAPL) iPhone, etc. Some of these platforms require gestures–touch, swipe–others use a keypad. All must provide access to the Web and the mobile Web–sites that have been optimized for mobile devices. On the screen behind him, Huffman displays an example of Google search that displays desktop Web results and mobile Web results, the latter denoted by a red square.

Mobile search must also be easy. Huffman demos a shared desktop-mobile search for a flight number. Since he’s logged into his Google account, his search for “ba 284? SF-London on the desktop is immediately shared with the Google app on his mobile device. An unreleased feature, but it’s on its way. A quick look at local listings automatically delivered to devices on the basis on GPS/cell tower location, and then Huffman brings Mayer on stage.

Mayer talks a bit about universal search before moving on to Google’s “bento box” of search results. She talks about Google’s focus on the importance of presentation and its efforts to make search results more usable for the user. An example of this SearchWiki, a tool that allows users to annotate their searches, to “keep their train of thought,” says Mayer. We need to help our users find more and do more with it, she says, noting that the company is still working to address some longstanding user problems:

• Finding recent information
• Expressing that you want just one type of result
• Assessing which results are best
• Knowing what you’re looking for
• Expressing your searches in keywords

Mayer introduces Google Search Options, a feature that appends a search option panel to results, allowing users to “slice and dice” the results as they choose. A demo of the feature, in a search for “Hubble Telescope,” allows for search calibration by time, pages that include images, etc. Another search for “solar oven” is filtered down to specific genres–videos, discussion forums, reviews. Click on those links and that new search context is immediately displayed on the page.

Interestingly, the reviews feature uses something called “sentiment analysis” to extract sentiments from a review and present them in displayed snippets.

Search Options also includes a timeline feature that allows users to visualize results over time. And there’s something called “Wonder Wheel,” which presents a visual representation of a query surrounded by potential refinements (hence “Wonder Wheel”). Click on a refinement and results update automatically. Search Options should be going live now, says Mayer.

A bit of geometry monomania here today at Google Searchology. First the Wonder Wheel and now “Google Squared,” a sort of spreadsheet visualization of search being cooked up in Google Labs. Unstructured data pulled directly from search and organized according to the whim of the user. A search for “small dogs” pulls up a lists of–wonder of wonders–small dogs organized by size, weight, breed, etc. Click on an individual cell and you can change its source. Pretty slick. Still a work in progress, though. It should be available later this month, Mayer says during the Q&A.

Another new feature: Rich Snippets. A search for “drooling dog BBQ” returns your standard Google results along with a list of metadata–average user reviews, for example. A search for a GPS system includes an additional pointer to a recent CNET review of the unit in question. Rich Snippets is open API, incidentally.

Last up, an Android star map app that uses GPS to create a star map “local to your place on earth” and to your position. Move the phone and the map adjusts to your view–essentially the app transforms the device into map overlay for the sky. And how does this tie into search? Search for “Gemini” and a sort of pointer appears onscreen directing you to its location in the sky. And with that, Mayer wraps things up.

The Obama administration is no longer using Google’s (GOOG) video player to deliver the President’s weekly addresses online. Instead, it will use an Akamai (AKAM) player. No reason has yet been given for the abrupt switch, although some speculate it was inspired by privacy concerns over the video-sharing site.

As many privacy advocates noted when the White House first began relying on it, YouTube uses cookies that can track visitors even if they never actually play the video. “Whenever you follow a link, or download an embedded or off-site resource, your browser sends a referer header (sic) that tells the Web site what Web page you came from,” the Electronic Frontier Foundation explains. “And whenever you load any document, your browser may send cookies that show whether you’ve visited the same site before, and that may even identify you directly. For instance, if you’re logged into YouTube and you watch an embedded YouTube video on some other site, YouTube can still recognize you because your browser will still send a personalized YouTube cookie. This means that loading an embedded video from within a blog could enable the video hosting site (and, in some cases, its advertising partners) to compile a history of which blog entries you were reading and when–even if you didn’t try to play the video.”

And this was the case with the President’s weekly addresses as delivered via YouTube. Not an ideal situation for the administration, and one that it quickly sought to remedy. Shortly after the initial outcry over the issue, the White House rolled out a technical fix that limited that tracking ability only to those who watched the President’s weekly address. But that was really just a band-aid. This latest move seems far more definitive, as the Akamai player uses no tracking cookies whatsoever.

UPDATE: The White House says it has not abandoned YouTube. It’s simply testing a new player.

“As the president continues his goal of making government more accessible and transparent, this week we tested a new way of presenting the president’s weekly address by using a player developed in-house,” a White House spokesman said in a statement. “This decision is more about better understanding our internal capabilities than it is a position on third-party solutions or a policy. The weekly address was also published in third-party video hosting communities and we will likely continue to embed videos from these services on WhiteHouse.gov in the future.”