Sweeet!: Sugar Gets $15 Million More in New Funding From IVP and Sequoia

Sassy women-focused content site, Sugar Inc., has raised another $15 million in late-stage venture funding from new investor Institutional Venture Partners, as well as its original one, Sequoia Capital. The San Francisco-based site, which has now raised a total of $46 million, said it would “use the funds for brand extensions, acquisitions, and international growth…”

(Ladylike) Fun and Games: BoomTown Visits Sugar HQ for an Update!

It’s been a dog’s age since BoomTown revisited Sugar Inc., the scrappy women-focused content start-up run by Brian and Lisa Sugar. I first paid a visit to the San Francisco headquarters of Sugar three years ago to check out the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home) and YumSugar (food) sites. Since then, it has moved into a range of other arenas that could be changing what it means to be a content company online.

Gimme Some More Sugar!

Here is another video I took of the offices of Sugar Inc. (the network of women-aimed blog sites) in San Francisco, including meeting yet another Sugar. That would be Katie Sugar, the adorably sweet (of course) daughter of Lisa and Brian Sugar.