A report from the frontlines on the continuing war over media.
February 11-12, 2013
Dana Point, California
Speaker
Lisa Gersh 
Martha Stewart on the Web: A Good Thing. The Full Dive Into Media Interview.
Martha Stewart is a celebrity and a brand and a business. Which means she has even more opportunity in an era where the Web lets her go directly to her fans.
President & COO
Martha Stewart Living Omnimedia, Inc.
Gersh is responsible for all aspects of MSLO's day-to-day operations; she oversees all the company's businesses, which include publishing, broadcasting and merchandising lifestyle content and products. Before joining MSLO, Gersh co-founded Oxygen Media and served as its President and COO. She then sold Oxygen to NBC Universal, where she was instrumental in the multi-billion dollar acquisition of The Weather Channel Companies. With that under her belt, Gersh served as President of Strategic Initiatives at NBC. Prior to all this media mishegas, Gersh co-founded law firm Friedman Kaplan & Seiler, where she served as a partner. During her tenure, the firm grew from 6 lawyers to over 40, serving a wide range of corporate clients in complex corporate transactions and commercial litigation. And clearly, that’s a Good Thing.
Posts With Lisa Gersh
Martha Stewart Makes Her Home on the Internet (Video)
Apps and digital editions, how-to content and litter boxes, were all topics of discussion in a D: Dive Into Media session with Martha Stewart herself and Martha Stewart Living Omnimedia CEO Lisa Gersh.
Martha Stewart on Her Changing Media Empire
“We are relentless in serving our customers where they need us, where they want us,” Stewart said, speaking at D: Dive Into Media on Tuesday.
More Stars for D: Dive Into Media — Jason Kilar, Dick Costolo and Martha Stewart Join Us Onstage
Our first-ever media conference kicks off in a litte more than a month. And we’ve added the heads of Hulu, Twitter and Martha Stewart Living to a star-studded cast.